secrets of self-storage investing
DESCRIPTION
You can watch the FREE video of this presentation on our website: http://www.hasslefreecashflowinvesting.com/video/webinar-secrets-of-self-storage-investing/ There are a lot of ways to make money as a real estate investor. Whether you invest in houses, office buildings, apartments, or self-storage units, each property type has it’s strength’s and weaknesses. If you’ve ever considered investing in a self-storage property, you’ll know that the cashflow and profits can be quite impressive. In a sixty minute free webinar with David Campbell, professional real estate investor, and Jon England, CCIM SEC, you'll learn: 1) How to make money as a self-storage investor 2) The pros and cons of self-storage investing 3) Whether self-storage investing is right for you 4) The physical and intellectual components that make a successful self storage facility 5) How to evaluate a self storage facility’s finances, unit mix, and supply and demand to spot a “great deal” 6) And much more!TRANSCRIPT
![Page 1: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/1.jpg)
www.HasslefreeCashflowInvesting.com
Secrets of Self-Storage Investing
David Campbell Professional Investor
Jon EnglandSEC, CCIM
![Page 2: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/2.jpg)
www.HasslefreeCashflowInvesting.com
Today’s VIPs(very important points)
• A good investment is one that’s good for YOU
• Commercial real estate basics
• Why self-storage?
• Is self-storage investing right for you?
• Spotting a good deal
• Case studies
![Page 3: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/3.jpg)
David Campbell - FounderHassle-Free Cashflow Investing
Former high school band director Self-made multi-millionaire
Real Estate investor / developer / brokerFinancial educator / author / speaker
Houses, condo-conversion, multi-family, winery, resort, office, retail, medical office, production home building
Faculty Member: Investor Summit at Sea with Robert Kiyosaki
www.HasslefreeCashflowInvesting.com
![Page 4: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/4.jpg)
Jon England, CCIM, SEC
• Investment Sale Broker since 2001
• Brokerage of 12 self storage facilities totaling 600,000 SF / 3,700 Units.
• CCIM Designation in 2006 (Certified Commercial Investment Member)
• Counselor in the Society of Exchange Counselors www.secounselors.com. This is the most exclusive creative real estate organization in the world that holds invitation only meetings to invest and market commercial real estate.
• Active investor and manager of several real estate partnerships.
![Page 5: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/5.jpg)
www.HasslefreeCashflowInvesting.com
Disclaimer
This is NOT legal, tax or investment advice.
No agency created.
Educational only. Consult your advisor.
![Page 6: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/6.jpg)
www.HasslefreeCashflowInvesting.com
Profit(Money + Time + Hassle)
ROI =
We all want more profit with less invested
![Page 7: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/7.jpg)
www.HasslefreeCashflowInvesting.com
Cash Throw Off from
Rental Income
![Page 8: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/8.jpg)
www.HasslefreeCashflowInvesting.com
Equity growth from loan amortization
![Page 9: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/9.jpg)
www.HasslefreeCashflowInvesting.com
Tax savings from depreciation
![Page 10: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/10.jpg)
www.HasslefreeCashflowInvesting.com
Equity growth from appreciation
(CAP Rate Compression)
![Page 11: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/11.jpg)
www.HasslefreeCashflowInvesting.com
Equity growth from rent increases
(income/CAP)
![Page 12: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/12.jpg)
www.HasslefreeCashflowInvesting.com
Arbitrage
CAP Rate > Interest Rate
8% RETURN - 5% COS T of BORROWING = 3% PROFIT ON BANK’S MONEY
![Page 13: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/13.jpg)
www.HasslefreeCashflowInvesting.com
Equity growth from Lease Renewal
Longer term lease = lower CAP
![Page 14: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/14.jpg)
www.HasslefreeCashflowInvesting.com
Equity growth from increase in
tenant or property quality
Stronger tenant = lower CAP
![Page 15: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/15.jpg)
www.HasslefreeCashflowInvesting.com
Forced Equity from improved tenancyor development
Higher NOI = Higher PRICE
![Page 16: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/16.jpg)
Why Self Storage?
![Page 17: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/17.jpg)
Why Self Storage?
