sean flynn, "evaluating interactive documentaries: audience, impact and innovation in public...

Upload: mit-comparative-media-studieswriting

Post on 07-Aug-2018

216 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    1/168

     

    "#$%&$'()* +)',-$.'(#, /0.&1,)'$-(,23

     4&5(,).,6 +17$.' $)5 +))0#$'(0) () 8&9%(. +)',-,2' :,5($ 

    #$

    %&'( )&*&+ ,-$((

    ./0/1 23(&4'*35 0+*6 72+3*35'- %*893&6:

    ;(3 %=8*?&+( 2'-3>=+(3'1 @A"B

    %8#43**&9 *= *?& )+=C+'4 3( 2=4D'+'*3 %53&(5& 3( 2=4D'+'*33&9 #$V WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW

    G3--3'4 ;+355?3=

    )+=>&66=+ => 2=4D'+'*3 P+'98'*& %*893&6

    2=4D'+'*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    2/168

     

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    3/168

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    4/168

     

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    5/168

     

     4.>)0?%,5*,1,)'2

    L '4 D+=>=8(9-$ C+'*&>8- *= ?'* 4=+& 5=4D&--3(C1 >=+5&>8- '+C84&(*6/

    K?'(U $=8 *= *?& 4'($ D+'5*3*3=(&+6 L 3(*&+

    2'('9'1 )Na1 *?& !"# %&'( )*+", '(9 &-6&T?&+&1 T?=6& 3(63C?*6 ?&-D&9 C3=+4

    '(9 5-'+3*$ *= 4$ 8(9&+6*'(93(C => ' >3&-9 *?'* 36 6*3-- 3( >=+4'*3=( 3*6&->/ Ld4

    D'+*358-'+-$ 3(9*&9 *= e'* 23[&U1 09(''( G'6&$ '(9 K=4 )&+-48**&+ >=+

    C&(&+=86-$ 6?'+3(C *?&3+ *34&1 '(9 *= %'+'? G=-=[3( >=+ 5+&'*3(C 5=8(*-&66

    =DD=+*8(3*3&6 *= 5=((&5* T3*? '+*36*6 '(9 65?=-'+6 '* *?& >=+&>+=(* => *?& >3&-9/

    K?&+& '+& 6= 4'($ =*?&+6 T?= D+=3+6* '98- *= 4$ 9&'+ >+3&(96 '(9 5=--&'C8&6 .&( ,=T-3& '(9

    2'+=-3(& =+ C3-&\3#3-3*$ *= 5=(*3(8& 9=3(C ' b=# *?'*

    L -= 65?==-/

    K?'(U $=8 *= 4$ D'+&(*61 T?= ?' ?84=+1 $=8+ 5+3*35'- 3(63C?*61 $=8+

    8(>'3-3(C =D*34364 '(9 $=8+ >3&+5& -=

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    6/168

     

    @0)',)'2

    +A;BC/D@;+CA3 /0.&1,)'$-E () '

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    7/168

     

    +A;BC/D@;+CA3

    /0.&1,)'$-E () ' X=584&(*'+$` 7"iBB:

    -);" *12"'1"2 >3-41 *?& T=+9 +&4'3(6 '6 5-846$ '(9 34D+&536& *=9'$ '6 3*

    T'6 3( P+3&+6=(d6 *34&1 ' >'5* #=+(& =8* #$ *?& &(9-&66 5+3*35'- 9'*&6 =$ (=* b86* ' C&(+& =+ 4=9& => >3-44'U3(C #8* '-6= ' 5&(*8+$^=-9 2'38*2*&1 =>

    6=53'--$ &(C'C&9 6*=+$*&--3(C1 D+=985&9 '(9 936*+3#8*&9 '5+=66 ' T39& +=4 53(&4' '(9 *&-&+=4 *?& '+*36*35 -'(C8'C& => 53(&4'1 *?& 3(

    b=8+('-364 '(9 '98(5*3=(6/@

     0-*?=8C? 3* ?'6 +'+&-$ >=8(9 -'+C& '893&(5&61 >3('(53'- D+=>3* =+

    ' 6*'#-& 3(6*3*8*3=('- ?=4&1 *?& 9=584&(*'+$ *+'93*3=( ?'6 D&+636*&9 >=+ (&'+-$ '

    5&(*8+$1 686*'3(&9 #$ C&(&+'*3=(6 => D+'5*3*3=(&+61 >8(9&+61 5+3*356 '(9 '893&(5&6

    " G3(6*=(1 >53*+*1? 2;" @"35 /@ f&(=

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    8/168

     

    T?= #&-3&

    >3-44'U&+6 T?= ?'=+4 ?'6 #&5=4& D'+*358-'+-$ &3(&9 #$ *&5*=(35 6?3>*6 3( *?& 4&93' &(+=4 *?& G *= 6=53'- 4&93' *=

    64'+*D?=(&6 ] ?' (=(>35*3=(

    4&93' 5=(*&(* #&3(C D+=985&9 '(9 *?& (84#&+ => 5?'((&-6 *?+=8C? T?35? 3* 36

    936*+3#8*&9/ K?& +36& => ' _D'+*353D'*=+$ 58-*8+&`B ?'6 >8(9'4&(*'--$ *+'(6>=+4&9 *?&

    +&-'*3=(6?3D6 #&*T&&( D+=>&663=('- 4&93' D+=985&+6 '(9 *?&3+ '893&(5&61 '

    936*3(5*3=( *?'* 6=4& ?' 3*6 +&-&+'C4&(*'*3=( => *?& 4&93' -'(965'D& '(9 C+=T3(C

    _'893&(5& '8*=(=4$`Z ?'6 D+=985&9 8(5&+*'3(*$ '#=8* *?& '#3-3*$ => *?&3+

    D+=985*3=(6 *= '**+'5* '(9 3(>-8&(5& 93C3*'- '893&(5&6 3( ' 5=4D&*3*3+=(*3(C *?& 2?'--&(C&6 => )'+*353D'*=+$ 28-*8+&/`Z M'D=-31 B08*"1/" CD&502*&1/R %34=(1 _X&63C(3(C N+C'(3['*3=(6 >=+ '( L(>=+4'*3=(^f35? G=+-9`k X'

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    9/168

     

    9=584&(*'+$ D+=985*3=(1 >'5& *?& '99&9 5?'--&(C& => D+=

    *?&3+ T=+U 3( ' +'C4&(*&9 4&93' -'(965'D& (= -=(C&+ 9&>3(&9 #$ *?&

    _6D&5*+84 65'+53*$` *?'* -&9 *= *?& D8#-35 3(*&+&6* 6*'(9'+9 3( *?& &'+-$ 9'$6 =>

    5=44&+53'- #+='95'6*3(C/g 

    0C'3(6* *?36 #'5U9+=D1 T& ?' ' (&T C&(&+'*3=(

    => 9=584&(*'+3&6 *?'* '**&4D* *= *'U& '9 *?36 *+'(6>=+4&9 4&93'

    &(=+46 ?' &\D&+34&(*'- 4&93' D+=b&5*6 *?'* 39&(*3>$ T3*? *?& -'#&- _9=584&(*'+$`

    #8* #&'+ -3**-& +&6&4#-'(5& *= 5=(=+4 _6*=+$ T=+-96` ] *= ('4& ' >&T/

    06*=( '(9 P'89&([3 9&>3(& *?& 3(*&+'5*33(3*3=( >=+&C+=8(96 93C3*'-

    *&5?(=-=C3&6 '6 ' U&$ 93>>&+&(*3'*=+ #&*T&&( 3(*&+'5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    10/168

     

    4&93' &(>=+9'(5&6 => 93C3*'-

    4&93' D-'*>=+46 T=8-9 &('#-& +'935'--$ 93>>&+&(* 6*=+$*&--3(C >=+46 *= #& 3( ?'5U&+1 ?'-> #'+9/`i K?=8C? E8++'$

    6D&(* 485? => ?&+ *34& 93658663(C *?& D=663#3-3*3&6 => 3(*&+'5*335*3=(1 3* ?'6 #&&(

    *?& *+'93*3=(6 => (=(>35*3=( 6*=+$*&--3(C ] 3(5-893(C #=*? 9=584&(*'+$ '(9

    b=8+('-364 ] *?'* ?'=+46 3( *?&3+ 3(>'(5$1 *?& 5=--&5*3 *&5?(=-=C35'- 936+8D*3=(6 3( *?&

    4&93' -'(965'D&1 (&T 6*=+$*&--3(C >=+46 4'9& D=663#-& #$ *?&6& *&5?(=-=C3&6 ?' ' C+=T3(C (84#&+ => 5=(>&+&(5&61 486&84 &\?3#3*6 '(9 >3-4

    >&6*3 2'('9'1 T+3*&6 *?'*

    3(*&+'5*3 -3(&'+

    >3-44'U3(C1 #8* +'*?&+ *?&$ +&D+&6&(* *?& _#3+*? => '( &(*3+&-$ (&T '+* >=+41 *?& >3+6*

    685? 3( =

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    11/168

     

    .$ C3=+4&+-$ U(=T( '6 68#b&5*61`"@ 3(*&+'5*3+=4 6=4&

    => *?& -343*'*3=(6 3(?&+&(* *= -3(&'+ >=+4'*6/ L(6*&'9 => D'+3(C 9=T( +'T 4'*&+3'-

    3(*= ' 63(C-&1 6*'*35 4&93' *&\* ] -&'-==+` ]

    9=584&(*'+3'(6 5'( (=T 9&63C( =D&(^&(9&9 9'*'#'6&6 '(9 9$('435 3(*&+>'5&6 *?'*

    '--=T6 86&+6 *= >+&&-$ &\D-=+& *?&6& '+5?3+'4&1 *?&$ 5'( *&-- 6*=+3&6 *?'*

    8(>=-9 3( 344&+63 93C3*'- *&5?(=-=C3&6 #&5=4&6 4=+& 3(*&C+'*&9 3(*= =8+ #=93&6 '(9 =8+

    & ?=T T&

    D&+5&38+*?&+ 3(

    2?'D*&+ ": '(9 P-=+3'((' X'

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    12/168

     

    &\D&+34&(*6 '* *?& ELK E&93' O'# 3( *?& "ijA6/"Z N(-$ T3*?3( *?& D'6* >3=+ 4'+U&*3(C

    '(9 936*+3#8*3(C T?'* '+& (=T 3(5+&'63(C-$ 9&65+3#&9 '6 _*+'93*3=('-` >3-461 93C3*'-^

    =+3&(*&9 D+=985&+6 T=+U3(C T3*?3( *?&6& 3(6*3*8*3=('- 5=(*&\*6 '+& &\D&+34&(*3(C

    T3*? *?& 5+&'*3 3(*&+'5*3=+46/

    L* 36 =>*&( '6684&9 *?'* *?&6& 6*+'*&C3&6 T3-- &(5=8+'C& '893&(5&6 *= #&5=4&

    4=+& 9&&D-$ _&(C'C&9` T3*? 9=584&(*'+$ 6*=+3&6 '(9 8-*34'*&-$ C&(&+'*& C+&'*&+

    6=53'- 34D'5*/ I=T&3&-9 6*3-- -'5U6 #'635 8(9&+6*'(93(C '#=8* T?&*?&+ *?&

    4=+& '5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    13/168

     

    5'( +&'5? 3(*= *?& -=T 43--3=(6/ N( *?& =*?&+ ?'(91 '55=+93(C *= '( 3(>=+4'- 68+3('(5&9 D+=985*3=(6 T3*? 4'+U&*3(C

    #89C&*6 4'$ +&'5? "AA1AAA *= " 43--3=( D&=D-&/ G?3-& *?&6& '+& (=* 3(63C(3>35'(*

    '893&(5&61 D&+?'D6 4=+& *+=8#-3(C >=+ 6=4& 9=584&(*'+$ D+=985&+6 '(9 *?&3+

    3(6*3*8*3=('- #'5U&+6 36 %*=+$5=9&d6 >3(93(C *?'* 86&+6 6D&(9 =( ' ' 3(*&+'5*3=+ 3(6*'(5&1 *?'* 3(*&+'5*3=8(9'*3=(/ L* 36 b86* '6 -3U&-$ *?'* *?& 3(*&+'5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    14/168

     

    0-*?=8C? *?& L(*&+(&* 36 D8+D=+*&9 *= #& _*?& 4=6* D+&536&-$ 4&'68+'#-&

    4&9384 3( ?36*=+$1`"j *?&6& H8&6*3=(6 '+& 68+D+363(C-$ 93>>358-* *= '(6T&+/ .=*? *?&

    5=44&+53'- '(9 D8#-35 3(*&+&6* 4&93' 6&5*=+6 6?'+& ' 9&63+& *= +&'5? '(9 3(>-8&(5&

    '893&(5&61 T?&*?&+ *?&$ '+& 6&--3(C ' D+=985* =+ ' 6=53'- 3668&/ L( *?& &'+-$ 9'$6 =>

    #+='95'6*1 *?& (&&9 *= #&**&+ 8(9&+6*'(9 *?36 3(>-8&(5& -&9 *= *?& 9&

    _4&*+356 +&C34&61` 685? '6 *?& M3&-6&( +'*3(C1 T?35? *+&'*&9 &\D=68+& *= ' D3&5& =>

    4&93' '6 '( '6684&9 D+=\$ >=+ 34D'5*/ X3C3*'- 4&93' *&5?(=-=C3&6 ?'863(C

    '++'$ => _&(C'C&4&(*` 4&*+356 *?'* 4=(3*=+ 6?'+&9 9&>3(3*3=(6 =+ 6*'(9'+93[&9

    4&'68+&6 => 48-*3934&(63=('- 5=(5&D*6 -3U& _&(C'C&4&(*` '(9 _34D'5*` 36 6*3-- '

    5?'--&(C& >=+ =+C'(3['*3=(6 3( 2'('9'1 )Na1 '(9 *?& !"# %&'( )*+", ] '+& 8(9&+C=3(C '

    "j P+'

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    15/168

     

    D+=5&66 => ' 93C3*'- '9'D*'*3=(1 &\D&+34&(*3(C T3*? *?& 3(*&+'5*3 3(*&+'5*3=+ 8(9&+6*'(93(C

    6=53'- 34D'5*1 '893&(5& 4&*+356 '(9 =*?&+ 3(935'*=+6 => 6855&66 6?'D& 5=(*&(*

    6*+'*&C$1 D+=b&5* 9&63C( '(9 >8*8+& 3(=+43(C >8*8+& 3(=+46/

    L( 2?'D*&+ "1 L '**&4D* *= D-'5& 5=(*&4D=+'+$ 9&3&-9 T3*?3( '( ?36*=+35'- 5=(*&\* #$ 9&65+3#3(C *T= #+='9

    _*?&=+3&6 => 5?'(C&` *?'* ?' O&>*36* >3-44'U&+6 &4#+'5&9 (&T 4&93' *&5?(=-=C3&6 -3U&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    16/168

     

    '(9 j44 >3-4 5'4&+'6 '6 *==-6 >=+ 9&5&(*+'-3[3(C *?& 4&'(6 => 9=584&(*'+$

    D+=985*3=( '(9 9&4=5+'*3[3(C *?& 4&9384 => *&-& 5?'(C&` *?'* *?&6& 5'6&6 3--86*+'*& '+& &'5?

