presentaion for rocel bettencourt

Comparative Market Analysis

A VA N G UA R D P R O PE R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N

Presentation Prepared for

Ms. Rocel Bettencourt

by

Michael Arikat


Vanguard Properties Clarification

Totally agree on the availability and this is not an issue. I will own it. The uniqueness of this property, its size, use and development (conditional use permit) potential will attract a certain type of client/broker that 9 out of 10 will schedule an appointment as opposed to ‘walk-in’.

Certainly if network of brokers have strong knowledge in agricultural property. However, these same brokers could have brought you/your previous agents Buyers when the property was on the market for extended periods of time. I caution you of their claim.

I do not see it as a factor. Vanguard Properties has been in business for over (30) years and we work across (5) Bay Area locations, including San Francisco. We have in-house graphic designers and professional photographers that create fantastic Property Statements. Not to mention our association with Luxury Real Estate publications.

Vanguard Properties will be listing it and cooperating on it with Universal Lending Real Estate (Mo Mansour). We will initiate Agreement for your signature. You will get (2) agents: me pulling from rich Bay Area investors looking for wineries and family retreats; Mo pulling from Fresno County farming community. No additional cost to you.

Rochel’s Major Concerns

I prefer a local agent because I do not want a lock-box, so I want someone who can show property on moments notice.

I know local brokers who know how to market agricultural property.

Your office is not in Brentwood.

Not clear on who is representing me.

Dear Rocel,

Thank you for the opportunity to present the enclosed competitive marketing analysis and marketing pro-posal.

I’ve documented some of the key issues you have identified in your selection and I wanted to offer my thoughts to assure you I am listening and understand your requirements, as follows:

Our presentation is divided into several major components:

1. Company Profile and Agent Profile – background on Vanguard Properties and information about the team who will be assisting you on your sale.

2. Marketing Program – detailed discussion of how we will market and obtain the highest possible price for your property.

Thank you for the opportunity to speak with you about this important decision. Please feel free to call with any questions.

Sincerely,

Michael ArikatCell: 415-861-9590 | Email: [email protected] | Lic#01431312

Ms. Rocel Bettencourt11940 Clay Station RoadHerald, CA 95638-9774M: 209-663-7012

Vanguard Vision Vanguard Properties has nearly 30 years of experi-ence selling properties in the San Francisco Bay area and Northern California. We believe highly skilled real estate professionals are crucial to our success and mandatory for our client’s success. At Vanguard, we passionately share in your goal to achieve the highest possible price for your home and we offer you a team of professionals to support your goal in a timely and efficient manner.

Our agents have genuine in-depth knowledge of San Francisco, Bay Area, the Wine Country of Sonoma and Napa counties, and understand the constantly evolving regulations, ordinances and practices that potentially make the selling process overwhelming. Our agents are customer service driven and will connect with your buyers with as much enthusiasm and attention to detail as they connect to you.



Distinctly Vanguard Vanguard Properties provides our clients with the highest level of service. Consistently chosen as the top marketing agency by home owners and builders, we have distinguished ourselves as the industry leader. Vanguard Properties takes pride in its 20 years of marketing all types of properties in San Francisco and Bay Area. As one of Van-guard Properties’ founding principals, James Nun-emacher is within the top 1% of real estate sales in San Francisco. Simply put, Vanguard Properties will provide you with unparalleled expertise and uncompromising service.

Vanguard Properties is at the forefront in the field of marketing.We develop modern, innovative marketing strategies that incorporate a keen sense of brand identity while integrating technology that drives today’s housing market.

Your home is an investment upon which you expect the highest returns. Vanguard’s marketing acumen ensures that your home buying audience is successfully targeted and your return on invest-ment is fully realized.


Vanguard CommitmentAlways thinking outside the box and never settling for less, our passion and enthusiasm for real estate and property development defines the standards for real estate. Vanguard Properties is committed to managing, preserving and negotiating the best value for our clients. This commitment translates into the highest dollar per square foot on record.

At Vanguard Properties, our promise and our commitment is to provide our clients with unparalleled professional real estate brokerage and marketing services that will exceed your expectations.

