scores used in this report - tech briefs media group

1

NASA TECH BRIEFS

September 2016

2 Introduction

3 Scores Used in this Report

4 Reader Profile

7 Editorials

10 Publication Verbatim Comments

12 Top 11 AdImpact™ Scores

14 Advertiser Scores by Rank

17 Size Chart

17 Reader Traffic Flow Chart

18 Publication Norms

CONTENTS

2

NASA TECH BRIEFS

September 2016

This report contains the results of an AdImpact™ Study, conducted by SIGNET RESEARCH, INC. using ads from the September 2016 issue of NASA TECH BRIEFS. Established in 1968, SIGNET RESEARCH, INC. is a leading provider of Ad Measurement studies specializing in publication, association, and advertising research. Signet combines cutting edge technologies with a commitment to client customization through its proprietary AdStudies. The objective of the SIGNET AdImpact™ Study is to measure Exposure of ads that appeared in a particular issue and specific actions respondents took as a result of reading the measured ad. Readers from the publication’s circulation list are invited to participate in this online study. The invitation is sent after they receive the issue to be studied and before receiving the next issue. Participants are connected to a Signet website where they view the ads to be measured. This report is based on returns from 199 respondents. In order to reduce respondent fatigue a split sample technique was used, so that each respondent rated a portion of the studied advertisements, with the objective being a minimum base of 100 respondents per ad. In addition, in order to eliminate bias with regards to the order of viewing the ads, the sequence of viewing the ads was rotated. By providing measurement scores to each ad and comparing it to others in the same issue, advertisers are given the opportunity to find new ways to better communicate with their audience and realize a stronger return of investment with their media buy. While these results represent a small sample of the magazine’s total circulation, they do reflect the opinion and commentary of readers who are the most active, providing insight into how the general audience may react to the advertising.

INTRODUCTION

3

NASA TECH BRIEFS

September 2016

• the percentage of respondents who read or looked at the advertisement in the issue.

Read/Looked At

•Call advertiser/visit advertiser's website

•Recommend/purchase product

•Discuss ad with others or save for future reference

Took Action: the percentage of respondents who have taken or plan to take one or more of the following actions:

•a measure of Impact. It is calculated by adding the Read/Looked At and Took Action percentages.

AdImpact™ Score

• the percentage of respondents who have seen a salesperson from the company advertising or sales representation for the product advertised in the past six months

Have Seen Sales Representation

SCORES USED IN THIS REPORT

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NASA TECH BRIEFS

September 2016

Mean: 48 minutes

30%

52%

13%

4% 1%

Considering all the times you pick it up, about how much time, in total, do you spend reading or looking through a

typical issue of NASA TECH BRIEFS?

Less than 30 mins.

30 - 59 mins.

1 hr. - less than 2 hrs.

2 hrs. - less than 3 hrs.

3 hrs. or more

READER PROFILE

5

NASA TECH BRIEFS

September 2016

How many of the last four issues of NASA TECH BRIEFS have you read or looked through?

4 out of 4 55%

3 out of 4 29%

2 out of 4 10%

1 out of 4 -

0 out of 4 4%

Have not yet received 4 issues 3%

Regular Readers (3 issues or more): 84%

How have you benefited from reading the tech brief articles?

Discovered new product ideas/developed new products 76%

Refined existing product designs 18%

Saved time/money 14%

Improved production/manufacturing 9%

Licensed or commercialized technology 3%

Partnered or contracted with NASA 1%

Other 6%

None of the Above 18%

Multiple responses permitted

What action(s) have you taken during the past year as a result of seeing advertisements in NASA TECH BRIEFS?

Purchased products or services 20%

Recommended products or services 26%

Called or e-mailed advertisers directly 25% Used Tech Briefs’ online or e-mail reader service to request information 17%

Visited an advertiser’s Web site for more information 42%

Used a search engine to learn more about a company or product 37%

Other 4%

Purchased or Recommended products or services: 36%


READER PROFILE

6

NASA TECH BRIEFS

September 2016

Which of the following online activities do you regularly participate in for

business purposes?

Download white papers/data sheets 57%

Watch videos 45%

View webcasts 36%

Attend virtual events/training sessions 21%

Browse web sites on mobile devices 34%

Download apps on mobile devices 17%

Read/comment on blogs 26%

Interact with social media sites 7% Other 4%

Participate in One or More: 82%


In which of the following engineering disciplines are you involved?

