schedule of bid process - kapu corporationkapucorp.ap.gov.in/documents/short rfp for hiring of...

REQUEST FOR PROPOSAL (RFP)

FOR

SELECTION OF PUBLIC RELATIONS AGENCY

FOR

ANDHRA PRADESH STATE KAPU WELFARE AND DEVELOPMENT

CORPORATION LTD (APSKWDCL), GOVERNMENT OF ANDHRA PRADESH

15th September 2016

RFP FOR SELECTION OF ADVERTISING CUM PR AGENCY

TABLE OF CONTENTS

SCHEDULE OF BID PROCESS........................................................................................................................... 4

DISCLAIMER.................................................................................................................................................. 5

LETTER FOR INVITATION............................................................................................................................... 8

1 INTRODUCTION.................................................................................................................................... 9

2 INSTRUCTIONS TO APPLICANTS........................................................................................................... 11

2.1 GENERAL INSTRUCTIONS...........................................................................................................................112.2 SUBMISSION OF PROPOSAL.......................................................................................................................122.3 AMENDMENT TO RFP..............................................................................................................................132.4 CONFLICT OF INTEREST.............................................................................................................................132.5 RIGHT TO TERMINATE THE PROCESS............................................................................................................142.6 RFP APPLICATION FEES............................................................................................................................142.7 EARNEST MONEY DEPOSIT.......................................................................................................................142.8 PRE-BID QUERIES AND MEETING...............................................................................................................14

3 PREPARATION, SUBMISSION AND EVALUATION OF PROPOSALS..........................................................16

3.1 GENERAL INSTRUCTIONS...........................................................................................................................163.2 PREPARATION AND SUBMISSION OF PROPOSALS...........................................................................................163.3 SUBMISSIONS IN ENVELOPE I (TECHNICAL PROPOSAL)....................................................................................163.4 SUBMISSIONS IN ENVELOPE II (FINANCIAL PROPOSAL)...................................................................................173.5 SIGNING OF PROPOSALS...........................................................................................................................173.6 OPENING OF PROPOSALS..........................................................................................................................173.7 OPENING AND EVALUATION OF OUTER ENVELOPE.........................................................................................173.8 OPENING AND EVALUATION OF ENVELOPE I (TECHNICAL PROPOSAL)................................................................183.9 OPENING AND EVALUATION OF ENVELOPE II (FINANCIAL PROPOSAL)................................................................183.10 COMBINED EVALUATION OF TECHNICAL AND FINANCIAL PROPOSALS UNDER QCBS............................................193.11 CRITERIA FOR SELECTION OF AGENCY..........................................................................................................193.12 PERFORMANCE SECURITY.........................................................................................................................19

4 TERMS OF REFERENCE......................................................................................................................... 20

4.1 SCOPE OF SERVICES.................................................................................................................................204.2 PROJECT TEAM.......................................................................................................................................234.3 TEAM QUALIFICATIONS............................................................................................................................234.4 ADDITIONAL NOTES ON PROJECT TEAM.......................................................................................................254.5 PAYMENTS TO AGENCY............................................................................................................................25ANNEXURE 1: PROPOSAL COVER LETTER....................................................................................................26ANNEXURE 2: FORMAT FOR FINANCIAL STRENGTH.....................................................................................29ANNEXURE 3: BANK GUARANTEE FORMAT..................................................................................................30ANNEXURE 4A: EXPERIENCE SUMMARY........................................................................................................33ANNEXURE 4B: DETAILED EXPERIENCE DESCRIPTIONS...............................................................................35ANNEXURE 5A: TEAM SUMMARY...................................................................................................................36ANNEXURE 5B: DETAILED CVS OF TEAM PROPOSED...................................................................................37ANNEXURE 6: FINANCIAL PROPOSAL............................................................................................................39ANNEXURE 7: POWER OF ATTORNEY FOR BID SIGNATORY........................................................................41

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ANNEXURE 8: MINIMUM ELIGIBILITY CRITERIA.............................................................................................42ANNEXURE 9: CHECKLIST FOR TECHNICAL PROPOSAL................................................................................44ANNEXURE 10: TECHNICAL PROPOSAL EVALUATION CRITERIA..................................................................45ANNEXURE 11: BIDDER DETAILS..................................................................................................................47

1

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SCHEDULE OF BID PROCESS

Event Description Scheduled Date

RFP uploaded on website http:// kapucorp.ap.gov.in 15th September 2016

Date of receipt of queries, if any, from the applicants 17th September 2016

Date of Pre-bid meeting (at the below mentioned address)

3:00 PM20th September

2016

Proposal Deadline Date (PDD)5:00 PM

29th September 2016

Opening of Outer Envelope & Envelope-1 (Technical Proposal) and assessment of the Technical Proposal and outer envelope. Followed by 15 minute presentations by Agencies before the State Level Committee for Short-listing.

Will be informed to applicants

Opening of Envelope-2 for shortlisted firms (Financial Proposal) before the State Level Committee

Will be informed to the shortlisted

applicantsFinalization of the First Ranked firm Will be informed

to the shortlisted firm

Application Contents - 1. Sealed Envelope 1- Technical Proposal2. Sealed Envelope 2- Financial Proposal3. Non Refundable Application Fee of Rs 10,000 (Rupees Ten

Thousand only), in form of DD addressed to MD, APSKWDCL, Payable at Vijayawada.

4. Refundable (For Unsuccessful Bidders) Earnest Money Deposit (EMD) of Rs 2,00,000 (Rupees Two Lakh Only), in form of DDs addressed to MD, APSKWDCL, Payable at Vijayawada.

5. An outer envelope containing the above Items.

Address for Pre-Bid Conference-The Managing Director, APSKWDCL,D.No. 29-26-55, Jagadam vari Street, Suryaraopeta, Vijayawada -520002

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http://www.ap.gov.in/


Filled in applications to be sent to the APSKWDCL Office at the above address.

Contact Person – Aroop Tripathy

Mobile No:9160699917

Email: [email protected]

Any amendment to the above schedule is subject to the decision of the Managing Director, APSKWDCL and shall be uploaded in the Corporation website.

Please Note:

1. Companies who have applied for the earlier RFP for selection of PR Agency for APSKWDCL dated 14th June 2016 need to apply afresh for this RFP (given the updated eligibility and scoring criteria). They are required to deposit the application fee and EMD afresh.

2. Companies who have applied for the earlier RFP dated 14th June, shall be reimbursed with their EMD deposited for the 14 th June RFP.

3. Individual applicants or Consortium of 2 applicants, with one of the applicant being a Lead applicant may apply for this RFP.

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DISCLAIMER

1. The information contained in this Request for Proposal document ("RFP") or subsequently provided to the applying Institutions (herein after referred to as Applicant or Bidder or the Agency), whether verbally or in documentary or any other form by or on behalf of Managing Director of Andhra Pradesh State Kapu Welfare and Development Corporation Ltd, Government of Andhra Pradesh (herein after referred to as APSKWDCL or the Corporation or the Employer) or any of its employees, is provided to Applicants on the terms and conditions set out in this RFP and such other terms and conditions subject to which such information is provided.

2. This RFP is not an agreement or an offer by the Employer to the prospective Applicants or any other person. The purpose of this RFP is to provide interested parties with information that may be useful to them in the formulation & submission of their Proposals pursuant to this RFP.

3. This RFP includes statements, which reflect various assumptions and assessments arrived at by the Employer in relation to the Services offered. Such assumptions, assessments and statements do not purport to contain all the information that each Applicant may require.

4. This RFP may not be appropriate for all persons, and it is not possible for the Employer and its employees to consider the objectives, technical expertise and particular needs of each party who reads or uses this RFP. The assumptions, assessments, statements and information contained in this RFP, may not be complete, accurate, adequate or correct. Each Applicant should, therefore, conduct its own investigations and analysis and should check the accuracy, adequacy, correctness, reliability and completeness of the assumptions, assessments and information contained in this RFP and obtain independent advice from appropriate sources. Information provided in this RFP to the Applicants may be on a wide range of matters, some of which may depend upon interpretation of law. The information given is not intended to be an exhaustive account of statutory requirements and should not be regarded as a complete or authoritative statement of law. The Employer accepts no responsibility for the accuracy or otherwise for any interpretation or opinion on the law expressed herein.