The Vanguard ExperienceFrom the moment you list with Vanguard Properties, your agent takes ownership of the selling pro-cess, crafting a personalized strategy to showcase your property in a style that magnifies the value your home deserves. Your agent will manage every detail of your sale from preparing your home to showcase on the market, creating your market campaign, marketing your home, and coordinating open houses and showings providing you with continuous feedback on results. Your agent will demystify the selling process and assist you with setting realistic goals that will achieve maximum results to quickly and efficiently sell your home.

Let us make a difference in your real estate experience.


Service Beyond Your ExpectationsGetting the most attractive offer on your property is just the beginning. Once an offer is accepted, a team of support staff is working to make your transaction as seamless as possible. Throughout the pro-cess you will be introduced to your listing and escrow coordinators. We will also help prepare an exten-sive Disclosure Package for the buyer’s review and approval in advance of a contract offer. While your agent is your primary contact, the entire staff is available to assist you through the transaction process.

Among the services you can expect are:

■ Presentation of the offer

■ Negotiation of the offer

■ Review of the contract

■ Prepare a closing schedule

■ Opening of escrow account

■ Verify buyer’s deposit

■ Verify submission of loan application

■ Review the preliminary title report

■ Schedule appraisal

■ Attend inspections

■ Review and negotiate the results

■ Verify removal of contingencies

■ Complete all documents

■ Provide escrow instructions

■ Confirm property insurance

■ Schedule the signing of documents

■ Arrange for key transfer

■ Confirm closing recordation

■ Arrange delivery of proceeds


The Vanguard BrandIn addition to your customized campaign, we are constantly building stronger brandrecognition for Vanguard Properties. This brand building effort promotes an awarenessof the company in the market that translates into increased attention to your property.

real people

real service

real style

real knowledge

real mission

real estate

real vanguard

VANGUARD PROPERTIES

always on the forefront . . .

415.321.7000 | 2501 Mission Street, San Francisco, CA 94110415.321.5300 | 199 New Montgomery Street, San Francisco, CA 94105

www.vanguardsf.com

The Vanguard Brand In addition to your customized campaign, we are constantly building stronger brand recognition for Vanguard Properties. This brand building effort promotes an awareness of the company in the market that translates into increased attention to your property.


The Vanguard Recognition Factor – Advertising We advertise in a wide variety of local, regional and national publications:

§ Press Democrat

§ Homes Magazine

§ California Home+Design

§ SOMA Business Guide

§ Sonoma West Publishers

§ San Francisco Chronicle

§ Business Times

§ San Francisco Examiner

§ 7x7 Magazine

§ San Francisco Playbill (Opera, Symphony, Ballet)

§ San Francisco Magazine

VANGUARD PROPERTIES WISHES ALL OF OUR VINTNER NEIGHBORS A BOUNTIFUL VINTAGE!

978 Gravenstein Highway South, Sebastopol, CA 95472 | 707.823.3310 www.vanguardsonoma.com

A L W A Y S O N T H E F O R E F R O N T . . .

Vanguard Properties is a Luxury Real Estate affiliate and our client’s luxury properties are listed on www.LuxuryRealEstate.com

2501 Mission Street, San Francisco, CA 94110 415.321.7000 | 199 New Montgomery St., San Francisco, CA 94105 415.321.5300421 Healdsburg Avenue, Healdsburg, CA 95448 707.431.7300 | 978 Gravenstein Highway S., Sebastopol, CA 95472 707.823.3310

www.vanguardsf.com


Sonoma West

VANGUARD PROPERTIES IS PROUD TO ANNOUNCE THE OPENING OF OUR NEWEST LOCATION IN SEBASTOPOL TO SERVICE ALL OF WESTERN SONOMA COUNTY!

JOIN US IN WELCOMING OUR AGENTS ALWAYS ON THE FOREFRONT…

978 Gravenstein Highway South, Sebastopol, CA 95472 | 707.823.3310 www.vanguardsonoma.com

A L W A Y S O N T H E F O R E F R O N T . . .


COMING SOON! VANGUARD PROPERTIES HEALDSBURG!