Mechanical 50%

Electronic 49%

Manufacturing 42%

Software 36%

Materials 33%

Optics 13%

Other 12%

None of the Above 7%


READER PROFILE

7

NASA TECH BRIEFS

September 2016

Read Half Read Less

Editorial Page Or More Than Half

UpFront 8 38% 28%

Products of Tomorrow 10 50% 31%

Who's Who at NASA 12 32% 32%

NASA's Pursuit of Power 14 44% 25%

Technology Focus: Sensors 20 22% 43%

Electrical/Electronics Tech Briefs 30 35% 37%

Robotics, Automation & Control Tech Briefs 36 32% 40%

Mechanical & Fluid Systems Tech Briefs 44 23% 43%

Materials & Coatings Tech Briefs 50 31% 45%

Aeronautics Tech Briefs 56 28% 46%

Communications Tech Briefs 62 21% 32%

Health, Medicine & Biotechnology Tech Briefs 66 25% 38%

Information Technology & Software Tech Briefs 70 25% 29%

New on the Market 74 35% 40%

Spinoff: Satellite Data for Crop Projections 80 29% 24%

TOTAL ISSUE AVERAGE

31% 36%

EDITORIAL READERSHIP

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NASA TECH BRIEFS

September 2016

NET

Editorial Page (Excellent/Good) Excellent Good Fair Poor

Products of Tomorrow 10 78% 29% 49% 16% 6%

Electrical/Electronics Tech Briefs 30 78% 26% 52% 17% 4%

Technology Focus: Sensors 20 76% 18% 58% 20% 4%

NASA's Pursuit of Power 14 75% 31% 44% 21% 4%

Materials & Coatings Tech Briefs 50 74% 19% 55% 21% 4%

Who's Who at NASA 12 73% 15% 58% 19% 8%

Robotics, Automation & Control Tech Briefs 36 73% 25% 48% 23% 4%

New on the Market 74 73% 38% 35% 23% 4%

Aeronautics Tech Briefs 56 72% 24% 48% 24% 4%

Information Technology & Software Tech Briefs 70 72% 30% 42% 23% 5%

Mechanical & Fluid Systems Tech Briefs 44 67% 15% 52% 28% 4%

Health, Medicine & Biotechnology Tech Briefs 66 67% 31% 36% 26% 7%

Spinoff: Satellite Data for Crop Projections 80 66% 21% 45% 29% 5%

EDITORIAL RATING

9

NASA TECH BRIEFS

September 2016

NET

Editorial Page (Excellent/Good) Excellent Good Fair Poor

Communications Tech Briefs 62 65% 24% 41% 27% 7%

UpFront 8 63% 26% 37% 30% 7%

TOTAL ISSUE AVERAGE 71% 25% 47% 23% 5%

EDITORIAL RATING EDITORIAL RATING EDITORIAL RATING EDITORIAL RATING EDITORIAL RATING EDITORIAL RATING EDITORIAL RATING

10

NASA TECH BRIEFS

September 2016

Please elaborate on how NASA TECH BRIEFS is useful to you and how you use it in your job.

Great for keeping tabs on industry developments. New technology exposure.

New materials, software, products, science.

Provides a wakeup to what's new.

It provides so much new information and keeps me up to date with new products used by NASA.

Has some really good in-depth articles.

Looking for bleeding edge of Tech and applications. Lighting innovations, Power supply and storage innovations.

We use Tech Briefs to stay aware of what new technologies are in the tube or currently available and to stay abreast of what NASA is doing.

Great mag.

Enhances my creative abilities and think outside the box using analogy from Tech Brief articles in my own work on SMART buildings and SMART Grid and energy systems.

It's interesting. It keeps me informed in a variety of ways. I can track what's going on.

Interesting survey.

Good to keep up to date on NASA.

NASA Tech Briefs is useful in seeing new technologies and applications. I have applied some of this to my projects. Secondly are ads for technologies I need to use in new designs. The ads have reduced my research time.

It's a great one stop source for getting information on new and upcoming products.

It is a good source for knowledge leveling in areas of interest that are outside of my primary area of focus.

Tech Briefs provides products/services that provide a pathway to knowledge and

ideas that I can (may be) able to integrate into my job. It is an excellent resource.

PUBLICATION VERBATIMS

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NASA TECH BRIEFS

September 2016

PUBLICATION VERBATIMS

I keep informed on technologies available or soon to be pertinent to our lab's operation.

Window into NASA involvement, often source of stimulation of new ideas and concepts.

I use it to find new suppliers and to stay current with new technologies.

Keeps me informed and thank you.

Interesting to read.

Alerts me to available, useful products to research.

Breaks up the boredom.

It helps me stay involved in new technology.

Pulse of innovation.

Helps me see vertical market potentials for our IP.

12

NASA TECH BRIEFS

September 2016

*Measure of Impact - Calculated by adding the Read/Looked At and Took Action percentages.

