sdm long final

8/3/2019 Sdm Long Final

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HERE ITS, A SUNDAY EVERY DAY

RETRO CLUBA concept which we are thinking of is completely unique and new concept it

would be a place where all the amenities are provided under one roof such as

restaurants, games, disco ,fast food corner , beauty parlor , swimming pool , etc.

We are opening a social activities club in Agra which would have all the

facilities in one roof. As there no such place before in Agra we have an idea to

open it and provide an ease for the localities and also for the outsiders to spend

their time with their family and friends. For now people wouldnt have to go far

away for having such facilities. Its totally a new concept for people living in

Agra and nearby areas so it would be surely accepted by them and

recommended to their near and dears.

Our club is in the heart of Agra providing an ease to everyone coming there. So

that people dont face difficulties in coming to our club and children can come

with their friends and enjoy there day over here.


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CLUB PROFILE

Name: -RETRO CLUB

ADDRESS: - A-10, FATHEABAD ROAD

AGRA

Contact no: - 9711434343

9711434342

Established in year: -2009

We are 6 members and havestarted our club in partnership each

one investing Rs 3crores/- i.e. 3 cr. *6 =

Rs 18 cr. out of which 1, 71, 00,000

have kept for our future as reserves.


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Imagine it, and then go for itImagine it, and then go for it

OUR OBJECTIVES FOR LAUNCHING CLUBOUR OBJECTIVES FOR LAUNCHING CLUB

IT IS SAID THAT GREAT IS THE ART OF BEGINNING ANDIT IS SAID THAT GREAT IS THE ART OF BEGINNING AND

GREATER IS THE ART OF ENDING.GREATER IS THE ART OF ENDING.

To open new segment in our own TOWN andTo open new segment in our own TOWN and

to capture market.capture market.

To create awareness among the peopleTo create awareness among the people

about this new concept.about this new concept.

To provide all amenities to our customersTo provide all amenities to our customersunder one roofunder one roof

Customer satisfaction and to prolong it tillCustomer satisfaction and to prolong it till

lastlast

To increase profits successively & earnTo increase profits successively & earn

goodwillgoodwill

To do advertisements and in order toTo do advertisements and in order to

promote our club.promote our club.


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To open new branches in futureTo open new branches in future

As we are providing all facilities under one roofAs we are providing all facilities under one roof

such as:-such as:-

Fast food cornerFast food corner

DiscoDisco

GamesGames

Beauty salonBeauty salon

Gym and yogaGym and yoga

Swimming poolSwimming pool

This was a new concept in every respect for the peopleThis was a new concept in every respect for the people

of Agra as they all were asking about this place thatof Agra as they all were asking about this place that

where and when they would have a place like this.where and when they would have a place like this.

DEMAND OF OUR

CLUB

Over club has matured of any things which isdesire by everyone for perfect hang out.

As this concept was not there in Agra so we

tried to grab this opportunity and take all the

benefits we can.

Now no longer people will have to travel out

and have to spend time and money to reach there.


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OUR UNIQUE SELLING POINTSUR UNIQUE SELLING POINTSARE:RE:We tried to recognize requirements of the

customers and than we thought what kind of

amenities we should bestow and some of them

are as follows:-

Our place is unique in itself and soon it

would become the first choice of people in

Agra.

So many games at one place for first

time in Agra and nearby areas too.

Our membership advantages such as

10% discount of renewal and also group

membership discount and so on.

Happy hours for our valuable customers.


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We are providing all this amenities at an

affordable price.


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LEGAL STATUS

We are going to conduct our business on partnership basisWe are going to conduct our business on partnership basis

among us i.e. 6 members only and all we members will have a key roleamong us i.e. 6 members only and all we members will have a key role

to play in it as it is partnership firm this is because:to play in it as it is partnership firm this is because:

It requires less time and completion of formalities toIt requires less time and completion of formalities to

start new business in partnership firm.start new business in partnership firm.

A partnership firm has a capacity to raise more fundsA partnership firm has a capacity to raise more funds

as compare to sole trading business as we have toas compare to sole trading business as we have to

invest huge funds so funds of various partners can beinvest huge funds so funds of various partners can be

brought together.brought together.

All the capital will be invested by members itself i.e.All the capital will be invested by members itself i.e.

we wont be taking loans.we wont be taking loans.

Quick and prompt actions can be taken.Quick and prompt actions can be taken.

Business risk is also divided among the partners.Business risk is also divided among the partners. It will be easy to divide the work among the partners.It will be easy to divide the work among the partners.