Regina Apostoli707.481.4329

Cheryl Ellis707.337.0354

Cynthia Palmer707.327.7232

Allison Pharis707.483.0006

Rebecca Porteous 415.254.8964

Barbara Paul707.953.0881

Cary Fargo707.484.6158

Gene Bonino707.481.5710

Pauline Pellini707.695.5516

Bill Cole707.217.3486

Will Kent707.484.1993

Chris Nelson707.484.1278

Si Edman707.823.9233

Richard Petersen707.548.5259

Lori Sacco managing broker707.529.8655

Debra Petersen707.321.5698

Lisa Dawson707.953.9545

Sandy Mays707.486.5748

Will Brown707.481.3139

Michaela Kalemba707.536.6177

Michael Pellini707.695.9491

Kathleen Westphal925.918.3546

Pat Paulsen707.494.4933

Doug Schaeffer707.953.8802

Sue Bonzell707.481.9102

Keely Ferguson415.336.9749

2501 Mission Street, San Francisco, CA 94110 415.321.7000 | 199 New Montgomery St., San Francisco, CA 94105 415.321.5300421 Healdsburg Avenue, Healdsburg, CA 95448 707.431.7300 | 978 Gravenstein Highway S., Sebastopol, CA 95472 707.823.3310

www.vanguardsf.com


Vanguard Online Marketing Your property will be exposed to millions of potential buyers on the web locally and across the world. Within minutes, every Vanguard agent will know that your property is on the market. Within hours, your property will be listed on The San Francisco multiple listing service and Realtor.com which leads to all of all most viewed real estate sites in the world.

■ vanguardsf.com

■ VanguardEliteProperties.com

■ Vanguard Insider, a weekly newsletter distributed to over 14,000 subscribers

■ sfarmls.com

■ MLSlistings.com (Peninsula MLS)

■ SFgate.com

■ Craigslist.com

■ Trulia.com

■ HomesandLand.com

■ homesmagazine.com

■ Realtor.com google.com postlets.com zillow.com backpage.com facebook.com vast.com oodle.com dothomes.com hotpads.com local.com frontdoor.com and more...

A MONTHLY PUBLICATION OF VANGUARD PROPERTIES www.vanguardsf.com


The Vanguard Recognition Factor – Press


Vanguard International Exposure Who’s Who in Luxury Real Estate

(LuxuryRealEstate.com) is an international network of real estate professionals in more than 85 countries representing the finest residential luxury estates and property brokerages in the world. Each member, carefully selected by John Brian Losh, has been recognized as a leader in the marketing of distinctive and luxury properties, committed to high performance, professionalism, and quality service.

Leverage Global Partners

All Global Partners have been sourced and vetted for their high standards of exceptional client service, as well as their local market expertise and presence, further defining the care and consideration for each prospective client. Each Global Partner is showcased and supported by a technology-rich, user-friendly website. Vanguard Properties is the chosen brokerage chosen by Leverage for their marketing savvy to represent San Francisco, Marin and Sonoma counties.

Also Members of:

Certified International Property Specialist (CIPS)

National Association of Realtors (NAR)

International Real Estate Federation (FIABCI)


Vanguard Properties

Public Relations strategies

help bring your property

to the eye of the consumer

in newspapers, magazines

and online.


The Vanguard Recognition Factor – Press


Marketing Your Home Selling your property means the careful orchestration of advertising, marketing and public relations. Our goal is to reach precisely the right target audience through key local, national and interactive media. No other real estate company comes close.

Vanguard Properties brand recognition is a stand-out and we are unsurpassed in the field of marketing and design services. Our professional creative talent is located in-house and our agents collaborate to organize a personal marketing campaign for your home with a modern and compelling style.

Pre-Marketing Period

■ Identify your goals, time frame and ideal price

■ Complete pre-sale disclosures and schedule pre-sale inspections

■ Make recommendations on appropriate vendors for projects such as touch-up painting, staging or cleaning

■ Help supervise the vendors in the preparation of your property

■ Prepare and refine advertising copy for marketing

■ “Just Listed” color postcards will be mailed out to a wide range of perspective buyers including those in the immediate neighborhood

NEW PRICE!12775 BODEGA HIGHWAY, SEBASTOPOL, CASWEET HOME, SPECTACULAR VIEWS!

www.vanguardsonoma.com


Preparing Your Property for Sale Over 80% of today’s buyers start their real estate search online. If your property does not shine in photos and on the Internet, you may not have as many showings, fewer offers and potentially a lower sale price. Staging and sprucing prior to sale are an essential part of the selling process in our area.