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5. The Employer and its employees/ advisors make no representation or warranty and shall have no liability to any person including any Applicant under any law, statute, rules or regulations or tort, principles of restitution or unjust enrichment or otherwise for any loss, damages, cost or expense which may arise from or be incurred or suffered on account of anything contained in this RFP or otherwise, including the accuracy, adequacy, correctness, reliability or completeness of the RFP and any assessment, assumption, statement or information contained therein or deemed to form part of this RFP or arising in any way in this Selection Process.

6. The Employer also accepts no liability of any nature whether resulting from negligence or otherwise however caused arising from reliance of any Applicant upon the statements contained in this RFP.

7. The Employer may in its absolute discretion, but without being under any obligation to do so, update, amend or supplement the information, assessment or assumption contained in this RFP.

8. The issue of this RFP does not imply that the Employer is bound to select an Applicant or to appoint the Selected Applicant, as the case may be, for the Services and the Employer reserves the right to reject all or any of the Proposals without assigning any reasons whatsoever.

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LETTER FOR INVITATION

Dt 07.09.2016

Andhra Pradesh State Kapu Welfare and Development Corporation Ltd (APSKWDCL) invites Request for Proposal (RFP) for hiring of a competent agency for providing – Public Relation Services to the Corporation.

The Agency will be hired to help reach out to the community and publicize on the Corporation developments, and initiatives including its schemes and programs.

Interested and eligible Agencies are requested to submit their RFP along with the required details. APSKWDCL reserves all rights to accept or reject all or any of the RFP at any stage without assigning any reason thereof.

The invitation for RFP invitation can be downloaded online at http:// kapucorp.ap.gov.in from 15-09-2016 onwards.

The applications shall be sent the undersigned at “D.No. 29-26-55, Jagadam vari Street, Surya Rao peta, Vijayawada -520002”

The last date to receive the application is 29-09-2016.

Managing Director, Andhra Pradesh State Kapu Welfare and Development

Corporation Ltd,Government of Andhra

Pradesh

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1 INTRODUCTION

1.1. The Andhra Pradesh State Kapu Welfare and Development Corporation Limited (APSKWDCL), a Government of Andhra Pradesh undertaking, was instituted with a vision to serve the marginalized members of Andhra Pradesh State Kapu Community (Kapu, Balija, Telaga and Ontari) for their overall development.

1.2. This Corporation has the mission to work with the Kapu Community across the state by providing assistance to the needy from the community in areas like education, skill development, employment and entrepreneurship; and facilitate the inclusive development of the community.

1.3. In lines with its Mission, the Corporation has designed various schemes and programs for the welfare of the community. Being a new Corporation, established in 2015, APSKWDCL seeks the services of a Public Relations Agency to help reach out to the community and publicize on the Corporation developments, and initiatives including its schemes and programs.

1.4. In lines of the entrusted mission, the APSKWDCL is introducing several schemes which form the core activities of APSKWDCL, which are as follows-

SN Scheme/Program Objective

1 Swayam Upadhi Program

To encourage economically weak Kapu entrepreneurs to setup or expand/diversify enterprises as a source of livelihood.

2 Group MSME Program

To encourage Kapu entrepreneurs to form groups and setup MSME units as source of livelihood.

3 Videshi Vidya Deevena Scheme

The scheme aims at encouraging economically weak Kapu youth to study overseas

4 Vidyonnati Scheme

The scheme aims at encouraging economically weak Kapu youth to join the UPSC Civil Services, Banking and other allied Services, IITs, Universities of higher education abroad, M.Tech. Studies, Indian Engineering Services and Chartered Accountancy.

5 Students The scheme targets to encourage

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Scholarship Program

economically weak Kapu students to pursue education at various levels.

6 Skill Development Scheme

The scheme aims at enhancing the skills of students from Kapu families to aid in their placements

7 Setting up of Kapu Bhawans

The scheme aims at providing a platform of interaction and support for the needy in the Kapu Community.

8Kapu Welfare Endowment Fund Scheme

The scheme aims at encouraging benevolent individuals from across the globe for contributing towards the upliftment of Kapu Community.

1.5. The PR Agency will work with the corporation in publicizing APSKWDCL’s activities including assisting in mobilization of beneficiaries and other stakeholders for the above mentioned schemes and programs.

1.6. This Request for Proposal (RFP) calls for applications from eligible firms to apply for the RFP though the prescribed process.

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2 INSTRUCTIONS TO APPLICANTS

2.1 General Instructionsa) Applicants are encouraged to inform themselves fully about the

assignment and the local conditions before submitting the Proposal.

b) Broad description of the objectives, scope of services, Deliverables, and other requirements relating to this Consultancy are specified in this RFP. In case an applicant firm possesses the requisite experience and capabilities required for undertaking the Consultancy, they are invited to participate in the Selection Process individually (the "Sole Firm") or as a Consortium (with a maximum of 2 applicants) with a Lead applicant.

c) Proposals shall be prepared and submitted in the manner elaborated in this RFP as per the formats/annexure provided.

d) The Proposals shall be filled in English and all entries must be typed and written in blue/black ink. Initials of the Authorised representative of the applicant must attest all erasures and alterations made while filing the proposal. Over writing of figures in the Price Proposal is not permitted. Failure to comply with any of these conditions may render the Proposal invalid.

e) No Applicant or its Associate shall submit more than one Application.

f) Any entity which has been blacklisted by any agency of the Central Government, any State Government, any Statutory Authority or any public sector undertaking, as the case may be, from participating in any project, and the bar subsists as on the date of the Proposal, would not be eligible to submit a Proposal either by itself or through its Associate.

g) Corporation reserves the right to terminate a firm’s participation in the tender process at any time, should it consider that a firm has, without the prior consent, failed to comply with any of the procedures and requirements prescribed in the RFP.

h) Corporation shall not be responsible for any costs or expenses incurred by the applicant in connection with the preparation and

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delivery of Proposals, including technical presentation and costs and expenses related to visit to the site. Client reserves the rights to cancel, terminate, change or modify this procurement /Proposal Process and /or requirements of proposal stated in the RFP, without assigning any reason or providing any notice and without accepting any liability for the same.

i) The Proposal shall be valid for a period of not less than 180 days from the Proposal Due Date. In exceptional circumstances, prior to the expiry of the original proposal validity period, the Employer may request the firms to extend the period of validity for a specified additional period. The request for the extension shall be made in writing. However, Firms will not be permitted to modify their proposals.

j) The Employer shall not be liable for any omission, mistake or error in respect of any of the above or on account of any matter or thing arising out of or concerning or relating to RFP or the Selection Process, including any error or mistake therein or in any information or data given by the Employer.

k) The Proposal of a firm shall be liable for disqualification in the event of the following:

i. If the firm refuses to accept the correction of errors in its proposal, (or)

ii. If the Firm submits a conditional Proposal which would affect unfairly the competitive provision of other firms who submitted substantially responsive proposal and/or is not accepted by the client.

l) The firm for providing its services will be selected under Quality & Cost Based Selection (QCBS) method as described in this RFP. The Technical Proposals would be evaluated based on the qualification criteria set forth in the RFP. Financial Proposals of only those firms, whose Technical Proposals qualify, will be opened and evaluated. Evaluations will be done before the State Level Committee.

