section 1 - mas amigos program...availabilitydiscount in yhi spa (may, june, september, october)...
TRANSCRIPT
Marketing Strategy & Loyalty Programs | Group Marketing
SECTION 1 -
INTRODUCTION OF
MAS AMIGOS PROGRAM
Marketing Strategy & Loyalty Programs | Group Marketing
Meliá Hotels International presents the mas amigos card for travel agents and meeting planners. Mas amigos is not just a reward for your loyalty to Meliá Hotels International, it's also a way for us to provide you with a more personalized service, better adapted to suit your needs.
Marketing Strategy & Loyalty Programs | Group Marketing
mas amigos registration – Travel agents and Meeting Planners
Online agent registration
Individual mas amigos card for each travel agent
Agents earn points based on their own activity and redeem points as they wish
Registration by Meliá team (*)
Individual mas amigos card for each meeting planner
Meeting Planners earn points based on their own activity and redeem points as
they wish
TYPE 2
TYPE 1
(*) This request by meeting planners should be sent to our Meliá’s M&E within the regions or by email [email protected]
Marketing Strategy & Loyalty Programs | Group Marketing
Points earning
Points MICE*
Points room/night All channels
Card
150 amigos points per
room/night at Meliá & iNNSIDE
100 amigos points per
room/night at Sol and Tryp
1 Amigos point per
each 2 €/$ total revenue at all trademarks
Meliá 200 amigos points per
room/night at GM, ME, Paradisus
Points Air Europa
1€ = 1 amigos point
Points AVIS
25 or 50 points over the daily rate rent a car booked with AVIS (only
Spain)
MICE * - meetings, incentives, conferences and events or exhibitions
Mas Amigos members can earn up to 200 Amigos points per room-night in participating hotels across 7 brands: Gran Meliá, Meliá, ME, Innside, Tryp, Sol and Paradisus; as well as reservations at partners like Air Europa and AVIS. Please refer to Section 3 on how to report bookings for points
Marketing Strategy & Loyalty Programs | Group Marketing
Air Europa
Individual bookings: - Through Meliá Hotels International central reservations, call 902 14 44 44 - GDSs: Amadeus SM, Galileo SM, Sabre ME and Worldspan SM, noting the mas amigos card number in the observations section as follows /SI-CA12345678 (no spaces between CA and the card number, and no zeros in front of the card number) - Internet, through www.mymasamigos.com, logging on as a mas amigos member. Group bookings: - Through Sol Meliá Meetings & Events, contact [email protected], or groups booked directly to the hotel. Tour operator bookings: - Through mymasamigos.com, in the tab for reporting tour operator bookings.
Avis
You earn points for bookings made through: - Amadeus, using access code GGCARZICAAA and noting the 8 mas amigos card number central reservations, call 9digits in the /BA field on the booking (example: /BA-CA12345678 (no spaces between CA and the card number, and no zeros in front of the card number) - Through Avis 02 13 55 31
Meliá Hotels International
To report flight bookings with Air Europa, the agent should log on to mas amigos online and visit the section on earning points in the Air Europa Section “Register your bookings”
How to earn points
Marketing Strategy & Loyalty Programs | Group Marketing
Points Redemption
Meliá Hotels International
Card
6,000 points
7,500 points
SOL
TRYP
MELIÁ /INNSIDE 9,000 points
15,000 points ME /GRAN MELIÁ
PARADISUS 18,000 points
Amigos Points can be exchanged for room nights at any of the Meliá Hotels International. Please refer to chart below Please refer to Section 6 on how to redeem points for room
Marketing Strategy & Loyalty Programs | Group Marketing
Points Redemption
Mas Amigos members in North America can also redeem points for gift certificate at www.masamigosrewards.com (Please refer to Section 5)
Members can use gift certificate to shop at over 200 stores through our partner Corporate Rewards
Points can be exchanged based on the following points chart:
Gift Certificate Value Points Required $50= 7,900
Marketing Strategy & Loyalty Programs | Group Marketing
Benefits for mas amigos members: hotels
(1) Except SOL hotels. In TRYP hotels available in reception
(2) En room only rates for a double room for two people.