Curb Appeal

■ Inspect and spruce up the front of your property, the sidewalk and entry way

■ Replace front doormat if worn

■ Make sure that the lighting is in good order and the address visible

■ Check front and entry way paint, touch up or power wash if necessary

■ Add greenery or flowering

Bright and Clean

■ Have your property and windows professionally cleaned

■ Eliminate clutter, thin out closets and anything that might be a tripping hazard

■ Clean rugs and light fixtures. Consider replacing if worn or dated-looking

■ Remove and secure all prescription drugs, jewelry, money and smaller valuables

■ Remove all personal photos, awards and diplomas

■ Keep pet areas clean


First Impressions Matter Staging & Light Remodeling

In our experience, properties that are staged or edited sell faster and for a higher price than non-staged properties. Staging can be as simple as removing excess furniture and touch up painting, or it can mean furnishing entire rooms, painting, re-carpeting, and landscaping. Staging for selling and decorating for how you live can be two very different things. The goal is to maximize the best parts of your property and minimize problem areas with the right look.

Vanguard may recommend staging and will provide you with a list of qualified designers and stagers who can give you ideas for the best presentation of your property. Vanguard’s volume of business and reputation with our handymen, painters and stagers can be leveraged to provide you with the best possible service and prices.

We want to help you maximize your investment and return on sale.


A Picture is Worth a Thousand Words ■ Professional Digital Photography We

will send our on staff photographer to photograph your property inside and out to highlight your home’s best attributes. Our designer will then edit our photos as needed to make your property look its very best.

before and after

professional

photo editing


Vanguard Photography Does Make the Difference


Marketing Materials that Matter

12368 WES TS IDE ROAD

Nestled in the treetops above the famous Russian

River, yet, steps away to its’ own private beach and

dock, the epitome of “Home, Sweet, Home.”

REMODEL ING INCLUDES

n New Anderson 400 Series windows

n New copper wiring and plumbing

n New leveled concrete perimeter foundation

n New shear walls and completely reframed

n Reinstalled log exterior to recapture original charm Enjoy the peace and serenity of one of the finest examples of Russian River homes.

This charming cottage maintains inspired craftsman/

log cabin details with the most modern conveniences,

created from the highest quality materials and finishes.

Truly, a brand new home from the foundation up!

HOME FE ATURES

n Two Bedrooms and two full baths

n Large additional bonus room

n Great room with new stone wood burning fireplace

n Gorgeous redwood ceilings

n Flat screen tv with dvd player

n Cable and wireless internet

n Forced air heating system and state of the art

alarm system with remote capabilities

n Fabulous laundry nook

n Large indoor firewood storage room with separate

entrance to outdoors

E X TER IOR FE ATURES

n Above the historic 100 year flood level

n Private beach and dock

n 350 Square feet of redwood decking accessible

from the great room

n Additional redwood “river view” deck at lower level

n Extensive redwood stairway to private beach and dock

n New roof and added skylights

n New 1500 gallon tank Advantex Septic System

n 3 Parcels

n Beautifully landscaped gardens, new hard-scape,

3 new irrigation stations electronically controlled

n New 6 ft. redwood partial perimeter fence

n Exudes charm of the riverfront properties with all the

most modern conveniences

Westside rd brochure.indd 2 1/28/14 9:57 AM

■ Full color property statements or brochures Designed in house to be distributed at open houses and Brokers Tours

■ Property statments to be hand delivered to 800 of the most active realtors in San Francisco

■ Professional floor plan drawings as needed

www.vanguardsonoma.comVanguard Properties believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction.

exclusively marketed by:

COME HOME TO AN INSPIRATIONAL HOME OF PAST AND PRESENT

12368 WESTSIDE ROAD, FORESTVILLE

Cynthia Palmer707.327.7232 [email protected] Lic#01445659

Vanguard Properties is a Luxury Real Estate Affiliate and our client’s luxury properties are listed on www.LuxuryRealEstate.com

