seamless kita e-global business service s2...open , the 1 st trade information portal open kita’s...
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Seamless KITA e-Global Business Service
for SMEs’ International Success
United Nations Economic and Social Commission for APAC
November 2016
e-Business SVC Group
Korea International Trade Association
KITA’s e-Business Service
What is KITA? 1
2
3
Agenda
B2B/B2C e-Marketplace & Paperless Trade
3-1. e-Marketing & Business Matching3-2. Paperless Trade ( KTNET )
4 Global Marketing Cooperation with KITA
5KITA’s Suggestion for SMEs’ Success in Cross Border E-Commerce
What is KITA?
- 1 -- 1 -
Introduction of KITA
Supporting domestic companies to expand their business on a global scale
Fostering partnerships between domestic and overseas enterprises
Foundation Established in 1946
Status Korea’s largest and most influential business association with 70,000 members
Goals
Website www.kita.org
View of the World Trade Center Seoul
- 2 -
KITA’s Main Activities
1. Opening Doors For Foreign Traders & Investors
� Networking with foreign traders & investors
� Marketing through KITA’s e-Marketplace, tradeKorea (tradeKorea.com)
& Kmall24(Kmall24.com)
� Hosting exhibitions & conventions
2. Improving the Trade Environment
� Representing Korea’s trade community
� Promotion of Free Trade Agreements
� Cooperation with partner organizations
3. Building u-TradeHub for Paperless Trade
� Carrying out the “e-Trade Services” project as part of the “e-Government
Agenda”
� Supporting e-Trade business from marketing to the settlement stage
Major exhibitions hosted by KITA
SPOEX (Sports & Leisure) | www.spoex.com
Jewel Fair Korea | www.jewelfair.com
World IT Show | www.wisexpo.co.kr
BIO Korea | www.biokorea.org
Marine Week | www.marineweek.org
- 3 -
KITA’s Main Activities
OFFICE SPACE : Trade Tower, ASEM Tower, CALT Tower
BUSINESS FACILITIES : COEX Convention Facilities, COEX Exhibition Halls
TRANSPORTATION : CALT (City Airport, Logis & Travel)
LODGING : Grand & COEX InterContinental Hotel, Oakwood Premier COEX Center
SHOPPING : COEX Mall, Hyundai Department Store
LEISURE : COEX Artium Performance Center, Movie Theater, Aquarium, Seven Luck Casino
4. Researching the Global Economy & Training Trade Experts
� Research on trade policy and strategy
� Training trade experts & personnel
� Promotion of new growth engines
5. Developing an Advanced Logistics Industry
� Attracting foreign investment in logistics
� Pursuing international cooperation in logistics
6. Operating the World Trade Center Seoul since 1988
- 4 -
KITA’s
e-Business Service
- 1 -- 5 -
1 추진배경01 tradeKorea 고도화 사업 중간 보고
Open , the 1st trade information portal
Open KITA’s e-Business Group
KITA-Alibaba
Kmall24
tradeNavi
e-Biz Group
KOTIS
tradeKorea.com
KITA-India
Nov1988
Open , Global e-Marketplace
Mar2007
Apr2008
Aug2008 KITA-AlibabaOn-Offline Cooperation MOU
(2009-2010 KITA-Alibaba BizmatchingEvent)
Apr2010 KITA-tradeIndiaCooperation MOU
Jan2012 Open , integrated trade info portal
Jun2014 OpenOnline Shopping Mall
1995.7
1995.9
1998.9
1999.10
2003.5taobao.com
2008.4
- 6 -
Established KTNETJun1991
May2015Kmall24-Tmall Open Tmall.com
Kmall24-Korea Mall
- 7 -
e–Marketing & Biz Matching
- 1 -- 8 -
B2B/B2C e-Marketplace & Paperless Trade
tradeKorea.com, B2B e-Marketplace
- 9 -
◈ Users in tradeKorea
� 120,000 Members (Korea)
� 250,000 Members (Global)
� 630,000 Products
� 44,000 Inquiries (2015)
� 640 Contracts (2015)* US$ 41 million
- Promoting Omni-Chanel (Online + Offline Exhibition) Marketing
tradeKorea Main Services for finding buyers
- 10 -
� Customized matching service upon each buyer’s request� 1:1 Matching Specialists’ support in finding the most reliable and suitable partners
BuyertradeKorea’s
Matching
Specialists
tradeKorea’s Database
Seller
Buyer DB
1.5 million
Seller DB
100,000
1. Application 3. Contact
5. Providing
Suitable
Supplier
4. Informing
Business
intent
2. Analyze
25,000 Business Matching Performed in 2015
Global Business Matching Service (GBMS)
- 11 -
Kmall24.com, the Best Online Store for Fans of Korea
� Export-oriented online shopping mall for international customers
• Payment in Alipay and global credit cards
• Customer service in English, Chinese, and Japanese
• Support buyers’ wholesale inquires through GBMS
• Also available on global platforms including Tmall Global, Ebay, and
Amazon Global/Japan/Canada
English website : Kmall24.com
Chinese website : Kmall24.com.cn
� Dedicated to support Cross Border
e-Commerce of Korean suppliers
and promote high-quality, authentic
Korean products to the world.
