sdfi 2014 ryan bettencourt vision 2014
TRANSCRIPT
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 1/21
Create Matter
Vision & Ideas - FI 12.11.2014
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 2/21
Create Matter
“Vision is the art of seeing what is
invisible to others.” - Jonathan Swift
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 3/21
Some BackgroundCursive Labs
We are not: a single company, a venture capital firm, anaccelerator
We are: an operating entity, a new model, a process-driven lab, acollection of multiple ventures
We are about: Taking the emotion out of an idea while keepingthe passion
Create Matter
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 4/21
First Things FirstIdeas Are Just A Multiplier of Execution
Create Matter
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 5/21
So, How Important Are Ideas?Still very important
Create Matter
“Your idea must matter to youenough to sustain you” - Me
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 6/21
Create Matter
What role does passion play?A big one
You have to be passionate about the things that matter to everyidea:
Great product/s
Taking great care of your customers
Taking great care of your people
Being smart with your money
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 7/21
Create Matter
So, Where Do Ideas Come
From?
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 8/21
IdeasTwo kinds that win
Create Matter
Solve a real problem
Create joy
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 9/21
The Inspiration of IdeasSome of the many places
Create Matter
Market-driven
-market/structural changes
-behavioral changes-technology changes
Personal-driven
-what you need
-what you wish you had
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 10/21
Sources of IdeasTools
Create Matter
Market-driven
-Laws/Regulations
-ProductHunt
-Angel List
-Crunchbase
-Be an observer
-Accelerators
Personal-driven
-Notebook
-How can it be better/different?
-How would “X” do it?
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 11/21
Sources of IdeasOther
Create Matter
Mash-Ups
Borrowing & Applying To Other (Industry, Geography, Target)
Under-doing & Focusing On One Piece
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 12/21
Sources of IdeasSome Theses
Create Matter
Disruption Through Simplification
Tools That Power The Independent Economy
Creative Curation
Building Blocks
Personalization
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 13/21
Create Matter
Knowing When You Have A Good
or Bad Idea
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 14/21
Listen Closely at FIGreat at helping you understand market
Create Matter
FI = Not A Class
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 15/21
Remaining ObjectiveKey
Create Matter
Optimistic = Stupid
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 16/21
Knowing When You Have A Good Idea3 Metrics
Create Matter
Relevant for all ideas: 4-6% weekly growth
Idea-Specific: Two metrics that, when multiplied together, haveability to scale to a real business
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 17/21
Create Matter
Wrapping Vision Around
Ideas
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 18/21
Translating Ideas Into VisionKeep it simple
Create Matter
DON’T Over-vision-ate
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 19/21
Translating Ideas Into VisionHow you are going to matter in the market
Create Matter
Operational Efficiency
Innovation
Customer Intimacy
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 20/21
8/10/2019 SDFI 2014 Ryan Bettencourt Vision 2014
http://slidepdf.com/reader/full/sdfi-2014-ryan-bettencourt-vision-2014 21/21
Create MatterProprietary and Confidential