secret 7 boards

Danielle Muntyan OUGD603 Extended Practice Brief # 10 Secret7 2015


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The Brief

To design a secret 7 Vinyl Cover for a chosen track without revealing the artist or song title.

Brief Type

Competition

Competition Board

Secret7

Context & Target Audience

We take 7 tracks from 7 of the best-known musicians around and press each one 100 times to 7 vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7. 700 sleeves are exhibited and then sold for 50 apiece. You dont know who created the sleeve, or even which song its for, until you have parted with your cash - the secret lies within.

- Secret7

Considerations

There are several considerations which needed to be thought through in regards to the brief, such as the track and artist chosen, the tone and feeling the song projects, as well as the lyrics, allowing for a visual connection to be made and deciphered.

Solution

A 7 Vinyl Cover for The Maccabees newly released single, Go.

Evaluation

This is a quick brief I enjoy working on every year as an escape from my personal briefs, as well as allowing me to be more illustrative and conceptual with my ideas and execution. I feel this brief did actually improve my software skills on Illustrator, and I feel really proud of the outcome.


Lyrics

Left you there in the sunlightIn the sunshine by the windowsill in the kitchenIn light of what was to come it was not enough

Just like the cardboard that coveredThe missing panes and cracks in our bedroom windowsWe should have known they wouldnt keep out the cold

It was not enoughIts not enoughAnd it never was

And theyll call out with a name by which Id never call youAnd well grow out when its timeAnd the skins weve known no longer fit us

Its not enough and it leaves you tired

See you there in the sunlightIn the sunshine by the windowsill in the kitchen

And theyll call out with a name by which Id never call youAll things being well still feel it was not enough

Exiting Artwork

The majority of The Maccabees artwork is very photographic, minimal and typography based, as seen on their most recent album Given to the Wild allowing for this 7 Vinyl cover to be totally different and abstract.

Contextual Research

Aesthetic Influence

Aesthetically I was very influenced through detailed stained glass windows, looking at the colours, shapes and illustrations used.

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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Secret7 2015 Outcome - Branding Overview

Background Taken from this London bands critically acclaimed third album Given To The Wild. It will be the fifth and final single taken from it, ahead of the release of a new album in 2015.

Concept

An illustration based 7 Vinyl Cover inspired by the tone and lyrics of the track itself, reflecting sunshine, windows, cracked windows and a melancholy feeling.

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7 Vinyl Mock-Up

A mock-up has been produced to show how the 7 vinyl cover would work when produced.

Outcome: Product Packaging

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secret 7 boards

Documents