    &4#&99&9 T3*? ' 6&* => 3(&9 #$ (&T >+'4&T=+U6 '(9 *==-61 '6 T&-- '6 *?& D+&65+3D*3=(6

    *?&$ =>>&+ >=+ D8#-35 3(*&+&6* 4&93' D+=985&+6 '(9 *?& =(C=3(C 9'*&6 = 6*=+$*&--3(C -3U&

    3(*&+'5*3 *T=

    3(*&+'5*3'3-8+&` #$ D+=9853(C _D8#-35

    C==96 *?'* &(+35? *?& 5=8(*+$ '(9 D+==+ +&6&'+5? '(9

    9&=+ &\D&+34&(*'*3=( '(9

    @A _M,. %*+'*&C35 )-'( @AAj^@AAi *= @A"@^@A"B/`

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    17/168

     

    >'3-8+& ] *?'( 4=6* D8#-35 3(*&+&6* 4&93' =+C'(3['*3=(6/ ;63(C e'*&+3(' 23[&Ud6

    D'+*353D'*=+$ T 9=584&(*'+3&6 K*5++3("' *1 @",*8"1/" '(9 H*?;'*," '(9 =*?&+

    D+=43(&(* 3(*&+'5*33-461 #8* =(-$ +&5&(*-$ #&C'( 'DD+='5?3(C 3* '6 ' D-'*>=+4

    >=+ 6*'(9'-=(& 3(*&+'5*33-46 #$ &(5=8+'C3(C '5*3=+

    3(9&D&(9&(*-$ D+=985&9 3(*&+'5*38(93(C '(9 5=^

    D+=9853(C 4=+& '4#3*3=86 3(*&+'5*3 ?'5U'*?=(61 ?3+3(C '( 3(^?=86& 6=>*T'+& 9&

    _3(*&+'5*3>=+*6 '+& #&3(C &=+43(C )Nad6 93C3*'- 6*+'*&C$/

    2?'D*&+ Z T3-- &\D-=+& ?=T 3(*&+'5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    18/168

     

    ' >=+^D+=>3* #863(&66 9+3 93C3*'- 3((= *?& 5=4D'($d6 93C3*'- *+'(63*3=(

    T&+& ?3C?-3C?*&9 #$ 3*6 -&'U&9 L((==+ ' 58-*8+'- 6?3>* 3( *?& 86& => 4&*+356 '(9 5?'--&(C&9 *?& *+'93*3=('-

    6&D'+'*3=( => _5?8+5? '(9 6*'*&/` ;63(C *T= D+=43(&(* 3(*&+'5*3&'*8+&6 '6 5'6&

    6*893&61 I1 K355  '(9 B I;&'2 H*,2&'4 &F 2;" H*?;'*,"1 L T3-- 3--86*+'*& 5=(*+'6*6

    #&*T&&( 3(6*3*8*3=('- +&-'*3=(6?3D6 *= *?& 3(*&+'5*3 863(C 58++&(*-$ '+'4&T=+U6 >=+ 34D'5* 4&'68+&4&(* '6 C839&6 >=+

    3(6*3*8*3=('- 3(=+46 -3U& 3(*&+'5*33* 3(*= &\36*3(C ?'#3*6 =+ 93C3*'- 4&93'

    86'C& D'**&+(6/ E=+& +&6&'+5? 36 (&&9&9 *= 8(9&+6*'(9 *?& D6$5?=-=C35'- '(9

    &4=*3=('- 934&(63=(6 => 3(*&+'5*3*6 3( D8#-35 9365=8+6&/ %=4& =*?&+ #-3(9

    6D=*6 => 58++&(* _4&*+356 +&C34&6` 3(5-89& 4=+& 68#*-& 934&(63=(6 => 6=53'- 5?'(C&

    ] -3U& *?& -=(C^*&+4 34D'5*6 => ' D'+*353D'*=+$ 4&93' 4'U3(C E'&/",, +'*?&+ *?'( *?&

    >3('- 4&93' E'&80/2  ] '6 T&-- '6 '

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    19/168

     

    685? '6 3((==+46 =+ =+C'(3['*3=('- D+=5&66/ .$ '5U(=T-&9C3(C

    *?&6& '-*&+('*3=+46 => 6855&661 T& 5'( #&**&+ 8(9&+6*'(9 *?& 6=53'- &(C'C&4&(* T3*? 93C3*'- 4&93' '+& 5=(6*'(*-$ 3( >-8\/ )'**&+(6 =>

    3(*&+'5*3=( '(9 D'+*353D'*3=( *?'* '+& 5?'--&(C3(C *= 86&+6 *=9'$ 4'$ #&5=4& *?&

    6*'(9'+9 5=( *=4=++=T/ )8#-35 3(*&+&6* 4&93' =+C'(3['*3=(6

    &\D&+34&(*3(C T3*? 3(*&+'5*3-&\3#-&

    >+'4&T=+U6 '(9 9&>3(3*3=(6 >=+ T?'* 5=(6*3*8*&6 34D'5*1 '6 T&-- '6 4&*?=96 '(9

    *==-6 >=+ 4&'68+&4&(* *?'* '+& #&**&+ 683*&9 *= *?& &3(3*3=(6 => _&(C'C&4&(*` ] '(9 *?&+&>=+& >'3- *= >3(9 686*'3('#-& >8(93(C =+

    '893&(5&6/ L( *?36 6&(6&1 *?& 9=4'3(6 => 3(6*3*8*3=('- D+=985*3=(1 >8(93(C '(9

    &

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    20/168

     

    @H48;"B I

    ;3-46 -3U& K3;'"1;"*2 NOPP1 =+ '-*&+

    '893&(5& #&?' 9=584&(*'+3&6 D+=985&9 *=9'$1 '(9

    6=53'- 5?'(C& 36 #$ (= 4&'(6 *?& =(-$ +&'6=( >=+ 4'U3(C 9=584&(*'+3&6/ 06 f&(=8(5*3=(6` =8*-3(&61 >3-44'U&+6

    ?'+=4

    ?36*=+35'- D+&6&+3*6 '(9 5=+D=+'*& 6D=(6=+6 *?'* ?' *?& K?&'*&+6 '(9 3(*= *?& %*+&&*6`k 03*U&(1 K*5+ 318 @"F&'+kO&6'C&1 _,&43(36* X=584&(*'+$`k G'8C?1 I; R, S*F"k G3(6*=(1 >53*+*1? 2;" @"35 kc344&+4'((1 I232", &F C+"'?"1/4 /@B f&(=

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    21/168

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    22/168

     

    '(9 9'*&/ K= #&**&+ 8(9&+6*'(9 ?=T *?&6& H8&6*3=(6 43C?* 6?'D& *?&

    9& *?& 3(*&+'5*3=8(9'*3=(6 >=+

    3(6*3*8*3=('- >8(93(C => 9=584&(*'+$ >3-46 ] 6*3-- ' ('65&(* 53(&4'*35 >=+4 *?'* *?&$

    D+=4=*&9 '6 ' ('*3=('-36* '-*&+('*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    23/168

     

    5=(5-89& *?& 5?'D*&+ #$ '66&663(C *?& 6*+&(C*?6 '(9 -343*'*3=(6 => &\36*3(C _*?&=+3&6

    => 5?'(C&` '(9 6D&58-'*& '#=8* ?=T 34D'5* 4&'68+&4&(* >+'4&T=+U6 43C?* C839&

    D8#-35 3(*&+&6* 4&93' =+C'(3['*3=(6 3(=+ 6?'D3(C *?& D8#-35 6D?&+&/

    _K?& 39&' => 9=584&(*'+$1` T+=*& Y=?( P+3&+6=( 3( "iZB1 _5'4& =+3C3('--$ (=* >+=4

    *?& >3-4 D&=D-& '* '--1 #8* >+=4 *?& )=-3*35'- %53&(5& 65?==- 3( 2?35'C= ;(3=+4 => D8#-35 &985'*3=( 3( =+9&+ *= 4'U& 9&4=5+'5$ 6855&&9/ 0* ' *34& =>

    C+&'* 6=53'- 8D?&'

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    24/168

     

    53*3&6 ] O3DD4'( '+C8&9 *?'* =+93('+$ 53*3[&(6 _5=8-9 (=* #& &\D&5*&9 *= '4'66

    &(=8C? &=+4'-

    #8* (=(&*?&-&66 5=4D&--3(C 4&'(6 => -&'93(C $=8(C O3*?8'(3'(6 '(9

    )=-&61 P&+4'(6 '(9 L*'-3'(61 L+36? '(9 2[&5?6 'T'$ >+=4 *?&3+ D'+&(*6

    '(9 *?& =-9 5=8(*+$ '(9 3(*= 04&+35'(3['*3=( => =(& 6=+* =+ '(=*?&+/

    K?& (&T6 +&D=+* => *?& J8+=D&'( D+&66 ?'9 #&&( 6?'D&9 3(*= *?&

    (&T6 6*=+$/ K?& '5*3&&-3(C` '5+=66 '(

    3(5+&'63(C-$ ?&*&+=C&(&=86 D8#-35 6D?&+&/BA K?&$ D+=>'3+6 '(9 6?'D3(C

    *?&3+ T=+-9

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    25/168

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    26/168

     

    *?& _6*8##=+( +'T 4'*&+3'- => =8+ 4=9&+( 53*3[&(6?3D '(9 T'U& *?& ?&'+* '(9 *?&

    T3-- *= *?&3+ 4'6*&+$/`BR G?3-& ?36 +?&*=+35 &4D?'63[&9 ' (&&9 *= &4D=T&+

    '893&(5&6 *= #&5=4& #&**&+1 4=+& 3(>=+4&9 53*3[&(61 P+3&+6=(d6 *?&=+$ =>

    9=584&(*'+$ '-6= +&>-&5*&9 '( &-3*36* 9&63+& >=+ 5&(*+'-3[&9 5==+93('*3=( => D8#-35

    =D3(3=( ] T?'* O3DD4'( >'4=86-$ 5'--&9 *?& _4'(8>'5*8+& => 5=(6&(*`Bg ] *?'*

    6&&4&9 *= C+=T =8* => ' D&+5&3 *?& 3(>-8&(5& => *+'93*3=('- 6=53'-

    3(6*3*8*3=(6/ 06 )'8- f=*?'1 =(& => P+3&+6=(d6 &'+-$ D+=*qCq61 9&65+3#&6 3*V _*?& D=T&+

    *= *'D *?& 6D+3(C6 => '5*3=( ?'9 6-3DD&9 'T'$ >+=4 *?& 65?==-6 '(9 5?8+5?&6 '(9 ?'9

    5=4& *= +&639& 3( *?& D=D8-'+ 4&93'1 *?& 4=

    +'93=1 '(9 '-- *?& >=+46 => '9 5=44&+53'- 4&93' 3(986*+3&6 D8* D+&668+&

    =( C= D&+68'63=( *= _3(>=+4 '(9

    &985'*& *?=6& ==+&1 T'6 #83-* 8D=( '6684D*3=(6 '#=8* 53(&4'd6 '#3-3*$ *= _*'D *?&

    6D+3(C6 => '5*3=(` '(9 *?& D=*&(*3'- >=+ C= D8#-35 6&+

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    27/168

     

    iRn => >3-46 6?=T( 3( .+3*'3( T&+& D+=985&9 3( I=--$T==9/ J6*'#-36?&9 3( "i@g *=

    D+=4=*& *+'9& *?+=8C?=8* *?& .+3*36? J4D3+& '6 ' 68#6*3*8*& >=+ *?& _9&5'$3(C

    43-3*'+$ '(9 D=-3*35'- *3&6 => &4D3+&1`Bi *?& JE.d6 43663=(1 '55=+93(C *= K'--&(*61 T'6

    *= _#+3(C *?& J4D3+& '-3 3*6 53*3[&(61 '(9 3( 9=3(C 6= *= 68#6*3*8*& >=+

    *'-U '(9 *?&=+3&6 '#=8* 3* ' 3(3*&-$ 3-4

    '6 '( 3(6*+84&(* >=+ *?& &\D'(63=( => 4'+U&*61 63(5& 3* 5=8-9 ?&-D &985'*& *?&

    93 >'+ >-8(C *&++3*=+3&6 '#=8* .+3*36? 58-*8+&1 *&+ ?& b=3(&9 *?& JE.1 P+3&+6=( ?'9 *?& =DD=+*8(3*$ 4'U& ?36

    >3+6* '(9 =(-$ >3-4 '6 ' 93+&5*=+1 );" .'*F2"',/ 0 >3-4 '#=8* >36?&+4&( 3( *?& M=+*? %&'1

    3* T'6 3(*&(9&9 D+34'+3-$ *= '9 $=8(C

    D+=*qCq6 *?'* T=8-9 >=+4 *?& 5=+& => *?& .+3*36? 9=584&(*'+$ 4=3+6* *T= $&'+61 *?& ,3-4 ;(3* D+=985&9 4=+& *?'( "AA >3-461 #8* (=(&

    T&+& '#-& *= 98D-35'*& *?& 6855&66 => );" .'*F2"',/ZB K?&'*&+ =T(&+6 C&(&+'--$

    +&636*&9 6?=T3(C 9=584&(*'+3&61 &3*?&+ #&5'86& *?&$ 939(d* *+86* C=8(9&9 D+=D'C'(9' =+ #&5'86& *?& JE.d6 6?=+* 63-&(* >3-46 5=8-9(d* 5=4D&*& T3*?