2.2 Submission of Proposal

It shall be deemed that by submitting the Proposal, the Applicant has: a) made a complete and careful examination of the RFP;b) received all relevant information requested from the Employer;

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c) accepted the risk of inadequacy, error or mistake in the information provided in the RFP or furnished by or on behalf of the Employer or relating to any of the matters referred in the RFP;

d) satisfied itself about all matters, things and information, including matters referred herein, necessary and required for submitting an informed Application and performance of all of its obligations there under;

e) acknowledged that it does not have a Conflict of Interest; andf) Agreed to be bound by the undertaking provided by it under and

in terms hereof.

2.3 Amendment to RFPa) At any time prior to the due date for submission of Proposal, the

Employer may, for any reason, whether at its own initiative or otherwise, modify the RFP document by issuing Addendum/ Amendment.

b) In order to provide the Applicants with reasonable time for taking an amendment into account, or for any other reason, the Employer may, in its sole discretion, extend the PDD.

c) The above changes & amendments, if any, will be notified only in the website i.e. http:// kapucorp.ap.gov.in .

2.4 Conflict of Interesta) The Employer requires that the Agency provides professional,

objective, and impartial advice and at all times hold the Employer's interests paramount, avoid conflicts with other assignments or its own interests, and act without any consideration for future work. The Agency shall not accept or engage in any assignment that would be in conflict with its prior or current obligations to other clients, or that may place it in a position of not being able to carry out the assignment in the best interests of the Employer.

b) An Applicant shall not have a conflict of interest that may affect the Selection Process or the Services (the "Conflict of Interest"). Any Applicant found to have a Conflict of Interest shall be disqualified.

c) An Applicant shall be deemed to have a Conflict of Interest affecting the Selection Process, if:

i. a constituent of such Applicant is also a constituent of another Applicant; (or)

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ii. such Applicant or its Associate receives or has received any direct or indirect subsidy or grant from any other Applicant or its Associate; (or)

iii. if a firm is engaged by the Employer to provide goods or works or services for this project and if the Associate/s of such firm is engaged for providing services for the same project and vice versa.

2.5 Right to terminate the processa) Employer may terminate the RFP process at any time and without

assigning any reason. Employer makes no commitments, express or implied, that this process will result in a business transaction with anyone; and

b) This RFP does not constitute an offer. The Bidder’s participation in this process may result in employer selecting the Bidder to engage towards execution of the contract.

2.6 RFP Application Fees a) Proposal can be submitted at the address & dates provided in the

Letter of invitation by submitting a non-refundable bank Demand Draft in favour of MD, APSKWDCL, payable at Vijayawada, from any of the nationalized/ scheduled banks for a value of Rs 10,000.

2.7 Earnest Money Deposita) Bidders shall submit, along with their Bids, EMD of Rs 2,00,000, in

the form of a Demand Draft issued by any nationalized/ scheduled bank in favour of MD, APSKWDCL, Payable at Vijayawada;

b) EMD shall be valid for a period of 180 days.c) EMD of all unsuccessful Bidders would be refunded within 30 days of

the bidder being notified as being unsuccessful.d) The EMD amount is interest free and will be refundable to the

unsuccessful Bidders without any accrued interest on it;e) The bid / proposal submitted without EMD, mentioned above, will be

summarily rejected; andf) The EMD may be forfeited:

i. If a Bidder withdraws its bid during the period of bid validity; and

ii. In case of a successful Bidder, if the Bidder fails to sign the contract in accordance with this RFP.

2.8 Pre-Bid Queries and Meeting

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a) Employer shall hold a pre-bid meeting with the prospective Bidders in the time and date as mentioned in the Schedule of Bid Process section of this RFP document.

b) The Bidders will have to ensure that their queries for pre-bid meeting should be emailed to [email protected] on or before the date mentioned in the Schedule of Bid Process section of this RFP document.

c) Employer shall not be responsible for ensuring that the Bidders’ queries have been received by them. Any requests for clarifications post the indicated date and time may not be entertained by the Employer.

d) The addendum (if any) & clarifications to the queries from all Bidders will be posted on the website http:// kapucorp.ap.gov.in and emailed to all participants of the pre-bid conference;

e) Any such addendum shall be deemed to be incorporated into this RFP; and

f) In order to provide prospective Bidders reasonable time for taking the addendum into account, employer may, at its discretion, extend the last date for the receipt/ submission of Proposals.

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mailto:[email protected]


3 PREPARATION, SUBMISSION AND EVALUATION OF PROPOSALS

3.1 General Instructionsa) The firms shall bear all costs associated with the preparation and

submission of its proposal, including site visits, field investigations, data collection, analysis, etc. as also any discussions/negotiations. The authority shall not be responsible or liable for any such costs incurred.

b) Sub-contracting, if any, should be only after prior approval of the employer. Financial, Shareholder and experience details of the sub-contractors should be furnished along with the proposal.

c) Adherence to formats, wherever prescribed, is required. Non-adherence to formats might be a ground for declaring a proposal non-responsive.

d) All communication and information shall be provided in writing and in English language only.

e) All communication and information provided should be legible, and wherever the information is given in figures, the same should also be mentioned in words. In case of conflict between amounts stated in figures and words, the amount stated in words will be taken as correct and final.

3.2 Preparation and Submission of ProposalsThe Proposals shall be prepared in separate envelopes as under.

I. Outer Envelope: a) Annexure 8 (Minimum Eligibility Criteria)b) Envelope I and Envelope II

a. ENVELOPE I: Technical Proposalb. ENVELOPE II: Financial Proposal

Outer Envelope shall be sealed, labelled as “RFP FOR SELECTION OF PR AGENCY FOR APSKWDCL”

3.3 Submissions in Envelope I (Technical Proposal)The Envelope I shall contain the following documents.

b. Signed RFP documentc. Covering Letter as per Annexure 1d. Checklist of Submissions as per Annexure 9 and supporting

documentse. Supporting documents/annexure of technical proposalf. Compact Disc: containing entire technical proposal

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Envelope I (Technical Proposal) shall be sealed, labelled as “TECHNICAL PROPOSAL FOR RFP FOR SELECTION OF PR AGENCY FOR APSKWDCL”

3.4 Submissions in Envelope II (Financial Proposal)The financial proposal shall contain the professional fee (price quote) of the firm in Indian Rupees that is inclusive of transport, printing and stationery and all other expenses except service tax. The financial proposal shall be submitted in the format enclosed as Annexure 6.Envelope II (Financial Proposal) shall be sealed, labelled as “FINANCIAL PROPOSAL FOR RFP FOR SELECTION OF PR AGENCY FOR APSKWDCL”

3.5 Signing of ProposalsThe Authorized Signatory shall sign or initial each page of the proposal documents along with the stamp of the firm. They should also sign & stamp each page of the RFP & return the same along with the proposal.

3.6 Opening of Proposalsa) Proposals received by the due date and time and in sealed condition

will only be considered for opening and evaluation. Proposals other than the above may be summarily rejected.

b) Firms that submitted the proposals will be duly intimated with the date, time and venue for opening the proposals received as above. Authorized representatives of the participating firms are requested to be present during proposal opening.

c) The details of the authorized representatives (who choose to attend) present will be recorded.

d) Name of the firms that submitted the proposals will be read aloud in the presence of firm’s representatives and will be recorded.

3.7 Opening and Evaluation of Outer Envelopea) Outer Envelope shall be opened and checked for the inclusions of

the required documents as above and will be recorded accordingly. b) Evaluation of Outer Envelope shall be undertaken only if all the

documents are submitted as above. c) Annexure 8 and supporting documents will be evaluated for

Minimum Eligibility Criteria d) Proposals meeting the minimum eligibility criteria will only be

considered for further evaluation of the Proposals.e) Applicants not meeting the minimum eligibility criteria as above are

deemed to be disqualified and will be barred from further evaluation of their tender. No correspondence or representation will be entertained and employer’s decision will be final in this regard.

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3.8 Opening and Evaluation of Envelope I (Technical Proposal)a) Evaluation of Technical Proposal will be taken up only if the

applicant meets the minimum eligibility criteria as mentioned in Annexure 8.

b) The detailed evaluation methodology has been provided in Annexure 10 of the RFP document.