Barbara Paul [email protected] Lic# 01168866

Westside rd brochure.indd 1 1/28/14 9:57 AM


9975 Troon Court, Windsor | Estate In the Gated Community Of Oak HillThis gorgeous estate, on approximately 2.5 acres, is located in the gated community of Oak Hill, in the town of Windsor. A beautiful tree lined walkway leads to a spectacular 7,100 sq. ft. home on 1.48 acres with a 1,757 sq. ft. guest house on a contiguous 1 acre parcel. The main house has 5 bedrooms, 4 baths, 3 1/2 baths, living room, formal dining room, large kitchen, pantry, breakfast room, family room, den, three fireplaces,the ultimate entertainment room and a 3 car garage. The guest house has 2 bedrooms, 1 1/2 baths, living room, dining room, fireplace, laundry room, and a 2 car garage. Across from the guest house, sits the spacious pool house overlooking the gorgeous pool and spa. The pool house features it’s own changing rooms, bathroom and sauna. At the end of the property is a pristine 4 car garage, workshop and wine cellar. With it’s park like setting and beautiful grounds, this estate is truly unique.

www.9975trooncourt.com Offered at $2,995,000

P R O P E R T Y S T A T E M E N T | M L S 2 1 2 2 6 7 5 3 | W I N D S O R

Caroline Johnson I 707.486.9923 I [email protected] I Lic #01878247

Cheryl Gordon I 707.484.9009 I [email protected] I Lic #01237817

424 Center Street

Healdsburg CA 95448

www.vanguardsonoma.comVanguard Properties believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction.

Robin Gordon I 707.291.7952 I [email protected] I Lic #01883212

236 Tiburon Blvd, San Rafael | Views & Serenity in The Marin Hills Combining serenity and amazing views to the San Fransisco Bay and hills of San Rafael at an incredible price in the

beautiful Marin County Hills. This nearly 1/3 acre lot (approximate dimensions 64’ x 231’) is truly the best value on the

market today. It is one of the last remaining buildable lots on Tiburon Boulevard in San Rafael. Drawings and reports

exceeding over $40,000 in value are included in the asking price. Bring your contractor and designer, and capture the

beauty of this amazing location.

P R O P E R T Y S T A T E M E N T | M L S # 2 1 4 0 1 7 0 9 | M A R I N C O U N T Y

130 South Main Street, #114Sebastopol, CA 95472office: 707.824.9000


Michael Arikat | 415.861.9590

[email protected] | Lic #01431312

Vanguard Properties believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction.

Priced at $179,000

Property Statements


Custom Websites ■ Distinctly Vanguard with your property details, Disclosures (which can be password-protected for

sensitive items), floor plans, neighborhood information and photos.


The Vanguard Recognition Factor – Internet Our website is one the hardest working and most visited local real estate sites in San Francisco. Vanguardsf.com gives buyers instant access to custom search modes, detailed descriptions and full large scale color photography. This all trans-lates to a compelling showcase of homes that is easy to see and navigate through.

■ Vanguardsf.com featuring comprehensive building search

■ VanguardEliteProperties.com

■ Vanguard Insider, a weekly newsletter distrib-uted to over 14,000 subscribers and counting

■ sfarmls.com

■ SFgate.com

■ LuxuryRealEstate.com

■ HomesandLand.com

■ homesmagazine.com

■ realtor.com google.com msn.com aol.com moving.com postlets.com zillow.com trulia.com backpage.com craigslist.com facebook.com vast.com oodle.com dothomes.com hotpads.com local.com frontdoor.com and more...


Advertising Your Home – In Print■ San Francisco Chronicle and Examiner

Vanguard Open Home advertising stands out among the rest.

■ Sonoma County Press Democrat Sunday Open Home Guide Advertising

2501 Mission Street, San Francisco, CA 94110 | 415.321.7000 | More listings & information available online at www.vanguardsf.com

199 New Montgomery Street (at Howard), San Francisco, CA 94105 | 415.321.5300


30-32 Prescott Ct. | $1,189,000+3bd/2ba & 2bd/2ba in Telegraph Hill. High- end finishes, views, zen garden, parking. OPEN SUN 2-4 Ed Deleski 412.7659

762 Treat Street | $1,095,000Spectacular 3bd/2ba, oak floors, stone FP, chef’s kit., exclusive-use garden, deeded park-ing! OPEN SUN 2-4 Ed Deleski 412.7659