    Bi J--361 U&;1 V'*"',&11 BB/ZA L#39/1 BZ/Z" %T'((1 );" W'*2*,; .&/0+"123'4 K*5+ =&D"+"126 PNXYZPN[Y1 BA/Z@ L#39/1 BZ/ZB L#39/1 ZB/

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    28/168

     

    *?& D+=985*3=( 3-46 >+=4 I=--$T==9/ZZ 06 ' +&68-*1

    P+3&+6=( T'6 >=+5&9 *?+=8C?=8* *?& "iBA6 *= 9& (=(*?&'*+35'-

    936*+3#8*3=(1 6?=T3(C >3-46 3( 65?==-61 5?8+5?&61 >'5*=+3&6 '(9 *+'9& 8(3=(6/ZR N> *?&

    +=8C?-$ ?'-> 43--3=( D&=D-& *?'* T&+& &6*34'*&9 *= ?'3-46 3( 3*6 >3+6*

    $&'+1 *?+&& H8'+*&+6 => *?&6& T&+& 65?==-5?3-9+&(/Zg 

    K?& 936D'+3*$ #&*T&&( *?& 5+3*35'- '(9 5=44&+53'- 6855&66 => );" .'*F2"', '(9

    *?& +&-'*3=+ =*?&+ &'+-$ JE. >3-46 T=8-9 #& +&D&'*&9

    *?+=8C?=8* *?& "iBA6 3( =*?&+ 3(6*3*8*3=('- 5=(*&\*6 685? '6 *?& P&(&+'- )=6* N>>35&

    ,3-4 ;(3* '(9 *?& %?&-- ,3-4 ;(3*/ N8* => *?& ?8(9+&96 => >3-46 D+=985&9 #$

    P+3&+6=(d6 >=--=T&+6 98+3(C *?36 *34&1 *?& 3-46/Zh .$ *?& &(9 => *?& 9&5'9&1 *?& 4=*&9

    'T'$ >+=4 D8#-35 &985'*3=(1 '9=D*3(C ' 4=+& *'+C&*&9 6*+'*&C$ => _'343(C >3-46 '*

    &-3*&6 '(9 9&5363=( 4'U&+61 +'*?&+ *?'( #+='95'6*3(C *?&4 *= C&(&+'- '893&(5&6/`Zj 

    K?&6& &'+-$ $&'+6 => *?& 9=584&(*'+$ 4= >3-4 >=+ 53 *?& 4'+U&*D-'5& '(9 *?& 5=(6*+'3(*6 => 3(6*3*8*3=('- 68DD=+*/

    %5?==-5?3-9+&( '(9 &-3*&6 4'$ (=* ?' 9=584&(*'+$ >3-4 *= +'36& D=-3*35'-

    5=(653=86(&66 '(9 6?'D& D8#-35 =D3(3=(/ L> 3*6 34D'5*6 T&+& &

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    29/168

     

    *?'* _& '66&664&(*6 >=+ &3*?&+ => *?&6& >3C8+&6 *&(96 *=

    5?'6*&( 6*'*&4&(*6 '#=8* *?& 3(>-8&(5& => *?& 9=584&(*'+$ 4= .+3*36? X=584&(*'+$ E='53-3*'*&9 *?& 9& ' 5=448(3*$ => D+'5*3*3=(&+6 *?'*

    T'6 '#-& *= 9&=+ *?& '-*&+('*3=--=T&9 ' C&(&+'*3=( -'*&+ 3( *?&

    >=+4 => D8#-35 *&-&

    I=--$T==9 '(9 ?&-D&9 +'-'(5&1 *= ' 64'-- &\*&(*1 *?& 936*+3#8*3=( => 4&93' D=T&+/

    Zi L#39/1 "hh/RA J--361 U&;1 V'*"',&11 BRi/

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    30/168

     

    ;&T 4=(*?6 #&>=+& ?36 9&'*?1 Y=?( P+3&+6=( 3(3-46/ O=T ?'9 +&5&(*-$ 6D&(* *?+&& $&'+6 T=+U3(C T3*? *?& M'*3=('- ,3-4

    .='+9 => 2'('9' =( 2?'--&(C& >=+ 2?'(C&F%=53&*q M=8=+

    93+&5*-$ '>>&5*3(C 6=53'- 5?'(C&/R" O=T ?'9 6?=* ' 6&+3&6 => >3-46 =( ,=C= L6-'(91 '

    64'-- >36?3(C 5=448(3*$ =>> *?& (=+*?&'6* 5='6* => M&T>=8(9-'(9 *?'* T'6

    6*+8CC-3(C T3*? 8(&4D-=$4&(*1 9&5-3(3(C >36?&+3&61 '(9 D=663#-& C=3-4 _'6 ' 5'*'-$6* *=

    C&(&+'*& -=5'- 9'*& ^ *= C3 ?36 6*89&(*61 ?& D+&66&9 O=TV

    rG?'* T'6 *?&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    31/168

     

    4&93'm G?'* 939 3* 6'$ *= 2'('9'm G?'* 939 3* 6'$ *= *?& T=+-9mrRB G?3-&

    '5U(=T-&9C3(C *?'* *?& ,=C= >3-46 C&(&+'--$ -'5U&9 D=D8-'+ 'DD&'-1 O=T 5=8(*&+&9

    *?'* *?&3+ D+34'+$ D8+D=6& T'6 (=* *= +&'5? ' #+='9 '893&(5&1 #8* *= 5+&'*& '

    _5=448(35'*3=( -==D` #=*? T3*?3( *?& ,=C= 5=448(3*$ '(9 #&*T&&( 53*3[&(6 '(9

    C= 9=584&(*'+$ >3-44'U3(C #&5'4& U(=T( '6 *?& _,=C= )+=5&66/`RR 

    K?& 5-'66+==4 &\5?'(C& #&*T&&( P+3&+6=( '(9 O=T ?3C?-3C?*&9 *?& *&(63=(6

    #&*T&&( *T= 5=(*+'6*3(C 39&'-6 => 9=584&(*'+$d6 4&*?=96 >=+ '5?3&=6*&+ (&T >=+46 => 9&4=5+'*35 53*3[&(6?3D/ O=T1 =( *?& =*?&+ ?'(91 T'6

    3(*&+&6*&9 3( 863(C 53(&4' '6 ' 43++=+1 ' 5=448(35'*3=(6 4&9384 4'9& '55&663#-&

    *= *?& C&(&+'- D8#-35 *?'* 5=8-9 #& 86&9 *= 5+&'*& 6=53'- 5?'(C& *?+=8C? ' 4=+&

    *'5*35'-1 #=**=4^8D D+=5&66 => 4&93'*3=( '(9 93'-=C8&/

    K?& ,=C= )+=b&5* T=8-9 #&5=4& '( 35=(35 &\'4D-& => ' (&T C&(&+'*3=( =>

    '5*33-44'U&+6 T?= 6'T &4&+C3(C *&5?(=-=C3&6 -3U& j44 5'4&+'61 =+ *?& )&=D-&V K?& 2'('93'( J\D&+34&(*6 T3*? ,3-4 '(9 a39&= 3(2=448(3*$ X&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    32/168

     

    9=584&(*'+3&6 '34&9 '* C&(&+'- '893&(5&61 *?& ,=C= D+=b&5*1 '-=(C T3*? 4'($ => *?&

    2?'--&(C& >=+ 2?'(C& D+=b&5*6 3* 3(6D3+&91 D-'5&9 ' D+3=+3*$ =( 5=--'#=+'*3&663=('- '8*?=+6?3D1 =( '99+&663(C -=5'- +'*?&+ *?'( C-=#'- '893&(5&61 '(9

    =( 6=53'- D+=5&66 +'*?&+ *?'( 53(&4'*35 _D+=985*/`

    N>>353'--$ -'8(5?&9 3( "igh1 *?& M'*3=('- ,3-4 .='+9d6 2?'--&(C& >=+

    2?'(C&F%=53&*& M=83-44'U&+6

    #&C'( *= &4D-=$ ?'(9?&-9 "g44 5'4&+'6 '(9 6$(5 6=8(9 +&5=+93(C 6$6*&46 *=

    4'U& 4=+& 3(*34'*&1 D&+6=('- '(9 =#6&+3-46 '#=8* 6=53'- +&'-3*3&6 8(9&+

    *?& #'((&+6 => _93+&5* 53(&4'` '(9 _53(&4' 3-44'U&+6 *= D'+*353D'*& 4=+& 93+&5*-$ 3( 8(>=-93(C &+=4 *?& "iBA6

    *= *?& "iRA6/`Rh K?& -'**&+ ?'-> => *?& 9&5'9& T'6 4'+U&9 #$ ' C+=T3(C 6&(6& =>

    +&--3=( 'C'3(6* D=T&+>8- 3(6*3*8*3=(6 => *?& D=-3*35'- '(9 58-*8+'- &6*'#-36?4&(*1

    '4=(C *?&4 *?& _4'66 4&93'` '(9 3*6 D&+5&33-4d6 6=53'-

    Rg G'8C?1 G3(*=(1 '(9 .'U&+1 >;355"1?" F&' >;31?"G B/2*D*,2 .&/0+"123'4 32 2;"!32*&135 K*5+ W&3'8 &F >313831 Z/Rh M35?=-61 M12'&80/2*&1 2& .&/0+"123'4 1 5?'D/ "/

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    33/168

     

    >8(5*3=( '(9 3*6 +&-'*3=(6?3D *= *?& D8#-35 6D?&+& '6 '+*358-'*&9 #$ P+3&+6=( '

    C&(&+'*3=( #&>=+&/Rj 

    0C'3(6* *?36 #'5U9+=D1 2?'--&(C& >=+ 2?'(C& #+=8C?* *=C&*?&+ _*?& 8(-3U&-$

    D'+*(&+6 => C=+&&3(C *?&4 >+=4 9&D&(9&(5& 8D=( _-3#&+'- 6*+'(C&+6 T?= T'(9&+&9 3(*= *?&3+

    -3 +&D+&6&(*'*3=( '(9 3*6

    +&-'*3=(6?3D *= *?& 68#b&5* T&+& ?'DD&(3(C 3( D'+'--&- '+=8(9 *?& T=+-9V %=- G=+*?d6

    "igg D'+*353D'*=+$ &*?(=C+'D?35 >3-4 6&+3&61 !3D3\& K*5+ );"+,"5D",g"k *?& %ONM

    5=--&5*33-46g@k *?& C+=T3(C _C8&++3--' *&-& *?&6& C+=8D6 6?'+&9 *?& C='- =>

    Rj .=$-&1 I07\"/2 2& >;31?"/Ri G'8C?1 G3(*=(1 '(9 .'U&+1 >;355"1?" F&' >;31?"G B/2*D*,2 .&/0+"123'4 32 2;"

    !32*&135 K*5+ W&3'8 &F >313831 Z/gA .=$-&1 I07\"/2 2& >;31?"/g" )'5U1 _L(93C&(=86 E&93' K?&( '(9 M=T/`g@ 

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    34/168

     

    9&5&(*+'-3[3(C *?& D+=5&66 =+ 4&'(6 => D+=985*3=( '6 ' 6*+'*&C$ >=+ ==+ 2?'(C& 3(3*3'*33+6* 4'b=+ 8(9&+*'U3(C6/ L* D'3+&9 2=-3( O=T T3*? X=('-9 %(=T9&(1 ' 5=448(3*$

    =+C'(3[&+ #'6&9 '* *?& (&'+#$ E&4=+3'- ;(3=8(9-'(9/gR P33(9 ' T'$ *=

    6*348-'*& ' D+=5&66 => 5=448(3*$ 9&3-44'U&+ '(9 =(& => *?& M,.d6

    4=6* +&6D&5*&9 '8*&8+61 O=T _939 (=* T'(* *= 86& *?& ,=C= L6-'(9&+6 *= 4'U& '(

    '+*36*35 6*'*&4&(*/`gg L(6*&'91 ?& T'(*&9 *= _3( '

    5=448(3*$ T?&( 3*6 D&=D-& '(9 D+=#-&46 T&+& >3-4&9 3( 9&D*? '(9 *?&( D-'$&9

    #'5U *= *?&4 >=+ 93658663=( '(9 5+3*35364/`gh K?36 9&5363=( -'39 *?& >=8(9'*3=(6 >=+

    *?& +&6* => *?& D+=b&5*1 6?'D3(C *?& +&-'*3=(6?3D #&*T&&( >3-44'U&+6 '(9 68#b&5*61 '6

    T&-- '6 *?& '&6*?&*356 '(9 8*3-3*$ => *?& >3-46 D+=985&9/

    N B $&'+61 *?& ,=C= )+=b&5* D+=985&9 @i 6?=+* >3-46 *?'*

    5=(*'3(&9 65&(&6 => &=+ *?& )&=D-&V K?& 2'('93'( J\D&+34&(*6 T3*? ,3-4 '(9 a39&= 3(2=448(3*$ X&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    35/168

     

    D&+6=('-3*3&6/`gj K?36 &4D?'636 =( D&+6=('-3*3&6 +'*?&+ *?'( 3668&6 4&'(* *?'* *?&

