scts facebook for business
DESCRIPTION
Speaker: Jeff DeHaven Digital Marketing Director - Blue Thumb DigitalTRANSCRIPT
Welcome Video
http://youtu.be/TXD-Uqx6_Wk
Thursday, October 17, 13
FACEBOOK FOR BUSINESSPRESENTER: Jeff DeHaven
Thursday, October 17, 13
ABOUT ME
Thursday, October 17, 13
ABOUT ME29- year old Saginaw resident (Midland native)
Thursday, October 17, 13
ABOUT ME29- year old Saginaw resident (Midland native)
Worked in social media for 10 years
Thursday, October 17, 13
ABOUT ME29- year old Saginaw resident (Midland native)
Worked in social media for 10 years
Digital Marketing Director @ Blue Thumb Digital
Thursday, October 17, 13
ABOUT ME29- year old Saginaw resident (Midland native)
Worked in social media for 10 years
Digital Marketing Director @ Blue Thumb Digital
Helped every type of business effectively use this tool
Thursday, October 17, 13
ABOUT ME29- year old Saginaw resident (Midland native)
Worked in social media for 10 years
Digital Marketing Director @ Blue Thumb Digital
Helped every type of business effectively use this tool
Serve as president of Social Media Club Great Lakes Bay
Thursday, October 17, 13
ABOUT ME29- year old Saginaw resident (Midland native)
Worked in social media for 10 years
Digital Marketing Director @ Blue Thumb Digital
Helped every type of business effectively use this tool
Serve as president of Social Media Club Great Lakes Bay
Serve as regional lead for Social Media Association of Michigan
Thursday, October 17, 13
ABOUT ME29- year old Saginaw resident (Midland native)
Worked in social media for 10 years
Digital Marketing Director @ Blue Thumb Digital
Helped every type of business effectively use this tool
Serve as president of Social Media Club Great Lakes Bay
Serve as regional lead for Social Media Association of Michigan
Personally used social media to reach life goals
Thursday, October 17, 13
ABOUT ME29- year old Saginaw resident (Midland native)
Worked in social media for 10 years
Digital Marketing Director @ Blue Thumb Digital
Helped every type of business effectively use this tool
Serve as president of Social Media Club Great Lakes Bay
Serve as regional lead for Social Media Association of Michigan
Personally used social media to reach life goals
Fun Fact: Placed 32nd in 2007 LG text message competition
Thursday, October 17, 13
TEXT POLL
Thursday, October 17, 13
TEXT POLL
Send a text to 22333
Thursday, October 17, 13
TEXT POLL
Send a text to 22333 When was the last time you updated
your Facebook business page?
Thursday, October 17, 13
TEXT POLL
Send a text to 22333 When was the last time you updated
your Facebook business page?
This Week - 355692
Thursday, October 17, 13
TEXT POLL
Send a text to 22333 When was the last time you updated
your Facebook business page?
This Week - 355692
Last 30 Days - 355693
Thursday, October 17, 13
TEXT POLL
Send a text to 22333 When was the last time you updated
your Facebook business page?
This Week - 355692
Last 30 Days - 355693
No Idea - 355694
Thursday, October 17, 13
POLL RESULTS
Thursday, October 17, 13
FACEBOOK STATS
Thursday, October 17, 13
FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
Thursday, October 17, 13
FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Thursday, October 17, 13
FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Thursday, October 17, 13
FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Has the largest demographic
Thursday, October 17, 13
FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Has the largest demographic
Sustained 9 years on top
Thursday, October 17, 13
FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Has the largest demographic
Sustained 9 years on top
Must used platform overall within Great Lakes Bay Region
Thursday, October 17, 13
WHAT IS FACEBOOK?
Thursday, October 17, 13
WHAT IS FACEBOOK?
