search engine land, 2016 · printscreens. google . google . improves competitiveness essential to...
TRANSCRIPT
SEARCH ENGINE LAND, 2016
BACKLINKO, 2018
MOZ, 2019
• Use to emphasize important text• Imagine you're writing an outline• Use headings sparingly across the
page
• Don’t do
https://www.thinkwithgoogle.com/feature/testmysite/
• are good for engine crawlers, but also for your visitors to browse the content
• Create unique, accurate
• Accurately describe the page's content
• Create unique titles for each page• Use brief, but descriptive titles
• Use the " " meta tag• Accurately summarize the
page content• Use unique descriptions for each
page
• Simple convey content information• Use words in URLs• Create a simple directory structure• Provide one version of a URL to reach a document
Choose a website and try to identify SEO hits and misses. Also, suggest improvements.Remember to use the tools available and to support your arguments with printscreens.