    >3-46 6D=U& 4=+& 93+&5*-$ *= *?& 36-'(9&+6 *?&46&-3-46 T&+& 3(*&(9&9 >=+ ' -=5'- '893&(5& *?'*

    >8--$ 8(9&+6*==9 *?&3+ 5=(*&\*1 O=T T'6 >+&& *= 936D&(6& T3*? ('++'*3&+&(* =+9&+6 '(9 5=4#3('*3=(6 => >3-46 T&+& 6?=T( 9&D&(93(C =(

    *?& -=5'*3=( '(9 '893&(5&/gi L( *?36 6&(6&1 *?& 5=--&5*3=( >8(5*3=(&9 -3U& ' 9'*'#'6&1

    T3*? 48-*3D-& 5=(>3C8+'*3=(6 '(9 D=3(*6 => '55&66/

    K?& *?&=+$ => 5?'(C& #&?3(9 *?& _,=C= )+=5&66` +&3-44'U&+6 *?'* >=--=T&9 ?36 &\'4D-&1 '+*36*35 '4#3*3=(6 ?'9

    *= #& 68#=+ *?& 6'U& => ' 6=53'- D+=5&66 *?'* *+&'*&9 >3-4 '6 ' 5'*'-$6*

    &('#-3(C _=+93('+$ D&=D-& *= &\D-=+& *?&3+ =T( D+=#-&46 '(9 '++3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    36/168

     

    G?&+& 9=&6 =(& D-'5& =(&6&->m L6 =(&d6 4'3( +&6D=(63#3-3*$ *= 6=53&*$ 3( C&(&+'-1 *=

    *?& D&=D-& #&3(C >3-4&91 *= *?& (&*T=+U1 =+ *= 6=4&T?&+& &-6& &(*3+&-$m`h@ 

    %3(5& *?&+& T'6 (= >=+4'- & *?& ,=C= )+=b&5*1 *?& 34D'5* => *?&

    >3-46 T'6 5=448(35'*&9 D+34'+3-$ *?+=8C? *?& >3-44'U&+d6 '55=8(*6 => *?&

    D'+*353D'(*6d 34D+&663=(6/ O=Td6 9=584&(*'*3=( => *?& D+=985*3=( D+=5&66 '(9

    +&'5*3=(6 *= 65+&&(3(C6 6*+=(C-$ 68CC&6*6 *?'* *?& >3-46 _'+=86&9 5=448(3*$

    93658663=( =( ' 36?&+4'(d6

    5==D&+'*33-46 36 ' ?'+9&+ H8&6*3=( *= '(6T&+/ 055=+93(C *= *?& =>>353'-

    +&D=+*1

    M= =(& C=* 8D '* ' 65+&&(3(C '(9 D+=D=6&9 ' D-'( '(9 ?'9 3*

    8('(34=86-$ 5'++3&9 3(*= &>>&5*/ L *?3(U T?'* 939 &4&+C& T'6 '

    5=(6&(686 >=+ '5*3=(/ K?& >3-46 6&&4&9 *= 5'86& ' 5&+*'3( *&(63=( =+

    34D'*3&(5& *= 9= 6=4&*?3(C1 '(9 T?&( *?& =DD=+*8(3*$ T'6 D+=3-46

    O=T D+=985&9 ] '(9 D'+*358-'+-$ *?& E'&/",, #&?3(9 *?&4 ] 6&&4 *= ?'=+ *?& >3-44'U&+6 '(9

    '943(36*+'*=+6 => 2?'--&(C& >=+ 2?'(C&/ K?& D'+*353D'*=+$ >3-46 D+=985&9 #$ *?&

    3(3*3'*3 #+='95'6*

    h@ f=6&(*?'-1 _Q=8 0+& =( L(93'( O'(9V 0( L(*&+

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    37/168

     

    *&-&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    38/168

     

    5=448(3*$ 9&>=+*6/ K?&6& 5?'--&(C&6 3( &=+ 2?'(C& >3-44'U&+6

    *= b86*3>$ *?& C=3-46 '34&9 '* -'+C&+

    '893&(5&6/ f&>-&5*3(C =( ?36 5-'66+==4 &\5?'(C& T3*? P+3&+6=(1 2=-3( O=T

    6844'+3[&9 ?36 =T( 3(*&+D+&*'*3=( => *?& D+=C+'4d6 9&436&V

    %=4&T?&+& 3( *?& 439^6&*&+

    6&*-$ >3(C&+&9 3( ?36 5+3*35364 => *?& D+=C+'4/ _J+=4 *?& 63*8'*3=(/ P=3* '('-$636/ 06 4=(&$ #&5'4& *3C?*&+ ] '6 *?& 39&'-36*35

    53*3[&(^D'+*353D'*3=( +?&*=+35 => *?& 63\*3&6 939 ' 5+=66^43\ *= *?&

    +?&*=+35 => &(&+C$ &5=(=4356 ] T& 6'T *?& &4&+C&(5& => '(=*?&+

    'DD+='5?/ _%=4&*?3(C 9=&6 6=4&*?3(C *= 6=4&*?3(C1` 3( (= 8(5&+*'3(

    *&+46/ f&>&+&(9846 '+& T=( #$ *?& 4&+5?'(*6 => ?'+9 6&--/ K?&

    '98*&/ K?&$ ?'3>*$ $&'+6 => '9=+&

    939(d* '-3C( T3*? &\36*3(C 3(6*3*8*3=('- 'C&(9'6 =+ >8(93(C D+3=+3*3&6/ G+3*3(C '#=8*

    *?& >=+5&6 *?'* D+& '893&(5&6 D-'$&9 ' U&$ +=-&V _K?&3+

    6855&66&6 -==U&9 64'-- '(9 *?&3+ +&'5? D8($ 5=4D'+&9 *= *?&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    39/168

     

    K?& 4&*?=9=-=C35'- 3((=3-41

    * 3( *?&

    +&-'*3=(6?3D #&*T&&( 4&93' '(9 *?& D8#-35 6D?&+&1 =(& T?35? D+=D=(&(*6 '+C8&9

    5=8-9 5+&'*& 4=+& *'(C3#-& '(9 *'5*35'- >=+46 => 6=53'- 34D'5* '* *?& 3(93-8&(5&/ J ' -'+C& '893&(5& '(9 '>>&5* *?&3+ '**3*89&6 =+

    #&?'8(9&+6 68DD=+*3(C *?&4/ 06 93C3*'- D-'*>=+46 ?' 68DD=+* ?'6 &4&+C&9 >=+

    6=53'- b86*35& 9=584&(*'+3&61 3(5-893(C '( '++'$ => >=8(9'*3=(6 7,=+91 E'50+*?8+1

    .fLKXN21 *?& ,-&9C-3(C ,8(9:1 _9=8#-& #=**=4 -3(&` D+=985*3=( 5=4D'(3&6

    7)'+*353D'(* E&93'1 L4D'5* )'+*(&+6: '(9 (=(D+=>3*6 7%8(9'(5& L(6*3*8*&1 K+3#&5'

    ,3-4 L(6*3*8*&:/ 06 *?&6& >8(9&+6 9&&D&( *?&3+ 3(

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    40/168

     

    936*+3#8*3=( => 3668&^9+3

    D+=>&663=('-6 3(

    +&6&'+5? +&D=+*6 '(9 5'6& 6*893&61 4&'68+&4&(* *==-61 '(9 4=6* 34D=+*'(*-$1

    =8*+&'5? 5'4D'3C(6 *3&9 *= >3-46 '(9 =>*&( +8( #$ 6D&53'-3[&9 5'4D'3C(

    5==+93('*=+6 U(=T( '6 _34D'5* D+=985&+6/`

    055=+93(C *= *?& >=8(9'*3=( '>>3(3*$ C+=8D E&93' L4D'5* ,8(9&+61 H8&6*3=(6

    '#=8* T?'* *?& 6=53'- 34D'5* => 9=584&(*'+3&6 '(9 =*?&+ >=+46 => D8#-35 3(*&+&6*

    4&93' 36 ] '(9 ?=T 3* 6?=8-9 #& & 5=(&T&+ *?'( @A T?3*& D'D&+6 ?' E&93'`V ?**DVFF4&93'34D'5*>8(9&+6/=+CF'66&663(C^34D'5*^=>^4&93'F 

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    41/168

     

    >+3&(9-$ 9'6?#='+9 *?'* D'+6&6 6343-'+ 9'*' =( ' >3-4d6 +&'5? '(9 *?& 9365=8+6&

    68++=8(93(C 3* ] 3(5-893(C #=\ =>>35& +&D=+*61 Q=8K8#& *+'3-&+ 3-46 *?'* 3(3*3'*& D8#-35

    9365=8+6&:1 _L668& )+34&+6` 7>3-46 *?'* ?&-D C&* '893&(5&6 8D *= 6D&&9:1 '(9 _%=53'-

    E&93' %*'+6` 7>3-46 *?'* '+& 9365866&9 T39&-$ =( 6=53'- D-'*>=+46:/ K?& )'+*353D'(*

    L(9&\1 9&8(93(C >+=4 *?& e(3C?* ,=8(9'*3=( '(9 P'*&6 ,=8(9'*3=(1 '**&4D*6 *=

    5=4#3(& H8'(*3*'*3&&-6 7'**3*89&6: '(9 9=&6 7#&?'+=4

    68+3-4 *?& 4=+& -3U&-$ *?&$ T3-- #& *= *'U& 6=53'- '5*3=(6/

    G?$ 36 *?&+& 685? ' C+=T3(C &4D?'636 =( &=+ *?& D8#-35 3(*&+&6* 4&93' 6&5*=+ '6 ' T?=-&/ X3C3*'- *&5?(=-=C3&6

    ?'=+ 4&93' D+=985*3=( '(9

    936*+3#8*3=(1 &('#-3(C ' +'D39 C+=T*? 3( *?& (84#&+ => 9=584&(*'+3&6 #&3(C

    D+=985&9 *?'* ?'6 >'+ =8*D'5&9 *?& ' C+'(* >8(961 &=+46 D+=

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    42/168

     

    *= >8(93(C/ G?&+&'6 *?& 936*+3#8*3=( => 9=584&(*'+3&6 T'6 =(5& -343*&9 #$ '

    +&-'*3

    4&93' 5?=35&6/

    )&+?'D6 4=6* 34D=+*'(*-$1 *?& +36& => 6=53'- 4&93' (&*T=+U6 '(9 *?& C+=T3(C

    8#3H83*$ => 5'4&+'^&H83DD&9 64'+*D?=(&6 '--=T '893&(5&6 *= D-'$ 3(5+&'63(C-$

    '5*33C8+'*3=( => '893&(5& D=T&+`jZ 43C?* '-6= #& 9&65+3#&9 '6 '

    '"8*,2'*702*&1 => D=T&+ >+=4 -&C'5$ 4&93' 3(6*3*8*3=(6 *= 3(93'5&6 *?& *?+&'* => #89C&* 58*6 T?3-&

    #&3(C _6*+&*5?&9 *= *?& -343* #$ 9&4'(96 *= D+=985& 5=(*&(* >=+ 48-*3D-&

    j@ _,8(9&+ )&+6D&5*3+=(*3(C *?& 2?'--&(C&6 => )'+*353D'*=+$ 28-*8+&/`jZ ,=+91 P+&&(1 '(9 Y&(U3(61 IE'"38375" ="8*31 ""h/jR %?3+U$1 _O'6* 2'--V K?& J(9 => *?& )+3(*&9 M&T6D'D&+/`

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    43/168

     

    D-'*>=+46/`jg 0* ' *34& T?&( #=*? *?&3+ #863(&66 4=9&-6 '(9 *?&3+ 3(>-8&(5& =( *?&

    D8#-35 6D?&+& '+& #&3(C 63C(3>35'(*-$ 5?'--&(C&91 D8#-35 3(*&+&6* 4&93' =+C'(3['*3=(6

    '+& 6*+8CC-3(C *= 6348-*'(&=86-$ 3((=

    *?&3+ T=+U 3( *?& 93C3*'- 'C&/ %*893&6 -3U& .""E*1? C1?3?"+"12 F&' S3,2*1? M+E3/2 1

    5=443663=(&9 #$ *?& e(3C?* '(9 P'*&6 ,=8(9'*3=(61 '+C8& *?'* _9&4=(6*+'*3(C

    34D'5* 36 U&$ *= 68+

    >3-44'U&+6 +&-$ 6=-&-$ =( _'(&59=*'- &=+46 -3U& 9=584&(*'+$

    >3-4 '(9 3(3*

    (&T6 =8*-&*6 39&(*3>3&9 3( ' )&T f&6&'+5? 2&(*&+ +&D=+*1 ==8(9&9

    63(5& @AAj/iA ,=+ >8(9&+6 5=(5&+(&9 T3*? *?& ?&'-*? => *?& D8#-35 3(*&+&6* 4&93'

    6&5*=+1 '-*&+('*33* (&T6 6*'+*8D6 '(9 3(9&D&(9&(*

    9=584&(*'+$ >3-44'U&+6 =>>&+ D=*&(*3'- '(*39=*&6 *= >'3-3(C (&T6D'D&+6 '(9 '

    jg 2-'+U '(9 0#+'6?1 _%=53'- Y86*35& X=584&(*'+$1` g/jh O&'+(3(C >=+ 05*3=(1 _X&&D&(3(C J(C'C&4&(* >=+ O'6*3(C L4D'5*1` "/jj .fLKXN2 ,=8(9'*3=(1 _K?& L4D'5* ,3&-9 P839& w K==-U3*/`ji I&(+$^%'(5?&[ '(9 e==#1 _P+=T*? 3( ,=8(9'*3=( %8DD=+* >=+ E&93' 3( *?& ;(3*&9%*'*&61` Z/iA e&--&+ '(9 0#&-6=(1 _MJG%OQMvV 0 K==- >=+ M&T6+==4 L4D'5* E&'68+&4&(*/`

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    44/168

     

    D=-'+3[&9 5'#-& (&T6 3(986*+$1 5+&'*3(C _H8'-3*$ 5=(*&(* *?'* 5'( #& 86&9 *= &(C'C&

    4&4#&+6 => *?& D8#-35 '6 53*3[&(6 +'*?&+ *?'( 4&+&-$ 4&93' 5=(684&+6/`

    I=T& 04&+35'( Y=8+('-364/`i@ %&'+5?1 _.&$=(9 *?& .=\ N>>35&V M&T X=584&(*'+$ a'-8'*3=(61` g/iB L#39/1 Zh/

