score workshop section 2
TRANSCRIPT
WHAT YOU’LL LEARNWhy use LinkedINBuilding an effective profileCurating “Contacts”Connecting with companiesHands-on/Individualized Q & A
Already have a LinkedIN Profile?Don’t have one?
Have one and have no clue why?
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(Facebook for Grown-ups)
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Why use LinkedIN?
Virtually NO crazy cat videos!
WHY?
Networking for shy people
WHY?
The job of every piece of communication is to
introduce your business to people who do not
know it & to reinforce positive impressions
among those who do.
Especially on LinkedIN!
yourself
WHY?
1.3 million people in the state
Really easy to connect with MANY
of them
28 percent use LinkedIN
You live in a great small state
WHY?
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Your Rolodexes linked to other people’s Rolodexes
I can see yours without asking you
I can ask to see many more beyond that
Bonus points if you know what a Rolodex is—
Double points if you still own one
WHY?
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“The place” for professionals to
network, look for jobs, and “be found” by
employers.--Forbes
WHY?
THE TOP 4 USES OF LINKEDIN…“Store” your resumeLook for jobsNetwork, network,
networkResearch companies
in order to network, network, network
1) Simplest: Your resume online
2) A place to look for jobs…
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AND interesting jobs at that…
3) Networking
The Balsams model
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Find new customers/clients
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Membership in a virtual Chamber of Commerce
Your job, continuously
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Your goals1) Show people what you know and
what you’ve done2) Constantly build NEW connections
which may help at some unknown time in the future
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STEP 1: Build your personal profile
Even if you’re not job hunting and never intend to be again
4/27/2015
Steps to start
1. Create an account2. Build your
profile/resume3. Find people/announce
yourself if appropriate--LinkedIN will provide prompts
Strive for “All Star” Status
LINKEDIN WILL CONTINUOUSLY PROMPT YOU WHEN SOMETHING IS MISSING
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Make a strong profile
“You must give enough info to give someone an impression of
you.”
TRY TO STAND OUT FROM THE CROWD…
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LINKEDIN WILL NOTICE WHEN YOU’VE LEFT SOMETHING BLANK
PRIORITY ITEM #1 for an effective profile…
A decent, clear photo
Not
(Also no birthday hats, bridesmaids dresses, pretty flowers, spouses or BFF)
Use a professional pose, not an“I’m dressed up and look good” shot.
THIS IS THE START OF PERSONAL BRANDING
YOUR IMAGE AND REPUTATION IN AN ONLINE WORLD
You don’t exist
You are a criminal
You are boring and fuzzy
Interesting, clear, friendly
Interesting, clear, friendly
Logo? Not so much…faces are better
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Which do you like--or not?
What will gain the attention of the people you would like to do business with (or work for, if you’re looking for a job)
#2 Priority in effective profile
Use jargon from that fieldin your summary
THE SUMMARY: A cover letter of sorts, but also an elevator pitch.DON’T BE BORING HERE!
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ENDORSEMENTS?NOBODY CARES—LEAST OF ALL FUTURE EMPLOYERS
#3 priority—get recommendations
AFTER THE BASICS ARE COVERED,ADD MULTI-MEDIA FILES TO YOUR JOB/VOLUNTEER POSITIONS
AFTER PHOTO AND AN ALL-STAR PROFILE, THEN…
BEGIN TO ADD YOUR FIRST CONTACTS…
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FIND THOSE IN YOUR BUSINESS EMAIL CONTACT LISTS
NEXT, FOLLOW ALL THE WAYS LINKEDIN PROMPTS YOU TO FIND NEW CONTACTS
We share 24 connections and I have no clue who he is
Know!
Know!
Know!
Know! Know! Know! Don’t Know!
SEE HANDOUT“USING LINKEDIN
EFFECTIVELY”
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Never under-estimate the value of your son-in-law’s
sister
OUR “WEAK” TIES CAN PROVE MORE VALUABLE THAN
OUR STRONG ONES[We need people who are
leading different lives than we are.]
Same study says we can handle (juggle; keep track of) only 300 weak ties in our brains, but LinkedIn makes it possible to go far beyond that!
Using LinkedIn, you can see INSIDE the NETWORKS OF your friends and family, and know where people have been and what they’re interested in, what people are talking about and who’s going from Company to Company.
Some best practices for allAdd Your LinkedIn URL to Your Email SignatureEmbed media files on your profile.Set aside time each week to build contactsGet recommendations—they’re more important than endorsements
One of the least-used, but magical LinkedIn features
Researching Companies!