secrets to linkedin marketing - reengineered
TRANSCRIPT
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Secrets to LinkedIn Marketing – Reengineered
Rohit Onkar
Social Media Expert at SMG Convonix
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The Buying Cycle
Before the advent of digital (read: social media)
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The Social Influence in Purchase Decision
Social influences all aspects of the buying cycle and adds customer loyalty and repurchase phases to it
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Why LinkedIn?
Key Point when it comes to reaching decision makers and influencers
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Success Secret 1: Capitalize on Existing Demand
Hot lead – individual close to purchase
Lukewarm Lead – Individual looking for service/product related information
Soft Lead – Individual Looking for Technical information
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Success Secret 2: Inducing Demand
Discussion initiated on LinkedIn resulting in an inquiry
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How do you do this?
Research
• Identify Quality LinkedIn groups• Approx. 700 LinkedIn groups for Manufacturing
Domain
Reach
• Scout for Conversations across all identified Groups• 15-20 discussions are initiated daily on each LinkedIn
Group
React
• Start discussions to engage target audience in Groups• React and Respond to their enquiries
This is where WE come in
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Success Secret 3: Target your Exact Customers via LinkedIn Ads
Exact Job Designation Targeting CriterionAge
IndustryTargeting Criterion Skills & Expertise
Job Function Targeting CriterionSeniority
All you need is a landing page to get Started
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LinkedIn Ad Units
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Success Secret 4: Revive Passive Customers & Remarket
Reach new
customers and existing customers who haven’t converted via
LinkedIn mail
Incentivize
them to convert
Constant follow up
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Success Secret 5: Loyalty Building
Have an Existing
Database of Customers already?
Use them to influence their peers via the
power of LinkedIn Groups
All aspects of the Group – from creation, to nurturing, to monitoring are handled by our team
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Some Examples
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Success Secret 6: Content is King Creat
e a Fully Branded Company Page
Engage with
Target Audience via
planned
Content
themes
Leverage the Power
of Customer
Recommendations
Check one out here - http://www.linkedin.com/company/pi-worldwide
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Success Secret 7: Measure, Measure and Measure
Key Metrics
• No. of Leads Identified • Referral and Direct Traffic Redirected to the Website• Size of the Sales Funnel• Size of the Social Community
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