second life communication
DESCRIPTION
About society, communication types, and second poland project in Second LifeTRANSCRIPT
SECOND LIFE
Zbigniew Woźnowski
What happens when you give everyone powerful tools to shape their world?
Second Life® is a 3-D virtual world created by its ResidentsPhilip Rosedale
Within five years, the Second Life will be as important for work as the Web is today
Forrester Research
Second Life is an Internet-based virtual world, which came to international attention via mainstream news media in late 2006 and early 2007
WIKIPEDIA
WHAT IS SECOND LIFE ?
PHENOMEN OF SECOND LIFE
Hillary Clinton COMMUNITY
"We are planning to establish a Swedish embassy in Second Life primarily as an information portal for Sweden,“
Olle Wästberg
Sweden opens virtual embassy
U2 Concert in Second Life
RESIDENT AND HER ALTER EGO
Fot. Łukasz Sakiewicz Fot. Łukasz Sakiewicz
Źródło: Gazeta Wyborcza, „Dyskretny urok awatara”
HUMAN AND AVATAR
Fot. Łukasz Sakiewicz Fot. Łukasz Sakiewicz
Źródło: Gazeta Wyborcza, „Dyskretny urok awatara”
HUMAN AND AVATAR
Źródło: http://bpa.bestpicsaround.com/piles/?s=virtualreality
HUMAN AND AVATAR
ADAPTATION PROCESS
4 hoursLearning the interface
14 daysCreation of identity
ADAPTATION PROCESS
3–6 weeksBuilding relations with other residents
6–12 weeksOpening own business
4-8 weeksFinding own place
HOW DOES IT LOOK?
SECOND KRAKOW KRAKÓW
SECOND KRAKOW – 3:00 PM
Photo taken from avatar position
SECOND KRAKOW - 9:00 PM
The view from 80 m above ground
WHAT CAN RESIDENTS DO ?
• talk• fly• teleport• swim
WHAT CAN RESIDENTS DO ?
• use vehicles• dance
WHAT CAN RESIDENTS DO ?
•Play sports
WHAT CAN RESIDENTS DO ?
• work• build 3D objects • have a business
Residents retain their Intellectual Property rights to their creations
Residents may buy and sell L$ for real world $
Residents may license their creations back into the real world
RESIDENTS OWN THEIR CREATION
SOCIETY
Community – residents typesCa. 8 % Living in SL – person spending more than 8 hours daily in SL, acknowledging priority of SL over RL.
Ca. 7% Creator – somebody who is building places, creating clothes, writing scripts
Ca. 5% Businessman – he is running business (mainly commerce and services) in Second Life.
Ca. 15% Trendsetter – person looking for technical novelties, highly popular in his social group
Ca. 62% Explorer – person taking SL as an another channel of communication, using SL mostly for entertainment purposes.
Ca. 2% Mentor – person caring about newbies.
Ca. 3% Furry – avatar in an animal form, member of a Furry subculture.
Community – number of users
Total number of accounts: 13 850 000
Number of accounts from Poland: 144 432
Age bands:18-24 23,32% 25-34 35,29% 35-44 23,81% 45 + 16,06%
GenderFemale 41,13% Male 58,87%
SL Statistics – Second Poland users
Unique users' count 1 day 7 days 30 days
Number of avatars appearing at least once in Second Krakow, or Second Poznan, logged in for more than 5 minutes.
1 450 4 843 12 533
Average time spent 1 day 7 days 30 days
Average time spent in SL during specific period by an average user. 24 minutes 03:54:34 12:45:32
New registrations daily ca. 700
Unique users visited Second Poland 47 232
SL Statistics – comment
WWW user•Driven by search engine•Needs information•Has no time•Don't want to talk
SL user•Driven on his own accord•Has interest•Has time•Needs participation•Willingly will talk
RL visitor•Driven on his own accord•Has concrete needs•Has only a while•Wants to see•Wants to talk
1 2 3 4
Press advertisement Web site SL seat RL seat
Informacja Informaction + contact Informaction + contact +
entertainment + interaction
Opportunity to learn fully
Epistemological opportunities
COMMUNICATION
Chat, and Instant Message System
3D VOICE
Voice over IP, enriched with surround-technology.
Posters and billboards
Audio streaming
Video streaming
SMS and notecards
Internet GSM gateway function.Possibility to send any number of SMS-s to any country.
Notecards are used like e-mails and SMS-s in-world
Internet websites integration
Integration example – gratka.pl
Internet websites integration
Every item can drive a user to your website.
OTHER POSSIBILITIES
PRESENTATION
FOCUS GROUPS
SL connects: Video + 3D + voice + human presence.
More than e-learning
Academia Electronica – Sidey Myoo
Academia is designed as an electronic space for a true scientific discussion.
Academia Electronica is designed as an electronic space for a true scientific discussion. Academia Electronica promotes an interdisciplinary collaboration across faculties and disciplines such as philosophy, social science, psychology and cultural
studies, focused on problems of the electronic environment, treated as a kind of humans’ world.
Academia Electronica
REAL LIFE – SECOND LIFE
Fokus in Krakow Fokus in Second Krakow
RL – SL – WOŚP The Great Orchestra of Christmas Charity
POLITICS DEBATES
TYGODNIK IN SECOND LIFE
RL – SL – CONFERENCE „Małopolska without corruption”
MAJOR BRANDS
POLISH BRANDS
Second Poland Project
• Built to a 1:1 scale: 8 polish cities as realistic, as technology allows.
• Integrate all 3D elements with websites, and web 2.0 services
• Build society
• Allow users to have freedom and opportunity to be creative
• Allow users to feel that they own the project
• Prove that Poland can be promoted with this project
PROJECT TARGETS
CITIES BUILT TO A 1:1 scale
•Krakow
•Wroclaw
•Poznan
•Lodz
•Warszawa
•Katowice
•Gdansk
•Zakopane
PROJECT TARGETS
BUILDING SOCIETY
Second Folia – HYBRID
Building Society– Residents places
Angels Cellar
Kółko kulinarne13 grudnia rocznica
Building Society– Residents places
Building Society– Residents places
Live concerts Harley Killer
Building Society– Residents places
WHO IS WHO