(3) Only hotels where service is available. Except SOL hotels
(4) Only hotels where service is available and subject to availability
Free newspaper (1)
Cash advance (to credit card)
Guaranteed room when redeeming points
Exclusive customer service hotline
Late check out (subject to availability)
Discount in à la carte restaurants in our hotels (3)
Discount on thermal circuit and treatments at Yhi Spa (3)
Upgrade to a superior room, Level/Red Level/Royal Service (4)
Until 2pm
10%
10%
25%
Discount in Yhi Spa (May, June, September, October) (3) 20%
And also in hotels in America
Ventajas
2 breakfasts for price of 1 (2)
Mas Amigos members are entitled to special Amigos rates of up to 40% off BAR* (Best Available Rate) for stays at our hotels and resorts *Based on occupancy at hotels
Rate for mas amigos cardholders
Marketing Strategy & Loyalty Programs | Group Marketing
U.K.
Partners : more option of exchange
ALL Europe Spain
USA /Canadá Brazil Mexico
Marketing Strategy & Loyalty Programs | Group Marketing
Registration drive (promotional material) and telemarketing coordinated with Global Sales Application of the new image in all materials adding logos and information on Air Europa and Avis in all materials. (ongoing).
Formulario de inscripción Welcome pack
Extracto de points y promociones especiales
Tarjeta
Communication – Membership Welcome Package
Marketing Strategy & Loyalty Programs | Group Marketing
Communication: Online Annual communication plan with Global Sales and strategic partners: Air Europa and Avis. Coordinated with CRM Contact strategy: greater monthly frequency: 1 newsletter and 2-3 theme mails (partners, Cash) Loyalty actions: birthday Banners in travel agency industry sites Social networks / Blog 2.0
Marketing Strategy & Loyalty Programs | Group Marketing
SECTION 2 –
REGISTER FOR
MAS AMIGOS ACCOUNT
Marketing Strategy & Loyalty Programs | Group Marketing
At www. melia.com, click on “travel agents” or go directly to www.mymasamigos.com
Marketing Strategy & Loyalty Programs | Group Marketing
Check this if you are a travel agent and have a IATA number or Melia Code and then click Register Now - go to page 16
Check this if you are a travel agent and DO NOT have a IATA number or Melia Code – go to page 17
Click here if you already have a mas amigos number but have not activated your online account - go to page 18
Click here if you are a meeting planner and already have a mas amigos number but had not activated your online account – go to page 19
Marketing Strategy & Loyalty Programs | Group Marketing
Check IATA code or Melia Code and enter the number accordingly
Marketing Strategy & Loyalty Programs | Group Marketing
Fill in required information marked * •Title •Name •Surname (Last Name) •Country •Date of birth •Email that you want to register to your mas amigos account •Password – select a desired password
Marketing Strategy & Loyalty Programs | Group Marketing
Enter Surname (Last Name) and Mas amigos card no. (Do not enter the two letter code CE. For example, if your card number is CE 46871811, just enter 46871811
Marketing Strategy & Loyalty Programs | Group Marketing
Enter Mas amigos card no. and Last Name (Do not enter the two letter code CE. For example, if your card number is CE 46871811, just enter 46871811
Marketing Strategy & Loyalty Programs | Group Marketing
Make sure your agency’s information and tax data are correct and then hit “Send”
Marketing Strategy & Loyalty Programs | Group Marketing
SECTION 3 A–
REPORTING BOOKINGS THROUGH www.mymasamigos.com
Marketing Strategy & Loyalty Programs | Group Marketing
Click on MY BOOKINGS then Reservations for my clients. Mas amigos points will be automatically credited to your account when bookings through here
Marketing Strategy & Loyalty Programs | Group Marketing
View status, cancel or modify booking
Marketing Strategy & Loyalty Programs | Group Marketing
SECTION 3 B –
REPORTING TOUR OPERATOR BOOKINGS THROUGH www.mymasamigos.com
Booking must be reported within 90 days of check out date in order to qualify for
mas amigos points
Marketing Strategy & Loyalty Programs | Group Marketing
Go to www.mymasamigos.com and select “My points” from MY ACCOUNT
Marketing Strategy & Loyalty Programs | Group Marketing
Click on “Obtain Points”
Marketing Strategy & Loyalty Programs | Group Marketing
Click here to claim points for booking at Melia Hotels International
Marketing Strategy & Loyalty Programs | Group Marketing
Click here
Marketing Strategy & Loyalty Programs | Group Marketing
Enter Booking Info and select Tour Operator from drop down.
