scheherazade's secret: strategic storytelling
DESCRIPTION
Would you like your message to be remembered and repeated? Would you like to build trust and gain buy-in from all your audiences, from clients to team members to stakeholders? Would you like to feel confident that your presentations engage your listeners? You can do all that and more with strategic storytelling. Strategic storytelling is nothing new. Scheherazade, the ancient storyteller of 1001 Arabian Nights, beguiled a king and saved her own life and the lives of countless others by telling stories. In our own times, Steve Jobs was a legendary storyteller, who engaged the imaginations of millions with his strategic, engaging storytelling skills—and helped his company make billions of dollars and build a brand mystique while he did it.TRANSCRIPT
Scheherazade's Secret:
Strategic Storytelling
Diane WindinglandSmall Talk, Big Results
Why Stories?
1. Stories are how we think
2. Stories are how we relate
The Brain Connection
People Remember Stories
Pop Quiz
3.14159
Why Stories Stick . . .
Tap into emotions
Concrete
Stories Tap into Emotions
Stories Are Concrete
It’s not about
the statistics,It’s about
the story!
Statistics vs. Story
• Revis family• North Carolina, U.S.A. • $341.98/week• Spaghetti, potatoes, sesame chicken
• From the book “Hungry Planet”
U.S.A. Typical Weekly Food
• Aboubakar family• Breidjing Camp, Chad• $1.23/week• Soup with fresh sheep meat
• From the book “Hungry Planet”
Chad Typical Weekly Food
Or . . .
A picture is worth ____ _____.
A story is worth 1000 pictures!
Maximize Memory!If people remember your story they will remember your message!
Stories Connect
2 Main Ways to Connect
•Similarity –“I’m like you”•Vulnerability –“I’m authentic”
?
When you connect you can convince.
Inspire with . . .Strategic Storytelling
The Hero’s Journey
Current State (What is)
Transformed State(What Could Be)
YOU
“People don’t just buy our shoes, they tell our story”- Blake Mycoskie, TOMS Shoes
