+What is the problem my company is solving?

What is the business model?

What is the market size?

Innovation in Practice: Media Entrepreneurship and HCD*@mediaghosts *Human-Centered DesignDr. Michelle Ferrier, Scripps College of Communication, Ohio University

Associate Dean for Innovation, Research/Creative Activity and Graduate Studies at the Scripps College of Communication, Ohio University.

Ph.D. in Texts and Technology from the University of Central Florida.

Worked as a lead researcher with the Banner Center for Digital Media in Florida and developed a core digital media curriculum.

“Mother of Google Maps”: Digitized Landsat data for current GIS systems.

DigitalContent Architect

+This isn’t about startups.(but a way of thinking…and startups too.)

“We need to use these new leadership practices in our core business, because we face so much uncertainty and need to continue to reinvent ourselves.”

-- Scott Cook, Co-founder, Intuit.

+Emerging Digital Media Sectors Experiential & Immersive Entertainment Modeling & Simulation (virtual worlds,

augmented/mixed reality) Game Development & Publishing Motion Picture Creation (webisodes,

animation, visual effects, audio/sound design) Pre-Vis/Visualization (data, mapping,

architectural, bio-medical

Dr. Michelle Ferrier, Ohio University, @mediaghosts

+Emerging Digital Media Sectors Mobile Media eLearning Interactive Marketing & Advertising (social

media, online ads, in-game ad placement Content Aggregation & Distribution (niche

portals) Internet A/V Content Distribution (streaming

media) Web Content & Application Development

Dr. Michelle Ferrier, Ohio University, @mediaghosts

+Student Skills and Knowledge1. Construct and deliver a pitch.2. Conduct market research.3. Conduct audience analysis.4. Understand the entrepreneurial

landscape/startup culture.5. Conduct a competitive analysis.6. Create a minimum viable product.7. Read, understand and create financial

statements.Ferrier, Michelle Barrett. “Media Entrepreneurship: Curriculum Development and Faculty Perceptions of What Students Should Know,” Journalism & Mass Communication Educator, Sept. 2013, Vol 68, Issue 3, p. 222.

+Innovating for People: Luma Institute Human-Centered Design:

The discipline of developing solutions in the service of people. Every story of a good innovation--whether it's a new product, a new service, a new business model or a new form of governance-- begins and ends with people. It starts with careful discernment of human needs, and concludes with solutions that meet or exceed personal expectations.

http://www.luma-institute.com/

+Design Thinking @ Stanford

+The Design Process

+

+Scripps International Innovators Cup https://www.ohio.edu/scrippscollege/innovationchalleng

e/2015-16-challenges.cfm

Exploiting Popular Podcasts Tracking Money in State & Local Elections Engaging First-Time Voters Create a News Outlet to Serve a “Media Desert” Incentivize Your Audience to Help Tell Stories

Business Model Generation: Alexander Osterwalder and Yves Pigneur

+Resources: The Lean Startup by Eric Ries

+ResourcesThe Business Model Generation book by Alexander Osterwalder and Yves Pigneur. This book introduces students to the 9-square business model canvas and gives them a framework for presenting their ideas.

The Value Proposition Design book goes deeper into thinking about the problem statement and the value proposition that underlie successful ideas.

+Contact Me

@mediaghostsFB: DrMichelleFerrierLinkedIn: Michelle Ferrierferrierm@ohio.eduhttps://www.ohio.edu/scrippscollege/

innovatorscup/