Marketing Strategy & Loyalty Programs | Group Marketing
SECTION 3 C –
REPORTING BOOKINGS THROUGH
melia.com, Solres and GDS
Marketing Strategy & Loyalty Programs | Group Marketing
Marketing Strategy & Loyalty Programs | Group Marketing
SECTION 4 –
REDEEM MAS AMIGOS POINTS FOR STAY at MELIA HOTELS INTERNATIONAL
Meliá Hotels International
Card
6,000 points
7,500 points
SOL
TRYP
MELIÁ /INNSIDE 9,000 points
15,000 points ME /GRAN MELIÁ
PARADISUS 18,000 points
Marketing Strategy & Loyalty Programs | Group Marketing
Click on MY BOOKINGS
Click on MY ACCOUNT then Exchange points
Marketing Strategy & Loyalty Programs | Group Marketing
Click on Exchange points
Marketing Strategy & Loyalty Programs | Group Marketing
SECTION 5 –
REDEEM MAS AMIGOS POINTS FOR GIFT CERTIFICATE
Points can be exchanged for gift card at one of our partners, Corporate Rewards, based on the
following points chart:
Points Required for $50 gift certificate = 7,900 Mas Amigos Points (minimum required)
Marketing Strategy & Loyalty Programs | Group Marketing
Click on Exchange points
Mas amigos online gift catalogue is only available for Europe currently
Marketing Strategy & Loyalty Programs | Group Marketing
Click on the icon
Marketing Strategy & Loyalty Programs | Group Marketing
Select the gift card value
Marketing Strategy & Loyalty Programs | Group Marketing
Ensure information is correct and select number of gift certificates
Marketing Strategy & Loyalty Programs | Group Marketing
Once the request is processed, a gift certificate code will be sent to the email associated with the account. With the gift certificate code, member can log back on to Mas Amigos account and click here to shop , or go directly to www.masamigosrewards.com
Marketing Strategy & Loyalty Programs | Group Marketing
SECTION 6 –
SHOPPING WITH CORPORATE REWARDS GIFT CERTIFICATE
• Once request for gift certificate is submitted as in Section 5, it will take between 7 – 10 business days for process • Once request is approved, a 16-digit gift certificate code will be mailed to your email address registered under your mas amigos account (please check the Spam folder if it is not in your Inbox •Follow steps in the following pages to shop at over 300 retailers •Enjoy shopping!
Marketing Strategy & Loyalty Programs | Group Marketing
•Members will have access to over 300 stores •Members can redeem through
1. Shop directly online –Browse through nearly 200 stores for over 1 million products. From well known names to terrific boutiques
2. Print Retail Gift Card online instead of waiting in the mail (Sears, Macy’s Overstock.com, etc)
3. Order a Corporate Rewards Preferences Card ™- a multi-store gift card powered by American Express that can be spent at wide variety of great stores
4. Order a retail gift card in the mail
Marketing Strategy & Loyalty Programs | Group Marketing
Click on United States or Canada depending on location
Marketing Strategy & Loyalty Programs | Group Marketing
At check out, enter gift certificate code under “Give Anything” payment method in the shopping cart. Remaining balanced can also be paid by credit card.
Marketing Strategy & Loyalty Programs | Group Marketing
SECTION 7 –
• Reset Password (if forgotten password)
• Update Profile
Change name
Change email address
Change password
Change role at the agency
Marketing Strategy & Loyalty Programs | Group Marketing
Go to www.melia.com and click on “travel agents” or go directly to www.mymasamigos.com
Marketing Strategy & Loyalty Programs | Group Marketing
Click on “Forgotten your password”
Marketing Strategy & Loyalty Programs | Group Marketing
Type in your email address
Marketing Strategy & Loyalty Programs | Group Marketing
Click on “My profile” under “MY ACCOUNT”
Marketing Strategy & Loyalty Programs | Group Marketing
Change email address, password or update your profile when necessary