Tadiran Batteries: 64

COMSOL, Inc.: 63

Concept Group, Inc.: 63

Digi-Key Electronics: 62

Aerotech, Inc.: 64

TOP 11 ADIMPACT™ SCORES*

MathWorks: 50

13

NASA TECH BRIEFS

September 2016


AutomationDirect: 47

Cornell Dubilier: 46 ATI Industrial Automation: 44

Smalley Steel Ring Co.: 44

PTI Engineered Plastics, Inc.: 49

TOP 11 ADIMPACT™ SCORES*

14

NASA TECH BRIEFS

September 2016

AdImpact™ Read/ Took Have Seen

Advertiser Size Page Score* Looked At Action Sales Rep

Aerotech, Inc. 1/2 page 39 64 53% 11% 2%

Tadiran Batteries 1 page 17 64 44% 20% 1%

COMSOL, Inc. 1 page 15 63 50% 13% 4%

Concept Group, Inc. 1/2 page 55 63 51% 12% 1%

Digi-Key Electronics 1 page C.2 62 54% 8% 7%

MathWorks 1 page 5 50 40% 10% 1%

PTI Engineered Plastics, Inc. 1 page 13 49 43% 6% 1%

AutomationDirect 1 page 25 47 41% 6% 4%

Cornell Dubilier 1 page 2 46 43% 3% -

ATI Industrial Automation 1/2 page 24 44 37% 7% 2%

Smalley Steel Ring Co. 1/2 page 41 44 36% 8% 1%

Allied Electronics, Inc. 1 page 7 43 37% 6% 2%

Dynatect Manufacturing, Inc. 1/2 page 61 43 35% 8% 1%

Helical Products Co. 1/2 page 45 43 38% 5% 1%

New England Wire Technologies 1/2 page 43 43 35% 8% -

Measurement Computing Corporation 1/2 page 38 39 28% 11% -

Evans Capacitor Company 1/2 page 57 38 32% 6% -

LPKF Laser & Electronics 1/2 page 23 38 30% 8% 1%

Proto Labs, Inc. 1 page 11 38 29% 9% 4%

HBM, Inc. 1 page 21 37 31% 6% -

Keysight Technologies 1 page 9 37 34% 3% 1%

ADVERTISER SCORES

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NASA TECH BRIEFS

September 2016



Newport Corporation 1/2 page 28 36 32% 4% 1%

The Bergquist Company 1 page 33 36 30% 6% 3%

EMCOR Government Services 1 page 3 35 30% 5% 1%

FotoFab 1/2 page 58 34 29% 5% -

PennEngineering 1/2 page 47 34 26% 8% -

Newark/element 14 1 page C.3 33 25% 8% 1%

Crane Aerospace & Electronics 1/2 page 32 32 29% 3% -

ELO Touch Solutions 1/2 page 26 32 29% 3% -

Master Bond Inc. 1/2 page 54 31 25% 6% 3%

National Instruments 1 page C.4 30 23% 7% 2%

Dymax Corporation 1 page 19 30 24% 6% -

Yaskawa America, Inc. 1 page 37 29 24% 5% 4%

TDK- Lambda Americas Inc. 1/2 page 63 28 23% 5% -

Physik Instrumente (PI) 1/2 page 49 27 24% 3% -

TT Electronics 1/2 page 34 26 18% 8% -

TE Connectivity 1/2 page 59 25 20% 5% -

Insaco Inc. 1/2 page 53 24 24% - -

Sunstone Circuits 1 page 31 24 21% 3% -

Imagineering, Inc. 1 page 1 23 22% 1% -

Indium Corporation 1/2 page 51 23 19% 4% -

Stanford Research Systems, Inc. 1 page 35 21 20% 1% -

ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES

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NASA TECH BRIEFS

September 2016



AstroNova, Inc. 1/2 page 42 21 19% 2% -

Morehouse Instrument Co. 1/2 page 6 16 14% 2% 1%

TOTAL ISSUE AVERAGE

37 31% 6% 1%

SIZE AVERAGES

NO. OF ADS

One Page

20 40 33% 7% 2%

Fractional Page

24 35 29% 6% 1%


Percentages may not add up due to rounding.

ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES ADVERTISER SCORES

17

NASA TECH BRIEFS

September 2016

The above are averages for the sizes of ads in this issue (i.e. 40 is the average score for the One Page ads)

The above are averages per 1/4 of the magazine (i.e. 43 is the average score for the first 1/4 of the book)

0

20

40

60

40

35

AdImpact™ Score

One Page

Fractional Page

0

10

20

30

40

50 43 36 35 30

AdImpact™ Score - 1/4 Book Averages

READER TRAFFIC FLOW CHART

SIZE AVERAGES

18

NASA TECH BRIEFS

September 2016

AdImpact™ Read/ Took

Score* Looked At Action

Total Issue Average 40 34% 7%

One Page or More 44 37% 7%

Fractional Page 37 31% 6%

1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr.

Reader Traffic Flow (1/4 Book Averages) 46 40 37 38

Total Ads Assessed: 83

*Measure of Impact - Calculated by adding the Read/Looked At and Took Action percentages. Percentages may not add up due to rounding.

PUBLICATION NORMS THROUGH

SEPTEMBER 2016

scores used in this report - tech briefs media group

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