search engine marketing
TRANSCRIPT
SEMSearch Engine Marketing
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SEM FIELD OF ONLINE MARKETING.
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SEMRESEARCHING,
SUBMITTING AND POSITIONING OF WEBSITES.
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HOW DO SEARCH ENGINES WORK?
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Crawling.
Indexing. Ranking.
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MAJOR SEARCH ENGINES.
GOOGLE BING
ASK.COM YAHOO
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DEVISION OF SEM.
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SEMSearch Engine
Marketing
SEASearch Engine
Advertising
SEOSearch Engine Optimazation
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KeywordsAttractive Content
Know your
Audience
RULES FOR SEO.
Mobile and
ImagesLinks
ADVANTAGES OF SEO.
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Relevant traffic
Supporting leads
Supporting sales
DISADVANTAGES OF SEO.
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Greater audience
than target audience
Not able to handle the
sudden success
Success in optimalisation is hard to find
SEARCH ENGINE ADVERTISING.
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Use of specific
keywords
Pay per click campaign
Increase direct and
indirect sales
Advertisements at search engines
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Results.
IMPROVE YOUR COVERAGE IN SEARCH
IMPROVE YOUR OVERALL RANKINGS.