google vs the rest: advanced search on google, bing & other search engines
DESCRIPTION
Talk given at the Online Information Conference 2013 - called Google vs. the Rest: Advanced Search Differences Between Google, Bing, Blekko and Other Search Tools. Session accompanying Phil Bradley - given on 20 November 2013. Includes a 1 minute video of the first slide, taken by Evgeny Yushchuk (Евгений Леонидович Ющук), Professor of Urals State University of EconomicsTRANSCRIPT
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Arthur WeissEmail: [email protected] / Twitter: @awareci
www.marketing-intelligence.co.uk
20 November 2013
Google versus the RestAdvanced Search Differences between
Google, Bing, Blekko & Other Search Tools
Online Information 2013
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What is Search Engine “Advanced Search”• An option to search for specific content going beyond the
standard search listings Location of keywords e.g. in titles or the URL File type for material e.g. mp3 or pdf files, or RSS feeds Keywords in particular types of material e.g. blogs, discussions,
or describing images, etc. Keywords from specified site, or geography Keywords in proximity to other words and/or wildcard searches Similar or related material Sites that link to or from a web page / domain Exclude certain types of material or key words Limit search to a set of custom sites Change relevancy e.g. date order, or weight search by a keyword,
etc.
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Does “Advanced Search” still exist
Advanced search is in retreat…
• Maintaining advance search capabilities has a cost for the search engines
• Only a small minority of searchers use advanced search options
• As “search” becomes more accurate for the average user, support for advanced search decreases further
Advanced search features have been disappearing for many years• Altavista’s case sensitive and wild-card searches were never
replicated by any other search engine• Yahoo’s Linkdomain: disappeared 2 years ago….
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Lost Search Functionality
“Yes, it's been deprecated. Why? Because too few people were using it to make it worth the time, money, and energy to maintain….” Re: Google’s Synonym search ~ operator
“…we’ve had to remove certain features, such as Instant Previews. Instant previews saw very low usage by our users....”Re: Google Instant Previews
We “weren’t seeing enough usage of this filter to maintain it in the toolbar.” Re: Google’s “Related” search filter option
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Advanced Search – on its way out?
August 2000
August 2001
August 2002
August 2006
July 2011
September 2011
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Advanced search is not easy to find
On the home page in the “Settings” option at the bottom of the page
OR in the cogwheel on the right of search result lists
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Advanced search is not easy to find
Blekko “advanced search”: “We no longer require users to be familiar with our advanced search features to see the benefits of slashtag categories….”https://search.blekko.com/help
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And no consistency…
• Cogwheel is the most common option for finding Advanced Search on Google – but not consistent Currently no advance search for news, books,
videos…. An inverted triangle in Google Scholar
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So how do you do advanced search on GoogleSlight differences for Patents search, Google Scholar, etc.
Or search directly from the search bar using search operators• Currently listed as supported: site:, link:, related:, * (wildcard), OR,
- (NOT), .. (Number range)• Not listed (but work – and on advanced form): intitle:, filetype:, inurl:,
intext: and a few others.
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Advanced Search – What’s Shared
Bing BlekkoDuck
DuckGo
BaiduYande
xGigabl
ast
“quotes” ✔ ✔ ✔ ✔ ✔ ✔ ✔
intitle ✔ ✔ ✘ ✔ ✔ title:() Title:inurl ✔ ✘ ✘ ✘ ✔ ✔ ✔
Exact match intext inbody ✘ inbody ✘ +, ! +site ✔ ✔ ✔ ✔ ✔ ✔ ✔
filetype ✔ ✔ ✔ ✔ ✔ mime: ✔
- (Exclude) ✔ ✔ ✔ ✔ ✔ ~ ✔
Boolean OR ✔ ✘ ✔ OR ✔ ✔
Date search✔
Date sort ✔
Date sort ✘ ✔ ?
Related ✔ ✔? /similar ✘ ✘ ✘ ✘Proximity * NEAR ✘ ✘ ✘ * , /+2 ✘
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Advanced Search – What’s Different
Unique search options & filters (e.g. .. Numeric search)Can search for specific material – blog posts, academic, books, patents, etc. (with separate search options & filters)
BingSearch operators such as: Contains, feed, prefer, IPBing’s Academic search offers different features to Google Scholar
BlekkoFocuses on eliminating “content farm” spamSlash commands offer search categorisation options (although now hard to find)
DuckDuckGo
Focuses on privacy & not tracking users!Bang commands allow for quick searching on multiple popular sites (e.g. “phil bradley” !amazon) Available for TOR deep/dark web searches (https://3g2upl4pq6kufc4m.onion.to)
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Advanced Search – What’s Different
Baidu Best for Chinese pages. Also offers multiple other options e.g. patent search, music, mail, social…
YandexFocus on Slavic languages plus English & French. Extensive proximity options, plus filters for people, traffic, news, etc. “Yandex Islands” gives one-stop data
Gigablast Open source search engine. Sitelink: search operator finds links to a site
MillionShort Uses Bing API – eliminating top sites (based on Alexa) from search
WolframAlpha “Knowledge Engine” allowing for specialist / niche searching – with results in tabular format
Zanran Search for semi-structured tabular or graphical dataEnglish language only
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Advanced Search Support Pageshttps://support.google.com/websearch/answer/136861?p=adv_operators&hl=en
http://onlinehelp.microsoft.com/en-us/bing/ff808421.aspx http://msdn.microsoft.com/en-us/library/ff795620.aspx
http://help.blekko.com/index.php/advanced-search-features/
https://dukgo.com/help/results/syntax
http://www.baidu.com/search/skill.html http://www.baiduguide.com/baidu-seo-guide/baidu-search-operators/
http://help.yandex.com/search/how-to-search/search-operators.xml
http://www.gigablast.com/help.html
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Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis.
Contact Details:Web Sites: www.marketing-intelligence.co.ukE-mail: [email protected]
Twitter: @awareci
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