se & ibm strategic alliance emea michael hoddy alliance director ibm strategic alliance emea...
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SE & IBM Strategic Alliance EMEA
Michael HoddyAlliance Director
IBM Strategic Alliance EMEASofia, Bulgaria28th May , 2010
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1999 Groupe Schneider becomes Schneider Electric,focused on Power & Control
1975 Merlin Gerin joins Groupe Schneider
1988 Telemecanique joins Groupe Schneider
1991 Square D joins Groupe Schneider
1996 Modicon, historic leader in Automation, becomes a Schneider brand
2007 Acquisition of APC corp.
Schneider Electric More than 170 years of history
1836 Creation of Schneider at Le Creusot, France
19th century 20th century 21st century
2000 Acquisition ofMGE UPS Systems
2003 Acquisition of T.A.C
2005 Acquisition of Power Measurement Inc.
2003-2008Targeted acquisitions in wiring devices and home automation (Lexel, Clipsal, Merten, Ova, GET, etc.)
2008Acquisition of Xantrex, leader in renewable energy solutions
SteelIndustry
Energy ManagementPower &
Control
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IT Business Schneider Electric
$24b revenue
32% in new economies
114,000 people
Presence in 100+ countries
Key Figures 2008…
$3.6b revenue
32% in new economies
12,000 people
Presence in 100+ countries
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Energy production& transmission
Energy usage
A unique positioning…
Global specialist in Energy Management
Covering
World Energy
consumption
Making energy:•Safe•Reliable•Efficient•Productive•Green
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Industrial automation & control
ITBusiness
(Critical power & cooling)
Low & medium voltage power
Installation systems & control(wiring devices + home automation)
Building automation& security
Energy & infrastructure
Industry
Data centers
& networks
Buildings
Residential
Solutions & servicesEnergy efficiency
Ren
ewab
le energ
y solu
tion
s
IT Business
Electrical distribution
Automation & control
14%
29%
57%
We are part of the Schneider Electric portfolio
A critical element of the most A critical element of the most comprehensive and integrated comprehensive and integrated energy portfolio in the industry energy portfolio in the industry
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North America
2.400
Our Global Footprint…
Asia Pac & Japan
5,700
Over 12,000 people worldwide
EMEA-LAM
3,050
Design CentersManufacturing/Distribution
Major Sales/Marketing Locations
Greater China
1,970
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A history of leading innovation
First 3-phase UPS by Merlin Gerin
APC PowerChute® software revolutionizes power management
1993 1997 1998
APC revolutionizes cooling market
2002
1989
Industry's first modular UPS & Matrix-UPS® is introduced & MGE™ Galaxy™ line is launched
scalable, redundant UPS introduced
APC purchases Silcon A/S, & enters 3 Phase UPS market
1964 1981
Incorporated
Symmetra®
20072003 2005
APC introduces its first (NCPI) architecture, PowerStruXure ™
Introduced, integrating power, cooling, racks, Management and service
NetBotz acquired by APC
Schneider Electric acquires APC and forms the Critical Power & Cooling Services (CPCS) BU including the APC and MGE UPS Systems brands
Science Center created to advance thought leadership of data center design & operation
1999
From product leadership…
… to Solution leadership
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Solutions of the pastare not sufficient for the future
The world’s energy system is at a crossroads. Current global trends in
energy supply and consumption are patently unsustainable …
But that can – and must – be altered; there’s still time to change the road we’re on
… what is needed is nothing short of an energy revolution
Source: World Energy Outlook
““
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● The Green Grid global consortium is dedicated to standards, measurement, processes, and technologies to improve data center performance
● The U.S. Environmental Protection Agency (EPA) is defining data center efficiency standards (Energy Star ratings)
● The European Commission’s Institute for Energy is defining a “Code of Conduct” for data center efficiency
● Enterprise companies are starting to make public carbon commitments
Industry-wide movement is underway to shape policy and behavior
is a founding member and on the board of directors of The Green Grid
Data center governance
Efficiency can’t be ignored anymoreEfficiency can’t be ignored anymore
Our 2010 Vision and MissionIT Business Unit
Vision
A world where we can all achieve more while using less of our common planet
Mission
To help you make most of your energy by providing innovative and efficient solutions and services to protect, power, cool, and manage
your critical systems
So what’s changed since 2006 when Alliance started in EMEA ?
A Global Alliance for Advanced Data Center Solutions
Schneider Electric and IBM Global Technology Services have formed a strategic global alliance that couples Schneider Electric’s EcoStruxureTM architecture to take advantage of intelligent energy management that is compatible across multiple platforms and includes APC’s expertise in physical infrastructure, including power, cooling, management, racks and services of critical applications, with IBM’s consulting and systems integration professionals to deliver value added infrastructure solutions to benefit our mutual customers together
Through the alliance, customers can take advantage of the combined industry-leading expertise of APC’s solutions for physical infrastructure and IBM’s services offerings to easily and effectively deploy critical IT projects.