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    45/168

     

    5=(*&4D=+'+$ -3*&+'*8+& =( 4&93' 34D'5* 43++=+6 P+3&+6=(d6 39&'-6 '#=8* >3-4 '6 '

    D=T&+>8- 4&9384 >=+ D8#-35 &985'*3=(/ ,+=4 *?36 6*'(9D=3(*1 *?& 6=53'- 34D'5* => '

    9=584&(*'+$ >3-4 +&6*6 =( 3*6 '#3-3*$ *= +'36& 'T'+&(&66 '(9 8(9&+6*'(93(C '#=8* '(

    34D=+*'(* 3668&1 D'+*358-'+-$ 3> *?'* 3668& 36 _3(5+&93#-$ 5=4D-&\ =+ (=* T&--

    8(9&+6*==9/`iZ L( 6=4& 5'6&61 'T'+&(&66 5'( &\*&(9 #&$=(9 *?& '893&(5&6 >=+ *?&

    >3-4 3*6&->1 63(5& _5&+*'3( D3&5&6 => 4&93' 5=(*&(* 5'( ?'>&5*&9 T3*?=8* & _34D'5*` 36 6*+35*-$

    -343*&9 *= *?&6& &66&(*3'--$ b=8+('-36*35 34D&+'*3 3(>=+43(C '893&(5&6 '(9

    6*348-'*3(C D8#-35 9365=8+6& =+ 9'*&/ K?861 >=+ 4'($ 9=584&(*'+$d6 5=+& 6=53'-

    >8(5*3=( *=9'$ +&4'3(6 3*6 '#3-3*$ *= 9+'T '( '893&(5&d6 '**&(*3=( *= '( 3668&1

    +&D+&6&(* 3* 3( 4=+& 5=4D+&?&(63#-& =+ ?84'(3[&9 *&+461 '(9 5'*'-$[& 9365=8+6&/

    06 >=8(9'*3=(6 D-'$ ' C+&'*&+ +=-& 3( 686*'3(3(C *?& D8#-35 3(*&+&6* 4&93'

    6&5*=+1 4=+& &4D?'636 36 (=T D-'5&9 =( 34D'5*6 *?'* &\*&(9 #&$=(9 *?& 6D?&+& =>

    'T'+&(&661 8(9&+6*'(93(C '(9 9365=8+6&/ K?& ,-&9C-3(C ,8(9d6 6&43('- +&D=+*

    _066&663(C 2+&'*3 *?& 4=6* 53*&9 D8#-35'*3=(6 3( *?36

    C&(+& ] 36 T+3**&( >+=4 ' 4=+& &\D-353*-$ '5*33-4 5'( #& _' 5'*'-$6* *= 5?'(C& 43(961 &(5=8+'C&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    46/168

     

    D=T&+ '(9 9=584&(*'+$d6 D=*&(*3'- 3(>-8&(5&V _G& '6684& *?'* 3> '96 5'( 6&--

    D+=985*61 3(&6 '6 _' 6?3>* >+=4 634D-$

    #&3(C 'T'+& => '( 3668& *= '5*3(C =( *?36 'T'+&(&661` -3&6 '* *?& 5+8\ => 4=6*

    5=(*&4D=+'+$ *?&=+3&6 => 5?'(C&/ K?& T=+9 ?'6 'DD&'+&9 T3*? 3(5+&'63(C >+&H8&(5$

    3( *?& 4&93' 34D'5* -3*&+'*8+& '(9

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    47/168

     

    T3*? ' 63(C-& '+*35-& +'*?&+ *?'( 4=+& C&(&+35 4&'68+&6 -3U& D'C& 4&'68+&4&(*/ ,=+

    &\'4D-&1 KT3**&+ ?'6 #&C8( 4'+U&*3(C 3*6&-> *= *?& *&-&=+ Ka D+=C+'461 '(9 *?& 5=4D'($ (=T T=+U6

    T3*? +&6&'+5? >3+46 -3U& M3&-6&( *= 86& '8C4&(* *+'93*3=('- +'*3(C6 -3U& 34D+&663=(6/

    ,3('--$1 '6 *?& ,-&9C-3(C ,8(9 +&D=+* 9&4=(6*+'*&61 *?& T=+9 &(C'C&4&(* 36

    6=4&*34&6 86&9 *= +&>&+ *= *?& 5=(5+&*& '5*3=(6 *?'* 3(93>-3(&` 34D'5*6 '+& =>*&( *?&

    8-*34'*& C='-/

    E'($ 34D'5* +&D=+*6 9&35'(* '**&(*3=( *= 6*+'*&C3&6 >=+ #83-93(C

    D'+*(&+6?3D6 T3*? '5*3+'6*+85*8+& _*?'* &(5=8+'C&6 3(93*&( 3( (=(*?&'*+35'-

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    48/168

     

    #$ P+3&+6=(: '(91 34D=+*'(*-$1 D+=+'43(C => ' >3-4/ X'=+& (&=+ 3(6*'(5&1 ?' D'+*353D'*3=( *?'* 3(+=4 '893&(5& 4&4#&+6/

    0 +&D=+* D8#-36?&9 #$ 04&+35'( ;(3=+ E&93' '(9 %=53'-

    L4D'5* 72E%L: *3*-&9 _%=53'- L668& X=584&(*'+$V K?& J )8#-35

    J(C'C&4&(*1` &\*&(96 *?36 5=(5&D* #$ &\D-=+3(C ?=T 93C3*'- *&5?(=-=C3&6 '(9 '

    48-*3D-'*>=+4 4&93' &(

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    49/168

     

    *?'* 36 4=+& '55&663#-&1 D'+*353D'*=+$ '(9 3(5-863 936*+3#8*=+61

    6&+&6*33* =+C'(3['*3=(6/ K?&$ '+C8&

    *?'* (&T *&5?(=-=C3&6 '(9 '893&(5& &(C'C&4&(* 6*+'*&C3&6 5'( ?&-D *?&6& D8#-35

    4&93' D+=985&+6 4= *?36

    &5=6$6*&41 63(5& *?&$ _(=* =(-$ D+==+4'*3=( '#=8* *?=+($ 3668&61

    *?&$ *&-- 6*=+3&6 *?'* >+'4& '(9 C3 93>>&+&(5&/` G?3-& D+=>&663=('--$^

    D+=985&9 >3-46 '+& 6*3-- &4D?'63[&9 '6 *?& 5'*'-$6*6 => 6=53'- 5?'(C&1 +&D=+*6 -3U&

    2E%L 4=+=4 P+3&+6=(d6 D'*&+('-36*35 4=9&- #$ '5U(=T-&9C3(C *?& 'C&(5$

    => 68#b&5*6 '(9 '893&(5&6 '6 D+=985&+6 => U(=T-&9C&1 4&'(3(C '(9 -8&(5& '(9 *?& *&5?(35'-

    '#3-3*$ *= +&(9&+ '893&(5&6 4=+&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    50/168

     

    _'893&(5& 3(>=+4'*3=( 6$6*&46/`"AB L( *?& D8#-35 3(*&+&6* 4&93' 6&5*=+1 *?& 6'4&

    >=8(9'*3=(6 *?'* 68DD=+* *?& D+=985*3=( => 9=584&(*'+3&6 '+& '-6= >8(93(C *?&

    9& ' 683*& => (&T *==-6 >=+ 4&'68+3(C 34D'5*/ K?&6& 3(5+&'63(C-$

    6=D?36*35'*&9 4&*+356 '**&4D* *= C= #&$=(9 *+'93*3=('- 4&'68+&6 => 6855&66 -3U&

    _+&'5?` =+ _&\D=68+&` '(9 86& *?& *+'3-6 => 9'*' -&>* #$ 93C3*'- 4&93' 86&+6 '6

    3(935'*=+6 => *?&3+ -& &(C'C&4&(* T3*? 5=(*&(*/

    ,-&9C-3(C ,8(9 68CC&6*6 ' +'(C& => 4&'68+&6 6D&53>35 *= &'5? 934&(63=( =>

    34D'5*/ ,=+ 3(6*'(5&61 ' 5=4D&--3(C 6*=+$ 36 &6*3'53-3*'*&9 93'-=C8&61 K'U&

    05*3=( 5'4D'3C(6 =+ =*?&+ >=+46/ J3-4 36 ' 5+&'*3(C ' 6*+=(C&+

    4=3-44'U&+6 T?= 5=8(* 6=53'- 5?'(C& '6

    =(& => *?&3+ D+34'+$ C='-6/ L( ' 68+3-44'U&+6 #&-3&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    51/168

     

    *?3(U *?&+& 6?=8-9 #& 4&*+356 *= 4&'68+& *?& 6=53'- 5?'(C& 5+&'*&9 #$ ' >3-4m`"AZ 0

    +&D=+* D8#-36?&9 #$ ' 5='-3*3=( 5'--&9 E&93' L4D'5* ,8(9&+6 '5U(=T-&9C&6 6U&D*356d

    5=(5&+(6 *?'* _'( &\5&66 => &-& 5+&'*38(93(C *= *?=6& D+=b&5*6 T?=6& 6?=+*^*&+4 34D'5* 5'( #& 5=(5-8633-3(C ' (&T 34D'5* 4&*+35 5'--&9 K?& )'+*353D'(* L(9&\1 =+ K)L/ X&8(93(C >+=4 *?&

    P'*&6 ,=8(9'*3=( '(9 *?& e(3C?* ,=8(9'*3=(1 K)L 5=4#3(&6 _3(63C?*6 '#=8* T?'* '(

    '893&(5& -&'+(6 7U(=T-&9C&:1 >&&-6 7'**3*89&6: '(9 9=&6 7#&?'

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    52/168

     

    #'-'(53(C H8'(*3*'*3=+ 5?'(C&/` L* '-6= '5U(=T-&9C&6 *?'* >'5* *?'* 4=6* 6=53'- 5?'(C&6 5'(d* #&

    '**+3#8*&9 *= ' 63(C-& >3-41 #8* +'*?&+ 9=584&(*'+3&6 5=(*+3#8*& *= *?& T=+U =>

    _'5*3=+& *?& >3-46 '(9 5'4D'3C(6 T&+& 5=(5&3 >=8(9'*3=(

    6D&(93(C '(9 C='+&/`"Ai L( "ihB1 '+=8(9 *?& 6'4& *34& *?'* 2=-3( O=T

    -'4&(*&9 *?& 9&5-3(& => *?& _39&'-36*35 53*3[&(^D'+*353D'*3=( +?&*=+35 => *?& 63\*3&6`

    '(9 *?& +36& => _&(&+C$ &5=(=43561` *?& D+&639&(* => *?& f866&-- %'C& ,=8(9'*3=(1 *?&

    6=53=-=C36* N+35d '66&664&(*6/`""A .&-- 9&*'3-6 *?& f=#&+* G==9 Y=?(6=(

    ,=8(9'*3=(d6 3(

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    53/168

     

    D+=C+'46/ G?3-& *?& &>>=+* T'6 D+'36&9 3( *?& D?3-'(*?+=D35 >=+ C&(&+'*3(C

    _+&D+=9853#-& 5=(5-863=(o6p` '#=8* *?& 6855&66 =+ >'3-8+& => D+=C+'461 3*6 ?8C& 5=6*

    4'9& 3* _D+=?3#3*3=+ iin => *?& ('*3=(d6 >=8(9'*3=(6/` L( '( '+*35-& T+3**&( =(

    *?& =55'63=( => ?36 +&*3+&4&(*1 *?& >=8(9'*3=(d6 D+&639&(* X'&T

    &

    >=8(9'*3=( 3(*&+3* 6&5*=+ 63(5& *?& "iiA61 3( D'+* #&5'86& => ' +'D39 C+=T*?

    3( *?& (84#&+ => (&T >=8(9'*3=(6 74'($ >+=4 *?& _+&68-*6^=+3&(*&9 T=+-9 => ?3C?^

    *&5? #863(&66`:1 *?& _D+=>&663=('-3['*3=( => (=(D+=>3* 4'('C&4&(*` *?+=8C?

    #863(&66 '(9 D8#-35 '943(36*+'*3=( 65?==-61 '(9 *?& 5'D'53*$ => -'+C& >=8(9'*3=(6 *=

    _*= 3(5&(*3 2?'(C&` ?'6

    #&5=4& 4=+& D=D8-'+ '5+=66 *?& D?3-'(*?+=D35 6&5*=+/ X&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    54/168

     

    5=((&5*3=(6 #&*T&&( D+=C+'4 '5*3 *?&

    T'$/`""Z 055=+93(C *= ' +&D=+* D8#-36?&9 #$ *?& 06D&( L(6*3*8*& f=8(9*'#-& =(

    2=448(3*$ 2?'(C&1 T?35? ?'6 D-'$&9 ' 4'b=+ +=-& 3( D=D8-'+3[3(C *?36 4=9&-1

    K?& KN2 'DD+='5? 36 9&63C(&9 *= &(5=8+'C& $ ' (84#&+ => 9&*'3-6 '#=8* *?& ('*8+& => *?& 9&63+&9 5?'(C&x

    3(5-893(C 6D&53>356 '#=8* *?& *'+C&* D=D8-'*3=(1 *?& '4=8(* => 5?'(C&

    +&H83+&9 *= 63C('- 6855&661 '(9 *?& *34& >+'4& =&'63#3-3*$ => +&'5?3(C C='-6 *?'* 4'$ ?'3(&9 '(91 3( *?& &(91 D+=4=*&6 *?&

    9& +&'6=('#-& -=(C^*&+4 =8*5=4& *'+C&*6 *?'* '+&

    '55&D*'#-& *= '-- D'+*3&6/""R 

    K?& -'6* 6&(*&(5& '#=8* 9&>3(3(C _*'+C&*6 *?'* '+& '55&D*'#-& *= '-- D'+*3&6` 5=(>3+46

    .&--d6 D=3(* '#=8* &+'4&T=+U '--=T6 6=4&

    >-&\3#3-3*$ >=+ D+=C+'4 D-'((&+6 *= 9&*&+43(& T?'* U3(96 => 34D'5*6 =+ =8*5=4&6

    *?&3+ T=+U T3-- D+=985&1 3* 6*3-- 6*'+*6 >+=4 *?& #'635 '6684D*3=( *?'* 34D'5*6 5'( #&

    D+&935*&9 '(9 4&'68+&9/

    f&5&(* 3(3*3'*33(& *?&3+ =T( C='-6 '(9

    =8*5=4&61 *?36 5'( #& 6*3-- #& ?8C&-$ 5?'--&(C3(C 63(5& 5+&'*3=+ %*+'*&C35 )-'((3(CV 0 f&D=+* =( J'+-$J\D&+3&(5&61` @/""R L#39/1 Z/

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    55/168

     

    34D'5*6 ] D'+*358-'+-$ T?&( *?&3+ 8(9&+6*'(93(C => '893&(5&6 36 4&93'*&9 *?+=8C?