# At the time of Technical proposal evaluation the Agency shall be called for presentation for the assignment. The Agency shall attend the presentation along with the key personnel’s at their own cost.

3.9 Opening and Evaluation of Envelope II (Financial Proposal)a) The Envelope II of those Firms that scored a minimum of seventy

(70) marks in the technical proposal (Envelope I) will only be opened.

b) The price proposals shall be checked for substantial compliance. If the submission is in substantial compliance with the Price Proposal, then, the review and evaluation of the same would be undertaken. If the submission does not satisfy the criteria, the submission will be rejected and such firm will be eliminated from further evaluation process.

c) Requirements for Substantial Compliance: Prior to the detailed evaluation of the Price Proposal, it would be determined whether each Price Proposal:

I. Has been properly signed and contains the required representations or commitments;

II. Is presented in a manner that conforms with the requirements of the RFP including the specified format;

g. Material Deviation : A material deviation or reservation is one i. Which affects in any substantial way the requirements of

the RFP and performance of the Project; or ii. Which is substantially inconsistent with the requirements of

the RFP.iii. Whose rectification would affect unfairly the competitive

provision of other competing firms presenting substantially responsive proposals

h. Evaluation: The financial proposal that has the lowest quote (L1) among all the financial proposals opened shall be given one hundred (100) marks. The remaining price quotes (L2, L3, L4, etc.) will be marked in reference to L1. For Example, if L1’s quote is Rs. ‘X’ lakhs and L2 quote is ‘Y’ lakhs, then L1 = 100 marks and L2 = X/Y*100 marks).

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3.10 Combined Evaluation of Technical and Financial Proposals under QCBSThis is the final stage of proposal evaluation. As per the predefined QCBS evaluation criteria, 70% weightage will be given to technical score and 30% to the financial score. Accordingly, 70% of the technical marks and 30% of the financial marks will be combined/ summed up to arrive at the final marking. All scores and sub-scores shall calculated upto two decimal positions only.

3.11 Criteria for Selection of Agency The sole criterion for selection of the Agency is the highest combined technical and financial scores in the ratio of 70:30 respectively (70% technical score and 30% financial score). In the event of more than one firm score the same highest marks, then amongst the tied agencies, the agency with higher technical score shall be selected. In case of tie in technical score as well, the financial score are the same, the Employer may call those firms for negotiation/ resubmission of the financial proposal. In such a case, firm that offers the lowest price quote will be the selected Agency.

3.12 Performance Security Selected lowest bidder will be required to submit Performance Security to the tune of 10% of the total value of the contract in the form of a Bank Guarantee valid for two months beyond the expiry of the contract prior to signing of the contract. Failure to provide such guarantee will result in disqualification and the contract will be awarded to the next lowest bidder and the bid security shall be forfeited. The format for the Performance Security shall per as given in the Annexure.

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4 TERMS OF REFERENCE

4.1 Scope of ServicesThe scope of services during the two years of contract period are elaborated in the ensuing paragraphs.

Track-A Preparation of an Effective Public Relations PlanA.1 Primary objective is to increase awareness of the core activities of

APSKWDCL as mentioned in the schemes and programs of the Corporation.

A.2 The agency shall come onboard and understand the Kapu Community welfare and vision. As part of the same, the agency would be expected to go through all relevant documents including, but not limited to Vision, Mission, Schemes, Programs, etc.

A.3 Prepare an effective Public Relations Strategy for the activities and schemes within the ambit of APSKWDCL.

A.4 Conceptualization and designing of communication campaigns for promoting the various programs and schemes of APSKWDCL related to students, MSMEs, entrepreneurs, low income groups and all others beneficiaries of these schemes.

A.5 PR strategy, approach, calendar and schedule to be decided with the approval of APSKWDCL.

A.6 Strategy and Planning for the awareness of schemes to their target audience. Following are the programs/schemes and their target audience:

Scheme Target AudienceSwayam Upadhi Economically weak Kapu

entrepreneursGroup MSME Program Kapu entrepreneursVideshi Vidya Deevena Scheme Economically weak Kapu youthVidyonnati Scheme Economically weak Kapu youthStudents Scholarship Programme Economically weak Kapu studentsSkill Development Scheme Students from Kapu familiesSetting up of Kapu Bhawans Overall Kapu Community, especially

the needyKapu Welfare Endowment Fund Scheme

Benevolent individuals, NRIs, Industrialists and other well off members of the Kapu Community willing to contribute to the welfare and development of the community

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Track-B Execute the PR Strategy through both Ongoing Initiatives And Event Specific Initiatives

B.1 Keep the media abreast of all important developments related to Kapu Corporation and its activities. The PR agency will proactively identify appropriate media opportunities to highlight Corporation activities and announcements. This could be through press releases, press briefing, media interactions, press conferences, etc. as appropriate.

B.2 Proactively develop the theme/concept for press meets and work out news releases, articles and other promotional initiatives targeting local & national media.

B.3 Developing creative for advertisements campaigns to be released in print, electronic and outdoor media and creative designs and layouts for Posters, Hand Bills, Press Release, Booklets, Tender Ads/Notices/Statutory Ads, Stage Backdrops, Outdoor hoardings /billboards, etc.

B.4 Organize and conduct press briefings, press conference, press releases, and launch research reports etc. which fall within the ambit of APSKWDCL. This will include targeting the relevant media across India, pre-announcement preparation, drafting the press release & related information, talking points, media list collation, media invites, pan India press release dissemination, etc.

B.5 Event manage the events organized by APSKWDCL such as seminars, workshops, job fairs, camps, conferences, etc.

B.6 Arrange for national/regional/local media to cover various events organized by Kapu Corporation or its authorized representatives. Provide a pre-event build up to seminars, workshops, job fairs, camps, conferences etc. organized by Kapu Corporation.

B.7 The agency is also expected to map opportunities for the leadership team and activities and schemes of APSKWDCL for consistent media visibility. Target media: Print – national mainline & financial dailies, regional, business and general interest and student magazines; radio & electronic media – regional; online media – as appropriate.

B.8 The agency will create talking points for the media interactions by any employee and/or senior leadership team of APSKWDCL to be identified and articulated by PR Agency in consultation with APSKWDCL.

Track-C Media Buying and other Execution ActivitiesC.1 All broadcast media buying will be performed by Agency, include:

a. Pre-buy estimatesb. Defined delivery as well as cancellation guarantees

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c. Buy negotiationsd. Timely TV and Radio post buy analysis

C.2 All print/outdoor media buying will be performed by Agency as needed. Responsibilities include:

a. Processing all insertion ordersb. Contracts and negotiation/placement/monitoring of advertisingc. Added value promotions and a position summary for all print

placementsC.3 Assist the Corporation in selection/ identification of agencies

(execution agencies) for production of content conceptualized beforehand, including but not limited to Ad films, short films, brochures, hoardings, standees, radio ads, jingles, posters, etc. This would include assisting the corporation in entire procurement life cycle.

C.4 Supervise and manage the work undertaken by execution agencies to ensure quality and timeliness.

C.5 Facilitate, supervise and manage distribution and release/ display/ publication of material or content produced.

C.6 The rates where applicable shall be as per the rates as defined by the Information and Public Relations Department, Government of Andhra Pradesh, as updated from time to time.

Track-D Managing Internet and Social Media Activities Of APSKWDCLD.1The agency would create and manage the social media desk for the

Kapu Corporation. Management of Facebook, Twitter, Google+, YouTube, Blogs, Instagram and other social media identities for APSKWDCL based on the action plans made.

D.2Daily updates on all target social media sites, third party pages on social media sites like Kapu Community pages on Facebook. For instance, information of Kapu Welfare Endowment Fund Scheme will need to be spread primarily through the internet and social media due to NRIs as target audience.

D.3Prepare weekly/ monthly reports on traffic and activities on social media

D.4Promote online advertisements by leveraging analytics from Google and other providers.

