seed training brochure 2013

A r t s o r g a n i s a t i o n s a n d s m a l l t o m e d i u m

e n t e r p r i s e s ( S M E s ) w i l l s u r v i v e t o u g h

e c o n o m i c t i m e s d u e t o t h e v e r y f a c t t h a t

t h e y ’ r e c r e a t i v e , i n v e n t i v e a n d a d a p t a b l e .

“

“

Seed Creativity is a company that

works to promote a culture of creative

enterprise in the East Midlands and

provide support for young creative

professionals to gain the knowledge and

experience they need to be successful

creative entrepreneurs and media

practitioners.

As an established creative design

agency we are in an ideal position to

offer young people training and real-

life work experience. In addition,

we use our online publication and

website From Dusk 2 Dawn as a

portfolio and networking platform for

students looking to work in the region’s

What is Seed Training?

creative sectors. We offer a range of

programmes delivered in formal and

informal educational institutions, from

short lectures and workshops, to the

accredited modules we facilitate with

De Montfort University.

Students gain training through industry

experience as well as individual

support, which directly improves their

employability through experiential

learning. The training bridges the gap

between the creative industries and

young people by involving professional

clients and introducing young people to

working on live design briefs.

“One of the useful results of attending the Seed accredited course is the awareness of networking events, which I now attend regularly and already have obtained some business from. Thank you for a great course!”

Gareth Carter

Photography

De Montfort University

- Enhanced employability and ability to

work within the creative sector

- Improved technical skills in

media production for a commercial

environment

- Improved networking skills and

industry contacts

- Project management skills, including

working to a brief and deadlines

“Seed has delivered over and above the

norm for customer satisfaction on every

occasion and have been a fantastic

company to work with.”

Maggie Morley

Programme Development Manager,

Centre for Entrepreneurial

Management, University of Derby

Enterprise Centre

“Without this module I wouldn’t have

been able to branch out and see the

possibility of working for myself”

Danny North

BSc Radio Production,


Typical Learning Outcomes:

Testimonials“For young people needing to progress

into the ever-demanding world of

freelancing, Seed Creativity helps

them take those big professional steps.

The dynamic ‘Creatives Working

Commercially’ programme gives them the

opportunity to collaborate and network.

Live projects involved creating social

media campaigns briefed by established

brands like Tate. Guest speakers like Peter

Kitchen (Rock Kitchen Harris), illustrator

Joe Wilson and John Coster (Citizen’s Eye)

gave our group a taster of the industry.

Seed Directors Dan and Jon were and

are always there to support students all

the way. I lacked the skills to market my

portfolio effectively; now they’re getting

better as I go along.”

Lucy Crewe

MA Design Innovation,


- Development of reflective practice in

areas such as commercial awareness and

teamwork

-Improved confidence and ability to

successfully negotiate in the professional

world

- Personal development through

individual mentoring

“The course has been brilliant - it has offered what University can’t. It’s been the perfect bridge to industry.”

Lucy Futcher

Illustration and Animation


Here are two overviews of the accredited

modules we facilitate with De Montfort

University to give you an example of

how we could design and integrate

our training methodology within your

organisation.

Creatives Working

Commercially

Creatives Working Commercially (CWC)

is a programme designed to maximise

the employability of creatives looking to

gain access into the industry. In order

to enter a sector which is becoming

increasingly hard to break into, CWC

develops the learner’s knowledge and

understanding of their positioning and

individually supports them in identifying

their strengths and weaknesses.

The programme offers clear direction

on how to signpost, network and

target key contacts, providing essential

advice and guidance on how to promote

and professionally sell themselves.

CWC is a 150-hour module that gives

creatives the chance to develop their

skills of professional practice within a

commercial environment of the industry.

Media Entrepreneurship

This module inspires and develops an

emerging practitioner’s understanding of

entrepreneurship, enterprise, creativity

and entry-level best practice to working

in the media industry. The programme

provides real-life platforms, scenarios

and environments to engage directly

with the local arts and culture, media

and creative industries, presenting

opportunities to forge valuable,

Our Programmes

professional contacts and networks to

explore, exploit and progress personal

career pathways into media related

work.

Programme Outcomes:

- A professional, commercial-looking

portfolio (physical/online)

- A professional brand image and

vision

- A Greater technical understanding

of media production in a commercial

context

- A Greater understanding of

delivering a brief

- Industry contacts and networks to

identify future opportunities

.

Programmes we have designed, developed and deliver:

- Mentoring and Career / Business Support

- Seminars / Guest Lectures

- Workshops

- Short Courses

- Accredited Modules

- Qualifications

“The live brief boosted my confidence to present, explain and develop my concepts in front of my peers and an established design agency. This proved helpful in further projects throughout my second year at University where I gained the confidence to push my ideas to a range of different clients. Working with the team at Seed Creativity is superb; the opportunities they have given me are a brilliant edition to my career development and ever-growing portfolio.”

Danny Painter

Visual Communications

University of Derby

Seed Background and Passion

We work with:


Seed Training works with media

students in the top 20 most creative

universities in the UK to deliver

creative enterprise training through the

accredited modules Creatives Working

Commercially (CWC) and the embedded

programme Media Entrepreneurship.

Innovation Centre


A campus facility in which local

entrepreneurs, start-ups, and growing

companies can enjoy working from

professional office and creative spaces,

De Montfort University’s Innovation

Centre have partnered with Seed

Training to deliver a schedule of

presentations and workshops designed to

help small businesses and growing

SME’s develop.

University of Derby

The University of Derby, winner of

The Times Higher Education award,

work together with Seed Training to

enable student training in business

management for creative industries

through facilitating the professional

practice of live briefs that work with

local authorities and businesses.