- 12 -
Global Marketing
� Online marketing and promotions
• SNS (Weibo, Facebook, and Instagram) & Email marketing
• Collaboration with popular K-POP communities and power bloggers
• PPL Marketing in K-Dramas and many other K-Culture promotions
Kmall24 items on famous K-dramas Congratulatory message from K-POP stars- 13 -
The Best Online Store for Fans of Korea
� Kmall24’s cultural events and promotions are gaining popularity
• Viral marketing by Kmall24 customers through SNS
• Kmall24’s next step : online gateway of Korean Wave
Unboxing videos on Youtube
Photo uploads and reviews on SNS- 14 -
for Paperless Trade
- 1 -- 15 -
B2B/B2C e-Marketplace & Paperless Trade
2-2. Korean Single Window, enables
Seamless Paperless Trade supporting the whole cycle of trade process
One-Stop, One-Click and One-time Document Submission Service
� P/O, Invoice, P/L
� Certificates/License
� e-C/O, Tax Bill
� Purchase Confirmation
of raw material, Local
L/C� e-L/C, e-
L/G
� e-
Negotiation
� Settlement
� Export Clearance
� Import Clearance
� Duty Draw-back
� Manifest, e-B/L
� General
Declaration
� Cargo Visibility
� API, ACI
� PAA Initiative
� Korea-Taiwan
e-C/O Paperless
Trade Initiative
Customs
B2B
Commerce/License
& Certification
Trade Finance
Logistics
Cross Border Transaction
Service ApplicationService Application
Data
Warehouse
Data
Warehousee-Document
Repository
e-Document
Repository
e-Document Exchange Hub
- 16 -
On/Offline
Marketing Cooperation with KITA
- 1 -- 17 -
� On-Offline Cooperation MOU (‘08. 8)� Co-hosted Biz matching Event (‘09~’10)
KITA-AlibabaGroup Marketing Cooperation (1/5)
- 18 -
� Online Promotion – Alibaba.com & tradeKorea.com (’09~’10)
KITA-AlibabaGroup Marketing Cooperation (1/5)
- 19 -
� Online B2C Cooperation (Kmall24.com x Tmall.com) (‘15. 5)
KITA-AlibabaGroup Marketing Cooperation (2/5)
- 20 -
� Alibaba Internship Program (‘15.7~) � Co-hosted e-Commerse Conference (’15.12)
KITA-AlibabaGroup Marketing Cooperation (3/5)
- 21 -
� Korean High Quality and Good Design Products Matching Fair(‘16.7) - KITA – Taobao.com
KITA-AlibabaGroup Marketing Cooperation (4/5)
- 22 -
� Alipay – COEX MALL Partnership (‘16.5)� Alipay O2O Service Center open in COEX (‘16.6)
KITA-AlibabaGroup Marketing Cooperation (5/5)
- 23 -
� Online Sourcing Fair (’15.6) , Offline Trade Show� Info sharing on how to operate Bizmatching SVC
KITA(tradeKorea) -Royal Thai Government (Thaitrade) (1/2)
- 24 -
- 25 -
KITA(tradeKorea) -Royal Thai Government (Thaitrade) (2/2)
� Online Trade Show (’15. 8 ~)
KITA-Vietnam MPI(Ministry of Planning and Investment )
- 26 -
� KITA-MATRADE MOU(2002)� KITA-MATRADE CEO Meeting and Workshop (’15.11)� KITA-MATRADE Working Level Workshop (’16.5)
KITA(tradeKorea) –National Trade Promotion Agency of Malaysia(MATRADE)
- 27 -
KITA-IDB (Inter-American Development Bank)
� Signing MOU for Online Cooperation (‘15.3)
- 28 -
KITA-ASBDC (America’s Small Business Development Center)
� KITA-ASBDC MOU and KITA Reception (‘15.9)� KITA & ASBDC Washington B2B Trade Fair (‘16. 4)
- 29 -
KITA-D&B (Dun & Bradstreet)
� Signing MOU for On-Offline Cooperation (‘16.2)� KITA – NICE D&B (D&B’s Korea Branch) Contract for CBT Marketing Center
- 30 -
KITA’s Suggestions for SMEs’ Success in Cross Border e-Commerce
- 1 -- 31 -
- 32 -
★★★★ Expand Global Opportunities for CBeC Information Exchange
- Share and distribute CBeC related information and statistics
to secure ‘virtuous cycle of CBeC information’.
★★★★ Joint Efforts to Disseminate CBeC Technique to Global SMEs
- Educate and promote CBeC concept, technique, trend, successful
cases, requirements and recommendations, etc. among SMEs.
Joint Efforts for CBeC Information Exchange &Technique Dissemination
- 33 -
★★★★ Support SME Marketing with Leading Players of CBeC
- Hold exhibitions, business meetings, and offer incubating &
mentoring for beginners and SMEs, with CBeC leader companies.
★★★★ Expand Global CBeC Market along with CBeC Leading Countries
- Facilitate joint business with ASEAN and Southeast Asian
countries, and expand the range of CBeC players and business.
Support CBeCGlobal Expansion with Leading Nations & Enterprises
- 34 -
★★★★ Update and Revise Relevant International Laws&Regulations
- A big step forward in global CBeC system through a single
clear standard and regulations
★★★★ Jointly Endeavor to Set Up a Large Integrated CBeC
Platform for Global SMEs
- Construct a huge dream market in the e-world, open to any
global citizen regardless of nationality, size of the company,
age, or gender.
* Alibaba Chairman Jack Ma also advocates e-WTP(e-World Trade Platform)
concept, for SMEs in developing countries, young generation and women.
Shared Efforts to Maintain International Standards & Build Global Platform
Korea International Trade Association