RPM-WestBend.ppt

Search Optimization: Social Media & WebsitesMBA's Sales & Marketing Decision-Makers ConferenceOctober 13, 2011Tom SnyderTrivera Interactive

Holy Grail: Page 1, Position 1Deserve to be there for the appropriate search terms Optimized better than others vying for the same search terms.

Tactics without strategy is the noise before defeat

Strategy without tactics is the slowest route to victory -Sun Tzu

Strategy Needs and Goals Keyword Research Competitive AnalysisTactical Recommendations

On-Page OptimizationSitemap CreationWebsite DevelopmentContent Population

Off-page OptimizationSearch Engine & Directory SubmissionSocial MediaBacklinks

Measurement and Improvement

Choose your KeywordsWords vs. Phrases Competition Searchers Mind Click Thru Rates Bounce Rates

Build Your SiteSitemap & Navigation Page Titles & Meta Tags SEO Friendly URLS Content Blog Landing Pages

Submit and PublicizeSearch Engines Directories Bookmark Sites Blogs PR Social Media

Target the Search Engines

Add Social MediaYouTube Twitter Facebook Flickr LinkedIn Pitchengine

Measure and ImproveGoogle Webmaster Tools Google Analytics Raw Traffic Reports SEO Moz WebPosition Hubspot

Final ThoughtsDomain Registration Site Load Speed

Insource vs. Outsource Black vs. White Hat PPC vs. Organic Local Search

Triveraguy Tips (updated hourly M-F) http://bit.ly/pbVoso Tom Snyder's Blog http://Triveraguy.com Resources - http://www.trivera.com/jumpstart/ Contact: Trivera N88 W16447 Main St., Menomonee Falls, WI 53051 262-250-9400 tom@trivera.com

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