search engine marketing

13
SEM Search Engine Marketing ANYWAY.

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Page 1: Search Engine Marketing

SEMSearch Engine Marketing

ANYWAY.

Page 2: Search Engine Marketing

SEM FIELD OF ONLINE MARKETING.

ANYWAY.

Page 3: Search Engine Marketing

SEMRESEARCHING,

SUBMITTING AND POSITIONING OF WEBSITES.

ANYWAY.

Page 4: Search Engine Marketing

HOW DO SEARCH ENGINES WORK?

ANYWAY.

Page 5: Search Engine Marketing

Crawling.

Indexing. Ranking.

ANYWAY.

Page 6: Search Engine Marketing

MAJOR SEARCH ENGINES.

GOOGLE BING

ASK.COM YAHOO

ANYWAY.

Page 7: Search Engine Marketing

DEVISION OF SEM.

ANYWAY.

Page 8: Search Engine Marketing

SEMSearch Engine

Marketing

SEASearch Engine

Advertising

SEOSearch Engine Optimazation

Page 9: Search Engine Marketing

ANYWAY.

KeywordsAttractive Content

Know your

Audience

RULES FOR SEO.

Mobile and

ImagesLinks

Page 10: Search Engine Marketing

ADVANTAGES OF SEO.

ANYWAY.

Relevant traffic

Supporting leads

Supporting sales

Page 11: Search Engine Marketing

DISADVANTAGES OF SEO.

ANYWAY.

Greater audience

than target audience

Not able to handle the

sudden success

Success in optimalisation is hard to find

Page 12: Search Engine Marketing

SEARCH ENGINE ADVERTISING.

ANYWAY.

Use of specific

keywords

Pay per click campaign

Increase direct and

indirect sales

Advertisements at search engines

Page 13: Search Engine Marketing

ANYWAY.

Results.

IMPROVE YOUR COVERAGE IN SEARCH

IMPROVE YOUR OVERALL RANKINGS.