Note:a) The full copyright of all creative and publicity material produced, would

rest with the Andhra Pradesh State Kapu Welfare and Development Corporation Ltd, Government of India for all time use. This would

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include full copyright of images used in the creative and publicity material.

b) All creative and publicity material designed / produced will be of international quality, comparable with the existing creative and publicity material of Government of Andhra Pradesh Information and Public Relations Department.

c) The Agency will ensure submission of required creatives / publicity material and any other work undertaken within the time frame that would be conveyed by APSKWDCL for each work assigned.

4.2 Project Teama) The scope of services would require a multi-disciplinary team having a

mix of regional and national experience.b) Each Key Staff proposed shall be a permanent staff of the Agencyc) The team estimation by the Agency shall be done in a manner which

adequately meets the project requirements across all tracks.d) The project team and even the project lead need not be present at the

APSKWDCL office and the Agency is free to choose team members based on the qualifications mentioned below.

e) The Agency is free to replace project team members and modify team structure during the course of the project, not affecting the ongoing work, adhering to the qualifications mentioned below.

f) The project team lead should be the single point of contact for all matters associated with the project and day to day communication with APSKWDCL.

1.2.3.4.5.5.1.5.2.5.3.4.3 Team QualificationsSl.No. Position Minimum Qualification/ Expertise/

ExperienceScoring Criteria

1 Project Team Lead

Person shall have a Bachelor/ Master’s degree in Advertising/ Mass communication from a renowned institute

2 marks

Should have experience of at least 15 3 marks

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years in Advertising/ Mass Communication/ PR/ Branding related work in India and outsideShould have worked on at least one Advertising/ PR project for Andhra Pradesh

3 marks

2

Advertising, Promotions and Media Expert

Person shall have a Bachelor/ Master’s degree in Advertising/ Mass communication from a renowned institute

2 marks

Should have experience of at least 10 years in Media Planning, Buying and Execution related work in India and outside across multiple channels (TV, Radio, Hoardings, Billboards, Magazines, Newspapers etc)

2 marks

Should have worked on at least one Advertising/ PR project for Andhra Pradesh

2 marks

3 Content Expert

University/College degree or qualification/certification 2 marksAt least 5 years of content development experience in English and Telugu

2 marks

Should have worked on at least one Advertising/ PR project for Andhra Pradesh

2 marks

4 Graphics Designer

Certificate/ Diploma in Graphics Designing/ Computer Graphics from a renowned institute in India or abroad

2 marks

At least 5 years of extensive graphics designing and DTP experience on creating of designs for advertising content which have been displayed on public platforms like TV, Newspapers and magazines.

2 marks

Proficient with various graphics designing tools like PageMaker, Ventura, Adobe Photoshop, Adobe Creative Suite, Corel Draw etc

2 marks

5 Social Media

University/College degree in Mass Communications from a renowned

2 marks

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Expert

instituteExcellent command over English and Telugu language in all aspects- reading, writing and speaking and atleast 3 years of experience in Social media platforms doing work as suggested in scope of work

2 marks

6Additional Team Members

Additional team members may be required by the agency on as required basis. The number and effort of such personnel should be estimated by the agency before bidding and such personnel should be made available to the department as per the timelines mentioned in the RFP

NA

4.4 Additional Notes on Project team a) Need based resources would have to deployed by the Agency based on

the project requirement or as and when Corporation requires services for this project

b) It is not expected that all personnel proposed by the bidder should be at the client location. However, the project manager should be based in Vijayawada and be available for meetings on call basis.

4.5 Payments to Agency5.1a) The payments to the agency shall be made for the work as per the fees

quoted by the Agency in the RFP in terms of fixed costs.b) The agency shall raise invoices on a quarterly basis for the two year

period.c) Any expenses beyond this cost, with prior consent of the Corporation,

will be reimbursed in actual with respect to bills generated. d) The costs for printing and advertisements shall be as per the

Information and Public Relation Department, Government of Andhra Pradesh notified rates, as updated from time to time.

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FORMATS FOR SUBMISSION OF PROPOSAL (Annexures)The following annexure should be used by the bidder for preparation of its proposal document.

Annexure 1: Proposal Cover Letter(To be submitted on letter head by bidder)

To, Date:The Managing Director,Andhra Pradesh State Kapu Welfare and Development Corporation Ltd,Government of Andhra PradeshVijayawada

SUB: RFP FOR SELECTION OF PR AGENCY FOR ANDHRA PRADESH STATE KAPU WELFARE AND DEVELOPMENT CORPORATION LTD, GOVERNMENT OF ANDHRA PRADESH

With reference to your RFP Document dated ---------------------------, I / We, having examined all relevant documents and understood their contents, hereby submit our Proposal for selection as Agency (the "Agency") for the subject project. The proposal is unconditional and unqualified.2. I/We acknowledge that EMPLOYER will be relying on the information provided in the Proposal and the documents accompanying the Proposal for selection of the Agency, and we certify that all information provided in the Proposal and in the Appendices are true and correct, nothing has been omitted which renders such information misleading; and all documents accompanying such Proposal are true copies of their respective originals. 3. This statement is made for the express purpose of appointment as the Agency for the aforesaid Project. 4. I / We shall make available to EMPLOYER any additional information it may deem necessary or require for supplementing or authenticating the Proposal. 5. I / We acknowledge the right of the Authority to reject our application without assigning any reason or otherwise and hereby waive our right to challenge the same on any account whatsoever. 6. I / We certify that in the last year, we have neither failed to perform on any contract, as evidenced by imposition of a penalty by an arbitral or judicial authority or a judicial pronouncement or arbitration award against the Applicant, nor been expelled from any project or contract by any public authority nor have had any contract terminated by any public authority for breach on our part. 7. I/We declare that:

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(a) We have examined and have no reservations to the RFP Documents, including any Addendum issued by the Authority; (b) I / We do not have any conflict of interest as mentioned in the RFP Document; (c) I / We have not directly or indirectly or through an agent engaged or indulged in any corrupt practice, fraudulent practice, coercive practice, undesirable practice or restrictive practice in respect of any tender or request for proposal issued by or any agreement entered into with the Authority or any other public sector enterprise or any government, Central or State; and (d) I/We hereby certify that we have taken steps to ensure that in conformity with the provisions of this RFP, no person acting for us or on our behalf will engage in any corrupt practice, fraudulent practice, coercive practice, undesirable practice or restrictive practice.

8. I / We understand that you may cancel the Selection Process at any time and that you are neither bound to accept any Proposal that you may receive nor to select the Agency, without incurring any liability to the Applicants in accordance with the RFP document. 9. I/We certify that in regard to matters other than security and integrity of the country, we or any of our Associates have not been convicted by a Court of Law or indicted or adverse orders passed by a regulatory authority which would cast a doubt on our ability to undertake the Consultancy for the Project or which relates to a grave offence that outrages the moral sense of the community. 10. I / We further certify that in regard to matters relating to security and integrity of the country, we have not been charge-sheeted by any agency of the Government or convicted by a Court of Law for any offence committed by us or by any of our Associates. 11. 1/We hereby irrevocably waive any right or remedy which we may have at any stage at law or howsoever otherwise arising to challenge or question any decision taken by the Authority (and/ or the Government of India) in connection with the selection of Agency or in connection with the Selection Process itself in respect of the above mentioned Project. 12. I/We agree and understand that the proposal is subject to the provisions of the RFP document. In no case, shall I/we have any claim or right of whatsoever nature if the Consultancy for the Project is not awarded to me/us or our proposal is not opened or rejected. 13. I / We agree to keep this offer valid for 180 (One hundred and eighty) days from the Proposal Deadline Date specified in the RFP. 14. In the event of my/our firm being selected as the Agency, I/we agree and undertake to provide the services of the Agency in accordance with

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the provisions of the RFP and that the Team Leader shall be responsible for providing the agreed services himself and not through any other person or Associate. 15. I/We have studied RFP and all other documents carefully. We understand that we shall have no claim, right or title arising out of any documents or information provided to us by the Authority or in respect of any matter arising out of or concerning or relating to the Selection Process including the award of Consultancy. 16. The Technical and Financial Proposals are being submitted in separate covers. The contents provided in Outer Cover, Envelopes 1 & 2 shall constitute the Application which shall be binding on us. 17. I/We agree and undertake to abide by all the terms and conditions of the RFP Document. In witness thereof, I/we submit this Proposal under and in accordance with the terms of the RFP Document.

