secrets to a great mobile application

12
SECRETS TO A GREAT MOBILE APPLICATION The Canopus Approach http:// www.canopusinfosystems.com

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Page 1: Secrets to a great mobile application

http://www.canopusinfosystems.com

SECRETS TO A GREAT MOBILE APPLICATIONThe Canopus Approach

Page 2: Secrets to a great mobile application

http://www.canopusinfosystems.com

Design

Great design leads to:

- More Application Downloads

- Attract More Customers

- Customer Satisfaction

- Ease of Use

- Rich User Experience

- Stick to design guidelines of your target platform

Page 3: Secrets to a great mobile application

http://www.canopusinfosystems.com

Be Unique & Simple

Ease of use, simplicity and uniqueness is what users like.

- No nonsense interface

- Not so much of steps to do some operation.

- Easy access to app functions

- Not too fancy and cluttered UI

Page 4: Secrets to a great mobile application

http://www.canopusinfosystems.com

Clean, modular and well organized source code

If the code is well written:

- It reflects in overall flow and functions of the app.

- It reflects in the performance of the app.

- Leads to less bugs and negative feedbacks.

- Provides ease of future maintenance.

- Potential teams can understand quickly and get familiar.

- Leads to less rework and saves money.

Page 5: Secrets to a great mobile application

http://www.canopusinfosystems.com

Think “Web-service”

- Allows you to load data dynamically.

- Allows you to connect any client with your backend

- Get your REST APIs in place

- Always prefer JSON for data exchange

- It’s the best way to communicate with your backend effectively

Page 6: Secrets to a great mobile application

http://www.canopusinfosystems.com

Alert With Push Notifications

Dynamic alerts engage users:

- Users would like to get notified of the activities in the app.

- Keep your users alert and notified with latest happening.

- It’s a unique way to let your users know of activities in the app and have them go back to use the app.

- Alert them with updates, offers and latest updates.

Page 7: Secrets to a great mobile application

http://www.canopusinfosystems.com

Link Social Media Accounts

Linking Social Media Accounts:

- Takes less time for users to register with your app.

- Take the benefit of the information available of the users on their social media account. Import their social media contacts.

- Good way to promote your application by encouraging users for social sharing.

Page 8: Secrets to a great mobile application

http://www.canopusinfosystems.com

Support Smartwatch

Smartwatch gadgets are gaining popularity:

- Check if your app has an element that can be integrated with smart watch.

- Provide user a fun way of accessing your app without taking out mobile device from their pocket.

- People enjoy new way of accessing and using the apps.

Page 9: Secrets to a great mobile application

http://www.canopusinfosystems.com

Adhere to App Store Guidelines

Application not adhering to App store guidelines:

- Can gets rejected by the app store.

- Takes too much of time in review.

- Needs a lot of improvements and changes recommended by the review team that leads to more efforts.

- Choose a team that is well versed with the app store guidelines and suggest the best way so that app do not gets rejected.

Page 10: Secrets to a great mobile application

http://www.canopusinfosystems.com

Test, Test, Test & Be your own user

Testing the app is important:

- Be your own user and test the app from user’s perspective.

- Hire a dedicated QA team to test your application before beta launch.

- 90% of app launches gets failed due to lack of testing and buggy applications

- Distribute beta test builds to as many users as possible before launch.

Page 11: Secrets to a great mobile application

http://www.canopusinfosystems.com

Prepare for Beta Launch

- Build Buzz with emails, landing pages and promotional website.

- App store optimization is important for your app to be searched and downloaded.

- Have a help desk ready

- Make a Video and upload on YouTube and other video sharing websites.

- Pitch to Press for press release

Page 12: Secrets to a great mobile application

http://www.canopusinfosystems.com

Canopus InfoSystems Pvt. Ltd.

Develop and Design awesome mobile, web and desktop applications that creates a buzz amongst the users, by applying top notch engineering and analytics methodology.

Find out more at the Canopus Website