All members will invest same capital and will enjoyAll members will invest same capital and will enjoy

equal rights but will divide the work among our self.equal rights but will divide the work among our self.


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Features of ourRETRO CLUB

SITUATED AT:-

Situated in the

HEART OF THE CITY

FAST FOOD CORNERS:-

Well appointed

FOOD AND BEVERAGE

RESTAURANT

SWIMMING POOL:-

Well designedSWIMMING POOL to keep

you cool.

GAMES:-


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World of Games i.e. all exciting games for everyone such as

bowling, billiards & snooker, play stations and so on

DISCO:-

For Chest pounding high power sound, state of the art DJ

equipment to awesome special effect along with lights for both

indoor and outdoor dance floor.

BEAUTY PARLOUR:-

A Beauty salon where you can relax and change your complete

makeover both for Men & Women at an affordable price.

RESTAURANT:


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Contemporary Ambience, Authentic

cuisines and Modern service style at the restaurants along with

exotic cuisines with regional delicacies food in restaurants.

GYMNASIUM:-

To maintain your body and to stay fit

there is everything available that one needs to be fit.

YOGA:-

Yoga and meditation to keep you away from stress and give

your better life.


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And our some other unique features

are as follows:-

Open theater.

DJ on Sundays.

Special offers such as prices forBEST DANCER &

ATTRACTIVE PERSONALITY

on the day of DJ.

Well designed interiors.

Unique place in itself. Ample parking space.


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Organization structure

rss

Research anddesign team

Customer research

Product/service

design

Operationsteam

Product / operation

Quality assurance

System engineering

Planning team

Strategic planning

Accounts & finance

HR, administration

COO

CUSTOMERSUPPORT TEAM

Service

Training

Information

Customersatisfaction team

Sales and marketing

Pricing & promotion

Channels and logistics


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We are having 6 partners in the club and different heads we be

handled by each of the partner: -

Planning team it would be handled by BHARAT GARG and

MAYUR GUPTA as they are from finance background. They

would prepare the budget for the club and expenses will be

incurred on the basis of that budget. They would also lookafter the companies accounts

Customer support team it would be handled by RATIGUPTA as she is from HR background she would train the

employees and provide service guidance so that customers are

fully satisfied. Ours club is a service product so it is very

important to train employees so that they serve the customers

properly.

Customer satisfaction team it would be handled by MOHITBAJAJ as he is from marketing background. He would dealwith marketing of the club i.e. price of the services, promotion

and distribution. He would also handle the sales of the club.

Research and design team it would be handled by

SIDDHARTH GUPTA. He would do the customer research

as he is from marketing background. He would seek whatcustomers require and then design the product on that basis.

Operations team it would be done by ARCHIT

AGARWAL. He would check the quality of our product andservices and would design the system for proper working.


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Sales projectionsFor sales projection we would used theTEST MARKETING METHOD so that wecan have appropriate sales.

We would use FULL BLOWN TEST

MARKET METHOD in which we would: -

Choose a few representative cities i.e.AGRA, MATHURA and VRINDAVAN inwhich we would conduct full promotioncampaign for the duration of sixmonths as the cities are not so big andtheres no competition so six months isenough for testing the market.

Buyers surveys will be also carried outin AGRA to get information aboutconsumer attitude, usage and

satisfaction towards our products andservices.


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Sales budgetA budget plays important role in success of an

organization so before spending we needed to think

wisely on how to spend our money so there should not be

any problems

INVESTMENT

PAISA BOLTA HAI!!!

PARTICULARSPARTICULARS AMOUNT (Rs.)AMOUNT (Rs.)

LANDLAND 5,00,00,0005,00,00,000

Interior of whole clubInterior of whole club

RestaurantRestaurant

DiscoDisco

Banquet hallBanquet hall

Beauty saloonBeauty saloon

GymnasiumGymnasium

Yoga centerYoga center

Swimming poolSwimming pool

GamesGames

50,00,00050,00,000

50,00,00050,00,000

3,00,00,0003,00,00,000

5,00,0005,00,000

40,00,000

300,000

35,00,000

20,00,000

Miscellaneous expensesMiscellaneous expenses

InfrastructureInfrastructure 20,00,00020,00,000

ConstructionConstruction 6,00,00,0006,00,00,000

Wi-Fi setupWi-Fi setup 1,00,0001,00,000

ComputerComputer 5,00,0005,00,000

ReservesReserves 1,71,00,0001,71,00,000

TOTALTOTAL 18,00,00,00018,00,00,000

Territoryerritory


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Our sales territory would be AGRA, MATHURA and otherOur sales territory would be AGRA, MATHURA and other

nearby areas. Our main focus would be at Agra as it isnearby areas. Our main focus would be at Agra as it is

the place where we are providing our services.the place where we are providing our services.

