scb networking at the watershed march 2013 - sizing the market with matt hatch
DESCRIPTION
Advice from Matt Hatch on identifying your customers.TRANSCRIPT
Sizing the Market
Penetrate, Dominate, Cascade
Building Business Relationships
Business Relationships‘Its easier to stay warm than get warm’
No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and others... What happens in these relationships is critical to the success of any business…
PenetrateDon’t ignore the small fish
Real Life Example: STMicro Set Top Box Market 1996+
DominationReal Life Example : ST Nokia WLAN 2005
CascadeReal Life Example: Red7 and Mobile Gaming
… and finallyDon’t ignore the wise old sage