Sizing the Market

Penetrate, Dominate, Cascade

Building Business Relationships

Business Relationships‘Its easier to stay warm than get warm’

No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and others... What happens in these relationships is critical to the success of any business…

PenetrateDon’t ignore the small fish

Real Life Example: STMicro Set Top Box Market 1996+

DominationReal Life Example : ST Nokia WLAN 2005

CascadeReal Life Example: Red7 and Mobile Gaming

… and finallyDon’t ignore the wise old sage