3668 Paradise Dr., Tiburon | $4.495MA spectacular home offering extraordinary liv-ing space & commanding views of the SF Bay. CALL FOR APPT. J. Deason 412.7659

920 Harrison Street, #3 | $799,0002bd/2.5ba tri-level loft. Soaring dbl. story windows, vaulted ceilings, open kitchen, flexible floor plan, 1 car pkg, laundry, strorage, Intercom. EZ access to Hwy101 & 280, CalTrain Transit & Walk Score 100! www.SOMALoftStyle.com OPEN SUN 1-4 Debi Green 816.2556

537 Natoma Street | $509,000+Brand new construction, mixed 1& 2bd residences each with deeded parking. Rooftop ter-race, FP, bamboo floors, superior finishes . Located steps to SOMA nightlife, entertainment & restaurants. www.537Natoma.com OPEN SAT & SUN 2-4 Jean-Paul Samaha 321.7005

1648 Fell Street | $1,495,0004bd/2.5ba top-floor two-level condo in clas-sic Victorian, GG Park views, 2 decks, OPEN SUN 2-4. Jean-Paul Samaha 321.7005

5208 Chemise Road, Healdsburg | $3,950,000This 19-acre mountain top retreat in the Dry Creek Valley of Sonoma County is an architectural masterpiece with strict attention to detail in a modernist yet warm and inviting manner. 3bd/3.75ba.www.5208ChemiseModern.com OPEN SAT & SUN 12-4 Frank Nolan 321.7011

2600 18th Street, #11 | $899,0002 bedroom/2.5 bath in trendy Inner Mission. Dramatic 3 level live/work loft condominium. Vaulted ceilings, gas fireplace, hardwood flooring, 1-car secure parking gar., storage, alarm system, new washer & dryer included. OPEN SUN 1-4 Cynthia Palmer 875.7432

424 Center Street, Healdsburg, CA 95448 | 707.433.7775 130 South Main Street #114, Sebastopol, CA 95472 | 707.823.3310 | lic #0148607514045 Armstrong Woods Road , Guerneville, CA 95446 | 707.869.9800

OPEN SUNDAY 1-4BY APPOINTMENT


6590 Orchard Station Rd, Sebastopol | $629,0003BD/2BA, Upgraded home on 2.3 acres, stunning views to Mt. St. Helena, barn and studio easy access to Hwy 116. Lisa Dawson 707.953.9545

5344 Alyssum Court, Santa Rosa | $485,000Single story, 4BD/2BA,quiet court in Larkfield,made for entertaining; pool and patio space. Desirable schools. Chris Dawson 707.953.4466

OPEN SUNDAY 1-4

11701 Toyon Drive, Guerneville | $749,000End of World Privacy, Ahwahnee-Style Lodge. Views. Stone fireplace, tri-level decks, great light. 3bd/2ba Stunning. Kyla Brooke 707.481.0098

OPEN SUNDAY 1:30-3:30 OPEN SUNDAY 1-4

5631 Volkerts Rd.,Sebastopol | $925,000Custom built farmhouse on 3 + acres, architectural details,concrete counters, master suite w/ sitting room or office. Keely Ferguson 415.336.9749

OPEN SUNDAY 1-4OPEN SUNDAY 1-4

716 Johnson Street, Healdsburg | $1,295,000JUST REDUCED 2 beautiful homes with designer touches throughout. Walking distance to the Plaza. Kathleen Westphal 925.918.3546

OPEN SUNDAY 1-4


Advertising Your Home – On the Web ■ Email blasts

Vanguard has built several proprietary databases of agent, clients and prospects from our numer-ous marketing campaigns. We will design a custom HTML email campaign to target buyers and their agents for your property.


Marketing Program ■ Premiere Vanguard Agents Office Tour.

We will schedule a private showing for all Vanguard agents to preview your property and be versed on its attributes

■ Open Houses. We will schedule regular weekly Sunday open houses

■ Prominent Signage. We will use prominent full color signage on the property and “For Sale” A-Frames during Sunday Open Home showings

■ Twilight Showings. Evening showing(s) with refreshments for the after work crowd and to allow agents to see the property who may otherwise be at their own open houses

■ Additional Private Showings to accommo-date clients and their agents who want to see the property outside of regularly scheduled showings


Management and Internal Support Team The right resources for the job. We have one of the largest in-house Marketing Departments within the San Francisco Bay Area. Our agents also have counsel and guidance in all aspects of the transaction from four top producing realtors/managers.