Word of mouth (just online)
Thursday, October 17, 13
WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Thursday, October 17, 13
WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Thursday, October 17, 13
WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Fundamental of how we share what matters most
Thursday, October 17, 13
WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Fundamental of how we share what matters most
Real time new source
Thursday, October 17, 13
WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Fundamental of how we share what matters most
Real time new source
Customer service tool
Thursday, October 17, 13
HOW IT WORKS
Thursday, October 17, 13
HOW IT WORKS
It’s all about friends interacting
Thursday, October 17, 13
HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Thursday, October 17, 13
HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Thursday, October 17, 13
HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Top of mind awareness
Thursday, October 17, 13
HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Top of mind awareness
Conversation are happening
Thursday, October 17, 13
HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Top of mind awareness
Conversation are happening
EdgeRank Algorithm
Thursday, October 17, 13
TACO BELL
Thursday, October 17, 13
TACO BELL
Thursday, October 17, 13
EFFECTIVENESS
Thursday, October 17, 13
EFFECTIVENESS
Against Facebook policy to use personal page for business
Thursday, October 17, 13
EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Thursday, October 17, 13
EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Thursday, October 17, 13
EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Thursday, October 17, 13
EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Brand ambassadors
Thursday, October 17, 13
EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Brand ambassadors
Passionate content creator
Thursday, October 17, 13
EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Brand ambassadors
Passionate content creator
Thursday, October 17, 13
Thursday, October 17, 13
OREO CASE STUDY
Thursday, October 17, 13
WEBSITE
LIVE DEMO
Thursday, October 17, 13
BIGGEST MISTAKESThursday, October 17, 13
BIGGEST MISTAKES
Not allowing fans to post on wall
Thursday, October 17, 13
BIGGEST MISTAKES
Non-effective cover photo
Thursday, October 17, 13
BIGGEST MISTAKES
Unrecognizable profile picture
Thursday, October 17, 13
BIGGEST MISTAKES
Not replying back to post by others
Thursday, October 17, 13
BIGGEST MISTAKES
Not supporting other marketing efforts
Thursday, October 17, 13
BIGGEST MISTAKES
Visual post not properly sized
Thursday, October 17, 13
BIGGEST MISTAKES
Not monitoring your page
Thursday, October 17, 13
BIGGEST MISTAKES
Posting irrelevant content
Thursday, October 17, 13
BIGGEST MISTAKES
Trying to capitalize on certain events
Thursday, October 17, 13
SOCIAL POSSIBILITIESThursday, October 17, 13
POSSIBILITIES
Thursday, October 17, 13
POSSIBILITIES
Had wedding sponsored in summer of 2012 using social
Thursday, October 17, 13
POSSIBILITIES
Had wedding sponsored in summer of 2012 using social
Build excitement
Thursday, October 17, 13
POSSIBILITIES
Had wedding sponsored in summer of 2012 using social
Build excitement
Created an unmatched value
Thursday, October 17, 13
POSSIBILITIES
Had wedding sponsored in summer of 2012 using social
Build excitement
Created an unmatched value
Saved over $15,000
Thursday, October 17, 13
REAL LIFE EXAMPLE
Thursday, October 17, 13
REAL LIFE EXAMPLE
Eastman Party Store
Thursday, October 17, 13
REAL LIFE EXAMPLE
Eastman Party Store
662 shares
Thursday, October 17, 13
REAL LIFE EXAMPLE
Eastman Party Store
662 shares
79 post “likes”
Thursday, October 17, 13
REAL LIFE EXAMPLE
Eastman Party Store
662 shares
79 post “likes”
88 new fans
Thursday, October 17, 13
REAL LIFE EXAMPLE
Eastman Party Store
662 shares
79 post “likes”
88 new fans
59,532 post impressions
Thursday, October 17, 13
REAL LIFE EXAMPLE
Eastman Party Store
662 shares
79 post “likes”
88 new fans
59,532 post impressions
SOLD OUT bags!
Thursday, October 17, 13
REAL TIME POSTING
Thursday, October 17, 13
REAL TIME POSTING
Royal Baby
Thursday, October 17, 13
REAL TIME POSTING
Royal Baby
Real time marketing
Thursday, October 17, 13
REAL TIME POSTING
Royal Baby
Real time marketing
Staying on top of trends
Thursday, October 17, 13
REAL TIME POSTING
Royal Baby
Real time marketing
Staying on top of trends
Great exposure
Thursday, October 17, 13
REAL TIME POSTING
Royal Baby
Real time marketing
Staying on top of trends
Great exposure
Increased brand awareness
Thursday, October 17, 13
EFFECTIVE CAMPAIGN
737 NEW fans
Highest attendance at annual fundraiser
Most revenue collected
Thursday, October 17, 13
FACEBOOK POLICY
Thursday, October 17, 13
FACEBOOK POLICY
Communicate how page will operate
Thursday, October 17, 13
FACEBOOK POLICY
Communicate how page will operate
What your page is for
Thursday, October 17, 13
FACEBOOK POLICY
Communicate how page will operate
What your page is for
Who can interact?