    *?& '#6*+'5*3=( => '893&(5& 4&'68+&4&(* 6$6*&46/

    "#$%&$'()* +)',-$.'(#, /0.&1,)'$-(,2 

    L( D'+'--&- *= *?36 C+=T3(C D+&668+& >+=4 >8(9&+6 *= & *?& 4&93' -'(965'D&1 *?&6&

    3(6*3*8*3=(6 '+& (=T -==U3(C *= 5+&'*3 *?&6& 6'4& *&5?(=-=C3&6 3(

    *?&3+ 6&'+5? >=+ _9&&D&(3(C &(C'C&4&(*` '(9 _-'6*3(C 34D'5*/`""g L( *?& D+=5&661

    *?&$ '+& &\D'(93(C *?&3+ 5'D'53*$ >=+ D+=9853(C 3(*&+'5*3=+46 -3U& =+46

    *?'* 5'4& #&>=+& 3*V 6*'*351 -3(&'+ #-=5U6 => *&\*1 (=(>35*3=( 6*=+$*&--3(C *?'* '+& 3(('*&-$ 3(*&+'5*33(3(C >&'*8+&6 => (&*T=+U&9 93C3*'- &(=+ #83-93(C 4=+& &(C'C&9 '893&(5&6 =( *?& G/

    ,+=4 '( 3(6*3*8*3=('- 6*'(9D=3(*1 ?=T&=+ 05*3=(1 _X&&D&(3(C J(C'C&4&(* >=+ O'6*3(C L4D'5*/`

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    56/168

     

    9=584&(*'+3&6 '**&4D* *= >=+C& (&T 5=( 86&+ &(C'C&4&(* T3*?

    (=(>35*3=( ('++'*3=+ 86&+6 4=+&

    >'43-3'+ T3*? *?& _-&'( #'5U` &\D&+3&(5& => -3(&'+ 6*=+$*&--3(C >=+46/

    ,8+*?&+4=+&1 *?&+& '+& (= T&--^&6*'#-36?&9 936*+3#8*3=( D-'*>=+46 =( T?35?

    3(*&+'5*3 *?& 5&(*+'- 5?'--&(C&6

    => *?& G 36 *?& >'5* *?'* 3* ?'6 &('#-&9 '( &\D=(&(*3'- C+=T*? 3( '4=8(* => 4&93'

    5=(*&(* 5=4D&*3(C >=+ *?& '**&(*3=( => '893&(5&6/ X36*+3#8*3=( 36 (= -=(C&+ H8&6*3=(

    => 4&+&-$ D8#-36?3(C *= ' C3 '893&(5& '5*3=+461 *?&+& '+& 6*3-- >&T *==-6 '

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    57/168

     

    >=+ 9=584&(*'+3&6 =( 93C3*'- D-'*>=+461 >'3-3(C *= 5'D*8+& 4'($ H8'-3*'*3 *?& 86&+d6 &\D&+3&(5& 3( 3(*&+'5*3+=4 -3(&'+ >=+46 *= ' T39&

    H8&6*3=(6 =D&(6 8D '#=8* ?=T 93>>&+&(* >=+46 => '893&(5& &(C'C&4&(* *+'(6-'*&

    3(*= 93>>&+&(* *$D&6 => 6=53'- 34D'5*/ ,=+ &\'4D-&1 4'($ 3(*&+'5*33&9 ' +'(C& =>

    93>>&+&(* 5=--'#=+'*3=+ 2?'(C&1 5=--'#=+'*3(C T3*?

    6D&53>35 5=448(3*3&6 3( T'$6 *?'* '+& (=* '-T'$6 +'6*+85*8+& '(9 86&+d6 &\D&+3&(5& => *?& 3(*&+'5*3=(6 *?'* &('#-&6/

    M'6? 5=(*&(96 *?'* 3(*&+'5*3

    5=448(35'*3=+& 9= 86&+6 ?' *?&6&

    5=--'#=+'*3 3(*&+'5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    58/168

     

    3(*&+'5*38(9'4&(*'--$ 93>>&+&(* +&-'*3=(6?3D *=

    '893&(5&61 '6 T&-- '6 93>>&+&(* T'$6 => 5=(6*+85*3(C *?& D8#-35 6D?&+& *?+=8C?

    4&93'/

    P3>&5*&9 #$1 >=+

    &\'4D-&1 *?& &\D&+3&(5& => ('=+ '

    D'+*353D'*=+$ 9=584&(*'+$ =+ _344&+63(C` *?&46&-=+46 => 34D'5*

    *?'* >'-- =8*639& => *+'93*3=('- 4&*+356 +&C34&6/ 06 J**&4' '(9 G?3*(&$ ?'3(& '(9 4&'68+& 34D'5* T3-- #& ' U&$

    9&*&+43('(* => ?=T *?& D+=5&66 => 93C3*'- '9'D*'*3=( '(9 3((=

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    59/168

     

    @H48;"B K

    ;

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    60/168

     

    >8(93(C 6=8+5& ] *?& 2'('93'( C=3('(53'- -'*3*89& 3( +&5&(* $&'+6 *= *+'(6>=+4 3*6&-> 3(*= '( fwX -'# >=+ *?&

    9=584&(*'+$ >=+41 -'8(5?3(C *T= 3(*&+'5*3=+ 3(*&+'5*3>&+&(* *&5?(3H8&6 +&>-&5*

    =+& +&H83+& 93>>&+&(*

    'DD+='5?&6 *= 4&'68+3(C 3*/

    E85? => *?& M,.d6 3(*&+'5*3=+

    48-*34&93' 5=(*&(* ] 3(5-893(C 5'--6 >=+ D'+*353D'*3=( ] 3( '( '**&4D* *= #83-9

    '893&(5&6 =( *?& G '(9 &(C'C& *?=6& '893&(5&6 4=+& 9&&D-$ 3( ' 6*=+$/ K?&

    34D'5* => *?&6& T 9=584&(*'+3&61 485? -3U& *?&3+ -3(&'+ 5=8(*&+D'+*61 36 *$D35'--$

    & '893&(5&6 =+ 6*348-'*&

    6=4& U3(9 => #+='9&+ 93658663=( =(-3(&/ N( *?& =*?&+ ?'(91 M,. D+=b&5*6 -3U&

    e'*&+3(' 23[&Ud6 5=--'#=+'*3 *?& D'+*353D'*=+$ *+'93*3=( => 2?'--&(C& >=+ 2?'(C&1 'DD+='5?3(C (&T

    *&5?(=-=C3&6 '6 '( =DD=+*8(3*$ *= T=+U 5-=6&-$ T3*? -=5'- 5=448(3*3&6 '(9 +&*?3(U

    *?& 4&*?=96 '(9 &*?356 => 9=584&(*'+$ 6*=+$*&--3(C/ O3U& 2?'--&(C& >=+ 2?'(C&1 *?36

    5=448(3*$^#'6&9 D+=5&66 #-8+6 *?& -3(&6 #&*T&&( 4&93' 4'U3(C '(9 6=53'- T=+U/

    K?&+&>=+& 3* 9=&6(d* '-T'$6 *+'(6-'*& 3(*= -'+C& '893&(5&61 #8* 3* '+C8'#-$ '--=T6

    23[&U *= 4'U& ' 4=+& 93+&5* '(9 H8'-3*'*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    61/168

     

    ,8+*?&+ 5=4D-35'*3(C *?&6& 93 34D'5* '+& T?'* L 5'--

    _3(6*3*8*3=('- 34D'5*6`V *?& 3*3(C *?& =+C'(3['*3=( 3*6&->/ K?& M,.d6 &=586&9 =( 3*6 '#3-3*$ *= 93>>&+&(*3'*& 3*6&-> >+=4 =*?&+ 4&93' =+C'(3['*3=(6

    D+=9853(C 9=584&(*'+3&6/ ,+=4 *?36 6*'(9D=3(*1 *?& 3(6*3*8*3=('- 34D'5*6 => *?&

    M,.d6 3(*&+'5*3'3-8+&1` '(9 #83-93(C 5'D'53*$ >=+ 3(*&+'5*3>=+9/

    G?3-& *?&6& =8*5=4&6 4'$ (=* #& 5=(639&+&9 ,&/*35  34D'5*6 3( *?& *+'93*3=('-

    6&(6&1 *?&$ '+& ?3C?-$ 9=584&(*'+3&6 3( *?& 93C3*'- 'C&/

    O==U3(C >=+T'+91 ?=T&$ 5=(*3(8&9

    &\D&+34&(*'*3=( 3> 3(*&+'5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    62/168

     

    B,5,J()()* '3-44'U&+6 ?&-D&9

    D3=(&&+ *?& =#6&+ 53(&4' =+ #=-9 &\D&+34&(*6 3( D'+*353D'*=+$ >3-44'U3(C '(9 =+ 2?'(C& 3(3*3'*3=+ *T= 9&5'9&6 ?'9 #&&(

    D+=9853(C -=T^#89C&* &985'*3=('- >3-46 _9&63C(&9 *= D+=4=*& 6D&53>35 39&'61 =+ '

    ""h P= 2'('9'1 _N8+ 2=--&5*3=( ^ M'*3=('- ,3-4 .='+9 => 2'('9'/`""j J

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    63/168

     

    6&(6& => #&-=(C3(C '4=(C *?& 53*3[&(+$/`"@A I36 >3(93(C6 *?'* *?& E=*3=( )35*8+&

    .8+&'8 -'5U&9 '9&H8'*& +&6=8+5&6 '(9 ' _C=

    *?& ,3-4 05* *?& >=--=T3(C $&'+1 T?35? P+3&+6=( ?&-D&9 *= 9+'>*/ K?& (&T -&C36-'*3=(

    &6*'#-36?&9 *?& M'*3=('- ,3-4 .='+9 '6 ' _D8#-35 D+=985&+` T3*? ' 4'(9'*& *= _4'U&

    '(9 936*+3#8*& >3-46 9&63C(&9 *= ?&-D 2'('93'(6 3( '-- D'+*6 => 2'('9' *= 8(9&+6*'(9

    *?& T'$6 => -3 2'('9'/`"@Z _M,. %*+'*&C35 )-'( @AAj^@AAi *= @A"@^@A"B1` R/

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    64/168

     

    T=+U6 '(9 344&+63=8(93(C1 *?& M,. T'6 *?& =(-$ =+C'(3['*3=( T3*? *?& +&6=8+5&6 *=

    D+=>&663=('--$ D+=985& '(9 936*+3#8*& 9=584&(*'+$ >3-46 *= *?& 2'('93'( D8#-35/ L(

    *?& 3(*&+

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    65/168

     

    68DD=+* >+=4 *?& 2'('93'( D8#-351 *?& M,. (&&9&9 *= *+'(6>=+4 3( =+9&+ *= b86*3>$

    3*6 &\36*&(5& 3( *?& 93C3*'- &+'/

    K?& M,.d6 @AAj^@A"B '(9 @A"B^@A"j %*+'*&C35 )-'(6 '+& *?& #&6* &\D+&663=(6 =>

    *?& D?3-=6=D?$ #&?3(9 *?36 93C3*'- *+'(6>=+4'*3=(/ G+3**&( #$ )&+-48**&+1 *?&

    9=584&(*6 =8*-3(& ' #=-9 4'(3>&6*= *?'* &4D?'63[&6 *?& M,.d6 -&C'5$ '(9 +&'>>3+46

    3*6 =+3C3('- +'36=( 9d&*+&V D+=9853(C '+*36*35 T=+U6 *?'* *'U& 5+&'*3 >+=4 =*?&+ 4&93' D+=985&+61 #8*

    '-6= *= D86? *?& &(

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    66/168

     

    5=((&5*3=( T3*? *?& '893&(5& ] _5+&'*3(C &(C'C&91 '8*?&(*35 +&-'*3=(6?3D6` ] '(9

    8-*34'*&-$ ' 4=+& 686*'3('#-& >8(93(C 4=9&-/"@j 

    K?36 9&63+& >=+ ' _9&&D&+ 5=((&5*3=(` +&>-&5*6 '(=*?&+ 3(6*3*8*3=('- '(\3&*$ >'53(C

    *?& M,. '(9 4'($ =*?&+ -&C'5$ 4&93' =+C'(3['*3=(6/ M&T *&5?(=-=C3&6 ?'=+

    &(C'C&4&(* T3*? 5=(*&(*/`"@i K?36 6?3>* 3( D=T&+1 ?& '+C8&61 _5'( #& D+=>=8(9-$

    936*8+#3(C >=+ 5+&'*=+61 T?= ?'3(& *?& ('*8+& '(9 D8+D=6& => *?& D8#-35 6D?&+& >=+ *?&

    @"6* 2&(*8+$/`"B" K?& 9=584&(* D+=D=6&6 *?'* *?& M,. >8->3-- 3*6 D8#-35 3(*&+&6*

    43663=( (=* =(-$ #$ 3(>=+43(C '(9 &985'*3(C '893&(5&61 #8* '-6= #$ 863(C 93C3*'-

    *&5?(=-=C3&6 *= D+=985& 9=584&(*'+3&6 *?'* '+& _5+&'*3=+ T?=4 '(9 *= T?'* &(9/`"B@ 

    055=+93(C *= )&+-48**&+1 _T& 486* 5=(>+=(* ' >&+&(* 39&' => '893&(5&1r =(&

    *?'* 4=

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    67/168

     

