sdgc14 day one - from brussels to blueprints, design-led public service innovation in europe by paul...

SERVICE DESIGN GLOBAL CONFERENCEOctober 2014 | Stockholm

design-led public serviceinnovation in europe

Paul Thurston

From Brussels to Blueprints Design-led public service innovation in Europe.

www.pdronline.co.uk / [email protected] / @pdr_sd

SDNC14: Paul Thurston @p_thurston / [email protected]

http://www.pdronline.co.uk

mailto:[email protected]


I'm going to tell you how service design can help you win more work, projects and funding.

www.pdronline.co.uk / [email protected]



PDR is an award winning design and research unit based at Cardiff Metropolitan University. !Established in 1994 40 Staff / 9 PhD’s


Industry specific 2006 - NHS Institute for Innovation and Improvement




Industry specific 2006 - NHS Institute for Innovation and Improvement !Regional 2007 - Designs Of The Times Festival in Newcastle




Industry specific 2006 - NHS Institute for Innovation and Improvement !Regional 2007 - Designs Of The Times Festival in Newcastle !National 2010/2013 - PDR Service Design Programme




•All of these projects worked with early adopters of service design. !

•These people are open, interested and enthusiastic about service design. !

•They wanted to be a part of this new way of working and were excited about it.

Common theme




•People have already heard •of service design and have •pre-formed opinions. !•Can be more critical, sceptical and reluctant to adopt a service design approach. !•Viewed as 'another' methodology and often told they must adopt this way of working.

•All of these projects worked with early adopters of service design. !

•These people are open, interested and enthusiastic about service design. !

•They wanted to be a part of this new way of working and were excited about it.

Common theme New audience



1. It all starts with innovation policy




Aim to integrate design into innovation policy across Europe. !

www.seeplatform.eu


http://www.seeplatform.eu



SEE Platform Providing policy makers with design experiences.


Design Policy Ladder 2014% of European member states



A more systematic use of design as a tool for user-centred and market-driven innovation in all sectors of the economy, complementary to R&D, would improve European competitiveness.

!!European Commission (2013) ‘Implementing an Action Plan for Design-Driven Innovation’ Commission Staff

Working Document SWD(2013)380, p.4.

Design Action Plan for Europe (2013)




In simple terms this means that in order to access funds from Europe you must consider design




9/30/14 Title of Presentation


Welsh Government Business innovation programmes


Private Business Access to European R&D funds


Public Authorities Drawing down funds for projects

http://ec.europa.eu/programmes/horizon2020/

Horizon 2020 total budget (7 Year programme)

Source: Innovate UK

2. The SPIDER project. Large scale projects, citizen focused impact !!Watch Mary tell her story: https://vimeo.com/104111427

www.pdronline.co.uk / [email protected] / [email protected]

https://vimeo.com/104111427





SPIDER aims to increase the use of service design within public services across Europe.




•Service design has been consistently poor at measuring and demonstrating the impact of projects. !

•Our new audience want more concrete evidence of impact and return on investment than early adopters. !

•Service design to be viewed as an effective tool for addressing societal challenges. !

•To mainstream service design within public services. !

•Currently there is no model for measuring impact of service design projects


Why are we doing this?



1: Youth Unemployment 2: Independent Living 3: Innovation Culture 4: Service Design Training


Case Study: Youth Services



Driving an active youth workforce in Cardiff





The Welsh government spends millions of pounds on services to help young people find employment, education and training. !

But young people just aren't finding them.





We proved this by testing how they search for services in the PDR user insight lab and out on the streets of Cardiff.





So we co-designed a new service directory called Pointr that lists local services around the four areas young people told us they needed help with.



www.pointr.org.uk



http://www.pointr.org.uk

And we designed a new model called Neighbourhood Panels for the hardest to reach NEET’s that better coordinated service provision by multiple providers at a neighbourhood level.





We did this with the help of partners in Ireland and Belgium. !

#transnational





Over 1000 people have used Pointr and the Neighbourhood Panels have developed support plans for over 500 NEETS.





If just 1%(15) of these young people found employment that would save the government £840,000*


* Based on data from the Work Foundation Average that estimates the average cost to the state of a NEET between 16-18 is £56,000 report - Report ‘Off The Map - The Geography Of NEETS’




This is just 1 of 9 Projects, delivered by multiple partners.

An example


Bigger than single projects



3. Measuring Impact A service design evaluation model for public service projects.

www.pdronline.co.uk / [email protected] / [email protected]





To create a model that can be used by service designers, civil servants and funding bodies to measure the impact of service design projects in the public sector

Aim of the model




Prototype created. This will be tested on the 9 SPIDER projects in Wales, France, Ireland and Belguim in 2014.


Where are we at?




PDR Evaluation Model




Assessment Framework



Publicly available model that you will be able to use will be launched in 2015. !

Sign up here: www.thespiderproject.eu/news/newsletter


http://www.thespiderproject.eu/news/newsletter



Thanks !

[email protected] @p_thurston





SERVICE DESIGN GLOBAL CONFERENCEOctober 2014 | Stockholm

sdgc14 day one - from brussels to blueprints, design-led public service innovation in europe by paul...

Design

heardof service design

design action plan

design policy ladder

systematic use of design

service designcan

european commission

public serviceinnovation

regional2007 designs