Thursday, October 17, 13
FACEBOOK POLICY
Communicate how page will operate
What your page is for
Who can interact?
What is tolerated on your page
Thursday, October 17, 13
FACEBOOK POLICY
Communicate how page will operate
What your page is for
Who can interact?
What is tolerated on your page
Can be legal
Thursday, October 17, 13
FACEBOOK POLICY
Communicate how page will operate
What your page is for
Who can interact?
What is tolerated on your page
Can be legal
Thursday, October 17, 13
ONLINE MODEL
SHOWROOMWAREHOUSE
Thursday, October 17, 13
BEST PRACTICES
Thursday, October 17, 13
BEST PRACTICES
Thursday, October 17, 13
BEST PRACTICES
Thursday, October 17, 13
BEST PRACTICES
Thursday, October 17, 13
BEST PRACTICES
Thursday, October 17, 13
BEST PRACTICES
Thursday, October 17, 13
BEST PRACTICES
Thursday, October 17, 13
BEST PRACTICES
Thursday, October 17, 13
WHAT YOU SEE
Thursday, October 17, 13
MEASURING SUCCESS
Thursday, October 17, 13
MEASURING SUCCESS
Make sure your catering to your the mobile audience
Thursday, October 17, 13
MEASURING SUCCESS
Make sure your catering to your the mobile audience
Create tabs that are mobile friendly
Thursday, October 17, 13
MEASURING SUCCESS
Make sure your catering to your the mobile audience
Create tabs that are mobile friendly
Input your contact information in the correct fields
Thursday, October 17, 13
MEASURING SUCCESS
Make sure your catering to your the mobile audience
Create tabs that are mobile friendly
Input your contact information in the correct fields
Encourage Check-in’s
Thursday, October 17, 13
MOBILE
LIVE DEMO
Thursday, October 17, 13
MEASURING METRICS
Thursday, October 17, 13
MEASURING METRICS
Must used Facebook insights
Thursday, October 17, 13
MEASURING METRICS
Must used Facebook insights
Facebook weekly email updates
Thursday, October 17, 13
MEASURING METRICS
Must used Facebook insights
Facebook weekly email updates
SproutSocial
Thursday, October 17, 13
MEASURING METRICS
Must used Facebook insights
Facebook weekly email updates
SproutSocial
Post by post analytics
Thursday, October 17, 13
MEASURING METRICS
Must used Facebook insights
Facebook weekly email updates
SproutSocial
Post by post analytics
bit.ly
Thursday, October 17, 13
FEATURES
Thursday, October 17, 13
FEATURES
Only 17% see post organically
Thursday, October 17, 13
FEATURES
Only 17% see post organically
Facebook EdgeRank Algorithm
Thursday, October 17, 13
FEATURES
Only 17% see post organically
Facebook EdgeRank Algorithm
Contest
Thursday, October 17, 13
FEATURES
Only 17% see post organically
Facebook EdgeRank Algorithm
Contest
Facebook Offers
Thursday, October 17, 13
FEATURES
Only 17% see post organically
Facebook EdgeRank Algorithm
Contest
Facebook Offers
Impactful visuals
Thursday, October 17, 13
FEATURES
Only 17% see post organically
Facebook EdgeRank Algorithm
Contest
Facebook Offers
Impactful visuals
Campaign development
Thursday, October 17, 13
FEATURES
Only 17% see post organically
Facebook EdgeRank Algorithm
Contest
Facebook Offers
Impactful visuals
Campaign development
Mix up content
Thursday, October 17, 13
Q&A
Thursday, October 17, 13
TIPS & RESOURCES
mashable.com
socialmediaexaminer.com
allfacebook.com
facebook.com/facebook
blog.facebook.com
youtube.com/facebook
Thursday, October 17, 13
REACH ME
bluethumbdigital.com
Jeff DeHaven
989.430.3009 (call or text)
facebook.com/jeffdehaven
twitter.com/jeffdehaven
Thursday, October 17, 13