searchleeds, tim grice 'content strategy for rankings
TRANSCRIPT
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Content strategy for rankings
Tim Grice@Tim_Grice @Branded_3
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Key principles
Qualifications
Reputation
Quality
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Main Content
Secondary/Supplementary Advertisements
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Money vs. Helpful
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4,500 Quality Raters
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How content is scored
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What does quality look like?
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Time
Effort
Skill
Talent Quality
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Topical information
Social / media Forums
Experience / Opinion
Selling products
What does Google consider helpful?
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Lack of editorial control
Purpose of page not clear
Poor grammar/spelling
Technically Poor
Duplication
Distracting Ads
Basic Information / Content overkill
Negative signals
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A poor quality rating in itself is enough to warrant the lowest score
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What makes you qualified?
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Googles Website Detectives
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What to do?
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Detailed contact information
Payment policy
Exchange and return details
Reviews and customer feedback
Selling products
Must be accessible
Selling stuff?
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Its not just about your website
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Reputation Matters
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A poor reputation in itself is enough to warrant the lowest score
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Theyre detecting stuff again
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What others say about you matters more than what you say about yourself
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What is cause for concern?
Prolonged & Consistent Negative Feedback.
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If in doubt use Google!
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Distracting Ads
Auto generated
Plagiarism
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They got the reputation bit covered though
Prolonged & Consistent Negative Feedback.
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A couple of final thoughts..
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Money or your life
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Should add value / enhance the purpose
Intention based
Without it a medium rating is the best you can hope for
Supplementary Content
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Your job is to make the good stuff accessible and bad stuff disappear.
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This stuff
matters
About Page
Awards
Qualifications
Positive reviewsPress mentions
Bios
Social profiles
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Thanks
[email protected] @tim_grice
mailto:[email protected]