    *?&$ '+& _5=^5+&'*=+61 53*3[&(61 '5*3'(6 '(9 6=

    =(/`"BB I& '+C8&6 *?'*1 3( *?& 93C3*'- &+'1 *?& +&-'*3=(6?3D => ' D8#-35 58-*8+'-

    =+C'(3['*3=( *= 3*6 '893&(5& (&&96 *= #& _&4#&99&9 3( 6=4& (=*3=( =>

    &4D=T&+4&(*1 6=4& (=*3=( => 5=((&5*3=(1 '(9 *= 4'U& =(&6&-> *+8-$ D'+* => *?&6&

    5=448(3*3&61 3( T?'*&=+ 5+&'*3=8(9 6&(6& => *?& '+*36*35 '(9 D=-3*35'- D=*&(*3'-6

    => '893&(5&6d 4=+& '5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    68/168

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    69/168

     

    G3*? +36& => 6=53'- 4&93' (&*T=+U6 '(9 ' C+=T3(C (84#&+ => 5'4&+'^&('#-&9

    5&--D?=(&61 3* 6&&4&9 -3U& '( 39&'- 4=4&(* *= +&3-46 #*2; D&=D-& +'*?&+ *?'( 37&02  *?&4/

    G?&( K*5++3("' *1 @",*8"1/" T'6 =>>353'--$ -'8(5?&9 -'*&+ *?'* $&'+1 23[&U

    '(9 ?&+ 4'3( 5=--'#=+'*=+1 M,. D+=985&+ P&++$ ,-'?33('- C='- => 4'U3(C ' -3(&'+ 9=584&(*'+$/ L(6*&'91 *?&$ 6*'+*&9

    T3*? ' >=586 =( D+=5&661 *?3(U3(C 5+&'*3=+& >3-43(C '($*?3(C/"Bi 

    N(& => *?& >3+6* 3(3*3'*3> *?& C+=8(9 T'6 _Q=8(C )'+&(*6 T3*? M=

    ,3\&9 099+&661` ' D'+*353D'*=+$ D?=*=C+'D?$ D+=C+'4 3(3-46 *?'* +&>-&5*&9 *?&3+ &\D&+3&(5&6

    T?3-& D+=*&5*3(C *?&3+ D+3=+ *?& =*?&+ '(9 3( 5=448(35'*3=( #&*T&&( *?& 36-'(9&+6 '(9

    C=>353'-61 *?& D8+D=6& => *?36 3(3*3'*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    70/168

     

    #&*T&&( D'*3&(*6 '(9 5'+&C3 *?& ?&'-*?5'+& 6$6*&4/"ZA 

    23[&U 9&65+3#&6 *?&6& =+4 6=53'- +&-'*3=(6?3D6/`"Z" 

    K?36 'DD+='5? +&D+&6&(*&9 '( 3( *?& 6*'(9'+9 9=584&(*'+$ 4=9&-1

    3( T?35? >3-44'U&+6 C&* _'55&66` *= ' 5=448(3*$ 3( =+9&+ *= >3-4 3* >=+ ' D&+3=9 =>

    T&&U6 =+ 4=(*?61 '(9 *?&( 4=(*?6 =+ $&'+6 -'*&+ +&-&'6& '( &93*&9 >3-4 *?'* 36

    65+&&(&9 >=+ ' C&(&+'- '893&(5&/ G?3-& *?36 *+'93*3=('- +&-'*3=(6?3D #&*T&&(

    >3-44'U&+ '(9 68#b&5* 5'( #& 9&&D-$ 5=--'#=+'*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    71/168

     

    4&93' T=+U6?=D61 ' 4=+& 6D&53>35 C='- T'6 D+= ?&+ *34& '* %*/ E35?'&-d6 '(9 *?& 34D'5* ?&+ T=+U

    5+&'*&9/ K= D+=985& *?& D3&5&1 *?&$ ?3+&9 f=# E5O'8C?-3( '(9 O=5 X'=1 T?= ?'9

    T=+U&9 *=C&*?&+ 3( '( 3((=

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    72/168

     

    2=4D'($d6 f'93=B #&>=+& 6*'+*3(C *?&3+ =T( 3(*&+'5*3 K*5++3("' *1 @",*8"1/"1 23[&U '(9 *?& M,.

    -'8(5?&9 '(=*?&+ '4#3*3=86 48-*3^$&'+ 5=--'#=+'*3 D&=D-&

    -3=+461 3(5-893(C -3(&'+ >3-461 D?=*= &\?3#3*61 -3>&+&(* 34D'5*6/

    N(& => 3*6 4=6* 6855&66>8- 5?'D*&+6 T'6 H*?;'*,"G T1" =*55*&12; )"' 1 T?35? T'6

    5=(5&33-4 '#=8* ' D'+*353D'*=+$ 8+#'(

    D-'((3(C T=+U6?=D ?&-9 #&*T&&( '+5?3*&5*6 '(9 +&639&(*6 => ' ?3C? +36& #83-93(C =(

    *?& =8*6U3+*6 => K=+=(*=/ 06 *?& D+=b&5* &

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    73/168

     

    &\D-=+& ' BX T=+-9 T3*?3( *?& #+=T6&+/ .$ D'+*(&+3(C T3*? E=[3--' '(9 G3+&9 =( *?&

    -'8(5?1 *?& D+=b&5* T'6 '#-& *= '**+'5* ' #+='9 '893&(5&1 4'($ => T?=4 T&+&

    *&5?(=-=C36*6 3(*&+&6*&9 3( *?& (= GPO/ 055=+93(C *= 23[&U1 *?36 C-=#'-

    '**&(*3=( '-6= ?&-D&9 '4D-3>$ 34D'5*6 -=5'--$V

    .&5'86& => *?& *&5?(=-=C$ T& 86&91 #&5'86& => *?& T'$ T& *=-9 *?&

    6*=+$1 3* #&5'4& 6=4&*?3(C *?'* '893&(5&6 '+=8(9 *?& T=+-9 T&+&

    3(6D3+&9 #$/ L* #&5'4& 6$4#=-35/ L* T=+U&9 =( 4'($1 4'($ -&35'*3=(6 T3*?3( *?& 5=448(3*$1 #=*? '*

    *?& ?3C? +36& 3*6&->1 #8* '-6= T3*?3( K=+=(*= 3( +&'--$ D+=>=8(9 T'$6/ L*

    C=* *= *?& D+=>&5*&9 T?3*& D'D&+6 '*

    *?& 48(353D'- -& ' *&('(*d6 '66=53'*3=(1

    34D+= ' 9=584&(*'+$ D+'5*35& *?'* #'-'(5&9 #&*T&&(

    &(C'C3(C 68#b&5*6 3( ' D'+*353D'*=+$ 4&93'^4'U3(C D+=5&66 *?'* ?'9 *'(C3#-& -=5'-

    34D'5*6 '(9 *+'(6-'*3(C *?'* &\D&+3&(5& 3(*= ' 6*=+$ *?'* 5=8-9 6*3-- +&'5? '(9 '>>&5*

    C&(&+'- '893&(5&6/ K?& =D&(^&(9&91 5=--'#=+'*3=+4 ('*8+& => *?&

    "Zg 23[&U1 3(*&+

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    74/168

     

    *T= D+=b&5*6 &('#-&9 *?&4 *= 3(*&C+'*& *?&6& 6&&43(C-$ 93

    5?'(C&/ N( *?& -=5'- -& 34D'5*6 36 9+3 T=+U3(C 5=--'#=+'*3$ (&&96 '(9

    D=*&(*3'- 6=-8*3=(6 *?+=8C? ' ?'(96^=( D+=5&66 => 4&93' 4'U3(C/ N( ' 4=+& C-=#'-

    -&+=4 *?36 D+=5&66 3(*+=985&9 '+*36*35 '(9

    *&5?(=-=C35'- 3((= '4#3&(* 6=8(9 9&63C( =+ GPO BX

    3(*&+>'5& *= 5+&'*& ' 4=+& 344&+63=+4'*6/ L( '993*3=( *= *?&6& 6=53'- 34D'5*61 #=*? D+=b&5*6 ?'9

    34D=+*'(* 3(6*3*8*3=('- 34D'5*6/ K?& 'T'+96 '(9 5+3*35'- '55-'34 *?&$ C'+(&+&9

    ?&-D&9 #+3(C *?& M'*3=('- ,3-4 .='+9 C+&'*&+ 3(986*+$ +&5=C(3*3=(1 T?3-& '-6=

    #83-93(C 5'D'53*$ >=+ 4=+& &\D&+34&(*'*3=( T3*? *?& '+*36*35 '(9 6=53'- D=*&(*3'-6 =>

    9=584&(*'+$ 6*=+$*&--3(C ('*3+=4 '( 3(6*3*8*3=('- 6*'(9D=3(*/ %3(5&

    23[&Ud6 _3(*&+ 685? D+=b&5*6 ] '* -&'6* 3( *?& 6?=+* *&+4 ] 5'( #&

    =#6&+'53-3*'*=+6 *?+=8C? 3(*&+>358-* *= *+'5U 36 T?&*?&+ =+ (=* *?&6&

    D+=C+'46 D+=985& -=(C^*&+4 34D'5*61 685? '6 *?& $=8(C T=4&( 5=(*3(83(C *=

    D+=985& 4&93' =+ #&5=43(C #&**&+ '9

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    75/168

     

    N( *?& =*?&+ ?'(91 *?& 34D'5* =( '893&(5&6 +&'5?&9 #$ *?& *T= T

    9=584&(*'+3&6 5'( =(-$ #& 3(*&+D+&*&9 8(3H8& -&5* 2'('9' *= 2'('93'(61` *?& M'*3=('- ,3-4

    .='+9d6 9&>'8-* 43C?* #& *= D+3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    76/168

     

    86&6 53(&4'*35 *&5?(3H8&6 -3U& '4#3&(* 6=8(9 9&63C( *= 5+&'*& ' 4=+& 344&+63

    U&$T=+96 -3U& ,36?3(C1 )=36=(1 .=**-&91 )=T&+1 I&'-3(C '(9 E8635'-/ 2-35U3(C =( &'5?

    => *?&6& T=+96 -'8(5?&6 ' 5=++&6D=(93(C 48-*34&93' '+ C+&'*&+ +'(C& => &\D&+3&(5&6 *?'( ' _=(& 63[& >3*6 '--` -3(&'+ 9=584&(*'+$

    >3-4 D+=985&9 >=+ #+='95'6* *&-&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    77/168

     

    9& 3*6 *=*'- D+=985*3=( #89C&* *= 3(*&+'5*3 ' (=T^'#'(9=(&9 43(3(C *=T( 3( 2'('9'd6

    M=+*?T&6* K&++3*=+3&61 T&'3+6*^D&+6=( ('++'*3-3DD3(C *?+=8C? ' *?36 6*+'*&C$ 36 >=8(9 3( I"D"1 .*?*235 ."3854

    I*1,1 '( M,. 5=^D+=985*3=( T3*? K?& P8'+93'( *?'* &\D-=+&6 *?& 9=T(639&6 => 86&+6d

    =(-3(& ?'#3*6 *?+=8C? 6?=+* >3-46 '(9 68+ *&5?(3H8&6 86&9 #$ *?&6& (&T M,. 9=584&(*'+3&6 3(5-89& '(

    &>>=+* *= *'D *?& D'+*353D'*=+$ D=*&(*3'-6 => *?& G '6U3(C 86&+6 *= 5=(*+3#8*& *?&3+

    "RA )&+-48**&+1 3(*&+

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    78/168

     

    =T( 5=(*&(* *= ' 9=584&(*'+$/ U&0'135 &F M1,&+1*31 >=+ &\'4D-&1 3( 3(6=4(3'1 '6 T&-- '6 &\D-=+& *?& 6*=+3&6 =>

    =*?&+6/ J'*+35 36 '(=*?&+ D+=b&5* >+=4 *?& E=(*+&'- 6*893= *?'* 3(3(3*& 65+&'4` #$ 8D-='93(C ' *?&46&- *?& M,.d6 4=6* D=D8-'+

    3(*&+'5*3&

    36 68+3-4 '#=8* .3C X'*' *?'* = *?&6& 3(*&+'5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    79/168

     

    934&(63=(6 => C'4&D-'$ '(9 6348-'*3=(/ X3+&5*&9 #$ X'+&6(&1 *?36

    _9=584&(*'+$ C'4&` '--=T6 86&+6 *= ('-8&(5& '

    *?& +&'-^-3>& 53*$/ K?& >3+6* D&+6=( C'4& 4&5?'(35 '--=T6 86&+6

    *= &\D-=+& *?& &(&'*8+&6 +&>&+&(9' '(9

    =D&( 9'*&6 =( U&$ 6=53'- '(9 &(=8+ &D36=9&61 T?35? T&+& +&-&'6&9 '* 4=(*?-$ 3(*&+ +&>&+&(9846 *?'* =-8&(5&9 *?&

    #'-'(5& #&*T&&( *?& 6=53'-1 &5=(=435 '(9 &( *?& 3(*&+'5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    80/168

     

    ?& 6'T '6 _C+&&( >'*3C8&` ] *?& 39&' *?'* *?& D8#-35 ?'9 6*'+*&9 *= *8(& =8* #==U61

    4=+&6(&1 3(*&+

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    81/168

     