Compensationompensation Scheme: -cheme: -

We have set up different targets depending on differentWe have set up different targets depending on different

services i.e.services i.e.

Restaurant Rs. 10, 00,000 for 6 monthsRestaurant Rs. 10, 00,000 for 6 months

Gaming alley Rs.8, 00,000 for 6 monthsGaming alley Rs.8, 00,000 for 6 months

Beauty salon and Gym Rs.4, 00,000 for 6 monthsBeauty salon and Gym Rs.4, 00,000 for 6 months

If the different amenities are able to achieve targets inIf the different amenities are able to achieve targets inthe span of time we would be give them a bonus ofthe span of time we would be give them a bonus of

Rs.50, 000 to every service provider.Rs.50, 000 to every service provider.

By this they would work properly and provide servicesBy this they would work properly and provide services

efficiently and effectively and more of the customersefficiently and effectively and more of the customers

would be attracted towards our products and services.would be attracted towards our products and services.


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Sales projection andSales projection and

Breakeven pointBreakeven point

YEARLY EXPENSESYEARLY EXPENSES

PARTICULARSPARTICULARS AMOUNT (Rs.)AMOUNT (Rs.)

TOTALTOTAL 3,00,00,0003,00,00,000

YEARLY INCOME

IncomeIncome AMOUNT (Rs.)AMOUNT (Rs.)

Membership feeMembership fee 2,00,00,0002,00,00,000

RestaurantRestaurant 30,00,00030,00,000

Disco entryDisco entry 10,00,00010,00,000

Gym & yogaGym & yoga 10,00,00010,00,000

Fast food cornersFast food corners 20,00,00020,00,000Swimming poolSwimming pool 15,00,00015,00,000

GamesGames 20,00,00020,00,000

BeautyBeauty salonsalon 1,00,0001,00,000

Other eventsOther events 50,00,00050,00,000

Guest entryGuest entry 20,00,00020,00,000

TotalTotal 3,76,00,0003,76,00,000

Profit = income-expenses

So

Profit = 3.76 Cr.-3.0 Cr = 76, 00,000

BREAK EVEN POINT = 18 Cr\ 0.76 Cr = 23 MONTHS


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Distribution channelDistribution channel

As we are having a service oriented company i.e. CLUB so theAs we are having a service oriented company i.e. CLUB so thecustomers have to come to the place for using our services butcustomers have to come to the place for using our services but

for making them aware about our services we would usefor making them aware about our services we would use

following mode for distribution: -following mode for distribution: -

PAMPHLETS: PAMPHLETS:

We would contact with local newspaper seller and weWe would contact with local newspaper seller and we

would distribute our pamphlet with the newspaper. Newspaperswould distribute our pamphlet with the newspaper. Newspapers

are generally read by almost everyone today. Some may beare generally read by almost everyone today. Some may bedetail readers while some might just have a glance at headlinesdetail readers while some might just have a glance at headlines

thus giving an ad in newspaper would surely serve somethingthus giving an ad in newspaper would surely serve something

to ourto our RETRO CLUB.RETRO CLUB.


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HOARDING: -

Banners are the most traditional mode of distribution, soBanners are the most traditional mode of distribution, so

we have also made use of it to attract our bubbly minds. Wellwe have also made use of it to attract our bubbly minds. Well

put hoarding on the Mathura Agra highway so that peopleput hoarding on the Mathura Agra highway so that people

crossing on it can see it and can come to know about ourcrossing on it can see it and can come to know about our

services.services.

TELEVISION: -

We will telecast our ads on local cable channels television

as this is very effective way of communication. Through which

we reach every segment of people and it would be a good

mode for distribution.

SALES PROMOTION METHODS


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We would be launching our club in December and for promotion we would

organize the NEW YEARS EVE so that people come to our place to spend their

evening and can know about our services and their benefits.

Generally people seek new places for spending their eve so our club for the

right place for them. We would provide delicious cuisine, unlimited drinks,

awesome D.J., lucky draws, and contest like best dress and best dancing couple.

We would also call famous musician MIKA for performing for our customers so

that more people come to our place to enjoy dance, music and food. And once

they come they would come to know about our service and after that our club

would become a good place for spending their leisure time with us.

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