sdcn13 -day2- shop > eat > live. from supermarket to super servicemarket by melanie wendland
DESCRIPTION
Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland - Fjord “We are what we eat” is an old saying. Our current food consumption has become adapted to fit our busy lives and is promoted by a food industry that tries to maximize profit. But there is an increasing number of value driven customers demanding more focus on health and environmental aspects in groceries. Can grocery providers address their needs by shifting from offering just products to delivering services? Can digital technologies enable supermarkets to deliver transforming service experiences to their customers?TRANSCRIPT
SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVE@MelanieWendland @fjord
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SHOP
SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVEFrom Supermarket to Super Servicemarket
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PETE’s
SHOP
BIOBIO
PETE’s PETE’s
A-MARKET INC.
DISCOUNTER
SHOPPING CENTRE
18501920
1940
1950
1970
2000-
SHOP EAT LIVE@MelanieWendland @fjord
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45.000
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SHOP
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GOOD SERVICE
QUEUES
UNPLEASANT
RUSH
SEARCHING FOR PRODUCTSHIGH PRICES
PEOPLE
CARRYING GROCERIES
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FINDING NEW PRODUCTS
PLEASANT
GOOD SERVICEGETTING IDEAS FOR MEALS
GETTING EVERYTHING I WANTGOOD QUALITY
FRESHNESS OF PRODUCE
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CORE SERVICE
FACILITATING SERVICE
SUPPORTING SERVICES
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GROCERIES
HOME DELIVERY
HEALTH
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SHOP
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CONNECT TO A COMMUNITY
MATCH NEEDS & WANTS
FORM NEW HABITS
ESTABLISH PLATFORMS
EMPOWER THE INDIVIDUAL
EMBED SERVICES SEAMLESSLY
ENABLE RESPONSIBLE ACTIONS
FOSTER CO-CREATION
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STORY
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HEALTHY
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EASY RECIPE
1 2 3
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AFFORDABLE
1 2 3
€
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PEOPLE
1 2 3
€
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DIGITAL
1 2 3
€
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SHOP
?
? ? ?
?
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CHOICE OF PRODUCE
CUSTOMER SERVICE
ATMOSPHERE
ADDED VALUE
FRESH, NEW, LOCAL,ORGANIC, FAIR TRADE
THEMES, INSPIRATION, RECOMMENDATIONS
ONLINE HOME DELIVERY
TIPS, CONSULTATIONADVICE
NO QUEUESFEW PEOPLE
CALMRELAXED
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SHOPREWARD
GUIDE INSPIRE
SPEEDUP
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REFLECTION
PLANNING
SHOP
SHOP
SHOPPING
SHOP
PREPARING
SHOP
EATING
SHOP
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SERVE HEALTHYRECIPE
AVOCADOPASTA
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DISCOVERY
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SMART CART
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CROWD
LIKE IT AND IT WILL BE IN STORE SOON
MY RECIPE OF THE WEEK:
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MEANING
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PAYMENTS
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TRANSPARENCY
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JAM JAM JAM JAM
LESS IS MORE
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SHOP EAT LIVE
SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVE
SHOP EAT LIVE@MelanieWendland @fjord
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SHOP EAT LIVE
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@MelanieWendland@Fjordhttp://www.slideshare.net/fjordnet/http://laurea.academia.edu/MelanieWendland
THANK YOU