    G3*?=8* ' 9=8#*1 *?& M,.d6 3(*&+'5*3 (&T *&5?(=-=C3&61 T3((3(C 'T'+961 5+3*35'- '55-'34

    '(9 3(986*+$ +&5=C(3*3=( '* >3-4 >&6*3&+&(5&6 '+=8(9 *?& T=+-9/

    I=T&8--$ 5=((&5* T3*? '893&(5&6/ L( 5=(*+'6* *= 23[&Ud6 5=448(3*$^#'6&9

    _3(*&+=586 =( *?& 68#b&5*1 4=6* =>

    *?& T=+U D+=985&9 #$ *?& M,.d6 L(*&+'5*3=+43(C '(9 &(*&+*'3(3(C '893&(5&6 36

    D'+'4=8(*/ 0* *?& 6'4& *34&1 &'5? => *?&4 &\D&+34&(*6 T3*? C3 5?'(C& 3( T?35? '5*38(9'4&(*'- '6684D*3=( #&?3(9 *?36 T=+U ] D&+?'D6 +==*&9 3( &'+-$

    6855&66&6 T3*? T 9=584&(*'+3&6 -3U& K*5++3("' *1 @",*8"1/" '(9 Q32"'5*F" ] 36

    *?'* *?&6& (&T >=+46 => &(C'C&4&(* 5'( ?&-D #=*? '**+'5* '893&(5&6 '(9 &(?'(5&

    *?&3+ &\D&+3&(5& => *?& 6*=+$/ Q&*1 '6 4=6* -&C'5$ 4&93' =+C'(3['*3=(6 ?' *?&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    82/168

     

    65+'*5? T3*? &'5? (&T 3(*&+'5*3=$1 8(*3-

    +&5&(*-$ ' E'+U&*3(C X3+&5*=+ '* *?& M,.1 3(*&+'5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    83/168

     

    I36 =#6&+=+ (35?& '893&(5&61 #8* '-6= *?& T'$6 3( T?35? 3(6*3*8*3=('- 34D'5*6 -3U& *?&

    D+&6*3C& => 'T'+96 5'( ?&-D b86*3>$ 5=(*3(8&9 3( '893&(5&6 3(

    =+9&+ *= _9&-335'--$ 3(*&+&6*&9 3( *?& >=+4 '(9 *&5?(=-=C$1 685? '6 T

    9&-8&(5& =( =*?&+ 5+&'*=+61 )&+-48**&+d6

    *?&=+$ *?'* '893&(5&6 T3-- T'(* 4=+& 3(*&+'5*3=+

    3(*&+'5*3 *?& L(*&+'5*3 *=*'- 86&+6 *?'* T&+& 4=*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    84/168

     

    '993*3=( *= 6*'(9'+9 '('-$*356 -3U& 8(3H8& =+ 3(*&+'5*3 T=+U 6*3-- (&&96 *= #& 9=(& =( *?&

    5=C(3*3=+ 4'+U&*3(C *?& M,.d6 3(*&+'5*3 T?'*T&d+& *+$3(C *= #+3(C =8*/ K?& 4&93841 *?& ('

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    85/168

     

    #&**&+ 8(9&+6*'(9 (=* =(-$ ?=T 3(*&+'5*3=+46 => 53 6*&'93-$ 6?+3(U3(C #89C&*6/ %3(5& *?& +&-&'6& => K*5++3("' *1

    @",*8"1/" 3( @AAh1 *?& =+C'(3['*3=(d6 D+=985*3=( #89C&* ?'6 6?+8(U >+=4 zRZ

    43--3=( *= '( &6*34'*&9 zBj 43--3=( 3( @A"Z^"R/ X8+3(C *?& 6'4& *34& D&+3=91 *?&

    3(*&+'5*3=+ *?& M,. *= 86& 3(*&+'5*3/

    "Ri L#39/"gA E5O'8C?-3(1 3(*&+

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    86/168

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    87/168

     

    >=8(9'*3=(6 => 9=584&(*'+$ 6*=+$*&--3(C/ L( ?&+ T=+961 T& 5'( _9+3=+T'+9 3( =-9

    4&*?=96 T3*? (&T *&5?(=-=C3&6` =+ *+&'* *&5?(=-=C3&6 -3U& *?& L(*&+(&* '(9 4=#3-&

    D?=(&6 3( *?& 6'4& T'$ *?& '5*33-44'U&+6 => *?& "igA6 '(9 hA6 *+&'*&9 *?& 5=+& D+3(53D-&6 => b=8+('-364 '(9 9=584&(*'+$/`"g@ K?36

    +'935'- *?& D8#-35 6D?&+&/`

    "g@ 23[&U1 3(*&+

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    88/168

     

    @H48;"B Q

    8CR 

    L( *?36 5?'D*&+1 L T3-- 9&65+3#& *?& ('65&(* 93C3*'- &\D&+34&(*6 ?'DD&(3(C '*

    )Na1 '( 'T'+9^T3((3(C 6&+3&6 =( ).% *?'* ?'6 #&5=4& 04&+35'( *&-&&+6 *= *?& =+C'(3['*3=( 3*6&-> '6

    _)Na/`"gB 06 ' D8#-35 4&93' =+C'(3['*3=( 9&3&9 '6 ' _D8#-35 D+=985&+1` T3*? 485? => 3*6 D+=985*3=( ?'DD&(3(C 3(^?=86&1

    )Na >8(5*3=(6 4=+& '6 ' D8#-35 #+='95'6*&+1 58+'*3(C '( '((8'- -3(&8D => +=8C?-$ '

    9=[&( 3(9&D&(9&(*-$ D+=985&9 9=584&(*'+3&6 *?'* '3+ T&&U-$ =( ).% '>>3-3'*&

    6*'*3=(61 ?&-D3(C *?& >3-46 +&'5? ' ('*3=('- '893&(5& => B^R 43--3=( *&&( Q&'+6 => X=584&(*'+$ K&-&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    89/168

     

    D8#-35 4&93' =+C'(3['*3=(6 *= 5?'(C&` +&>-&5*6 #=*? *?& 5&(*+'- 34D=+*'(5& =>

    #+='95'6*d6 '893&(5& +&'5? ] +'363(C 'T'+&(&66 '#=8* ' 6=53'- 3668& =( ' -'+C& 65'-&

    ] '(9 *?& '99&9 =+846 >=+ D8#-35 9365=8+6&/

    L( *?& D'6* *?+&& $&'+61 ?=T& -3(&'+ >3-461 *?&6& 3(=+46 -3U& &(C'C&4&(*/

    2=4D'+&9 *= *?& M'*3=('- ,3-4 .='+91 ?=T&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    90/168

     

    ,=8(9'*3=( => 04&+35' '(9 *?& ,-&9C-3(C ,8(9/"gg X&6D3*& *?&6& 5=(6*+'3(*61 *?& )Na

    X3C3*'- 9&D'+*4&(* +&5&(*-$ -'8(5?&9 ' 6&+3&6 => ?'5U'*?=(6 3( @A"" 9&63C(&9 *=

    &(5=8+'C& 3(9&D&(9&(* >3-44'U&+6 *= &\D&+34&(* T3*? 3(*&+'5*33+6* 3(^?=86&

    6=>*T'+& 9& 3*6 '893&(5&6 '+& =( 93C3*'-

    D-'*>=+46/ G3*? ' C+=T3(C (84#&+ => D&=D-& 6*+&'43(C 9=584&(*'+3&6 =(-3(&1 )Na

    4'$ #& 3( ' D=63*3=( *= 86& 3*6 3(*&+'5*3

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    91/168

     

    =8*5+$ >+=4 *?& 9=584&(*'+$ >3-4 5=448(3*$/"gh E=+& *?'( B1AAA D&=D-& 63C(&9 '(

    =(-3(& D&*3*3=( *= +&+=4 >=8(9'*3=(61 >=+ T?=4 _'

    +=#86* 936*+3#8*3=( D-'*>=+4 36 5+853'-/`"hA 

    L( +&6D=(6&1 *?& 6*'*3=( 9&-'$&9 34D-&4&(*'*3=( => *?& D-'( '(9 65?&98-&9 '

    ('*3=(T39& _-36*&(3(C *=8+` *= 4&&* T3*? 9=584&(*'+$ >3-44'U&+6 3( 6& #83-93(C '893&(5&6 =( *?&

    G T?&+& 64'-- =+C'(3['*3=(6 -3U& )Na 5'( 5=((&5* 93+&5*-$ T3*? '893&(5&6 '(9

    936*+3#8*3=( 5=6*6 '+& -=T&+/

    "gh %&>*=(1 _M&T Q=+Ud6 GMJK *= )8-- X=584&(*'+$ %?=T5'6&6 >+=4 E=(9'$ M3C?*6=( E'3( 2?'((&-/`"gj _)'8-' e&+C&+/`"gi O&'+1 _L6 ).% M&C-&5*3(C L*6 E3663=(m`/"hA L#39/"h" _GMJK 0(9 ).% 0C+&&4&(* e&&D6 l)Na1d lL(9&D&(9&(* O&(6d 3( )+34&*34&/`

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    92/168

     

    L( >'5*1 *?36 D+&5'+3=86 +&-'*3=(6?3D T'6 ' 4'b=+ +&'6=( *?'* )Na T'6 5+&'*&9

    3( *?& >3+6* D-'5&/ L( *?& 439 "ijA61 >=8(9&+ E'+5 G&366 T'6 3(6D3+&9 #$ *?& _#=-91

    3(9&D&(9&(*1 D=3(*^=>^ T=+U3(C T3*?3( *?& >+'C4&(*&9

    D8#-35 #+='95'6*3(C 6$6*&4/"h@ G+3*3(C 3( ' #==U-&* 5&-+'*3(C *?& "R*? '((33-44'U&+6T&+& (=* (&5&66'+3-$ *?& #&6* 5'(939'*&6 *= (' 5=( *?& C+=8(9 T3*? 68DD=+* >+=4 *?& E'50+*?8+ ,=8(9'*3=(1 *?&

    2=+D=+'*3=( >=+ )8#-35 .+='95'6*3(C '(9 ' ).% 936*+3#8*3=( 5=(*+'5* *?'* &(68+&9

    *?& 3(9&D&(9&(* 9=584&(*'+3&6 '5H83+&9 #$ *?& 6&+3&6 T=8-9 #& #+='95'6* =(

    '>>3-3'*& 6*'*3=(6 ('*3=(T39&/"hZ 0-*?=8C? 3(3*3'--$ >=586&9 =( '5H8363*3=(6 => >3(36?&9

    >3-461 )Na T=8-9 -'*&+ #&C3( *= 5=^D+=985& '(9 =>>&+ &93*=+3'- 68DD=+* >=+

    9=584&(*'+3&6 6*3-- 3( D+=985*3=(/

    )Na D+39&6 3*6&-> =( 6?=T5'63(C >3-46 *?'* '+& #=*? '+*36*35 '(9 6=53'--$

    +&-&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    93/168

     

    =+C'(3['*3=('- 39&(*3*$ ] 485? -3U& *?& M,.d6 ] 36 #'6&9 -'+C&-$ =( *?& 936*3(5*3=(

    #&*T&&( *?& 3(9&D&(9&(* 9=584&(*'+3&6 3* #+='95'6*6 '(9 *?& 4=+& 5=(>&+&9 #$ _4'3(6*+&'4 4&93'` =8*-&*6/ G&366 4'U&6 3* ' D=3(* *=

    5=(*+'6* )Na >3-46 T3*? *?& b=8+('-36*35 9=584&(*'+3&6 *?'* '+& 4=+& 5=44=( =(

    #=*? D8#-35 '(9 5=44&+53'- *&-&=+ y=#b&5*3*&( *?& =DD=63*&V

    3(*&(6&-$ 68#b&5*3&&-6 36 43663(C =+ 936*=+*&9 3( *?& 4'3(6*+&'4 4&93'/"hR 

    L( G&366d6 '3-8+&` ] #$

    &(-'+C3(C '(9 &(+35?3(C *?& D8#-35 6D?&+& T3*? 4=+& 93>=+*6 *= (=* =(-$ 3(6&+* 3*6 >3-46

    3(*= ' -'+C&+ 4&93' 9365=8+6& '53-3*'*& 93'-=C8& T3*?

    C+'66+==*6 65+&&(3(C6 3( +&-&=+

    &985'*=+6 *?'* T'(* *= 86& )Na 9=584&(*'+3&6 3( *?& 5-'66+==4/ G?3-& *?&6&

    "hR _)NaV ,3>*&&( Q&'+6 => X=584&(*'+$ K&-&

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    94/168

     

    C+'66+==*6 '(9 &985'*3=('- 65+&&(3(C6 +&'5? >&T&+ D&=D-& *?'( #+='95'6*61 *?&$ '+&

    =>*&( 4=+& *'+C&*&9 '893&(5&61 3(5-893(C *?=6& 93+&5*-$ '>>&5*&9 #$ ' D'+*358-'+

    6=53'- 3668& =+ *?=6& *?'* ?''5* *?'* )Na 936*+3#8*&6 3(9&D&(9&(* 9=584&(*'+3&6 *?'* '+&

    _3(*&(6&-$ 68#b&5*3 >+=4 *'U3(C '(

    &\D-353*-$ '5*3 3*6 >8(93(C 5=4&6 >&9&+'-

    C=&+&(5&6 *= =+C'(3['*3=(6 *?'* #=*? 68DD=+* '(9

    5=8(*&+#'-'(5& *?& >3-44'U&+d6 6*+=(C D=3(* => 3* 36 +&'--$ 'T'+&(&661`

    6'$6 J-3[' O35?*1 )Nad6 a35& )+&6&(* => 2=(*&(* %*+'*&C$ '(9 J(C'C&4&(*/ _05*3=( 36

    =+ *?&

    '8*=(=4$ '(9 3(*&--3C&(5& => '893&(5&6 '6 485? '6 3* 9=&6 *?& 34D&+'*3

    >&9&+'- >8(93(CV

    "hh O35?*1 3(*&+

  • 8/20/2019 Sean Flynn, "Evaluating Interactive Documentaries: Audience, Impact and Innovation in Public Interest Media"

    95/168

     

    Y86* >+=4 4$ =T( 3(6*3(5* '6 '( '893&(5& 4&4#&+1 L 9=(y* T'(* *= #&