sdl 01 strategic design language 2015
TRANSCRIPT
© Florian Vollmer 2015
Georgia Institute of Technology – School of Industrial Design
ID 6214A Strategic Design Language 2015
01 Strategic Design Language
Strategic
Design
Language
© Florian Vollmer,
Service Design &
Organizational
Activation
People Systems
Storytelling
Brand Semantics Persuasion Business
Stakeholders Motivation Prototyping Ecosystems
Organization
Global
System of Systems
System
Intervention
Humanity
Group
Individual
Experience
© Florian Vollmer,
design
is to design
the design
of a design (John Heskett)
© Florian Vollmer,
Management: “the act of getting people together to accomplish the desired goals”
© Florian Vollmer,
Manufacturing
Distribution
Information
Customer (Kerri Bodine, Forrester )
© Florian Vollmer,
Sustainability Urbanization New Leadership Styles Distributed Manufacturing Off-/ On-shoring Cyclical Foe: Reactive Behavior
© Florian Vollmer,
External Factors
integration | repeatability | forecast-ability accessibility | share-ability | simplification
© Florian Vollmer,
“The management of design as a source of
corporate and customer value in an organization”
© Florian Vollmer,
Brand Management
Sales Management
Marketing Management and
Research
Design
Development
IT
HR
Operations
CEO (from Making Meaning) © Florian Vollmer,
Stak
ehol
ders
Insight
Innovation
Inspiration
Investigation
Interpretation
Investment
Inspiration
Integration (from DMI 2010)
© Florian Vollmer, Valu
e of
Des
ign
© Florian Vollmer,
Insights,
Objectives,
Collaboration –
People
Process, Strategy –
Innovation
Design,
Business,
Brand –
Identity
Communication –
Innovation
© Florian Vollmer,
Horizontal
Identity
Consistency
Vertical
Identity
Continuity
Strategic Design Language
© Florian Vollmer,
Horizontal
Identity
Consistency
Vertical
Identity
Continuity
Strategic Design Language
© Florian Vollmer 2015
Georgia Institute of Technology – School of Industrial Design
ID 6214A Strategic Design Language 2015
01 Strategic Design Language