search engine marketing
TRANSCRIPT
Search Engine Marketing
Topics
• What is Search Engine?• What is SEO?• Key Factors in SEO?• Algorithms?• PPC?• Diff Between SEO and PPC?
What is Search Engine
• Search Engines are Program. It help to search the documents and images for particular keywords and then it list-out the websites where the same keywords are found.
• Some of the search engines are Google, Yahoo, Bing, MSN, AltaVista, etc.,
What is SEO
SEO – Search Engine Optimization• SEO is the process of increasing the visitors on
the particular website through the sites appears first on the Search Engine Page.
• Because most people don’t like to go next page on search engine.
• All of the people just see on 1st page on the Search Engine.
Key-Factors
• In SEO, using 2 main key-factors. Those are
On Page OptimizationOff Page Optimization
On Page Optimization
• Title Tags <title>• Header Tags <h1>• ALT Tag for image<alt>• Meta Tags <meta>• Keywords• Description
Example – On Page
• Check the following link http://red-box.in/
Off Page Optimization
• Off page optimizations is create the backlinks on other site. Off page worksDirectory SubmissionArticle SubmissionBlog SubmissionClassified SubmissionRSS Submission
Algorithms
• All the search engines are work by an algorithms.
• Google follows the algorithms are:PandaPigeonHumming BirdPenguin
PPC
PPC – Pay Per Click• PPC appears on the Top and Right side of the
Search Engine list.• We have to pay some amount for each clicks.• We can set our budget depends on our business
earnings• It help to improve the websites
PPC vs SEO
SEO
Result within 2 weeks – 3 Months
Organic Search
Few impression and Clicks
We can target Local Market
Low cost
Easy to manage by anyone
PPC
Result Within 2 days
Paid Search
Few Impression and More Clicks
Difficult to target Local market
High Cost
Need experience to manage the campaigns.
SEO Services
• If you are interesting to enlarge your business on Online through using online marketing.
Address:
Red BoxF2, Artu Jothi Towers, #2&9, Sakthi Nagar, Porur, Chennai – 600 116.
Contact No: +44-43856091