•One of the fastest growing commercial real estate sectors
•49,940 “primary” self storage facilities in the US.
•Top 5 self storage companies* own and operate 9.8% of all primary facilities.
*(Public Storage, Extra Space, Sovran, U-Store-It REITS and U-Haul / non REIT)
According to the Self Storage Association Fact Sheet:
![Page 18: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/18.jpg)
Why Self Storage?
•22,000 small business entrepreneurs who own and operate just one facility.
•New construction is down • Only 450 new facilities came on line in the US in 2010 and 2011. • Development peak in 2004-2005 when 8,694 facilities were developed.
According to the Self Storage Association Fact Sheet:
![Page 19: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/19.jpg)
Why Self Storage?According to the Self Storage Association Fact Sheet:
• It took the self storage industry more than 25 years to build its first billion square feet. It added the second billion square feet in just 8 years (1998-2005)
•Ten percent of US Households currently rent a self storage unit, an increase from 6% of US Households in 1995.
![Page 20: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/20.jpg)
Self Storage Advantages:
• Low Maintenance – (No Toilets)• Steady Cash Flow• Lower operating expenses• Low loan default rates • Month to Month leases• Inflationary hedge• High barriers of entry• Multiple profit centers aside from renting units• 3rd Party Management is available
20
![Page 21: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/21.jpg)
Self Storage Myths
• Passive Investment
• If you build it – customers will come
• Location isn’t important
• A mom & pop can’t compete with the REITs.
• Why own a facility when I can make more money at storage unit auctions?
21
MYTH BUSTED
![Page 22: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/22.jpg)
Is Self Storage right for you?
•Do you currently own a bunch of residential, retail, or other commercial real estate? Self Storage may an ideal way to diversify your portfolio.
•Self Storage often said to be 20% business 80% real estate. (This is not a NNN investment)
•Employees….
•Passive vs Active
![Page 23: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/23.jpg)
Facility Types
• 2000 to present.
• Mostly REIT and large company owned – especially in urban markets.
• Prime retail locations
• May include car washes and other retail oriented businesses as part of their operation
• Offer multiple camera video surveillance and door alarm systems.
• Construction Materials:• Brick
• Glass
• Single and multi-level properties
Class A Properties
![Page 24: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/24.jpg)
Facility Types
24
Class A Properties
![Page 25: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/25.jpg)
Facility Types
• 1980s to 1990s• Ownership combination of Mom & Pop and REITs. • Seasoned Facilities – many are location driven• Construction materials:
• include metal and block buildings
• chain link or other fencing
• May offer climate controlled units• May include manager’s residence on site
Class B Properties
![Page 26: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/26.jpg)
Facility Types
26
Class B Properties
![Page 27: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/27.jpg)
Facility Types
• 1960s to 1980s
• Mom & Pop. Largely rural and smaller facilities.
• Low cost provider of storage.
• Construction materials:
• metal/wood buildings
• swing doors
• no gate
• gravel driveways.
• Most will need to be converted or will eventually become obsolete
Class C Properties
![Page 28: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/28.jpg)
Facility Types
28
Class C Properties
![Page 29: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/29.jpg)
Self Storage Components
Unit Sizes
• 5x5• 5x10• 10x10• 10x15• 10x20• 10x30• Parking
![Page 30: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/30.jpg)
Self Storage Components
Unit Mix is Key!!•Does the facility have multiple unit sizes?•How balanced is the mix? •Are vacancies all one size?
![Page 31: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/31.jpg)
Self Storage Components
Unit Type:
•Traditional Storage
•Climate Control Storage
![Page 32: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/32.jpg)
Self Storage Components
Tenant TypesResidentialCommercial
Student Military
![Page 33: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/33.jpg)
Self Storage Components
General TrendsMajority of customers will be residential
Commercial tenants stay twice as residentialMost storage customers live/work within 5 miles
Strict HOA rules create demand for outside storage
![Page 34: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/34.jpg)
Evaluating the Facility
•Size•Unit Mix•Location Location Location•Traffic Counts•Management (retail office vs residence)•Signage / visibility•Expansion Potential?•Drainage•Traffic Flow within the facility
![Page 35: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/35.jpg)
Evaluating the Area• 1-3-5 Miles Demographics• Neighborhood trends• Owner occupied housing vs apartment housing• City Growth patterns• Competition?
