scientific rigour is worth melting for mrs annual conference 2016

@PeanutLabsMedia @LoveStats

@LoveStats@PeanutLabsMedia

Scientific rigour is worth melting for

Presented by Annie PettitChief Research Officer at Peanut Labs,

a Research Now Group Company .


Social Olaf Aggressive Elsa Economic Anna

Do you trust me if I tell you my factor analysis identified three groups of people?


Except my

scree plot said

2


This is what two factors looks like.


Except that the

Eigenvalues say

5


This is what five groups looks like


But wait. My

cumulative variance

says 6


This is what six factors looks like.


Show me your proof!

Let me decide for

myself


Infographics are cute.Not readable!


Written and launched a survey within 24 hours


#NothingToBeProudOf


Asked for hundreds of pages of crosstabs


#NothingToBeProudOf


Shown 2 decimal places with a 5 point scale


#NothingToBeProudOf


Recommended taking action on a result with MOE of 10 points


#NothingToBeProudOf


Thank you!

Annie PettitChief Research Officer

[email protected]/in/AnniePettit/

facebook.com/AnniePettittwitter.com/LoveStats

Jonathan CheriffDirector of Sales & [email protected]

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scientific rigour is worth melting for mrs annual conference 2016

Data & Analytics