James Nunemacher - Principal

Neil Gingold - Co-founder, Broker

Paula Gold-Nocella - Managing Broker

Emery Bushong - Managing Broker

Mitch Laufer - Marketing Director

Frank Nolan - Development Sales Director

Olga Soboleva - Photographer

Jennifer Brecheisen - Marketing Designer

David Anderson - Marketing Designer

Pam Fesing - Web Master

Marc Michaels - Social Media & Tech Support

Sandra Lynch - Office Manager

Fritz Hovey - Office Manager

Michael Podesta - Transactions and Escrow Coordinator

Sebastopol offices, The Barlow

Healdsburg Office

Cheryl Gordon - Sales Manager

Felicia Gonzales - Office Administrator

Mary McEwen - Marketing Designer

Sebastopol Office

Lori Sacco - Managing Broker

Andrea Meeks - Office Administrator

Mary McEwen - Marketing Designer

Guerneville Office

Richard Lester - Managing Broker


BuyerSeller

Agent Presents Competitive Market Analysis

Listing Agreement Signed

Commitment To The AgentMarket Education

Financial Pre-QualificationsPrice Established

Viewing PropertiesProperty Of Choice Located

Writing Offer With Agent

MLS (Multiple Listing Service)Marketing, Advertisements

Open House Showings

Purchase Offer Presented To Seller

Escrow OpenedEarnest Money Deposit

Keys DeliveredMove In

Loan FundingProperty Title Records At City HallUtilities Transfer To Buyer

DisclosuresInspectionsPreliminary Title Report

Loan Process InitiatedDisclosures Provided

Inspections Facilitated Inspections Obtained

Conditions RemovedDeposit IncreasedConditions Removed

Seller BuyerAgent Agent

Possible Additional Negotiations

Keys DeliveredMove In

Negotiation Of Terms

Agent AgentSeller Buyer

Terms Of Contract Accepted

Escrow Closing Procedures

The Flow of a Real Estate Transaction


Typical Expenses Paid by the Seller

■ Real Estate commission

■ Pre-sale preparation: painting, gardening, staging, cleaning

■ Mandatory and customary inspections and reports:

- Natural Hazard Zone Disclosure

- Pre-sale inspections: contractor’s and pest reports

- County Properties - Well and Septic Inspections

■ Sonoma County Transfer Tax

Unincorporated Sonoma County and most cities $1.10 per $1,000.

Petaluma and Santa Rosa $3.10 Per $1,000.

■ Tax pro-ration for any unpaid property taxes

■ Any and all delinquent property taxes

■ Any bonds or assessments

■ Pre-payment penalties (if any) on existing loans

■ Document Preparation Fee for Deed

■ Notary fees

■ Homeowner’s Association Move in/Move out fees if part of a Home Owner’s Association


Disclosure Process and Important Documentation Your agent is trained to assist you in navigating the numerous mandatory obligations and disclosures required of Sellers in our area. Based upon our experience and your property type, we may recommend other customary inspections and reports. Our thorough pre-sale disclosure and inspection process will allow us to present a full picture to buyers and their agents thereby creating a “cleaner” offer with fewer contingencies to sale.

Mandatory Disclosure Forms

■ Real Estate Transfer Disclosure Form (residential property)

■ Residential Earthquake Hazards Report

■ Natural Hazard Zone Report

■ Lead Based Paint Disclosure

■ Preliminary Title Report

■ Water Heater and Smoke Detector Statement of Compliance

■ Mello-Roos Special Assessment District Disclosure

■ FIRPTA (Foreign Investment in Real Property Tax Act)

■ Homeowner Association Disclosures, if applicable

■ Rental Agreements & Estoppels, if applicable

Strongly Recommended Inspections

■ Pre-sale Pest Inspection

presentaion for rocel bettencourt

Documents

agricultural property

san francisco bay area

bay area locations

fantastic property statements

rich bay area investors

local brokers

comparative market analysis

dear rocel