Yours faithfully,

(Signature, name and designation of the authorized signatory) (Name and seal of the Applicant)

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Annexure 2: Format for Financial Strength(To be submitted on letter head by bidder)

FORMAT FOR FINANCIAL SUMMARY DATATURNOVER/CUMMULATIVE TURNOVER RELATED DATA

(All figures in Rs Crore)Description Past Two Financial Years (in Rs

cr.) Yr 01 Yr 02

Advertising RevenueReveue from PR projects(add) Other RevenueTotal Turnover

Financial Year: 1st April to 31st March or the particular accounting year followed and audited.

Note: 1. The applicant shall submit Audited Balance Sheets/ Annual Reports2. The annual Turnover & Net worth data should be certified by a

practising Charted Accountant and the same should be accompanied with this certificate

SIGNATURE ___________________NAME _________________________DESIGNATION ___________________

COMPANY SEAL COMPANY ___________________ DATE ___________________

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Annexure 3: Bank Guarantee Format

BANK GUARANTEE FOR PERFORMANCE SECURITY[To be stamped in accordance with Stamp Act, if any, of the Country of

Issuing Bank]

To______________

a) In consideration of “EMPLOYER” (hereinafter referred as the “Employer/ Client/ MD/ Corporation”, which expression shall, unless repugnant to the context or meaning thereof include its successors, administrators and assigns) having awarded to M/s_________ having its Registered office at _____________________________ (Hereinafter referred to as the “Agency” which expression shall repugnant to the context or meaning thereof, include its successors, administrators, executors and assigns), a contract by issue of Employer’s Work Order dated __________________ and the same having been unequivocally accepted by the Agency, resulting in a Contract valued at ______________ excluding Service Tax for Consultancy Services for the ________________________(Hereinafter called the “Contract”), and the Agency having agreed to furnish a Bank Guarantee to the Employer as “Performance Security to secure the due , faithful and punctual discharge of and compliance with all the Agency’s obligations and responsibilities in terms of and as stipulated by the Employer in the said contract for performance of the above Contract amounting to 10% of the Contract value, amounting to _______________________________________________.

b) We, ……………………………..having registered office at …………….., a body registered/constituted under the ……………………….(hereinafter referred to as the Bank), which expression shall, unless repugnant to the context or meaning thereof, include its successors, administrators, executors and assigns) do hereby guarantee the due and punctual performance & discharge by the Agency of all its obligations under the Contract and undertake to pay the Employer immediately on demand, without any deductions, set-off or counterclaim whatsoever, any or, all money demanded by the Employer to the extent of ___________________________as aforesaid at any time up to ______________________, without any demur,

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reservation, contest, recourse, cavil, arguments or protest and/or without any reference to or enquiry from the Agency and without your needing to prove or show grounds or reasons for your demand for the sum specified therein. Any such demand made by the Employer on the bank shall be conclusive and binding notwithstanding any difference between the Employer and the Agency or any dispute pending before any Court, Tribunal, Arbitrator or any other Employer. We agree that the Guarantee herein contained shall be irrevocable and shall continue to be enforceable till the Employer discharges this guarantee.

c) The Employer shall have the fullest liberty without affecting in any way the liability of the Bank under this Guarantee, from time to time to vary or to extend the time for performance of the contract by the Agency. The Employer shall have the fullest liberty without affecting this guarantee, to postpone from time to time the exercise of any powers vested in them or of any right which they might have against the Agency and to exercise the same at any time in any manner, and either to enforce or to forbear to enforce any covenants, contained or implied, in the Contract between the Employer and the Agency any other course or remedy or security available to the Employer. The Bank shall not be relieved of its obligations under these presents by any exercise by the Employer of its liberty with reference to the matters aforesaid or any of them or by reason of any other act or forbearance or other acts of omission or commission on the part of the Employer or any other indulgence shown by the Employer or by any other matter or thing whatsoever which under law would but for this provision have the effect of relieving the Bank.

d) The Bank also agrees that the Employer at its option shall be entitled to enforce this Guarantee against the Bank as a principal debtor, in the first instance without proceeding against the Agency and notwithstanding any security or other guarantee that the Employer may have in relation to the Agency’s liabilities.

e) The Employer shall be entitled to make unlimited number of demands under this Bank Guarantee. However, the total value of the demands would not exceed the total liability of the bank under this Guarantee. Any demand shall be deemed to be served, if delivered by hand, when left at the property address for service;

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and if given or made by pre-paid registered post or facsimile transmission, on receipt.

f) Any waivers, extensions of time or other forbearance given or variations required under the Contract or any invalidity, unenforceability or illegality of the whole or any part of the Contract or rights or any Party thereto or amendment or other modifications of the Contract, or any other fact, circumstances, provision of statute of law which might entitle the Bank to be released in whole or in part from its undertaking, whether in the knowledge of the Bank or not or whether notified to the Bank or not, shall not in any way release the Bank from its obligations under this Bank Guarantee.

g) This guarantee will remain in force for two month post contract, up to < < insert date > > and including < < extra time over and above mandated in the RFP > > from the last date of submission and any demand in respect thereof should reach the Bank not later than the above date.

(Signature of the Authorized Official)

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Annexure 4a: Experience Summary(To be submitted on letter head by bidder)

EXPERIENCE OF UNDERTAKING DESIGNING / PRODUCTION OF CREATIVES / COMMERCIALS/ PROJECTS FOR VARIOUS MEDIA

INCLUDING PRINT, TV, RADIO, ONLINE, OUTDOOR, SOCIAL MEDIA ETC.

S#

Name of

Project

Client Details

Project Location

Project Cost(Rs. Crore)

Document Enclosed

as Proof of Experience

*1

EXPERIENCE OF UNDERTAKING PUBLIC RELATIONS WORK S#

Name of

Project

Client Details

Project Location

Project Cost (Rs. Crore)

Document Enclosed


*1

EXPERIENCES IN PROVIDING MEDIA PLANNING & BUYING SERVICES

S#

Name of

Project

Client Details

Project Location


Document Enclosed


*1

EXPERIENCES IN PROVIDING RELATED SERVICES TO GOVERNMENT OF ANDHRA PRADESH DEPARTMENTS

S#

Name of

Project

Client Details

Project Location


Document Enclosed


*1

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Signature ______________________Name ______________________Designation_____________________Company ______________________Date _________________________Notes:

* The claimed experience shall be supported by project completion certificates issued by the clients towards documentary evidence

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Annexure 4b: Detailed Experience Descriptions(To be submitted on letter head by bidder)

Name of the AssignmentName of the Client (with contact person and details)Location of the Project and the countryStart date and End DateCurrent Status of ProjectName of the associated Agency, if anyNumber of staff and the duration of the project in man monthsApproximate value of services (Total Contract Value, Value of services provided by the Agency and production costs, if part of the contract)Names of the Senior staff involved and function performedNarrative Description of the ProjectOther Project Details (Broad details)Contact PersonDesignationPhone No

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Annexure 5a: Team Summary(To be submitted on letter head by bidder)

Name of Staff

Firm

Area of Expertise

Total relevant experience (years)

Names of relevant projects (with role in project and time spent on the project)

Qualifications

Position Assigned in this project

TasksAssigned

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Annexure 5b: Detailed CVs of team proposed(To be submitted on letter head by bidder)

