seafood industry in kerala

8/12/2019 Seafood Industry in Kerala

1/22

Seafood Industry In KeralaPresented By:

Group IIRoll Nos : 7 -12MBA FT, SMS CUSAT


2/22

Kerala (38,863 km; 1.18%

of India)Heart of Indias seafood

industry

Coastal line 590 kmfishing industry employs11.52 lakh

335 fishing Villages & 10harbours


3/22

1970s Mechanized boats Vs kattumaram High rainfall and rivers

Particular marine phenomenon Chakara

Economic liberalisation caused a majorboost

Development in communication dividemerchants and Fishermen


4/22

Provides employment, income, foreign

exchange earnings etc.287 seafood exporters, 127 processingplants

Supplied by 4,000 mechanized vessels16,000 small motor boats, 3,000 traditionalcrafts.

90%; 50 to 70 meters rest 200m


5/22

Women play an active role in secondarysector

Marketing in Trivandrum, Kollam, Kannurand Kasargod.

Peeling in Ernakulam, Alleppey andTrichur.

Kerala the second highest contributor ofmarine fish


6/22

73 % literacy, 306 bank branches, 381cooperative societies.

137 community centres, and 83 cinematheatres .

12 boat yards, 315 ice factories, 31 coldstorages56 freezing plants, 414 curing yards, 153peeling sheds

Electrified villages with transportfacilities


7/22

First mechanized Indian coast.

Changed crafts and gears used.Deprivation and marginalization of realfishermen

Rs 10, 000 Kattumaram unit to Rs.30 lakhtrawler

Investment in state is Rs. 1300 crores .


8/22

Kerala is 4th in India in terms of fishproduction

Per capita consumption of fish is high

Major export in marine products is frozen

fishLargest exports to South East Asia

EU 22.02%, US 19.17%, Japan 14.09% andChina 7.06%.


9/22

SPS regulations, demand for highhygienic standards

processing facilities greatly increased,

Hazard Analysis Critical Control Point(HACCP) by USFDA

European Community (EC) directives

The Seafood Exporters Association of

India (SEAI) spent US$25 million


10/22

Kerala has 7 % of the inland water bodies

National share in inland fishing is 2%In a period from 200607 to 200910,production declined by 6 %

In general, over dependency on marinefisheries by the local population hasresulted in excessive and indiscriminatefishing on the Kerala coastline.

Factors such as inappropriate incentives,high demand for limited resources, poverty,inadequate knowledge, ineffectivegovernance, and interactions between


11/22

Weakness Technology to preserve the sea food is very costly

Skilled Labor availability is low

Attack by various diseases

Availability of supporting laboratories and awareness regardingthe same is low

If failed in timely transfer then the businessman will have to bearloss.


12/22

Opportunities

Extrapolation of NSSO data shows that household domesticconsumption of fish is projected to rise


13/22

Opportunities

By 2020, India's seafood exports will double and cross the $10 billion mark and by next year, the (export) number will cross $5.3 billion"

Increase in the demand for sea food

New technologies and researches done around the world

Aquaculture gain importance for medicinal value as well


14/22

ThreatsChallenging environmental conditions

Increase in pollution cause the decline of fish

Increase in number of industries and unscientific methods that

destroy the habitat of fishes to breed and reproduce

Total fish processing and storage facility in Kerala is grosslyinadequate compared to the potential for fish production and

processing

Indias exports to South East Asia are re-exported after processing.Vietnam a small country has created vast capacity in fish processingand is importing raw material to re-export it after processing.


15/22

Political Aspects

Since Kerala in very near the international shipping route there can beissues with other countries which is frequent.

Few rare cases can also be there which bring down disturbance ininternational relations.

Certain rules and trade policies by the nation can cause troubles

Since most of the Sea food is been exported to process it makes thecountries policies more complex as more than two countries may be

involvedPolicies of the government to protect some species so as to preserve the

biodiversity and also to improve the industry.


16/22

Political Aspects

A major push was given to inland fisheries and aquaculture in 2008through project of Matsya Keralam

Under the programme, about 505 Fish Farmers Clubs were formed

all along the State and 450 Aquaculture Coordinators were selected by 773 Local bodies.

It came to an end in 2012

The government has initiated another programme termed Matsya Samrudhi .


17/22

Economic Aspects

Fish production plays an important role in the socio-economic life of

Kerala

the GSDP from fishery has exhibited an upward trend since the mid1980s


18/22

Economic Aspects

contributes almost 12 per cent of the primary sector GSDP.

Kerala contributed 19 per cent of the foreign exchange earnings buthas declined to 16 per cent

While demand for fish is forecasted to increase both within andoutside India, Keralas production of fish is growing at very slowrate (0.4% between 2003 04 and 2010 11).


19/22

Social Aspects

The average population density along the Kerala coast is very high

coastal areas lack sanitary facilities

Monsoon season of Kerala from June to August is a nightmare for thecoastal fishermen

fishermen belong to unorganised working class

Social and religious activists in several coastal localities motivated thecreation of fishermens cooperatives and unions


20/22

Technological Aspects

The lack of storage facilities and processing plants lead toinefficient supply chains of the sector

The fishermen do not have the sophisticated and technicallyadvanced equipment to tackle the emerging situation.

Development in the communication sector has brought bothadvantages and disadvantages.

Most exports are in the form of frozen fish

Open sun dried fish and fish meal are the only major exceptions


21/22

Environmental Aspects

The high rate of rainfall and the large number of rivers make Kerala themost fertile for fish

health of marine fisheries is intrinsically linked with various natural

phenomena.

Water pollution and emission of effluents to the sea has also causedadverse

Fishing techniques such as dredging and trawling cause widespreaddamage to marine habitats


22/22

Legal Aspects

blacklisting of cooked shrimp by the US Food and Drugsadministration

Hazard Analysis and Critical Control Point (HACCP) standards

being insisted by the US authorities

ban on Indian seafood by the European Union

payment problems in China and, of late, the anti-dumping dutyimposed by the US Government, had put paid to the fortunes of theindustry

seafood industry in kerala

Documents