secrets to linkedin networking success
Post on 18-Oct-2014
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Learn the best kept strategies to growing your Linkedin network fast and how to increase your sales!TRANSCRIPT
Secrets to LinkedIn Networking Success
LinkedIn is the #17th most visited site on the web according to Alexa.com
101 Million Members Worldwide
41.1% female and 58.9% male
Fastest growing demographic 35+
LinkedIn Stats Review
Credits: Amodiovaleria Verde
Officially launched on May 2003
Operates in over 200 countries
Over 52% of LinkedIn members are located outside of the US
Used by 69 of the Fortune 100 companies
More than 1 Million companies have LinkedIn Company Pages
Linkedin Facts
Credits: Amodiovaleria Verde
Tip #1 Become a Thought Leader
Position yourself as a thought leader
Provide good content related to your industry
Go to Technorati.com and keyword search for blogs that provide content related to your industry
Pick the best blogs to post through your channels
Online Resource Blog Directory:http://www.technorati.com
Tip #2 Stay Visible With Good Content
Automate blog posts to your LinkedIn account with Hootsuite.com
Auto Post every 6 hours Get content from multiple
blogs to keep it fresh
Online Resource Automate Your Posts:http://www.hootesuite.com
Tip #3 Promote Your Profile
Add the LinkedIn Button to your web pages, email newsletters and signature line
Wisestamp also offers a LinkedIn button and over 15+ additional social channel links
Online Resources Get LinkedIn Promo Buttons:
http://www.linkedin.com/profile?promoteProfile=
WiseStamp: http://www.wisestamp.com/
Tip #4 Create an Industry Related Group
Think about what type of customer you want to attract
Create a LinkedIn group that would interest those people
My best prospect is someone who A) is considered an entrepreneur B) would be interested in learning more about Social Media
Online Resource: http://www.linkedin.com/myGroups?trk=hb_side_grps_top
Tip #5 Promote Your Group
Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club
Promote this icon along side your other social media channel icons
It will generate curiosity and you will find more people joining your group
Tip #6 Engage Your LinkedIn Group
Set-up multiple industry related RSS blog feeds to keep your members informed and engaged
Online Resource: http://www.linkedin.com/groupNews?dispNewsFeeds=&gid=2882195&trk=grpmgr_newsfds
Tip #7 Cross Promote Facebook Group
Also create a Facebook group for your followers You may also want to consider buying the matching domain name and build
your own social network for ex. TheSocialMediaExchange.com
Online Resource: http://www.facebook.com/?sk=messages&tid=1310660782991#!/home.php?sk=group_156213454409754&ap=1
Tip #8 Grow Your Network Fast
Go to the Groups Directory and search for “LIONS” or Open Networkers
Post that you are an Open Networker
The more connections you have and can stay in front of the better your rate of success
Online Resource: http://www.linkedin.com/myGroups?trk=hb_side_grps_top
Tip #9 Show Your Skills
Participate in the LinkedIn Answers Forum and be seen as an expert in your industry
Provide helpful feedback and grow your business
Online Resource: http://www.linkedin.com/answers?trk=hb_tab_ayn
Tip #10 Get Answers To Questions Fast
Need an expert answer? Need market and/or competitive research? Ask the LinkedIn community!
Online Resource: http://www.linkedin.com/answers?myQuestions=&trk=tab_qa
Tip #11 Add Apps To Personalize
Amazon Reading List recommend books you like to readWordPress allows you to connect your WordPress blog posts to your LinkedIn account Company Buzz allows you to follow all relevant trends and comments about your companySlide Share allows you to share your presentations with colleagues and LinkedIn connectionsTweets gives you access to the basic elements of Twitter on your LinkedIn profile.
Online Resource: http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps
Tip #12 Join and Participate in Groups
Maximum groups you can join is 50 Frequently post and participate in these groupsFollow thought leaders in the group and/or your competition to learn more
Online Resource: http://www.linkedin.com/myGroups?trk=hb_side_mygrps
Tip #13 Customize Your URL
LinkedIn gives you the option to customize your profile URL. Make it appear as“http://linkedin.com/in/yourfullname” (see mine in the picture below). This will make your profile easier to find when people are searching for you.
Online Resource: http://www.linkedin.com/profile/public-profile-settings
Tip #14 Customize Your Headline
Tell them what you are an expert in. You can change your headline.You want it to be more descriptive. Consider including benefits your company offers or your geographic location if you serve a specific area.For example, mine says “CEO of WebMediaExpert.com, Social Media and Internet Marketing Mentor”
Online Resource: http://www.linkedin.com/profile/edit-basic-info?locale=en_US&goback=%2Enpe_*1_*1_*1_*1
Tip #15 Customize Your Web Links
Link to up to 3 websites directly from your LinkedIn profileMake sure you customized text that appears Use keywords within your profile and give readers a better understanding of what your company doesBe sure to also add your Twitter ID
Online Resource: http://www.linkedin.com/profile/edit-additional-info?locale=en_US&goback=%2Enpe_*1_en*4US_*1_*1
Tip #16 Optimize Your Text With Keywords
Use keyword rich descriptions to draw relevant search engine traffic
Online Resource: http://www.linkedin.com/profile/edit-additional-info?locale=en_US&goback=%2Enpe_*1_en*4US_*1_*1
Tip #17 Use the Maximum Characters
Search engines like high word counts and lots of relevant keywords. Use all available characters
Headline – 120 CharactersStatus Field – 140 CharactersSummary – 2,000 CharactersSpecialties – 500 CharactersCompany Name – 100 CharactersPosition (Job) Title – 100 CharactersPosition Description – 2,000 CharactersInterests – 1,000 Characters
Tip #18 Register a Company Profile
Make sure your company has an updated profile on LinkedIn. Company profiles rank high in Google search rankings and it is important to link it with your personal profile, and the profiles of your employees.
Online Resource: http://www.linkedin.com/company/989671?trk=pro_other_cmpy
Tip #19 Download LinkedIn Mobile App
LinkedIn supports the iPhone, BlackBerry, Android and Palm devices
Get updates, and share your status – all while on the go
Online Resource: LinkedIn’s mobile apps
Tip #20 Research Your LinkedIn Network
Signal allows you to filter and browse status updates by keywordNarrow or expand your view based on the following filters: Network, Industry, Company, Time published,
Location, School or just most popular hash tags.Imagine saving searches to allow you to check in every day and see a real-time stream of updates from
every employee in your company. Or, perhaps even better, a competitor!
Tip #21 Request Recommendations
Users with recommendations are 3 times more likely to get inquiries through LinkedIn searches. Post these recommendations on your website
Online Resource: http://www.linkedin.com/references?mrs=
Takeaways
What tools will you use to grow your LinkedIn network today?
Who can you ask for a recommendation?
What industry related LinkedIn groups can you start and/or join today?
How Can Web Media Expert Help?
Design, Setup and Manage Social NetworksOffer Additional Training for LinkedIn, Hootesuite,
etc.Creation of a 12 Month Social Media Marketing PlanSocial Media Monthly Community Management –
includes design and setup of all social channels, content writing, press releases, weekly contests, monthly reports, guaranteed leads etc.
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media Expert LLC
http://www.WebMediaExpert.com
Phone: 513-204-9324