1. Proposed Position [only one candidate shall be nominated for each position]:

2. Name of Firm [Insert name of firm proposing the staff]:3. Name of Staff [Insert full name]:4. Date of Birth: 5. Nationality:6. Education [Indicate college/university and other relevant specialized

education of staff member, giving names of institutions, degrees obtained, and dates of obtainment]:

7. Membership of Professional Associations:8. Other Training [Indicate significant training since degrees under “6 –

Education” were obtained]:9. Countries of Work Experience: [List countries where staff has

worked in the last ten years]:10. Languages [For each language indicate proficiency: good, fair,

or poor in speaking, reading, and writing]:11. Employment Record [Starting with present position, list in

reverse order every employment held by staff member since graduation, giving for each employment (see format here below): dates of employment, name of employing organization, positions held, Project handled.]:

a. From [Year]: To [Year]:b. Employer:c. Positions held:

Detailed Tasks Assigned Works Undertaken that Best Illustrates Capability to Handle the Tasks Assigned

[List all tasks to be performed under this assignment]

[Among the assignments in which the staff has been involved, indicate the following information for those assignments that best illustrate staff capability to handle the project]Name of assignment or project:Year:Location:Department:Main project features:Positions held:Activities performed:

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12. Staff is resident / native of:13. Certification:

I, the undersigned, certify that to the best of my knowledge and belief, this CV correctly describes me, my qualifications, and my experience. I understand that any willful misstatement described herein may lead to my disqualification or dismissal, if engaged. I am willing to work on the Project and I will be available for entire duration of the Project assignment as required.

Date: Sign:

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Annexure 6: Financial Proposal(To be submitted on letter head by bidder)

To, Date:The MD,Andhra Pradesh State Kapu Welfare and Development Corporation Ltd, Government of Andhra Pradesh,Vijayawada

SUB: RFP FOR SELECTION OF PR AGENCY FOR ANDHRA PRADESH STATE KAPU WELFARE AND DEVELOPMENT CORPORATION LTD, GOVERNMENT OF ANDHRA PRADESH

Sir:

As a part of the Proposal for providing consultancy services for the subject Project, we hereby submit the following Professional Fee quotation.

We quote Rupees __________ (Rupees in words followed by Rs. in figures in brackets) plus applicable service tax towards our Professional fee to be paid as per payment schedule specified in the RFP towards Track A, Track B and Track C of the project.

We abide by the above quote, terms and conditions of the RFP, if employer selects us as the Agency for this particular project.

We also understand that, in case any difference between the quoted amount in words and figures, the quote in words will be taken as final.

We agree that this offer shall remain valid for a period of one hundred and eighty (180 days) from the Proposal Due Date or such further period as may be mutually agreed upon.

We agree that the rates quoted shall be valid for 2 years from the date of signing of agreement.

Yours faithfully,__________________(Signature of Authorised Signatory)(Name, Title, Address, Date)Note: The financial proposal to be submitted strictly as per the above format. Noncompliance to the above format shall disqualify the firm’s proposal

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Annexure to Financial Proposal(Quotation for Fixed Costs for the Two Year period)

SN

Particular Amount in Rs Lakh

Total Cost in Rs Lakh

1 Cost for Personnel2 Cost for computer and media lab3 Preparation of an Public Relations

Plan4 Execute the PR Strategy Through

Both Ongoing Initiatives And Event Specific Initiatives (through job melas, creatives, write-ups, etc)

5 Media Buying and other Execution Activities

6 Managing Internet and Social Media Activities Of APSKWDCLTotal in FiguresTotal in Words

Note:a. All quotes should be exclusive of all applicable taxes/ levies etc b. Service Tax shall be applicable at prevailing ratesc. In case of discrepancy between total in figures and words, total in

words shall prevaild. In case of discrepancy in calculation and total cost, calculation shall

prevail

Date: ------------------------------------Place: ------------------------------------Signed: ------------------------------------Name: ------------------------------------

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Annexure 7: Power of Attorney for Bid Signatory(To be submitted by bidder)

(On a Non-Judicial Stamp Paper of Rs. 100 duly attested by notary public)

We, <<full name of bidder>>, a Company incorporated under the Companies Act 1956 and having its Registered Office at <<Full registered address>> do hereby appoint, nominate and constitute <<Name and Designation to whom power of attorney is being issued>>, as our attorney to do any / all of the following things:

1 To sign, execute agreements, forms, undertakings, affidavits, declarations, applications, papers and other related documents in connection with submission of proposal to Managing Director, EMPLOYER for undertaking <<”RFP Title, number and date”>>

2 To represent the company/consortia in all respects in connection with above matter;

3 To do all/any other incidental things for carrying out the action required under point No. 1 & 2 above.

We hereby agree to ratify all lawful actions, which our attorney shall do, perform on our behalf.

IN WITNESS WHEREOF this Power of Attorney has been issued under the authority of <<Full name and designation of issuing authority of power of attorney>> on this 30th day of September, 2013.

For <<Full name of bidder>>

Sign: Full name and designation of issuing authority of power of attorney:Location:I acceptSign: Full name and designation of person to whom power of attorney is being issued:Location:

Witness:-Name :Address :________________________________

________________________________

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Annexure 8: Minimum Eligibility CriteriaS.

No.Parame

terMinimum Criteria Documents to be

submittedCompliance(Y/N)

1 General

1.1 The bidding entity should be legally registered entities in India under relevant act (Companies Act/ Partnership Act etc) for a minimum of 3 years before the proposal due date

Certificate of Registration

1.2 No bidding entity should be blacklisted/ barred by any Central or State Government or PSU

Undertaking from Authorized Signatory

1.3 Proposal Cover LetterAs per format in RFP and signed by Authorized Signatory

2Employee Strength

2.1 The bidding entity should have at least 20 advertising/ PR permanent full time staff on its roles on the proposal due date

Certificate from HR Head of the entity

3 Financial Turnover

3.1 The bidding entity should have a positive net worth and demonstrated profitability in each of the last three financial years preceding the proposal due date

Audited Balance Sheet and Profit & Loss Statements for each given year

3.2 The bidding agency must have a cumulative revenue from advertising/ PR/ creative work equivalent to Rs. 1crore or above in each of the last two financial years.


3.3 The agency should have handled at least one account in any field focusing on advertising and PR work, with project value of over Rs. 20 Lakh, in any one of the last three FY

Work order and completion certificate

4 Experience

4.1 The bidding agency must have been in operation for a minimum of 3 years, as on 1st April, 2016, in designing /

- Undertaking from Authorized Signatory- Detailed

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S. No.

Parameter

Minimum Criteria Documents to be submitted

Compliance(Y/N)

production of creatives / commercials for various media including print, TV, radio, online, outdoor etc. as well as publicity material including brochures, posters, maps, calendars etc.

experience as relevant annexure of the RFP- Copy of Contract with relevant extracts demonstrating compliance to criteria- Completion certificate from client

4.2 The bidding agency must have been in operation for a minimum of 3 years, as on applying for the proposal, in undertaking Public Relations work AND should have undertaken PR related work for at least one Government of Andhra Pradesh department in the last three FYs

- Undertaking from Authorized Signatory- Detailed experience as relevant annexure of the RFP- Copy of Contract with relevant extracts demonstrating compliance to criteria- Completion certificate from client

5 Others

5.1 Earnest Money Deposit Demand Draft5.2 Tender Fees Demand Draft

5.3 Power of Attorney (to sign the bid/ be bid signatory)

As per relevant format given in the Annexure to this RFP

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Annexure 9: Checklist for Technical ProposalS.

