Scope and limitations Casual dining restaurants; a restaurant that serves moderately priced food in a casual atmosphere. Except for buffet-style restaurants, casual dining restaurants typically provide table service. Casual dining comprises a market segment between fast food establishments and fine dining restaurants. This will also exclude ihaw- ihaw or grill restaurants, franchised restaurants, restaurants located in a hotel, mall, or establishment and is unique and only found in General Santos City. The casual dining restaurants referred in this study are those with seating capacity 20 to 50 and is considered to be a small or medium business.

Respondents of the Study Diners of the different restaurants of General Santos City.