The Mighty Creatives

The Mighty Creatives (TMC) are a

regional charity working across the East

Midlands to champion young people’s

creativity and innovation. Seed has

facilitated social media workshops

for different TMC projects including

the World Event Young Artist festival,

encouraging youth participation

and engagement with the event

through media production and online

dissemination.

Company Directors Jonny and Dan

formed a partnership in 2008 after

successfully working for years as

freelancers in the creative sector. They

were driven by the desire to create

opportunities for young, creative

professionals that they themselves hadn’t

received from their education. They

recognised the barriers to accessing

the creative industries and felt young

people needed extra help on top of

their qualifications to build successful

careers as creative entrepreneurs and

practitioners.

Seed is dedicated to building the local

creative economy and promoting the

regional media and arts industries.

Working together in partnership was

an opportunity for them to combine

their different areas of expertise in the

creative and media industries and work

towards their common goals.

Mile2


Mile2 is a national, award-winning

project which aims to transform lives

within a square mile area of Leicester.

Seed works with them to deliver training

in Internet safety and social media, and

supports their community magazine’s

production team in content generation

and technical design.

Enterprise Inc

Enterprise Inc assists students in getting

their business ideas off the ground.

Seed Creativity work with Enterprise

Inc as mentors to help students gain

valuable experience through De Montfort

University and the University of Derby.

“I’ve seen some students significantly improve their creative design work, whilst other students have developed their writing and presentation skills. Creatives Working Commercially has provided a solid basis for students to transition from the college, university environment to commercial work.”

Richard Chipps


Course Leader

- Artist Practitioner and Mentor

(2009) QUAD Derby/2Funky Arts/City

of Leicester College

Acting as a supporting mentor to

training courses, Seed provided

mentoring and career guidance to young

artists and entrepreneurs taking their

first steps into their chosen industry.

- From Dusk 2 Dawn Experience

(2010) Life Long Learning Network

Working with students with entry-

level skills in creative subjects, Seed

facilitated a programme to offer

practical industry experience. Project

management, leadership and self

assessment were the main focuses of

this course, with the aim of helping

students finding pathways into higher

education, career development or

becoming self-employed.

- Creative Garden Derby and

Leicester (2011) University of Derby

Enterprise Centre and Phoenix

Square, Leicester

Co-ordinating and managing two large-

scale networking events and exhibitions

involving local creative businesses,

Seed provided opportunities for start-up

creatives to get in touch with potential

clients and kick-start their career.

- FD2D Open Brief/Live Brief (2011)

University of Derby and Embrace

Arts, Leicester

An innovative course that gave students

experience in working for a professional

client on a live brief to help build their

portfolio and CV, while providing a low-

cost creative service to a local business.

From learning how to pitch ideas, to

meeting client deadlines, this training

Examples of Previous Programmes

was aimed at turning students into

confident young professionals.

- Open for Business (2011)

Commissioned by the University of

Derby Centre of Entrepreneurial

Management

This business exhibition was designed

to help promote new businesses in

Derbyshire. Seed worked with the

University’s Event Management

team to encourage regional industry

professionals to attend the event and

start-up businesses to exhibit. Open for

Business was a huge success with over

80 businesses exhibiting and hundreds

of attendees.

- Creatives Working Commercially,

De Montfort University (2012)

Working with De Montfort University,

Creatives Working Commercially was a

level 6 accredited module that ran over

the summer, giving recent graduates

the opportunity to apply the knowledge

and skills they learnt at University

to professional industry practice. The

two-month programme maximised

employability by allowing students to

gain work experience in the creative

sector by working on local authority

briefs whilst writing a career plan.

- Media Entrepreneurship, De

Montfort University (2012/13)

Facilitating an embedded final

year undergraduate module at De

Montfort University, Seed’s Media

Entrepreneurship inspired and

developed an understanding of

entrepreneurship, enterprise, creativity

and entry-level best practice to working

in the media industry, increasing

employability through experience and

application within the creative sector.

The programme provided real-life

platforms, scenarios and environments

to engage directly with the local

arts and culture, media and creative

industries. It presented opportunities

to forge valuable, professional contacts

and networks to explore, exploit and

progress personal career pathways into

media-related work

- Enterprise Inc Mentor (2012/13)

University of Derby and De Montfort

University

Targeted at final year undergraduates

and graduates, Seed offered support

and mentorship for pre-start up

business owners, assisting participants

with their entrepreneurial skills and

developing their business plans through

the professional networks, experience

and guidance of the Company Directors.

- Starting Blocks (2012/13)

De Montfort University’s Innovation

Centre partnered with Seed Creativity to

deliver a schedule of presentations and

workshops designed to develop small

businesses and growing SME’s..

- Professional Practice Workshops

and Mentoring (2012/13)

Working with programme leaders

within the University of Derby’s

Art & Design Faculty, Seed provided

professional mentoring and a series

of workshops to final year students to

develop their communications for the

degree show and individual students’

marketing material and communication

channels in preparation for graduation

and entering the creative industry.

The costs are dependent on the duration

of the programme, the number of learners

and the resources required to facilitate

the training.

Example costs:

Mentoring: £75 per hour

Bespoke 2 hour workshop starting at £225

Live Brief programme from £1200

(maximum of 10 students and delivered

within institution)

Module delivery is negotiable on

organisations internal hourly rate,

preparation time and additional

resources.

Contact Seed Creativity

www.seedcreativity.co.uk

[email protected]

Office telephone: +44 116 2422870

Twitter: @seedcreativity

Seed Training Rates

creativity from the rootsMedia design agency and training provider

working in the East Midlands“

“Please visit our new website launched

2013 to see more of our work

www.seedcreativity.co.uk

http://seedcreativity.co.uk/

seed training brochure 2013

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