The global alliance is not exclusive on either organisation and is based on the growing model in the IT industry ,which has seen a lot of ‘co-opetition’ between vendors, who are both competitors and partners
SMDC
Alliance Project Office
IBM relationship evolutionIBM relationship evolution
Par
tner
ship
P
artn
ersh
ip
Val
ue
Val
ue
19951995 19991999 20012001 20032003 20052005 20072007
IBM transformation to service provider
Pilot joint solution
Project Big Green, Global Launch
OEM Partnership
APC enters data center market
IBM Netfinity integrated with APC
Powerchute
Alliance Kick-Off Meeting
19971997
Success in Retail
20092009
Green Sigma
Coalition Member
XIV
HDZ
$100M +/yr
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Green Data Centers by the Numbers Understanding the Motivations and Impacts
• The average data center is 10 years old• 45% of data centers are more than 10 years old
• 65% of data centers have power & cooling issues
• 30% expect major DC facilities upgrade in next 3-5 years
• 70% operate data center at 65-75 degrees Fahrenheit
• 90% report energy efficient servers are important in selection
Source = April 2009 Computing Infrastructure Trends: IDC
Data center planning and operation is under increasing pressures
Energy and service cost Energy and service cost control pressurecontrol pressure
Increasing availability Increasing availability expectationsexpectations
Regulatory Regulatory requirementsrequirements
Server Server consolidationconsolidation
Rapid changes in IT Rapid changes in IT technologytechnology
High density High density blade server blade server power/heatpower/heat
Dynamic power Dynamic power variationvariation
UncertainUncertainlong-term plans for long-term plans for capacity or densitycapacity or density
In response, we need to change the way the world In response, we need to change the way the world designs, installs, operates, manages, and maintains designs, installs, operates, manages, and maintains
data centersdata centers
Time to valueTime to value
IBM and Schneider Electric are in a unique position to build the complete solution offering for the customer that adds proven value and delivers benefit to meet required objectives
Efficiency measure today Efficiency measure tomorrow
Customer
Capital Expenditure
"It's a very sobering feeling to be up in space and realize that one's safety factor was determined by the lowest bidder on a government contract." Alan Shepard (Astronaut 1923-1998)
The Newest Challenge: EFFICIENCY
Provide power and cooling in the amount needed, when
needed, and where needed – but no more than what is
required for redundancy and safety margins
But we can’t manage what we can’t measure
Efficiency target:
Inefficiencies Create Consumption
Computing inefficiencies > More servers Server inefficiencies > More power and cooling Power and cooling inefficiencies > More power consumption
Inefficiencies drive both power consumption and Inefficiencies drive both power consumption and material consumptionmaterial consumption
How do we jointly add value to solving the efficiency problem ?
Optimize Efficiencies Minimize Risk
Reduce Costs Accelerate Change
Incorporates APC InfraStruXure® and Management with IBM Global Services
•The IBM Scalable Modular Data Center offering is a solution which helps customers rapidly deploy a pre-defined data center (server room) to support their business.
•This data center offering enables clients to create a data center in a minimal amount of time using a [pre-engineered solution] from APC.
•The service can be installed in nearly any working environment and provides ready power, cooling, and racks for the data center environment.
50M2 & 250M2 Standardized Base
Configuration Solutions
One way to get there… The IBM Scalable Modular Data Center
OVER 200 SMDCs SOLD WW with over 50% in EMEA – 40 in 2009 ,26 in 2008, 17 in 2007, 9 in 2006
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IBM’s Data Center FamilyTM
Comprehensive Set of Custom and Standard Capabilities
Portable modular data center
High density zone
Turnkey data center for 500-2,500 sq ft Rapid deployment in 8-12 weeks 20% less cost than traditional data centers 15-30% improved energy efficiency
Standardized design in 5K up to 20K sq feet Designed for high availability Leadership energy efficiency – 66% DCiE 25% faster deployment than custom approach Open architecture involving leading vendors
Fully functional data center; multi-vendor support Portable - temporary and emote data centers Rapidly deploy in 12-14 weeks Designed for high availability Leadership energy efficiency: 77% DCiE
“Plug and play” infrastructure to support high density servers in existing data centers
Non-disruptive implementation 35% lower cost than retrofitting existing data center
Enterprise modular data center
Scalable modular data center
Looking for a quick, easy, efficient, high density staggered build-out - Drop-in a “POD”
InRow™ cooling units
•Building out in increments or “chunks”•“Step and Repeat” standardization • Easy physical segmentation into a zone or cage• Easy electrical and billing segmentation• Reduction of up front costs• Targeted or variable densities – “High Density Zone”
•Use of standardized and integrated components•Single source supplier
Our EMEA customers who believe in the Alliance & SMDC include…
Our EMEA customers who believe in the Alliance & SMDC include…
благодаря за отделеното време и интерес днес.