search engine optimization in 2013

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SEARCH ENGINE OPTIMIZATION RANKINGS. TRAFFIC. SALES

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National Positions SEO experts discuss what search engine optimization looks like in 2013. Find out how SEO is evolving and what you can do to ensure you’re topping the search rankings. Learn more at http://www.nationalpositions.com/search-engine-optimization.html

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Page 1: Search engine optimization in 2013

SEARCH ENGINE OPTIMIZATION

RANKINGS. TRAFFIC. SALES

Page 2: Search engine optimization in 2013

YOUR WEBSITE IS YOUR 24-HOUR STOREFRONT.

Page 3: Search engine optimization in 2013

HOW YOUR CUSTOMERS SHOP IN

2013. 97% of people use the Internet to find products and services.

85% of consumers use the web to find a local product or service

65% of businesses don't even have a website

Sources: eMarketer, June 2012

Page 4: Search engine optimization in 2013

WITHOUT A WEB PRESENCE, YOU MAY AS WELL LOOK LIKE THIS…

Page 5: Search engine optimization in 2013
Page 6: Search engine optimization in 2013

ORGANIC SEARCH IS THE MOST PROFITABLE MARKETING CHANNEL.

Page 7: Search engine optimization in 2013

Organic Search

Direct Traffic

Referrals

Paid Search

Social Media

Outbound

0% 2% 4% 6% 8% 10% 12% 14% 16%

Lead-to-customer close% by channel

Page 8: Search engine optimization in 2013

SEARCH ENGINE

OPTIMIZATION 97% of customers research online before buying a product

92% of customers contact businesses immediately after searching

85% of Google's traffic goes to the organic search results.

95% of visitors never go past 1st page of Google.

Page 9: Search engine optimization in 2013

WHY 1,000+ COMPANIES CHOOSE

US We’ve created the most first page Google rankings

Ranked No. 1 for “SEO Company” on Google

We’ve created millions of leads for thousands of companies

No set-up fees

No long term contracts

What we build for you belongs to you

Our costs are completely flexible

We care about your business

Page 10: Search engine optimization in 2013

SEO IN 2013

Page 11: Search engine optimization in 2013
Page 12: Search engine optimization in 2013

SEO GAME CHANGERS

More competitive

More complex

More technical

More personalized content

Diversified linking

SEO is now Internet Marketing

Page 13: Search engine optimization in 2013

OUR SECRET:OPTIMIZE EACH PAGE FOR SUCCESS.

Page 14: Search engine optimization in 2013

Target money keywords

Identify top landing pages

Reverse engineer the top ranking

competitors

Create your recipe for success

Optimize each targeted page

Drive valuable traffic and leads

Page 15: Search engine optimization in 2013

GOOGLE PAGE OPTIMIZER

Page 16: Search engine optimization in 2013

COMPETITIVE ANALYSIS

Page 17: Search engine optimization in 2013

TECHNICAL OPTIMIZATION

Page 18: Search engine optimization in 2013

ONSITE OPTIMIZATION

Construct search friendly code that search engine crawlers read and assess to determine the ranking of your site for every search result.

Ensure the crawlers associate your site with the most profitable keywords that your customers are using to find you. Meta content Title tags Header tags Sitemap creation and submission Micro formatting

Page 19: Search engine optimization in 2013

WEBSITE CONTENT

Existing webpages New pages Blogging

Page 20: Search engine optimization in 2013

LINK BUILDING & PROMOTIONOUTREACH LINKING

PROMOTIONAL LINKING

CONTENT LINKING

DIRECTORY LINKING

MULTMIEDIA LINKING

SOCIAL BOOKMARKING

Page 21: Search engine optimization in 2013

CONVERSION

OPTIMIZATION

Page 22: Search engine optimization in 2013

GET A FREE SEO AUDIT TODAY!

Page 23: Search engine optimization in 2013

OUR TEAM IS HERE TO HELP!

Free audit from one of our experts

SEO evaluation of your website

Learn how to boost search engine rankings

Action plan on what needs fixing

Real solutions to achieve business goals

CALL US 877.610.4760