science dissemination 2.0: social media for researchers. practical workshop
TRANSCRIPT
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Master in Translational Medicine-MSc CELLEX IDIBAPS, 11 March 2015
Science dissemination 2.0 Practical Workshop Social media for researchers
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Xavier Lasauca i Cisa @xavierlasauca
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http://commons.wikimedia.org/wiki/File:Introduction_%28Punch,_volume_1,_1841%29.png
Introduce yourself and say: Who you are and where you
work/study What your research interests
are What you hope to gain from
the session
About you
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#Listen
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EXERCISE 1: Connect to feedly.com and create your personal account. Subscribe to: Blogs: Blog director NIH + The California Stem Cell Agency blog Universities: Facultat Medicina UdG + Institute for Translational Medicine Univ. Chicago Publications: Journal of Translational Medicine + Science Research centers: IDIBAPS + IMPPC
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#Communicate
The uses of Twitter for Science
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Bio (biografia) Timeline (cronologia) Follower (seguidor) Following (a qui segueixo) Tweet (tuit, piulada) Mention (menció) Retweet (RT) (retuit, repiulada) Fav (preferit) DM (missatge directe) Hashtag (#) (etiqueta) #FF (Follow Friday) (recomanació per
seguir) Trending Topic (TT) (Tema del moment) List (llista) Unfollow(deixar de seguir)
#Tw
itte
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The Bio
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The Timeline
RT
Mention
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DM
TT
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Favs
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Twitter lists
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Some tips…
• Do not exceed 120 characters
• Structure tweet: text + URL + hashtags
• Include personal consideration
• Be very careful with spelling
• Include an image
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#Translational
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#AIDS2014
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https://www.flickr.com/photos/krossbow/4365875125
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Indicador que oscil·la entre 1 i 100
Mesura la influència d’un compte de Twitter sobre la seva xarxa social, sobre la base de dades com ara el nombre de seguidors, l’activitat i la capacitat d’interacció.
També analitza la presència a Facebook, Google+ o Linkedin, entre d’altres xarxes.
Malgrat algunes crítiques a la seva opacitat, aquest indicador ha esdevingut força popular
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Més transparent, la manera de puntuar és pública.
Només es basa en Twitter
Mostra dos subíndexs:
1) Mesura la influència d’un compte sobre els usuaris que el segueixen en una escala de 0 a 1000: nombre de retuits, respostes o nous seguidors generats
2) Mesura l’activitat social o generositat del compte en una escala de 0 a 10: nombre de piulades, retuits o respostes enviades des del propi compte
KRED
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Source: Mètriques 2.0 del sistema català d’R+D (19-11-2012)
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PRÀCTICA 2: Donar d’alta un compte de Twitter des de twitter.com 1. Seguir 21 comptes 2. Afegir-hi una imatge i la bio 3. Entrar a @idibaps @recercat @imimcat i
fer dos RT d’algun contingut i dues favorititzacions
4. Enviar dos DM a companys/anyes 5. Escriure el teu primer tuit! 6. Subscriu-re’s a una llista de @xavierlasauca 7. Crear la teva pròpia llista i afegir-hi cinc
comptes
8. Compara el cercador de Twitter i TOPSY 9. Entra a Klout i compara els índexs Klout de
quatre comptes de Twitter de ciència
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Comparison of Online Tools
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535.
doi:10.1371/journal.pbio.1001535
http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1001535
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#Create
To blog or not to blog?
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http://presence-thoughts.blogspot.com.es/
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1
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5
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1. Nom blog
2. Imatge portada
3. Identificació autor
4. Identitats digitals
5. Blogroll
ESSENTIAL!
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Alguns consells…
1) Actualitzar el blog periòdicament (un article cada quinze dies)
2) No esdevenir esclau del teu blog (si no estàs inspirat, no escriguis)
3) Acompanyar l’article amb una imatge impactant (Creative Commons)
4) Incloure-hi enllaços a d’altres fonts per tal que el lector contrasti i n’ampliï la informació
5) Agrair i respondre els comentaris
6) Guardar unas normes de cortesia i respecte tant en el text de l’article com en els comentaris
7) Fer difusió a les xarxes socials cada cop que hi publiquem
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PRÀCTICA 3: Donar d’alta un blog a Wordpress.com: 1. Escollir una imatge (Aparença ->
Customize).
2. Editar la pàgina de l’autor/a (Pàgines -> Acerca de).
3. Blogroll: crear dues categories d’enllaços (blogs i publicacions) i afegir-hi dos enllaços a cadascuna.
4. Editar la primera entrada i etiquetar-la adequadament.
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Search engines PRÀCTICA 4: Fer les següents cerques en els cinc motors de cerca de la imatge, i comparar els resultats: 1. Microarray technology 2. Mitochondrial oxidative
stress 3. Biobank
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http://www.wolframalpha.com/examples/HealthAndMedicine.html
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Over to you
In groups of 3 or 4 discuss:
• What concerns do you have about using social media?
• What risks do you envisage?
• What limitations might social media have in your research area?
https://www.flickr.com/photos/webtreatsetc/5121480745
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Xavier Lasauca i Cisa Directorate General for Research
Ministry of Economy and Knowledge Generalitat de Catalunya
www.xavierlasauca.cat @xavierlasauca