• Who are they? • How far away? • Is location better or worse than the subject?
• Prices of Units?• Verify property tax and budget for any adjustments
![Page 36: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/36.jpg)
Evaluating the Numbers
Gross Potential Rent - (Vacancy Factor)Gross Income- (Expenses) – Should range between 30-45%Net Operating Income (NOI)
NOIPRICE
CAP =
![Page 37: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/37.jpg)
Evaluating the Numbers
$185,000 (Gross Revenue) - $74,000 (Expenses)$111,000 NOI
8% Cap Rate = $1,387,50010% Cap Rate = $1,110,00012% Cap Rate = $925,000
NOIPRICE
CAP =
![Page 38: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/38.jpg)
www.HasslefreeCashflowInvesting.com
Durability of Income
Lease Term
Tenant & industry strength
Property attributes
for expensesDemographicsfor releasingUpside
potential
Releasing income potential
Cost oftenant
improvements
Financingavailability
CAP RATES VARY
![Page 39: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/39.jpg)
Evaluating the ExpensesTypical Self Storage Expenses:• Property Taxes• Insurance• Payroll• Off Site Management• Utilities (phone/trash/gas/electric)• Software• Bank Fees• Office Supplies• Legal / Accounting• Maintenance & Repair• Snow / Lawn • Advertising• Website
![Page 40: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/40.jpg)
Two Types of Self Storage DealsTurn Key vs. Turn Around
Turn Key FacilityClass A or Class B
Little to no deferred maintenanceMinimal work required
Lower Cap Rate / Higher PriceREIT’s attracted to these especially in urban markets
![Page 41: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/41.jpg)
Turn Around FacilityClass B and Class C
Low occupancyPoor management
Significant deferred maintenanceHigh upside potential if “problem is solved”
Two Types of Self Storage DealsTurn Key vs. Turn Around
![Page 42: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/42.jpg)
Case Study #1 - Turn Key Deal
227 Turn Key Units
• built in 1998 • 34,000 SF• Stable Occupancy 80%• Motivated Seller• No Website• Not open Saturdays• No rent raises in 7 years
![Page 43: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/43.jpg)
• Acquired using SBA 504 Financing
• New website and SEO marketing program established
• Established New Saturday Hours
• Raised Rents after six months of ownership. Not a single tenant complained.
Case Study #1 - Turn Key Deal
![Page 44: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/44.jpg)
• Occupancy consistently at 90%
• Increased the value approximately $300,000
Case Study #1 - Turn Key Deal
![Page 45: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/45.jpg)
Case Study #2 – Turn Around Deal
350 Turn Around Units
• 80,000 SF • Built in 1996• 60% Occupancy• Distressed Seller• Poor Management• Abandoned vehicles• Poor reputation in the market.• Gaps in perimeter fencing • Broken security cameras• Poor owner record keeping
![Page 46: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/46.jpg)
Case Study #2 - Turn Around Deal
SolutionsReplaced Manager
Installed storage software Implement security measures
Reconfigured Access GateInstalled New Digital Signage
Fixed maintenance items
![Page 47: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/47.jpg)
Case Study #1 – Turn Around Deal
• Occupancy trending up
• When stabilized $1M to $1.5M increase in value
![Page 48: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/48.jpg)
www.HasslefreeCashflowInvesting.com
Feel free to contact our panelists with your questions
David Campbell Jon [email protected]@HasslefreeCashflowInvesting.com
![Page 49: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/49.jpg)
SECRETS OF SELF STORAGE INVESTINGBy Jon S. England, CCIM SECPrincipal – Investment BrokerageLee & AssociatesPhone: [email protected]://www.linkedin.com/in/jonengland
49
![Page 50: Secrets of Self-Storage Investing](https://reader034.vdocuments.us/reader034/viewer/2022051513/547a5898b479598a098b49cf/html5/thumbnails/50.jpg)
www.HasslefreeCashflowInvesting.com
Find more investor training and investment opportunities at
www.HassleFreeCashflowInvesting.com
(866) 931-9149 ext 1