secrets of search engine rankings€¦ · search engine optimization matters! why?...
TRANSCRIPT
Secrets of Search Engine Rankings
#itbcon17
SearchBrothers.com Former Google Search Quality for Your SEO
Search Engine Optimization Matters!
Why?
SearchBrothers.com Former Google Search Quality for Your SEO
Users
Saving The Day
Why Google?
Search Engine Optimization
Search Engine Rankings
Fundamentals
SearchBrothers.com Former Google Search Quality for Your SEO
How Search Works
SearchBrothers.com Former Google Search Quality for Your SEO
Search Engine Rankings
Crawling
Be accessible: Network
Be accessible: robots.txt
Discovery: Internal Linking
Discovery: External Links
Google Search Console
http://sbr.link/ewm
Page Speed
Log File Analysis
Log File Analysis
Take Away
Encourage your website to be crawled.
Track what Googlebot sees.
SearchBrothers.com Former Google Search Quality for Your SEO
Search Engine Rankings
Indexing
Foundation
Multi-Device Friendly
Progressive Enhancement
http://sbr.link/bbx
Canonicals
http://sbr.link/canonicals
Noindex
http://sbr.link/noindex
GSC Settings
http://sbr.link/preferred-domainhttp://sbr.link/country-target
Localization
http://sbr.link/hreflanghttp://sbr.link/x-default
Structured Data
Structured Data: WebSite
http://sbr.link/iaf
Structured Data: SearchAction
http://sbr.link/hob
Structured Data: Organization
http://sbr.link/mvh
Structured Data: BreadcrumbList
http://sbr.link/gzu
Answers
http://sbr.link/jpy
Answers
http://sbr.link/jpy
Manage Link Reputation Risks
Manage Link Reputation Risks
http://sbr.link/kvr
Avoid Conflicting Signals
Avoid Conflicting Signals
Take Away
Help Googlebot understand your website.
Avoid sending conflicting signals.
SearchBrothers.com Former Google Search Quality for Your SEO
Search Engine Rankings
Users
Be a Brand
Unique Sales Proposition
User Experience Marketing
Content Matters
Solve User's Problems
Avoid Obstacles
Other Users
Take Away
Have a unique sales proposition!
Put users first!
SearchBrothers.com Former Google Search Quality for Your SEO
Search Engine Rankings
Search Result Rankings
Rankings != Magic
Google Webmaster Guidelines
http://sbr.link/wop
Manage User Expectations
SERPs
SERPs
Recording User Signals
GSC Search Analytics
http://sbr.link/vhz
Take Away
User signals and first impressions matter!
Think About This!
If Googlebot can not crawl your website, can not index your
website, or your website misses user expectations, why expect Google to rank your website?
Fili Wiese
SEO Consultant
Penalty Recovery Expert
Former Senior Google Support Engineer
Former Senior Google Search Quality Analyst
SearchBrothers.com Former Google Search Quality for Your SEO
Sign up for Advanced SEO Tips at online.marketing