No.Section of Technical Proposal

Documents to be submitted Compliance (Y/N)

1Particulars towards Technical Evaluation

Checklist as per Annexure 8 of the RFP

2 Bidder Details As per Annexure 11 of the RFP (to be submitted by bidder)

3Bidder Experience Statement

As per Annexure 4

4 Bidder’s Team As per Annexure 5

5Approach and Methodology included in the Presentation

1 Bidder’s overall approach to the engagement2 Detailed methodology to undertake each

scope of work items as per the RFP3 Sample deliverables (from projects

undertaken in last 3 FY preceding the PDD) to demonstrate typical outputs and quality levels, including but not limited to:

- Profile and track record of the agency/s- Case studies of large brands handled

including sample outputs- Case study of any/ all related projects

done for any Govt organization including sample outputs

- Award winning campaigns handled- Sample creative material from TV, Radio,

News Paper, Social and other media4 Illustrative creatives for Andhra Pradesh5 Detailed Project Plan with activity and

resource wise detailing6 Overall team structuring indicating

deployment plan for named resources, additional profiles for roles asked for in the RFP, CVs (if provided by agency) for support team and any other profiles for roles beyond RFP, but considered important for the engagement by the agency

6 Others - Additional details as required by RFP or as deemed fit by bidder

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Annexure 10: Technical Proposal Evaluation Criteria

SN Parameter Evaluation Criteria and Scoring

Documents to be Submitted

1Bidder Strength(Total 20 marks)

1.1 Number of permanent, full time advertising/ PR personnel on rolls of bidder on the proposal due date Equal or More than 20 = 10 marks Equal or More than 10 but less than 20=

6 marks Less than 10 = 4 marks

Undertaking from HR Head of the entity

1.2 Turnover from Advertising/ PR business in India in each of the last Two financial years preceding the proposal due date (for bidder) Equal or More than 3 Cr = 10 marks Equal or More than 2 Cr but less than 3 Cr

= 6 marks Equal or less than 2 Cr = 4 marks


2 Bidder Experience(Total 30 marks)

2.1 Experience of undertaking designing / production of creatives / commercials/ projects for various media including print, TV, radio, online, outdoor etc. as well as publicity material including brochures, posters, maps, calendars etc. for projects (Govt or Private) other than those from Govt of AP- of minimum contract value per project of Rs 0.10 cr (excluding production costs) in the last 3 FY preceding the PDD – (by the bidder) More than 10 projects = 10 marks Equal or more than 5 projects but less

than 10 projects = 6 marks Equal or More than 1 but less than 5

projects = 4 marks

- Detailed experience as relevant annexure of the RFP- Copy of Contract with relevant extracts demonstrating compliance to criteria- Completion certificate from client

2.2 Experience of undertaking designing / production of creatives / commercials/ projects for various media including print, TV, radio, online, outdoor etc. as well as publicity material including brochures, posters, maps, calendars etc. For Govt of Andhra Pradesh - of minimum contract value per project of Rs 0.10 cr

- Detailed experience as relevant annexure of the RFP- Copy of Contract with relevant

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(excluding production costs) in the last 3 FY preceding the PDD – (by the bidder) More than 10 projects = 20 marks Equal or more than 5 projects but less

than 10 projects = 14 marks Equal or More than 1 but less than 5

projects = 8 marks

extracts demonstrating compliance to criteria- Completion certificate from client

3

Approach and Methodology(20 marks)

Maximum up to 20 marks based on proposal and, if required, technical presentations by bidders

Technical Proposal as per Annexure 9

4Bidder’s Team(30 marks)

Project Team Lead (8 marks)Advertising, Promotions and Media Expert (6 marks)Content Expert (6 marks)Graphics Designer (6 marks)Social Media Expert (4 marks)

As per Annexure 5

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Annexure 11: Bidder Details(To be submitted on letter head by bidder)

1 (a) Name:(b) MD/CEO(c) Address of the Corporate

Headquarters and its Branch Office(s), if any, in India:

(d) Date of Commencement of Business:

2 Brief description of the Company including details of its main lines of business and Proposed Role and Responsibilities in this Project:

3 Details of Individual(s) who will serve as the Point of Contact/ Communication for the Authority:(a) Name:(b) Designation:(c) Company:(d) Address:(e) Telephone Number:(f) E-Mail Address:(g) Fax Number:

4 Particulars of the Authorized Signatory of the Applicant:(a) Name:(b) Designation:(c) Address:(d) Phone Number:(e) Fax Number:

6 A statement by the Applicant (where applicable) disclosing material non-performance or contractual noncompliance in past projects, contractual disputes and litigation/ arbitration in the recent past is given below (Attach extra sheets, if necessary):

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ANNEXURE 12: POWER OF ATTORNEY OF LEAD BIDDER

(On a Non-Judicial Stamp Paper of Rs. 100 duly attested by notary public. Applicable in case of consortium)

Whereas the MD, Andhra Pradesh State Kapu Welfare and Development Corporation Ltd (“the Authority”) has invited applications from interested parties for selection of PR Agency (“the Project”).

Whereas,_______________ and ______________ (collectively the “Consortium”) being Members of the Consortium are interested in bidding for the Project in accordance with the terms and conditions of the Request for Proposal document (RFP) and other connected documents in respect of the Project, and

Whereas, it is necessary for the Members of the Consortium to designate one of them as the Lead Member with all necessary power and authority to do for and on behalf of the Consortium, all acts, deeds and things as may be necessary in connection with the Consortium’s bid for the Project and its execution.

NOW THEREFORE KNOW ALL MEN BY THESE PRESENTS

I, ______________ having our registered office at ____________________ [the name and address of the registered office] (hereinafter referred to as the “Principal”) do hereby irrevocably designate, nominate, constitute, appoint and authorize M/s_________________________ having its registered office at __________________, being one of the Members of the Consortium, as the Lead Member and true and lawful attorney of the Consortium (hereinafter referred to as the “Attorney”). I hereby irrevocably authorize the Attorney (with power to sub delegate) to conduct all business for and on behalf of the Consortium and any one of us during the bidding process and, in the event the Consortium is awarded the Contract, during the execution of the Project and in this regard, to do on our behalf and on behalf of the Consortium, all or any of such acts, deeds or things as are necessary or required or incidental to the pre-qualification of the Consortium and submission of its bid for the Project, including but not limited to signing and submission of all applications, bids and other documents and writings, participate in bidders and other conferences, respond to queries, submit information/ documents, sign and execute contracts and undertakings consequent to acceptance of bid of the Consortium and generally to represent the Consortium in all its dealings with the Authority, and/ or any other Government Agency or any person, in all matters in connection with or relating to or arising out of the Consortium’s bid for the Project and/ or upon award thereof till the Authorisation Agreement is entered into with the Authority.

AND hereby agree to ratify and confirm and do hereby ratify and confirm all acts, deeds and things lawfully done or caused to be done by our said Attorney pursuant to and in exercise of the powers conferred by this Power of Attorney and that all acts, deeds and things done by our said Attorney in exercise of the

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powers hereby conferred shall and shall always be deemed to have been done by us/ Consortium.

IN WITNESS WHEREOF WE THE PRINCIPALS ABOVE NAMED HAVE EXECUTED THIS POWER OF ATTORNEY ON THIS _____ DAY OF _____20**

For ____________________

(Signature)

____________________

(Name & Title)

For ____________________

(Signature)

____________________

(Name & Title)

Witnesses:

1.

2.

_____________________________

(Executants)

(To be executed by all the Members of the Consortium)

Notes:

The mode of execution of the Power of Attorney should be in accordance with the procedure, if any, laid down by the applicable law and the charter documents of the executant(s) and when it is so required, the same should be under common seal affixed in accordance with the required procedure.

Also, wherever required, the Bidder should submit for verification the extract of the charter documents and documents such as a resolution/ power of attorney in favor of the person executing this Power of Attorney for the delegation of power hereunder on behalf of the Bidder.

For a Power of Attorney executed and issued overseas, the document will also have to be legalized by the Indian Embassy and notarized in the jurisdiction where the Power of Attorney is being issued. However, the Power of Attorney provided by Bidders from countries that have signed the Hague Legislation Convention 1961 are not required to be legalised by the Indian Embassy if it carries conforming Appostille certificate.

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