scaramanga marketing brochure
TRANSCRIPT
Marketing expertise for entrepreneurial businesses
www.scaramanga.marketing
Winning in a challenging market is seldom easy – it takes skill, dedication and complete objectivity.
But winning is more certain when you have a partner - someone to help you tackle each challenge with the same understanding, confidence and passion that you’ve brought to the building of your business.
At Scaramanga we’re creative thinkers and problem solvers. We’ve combined strategic sales, marketing and business planning skills so that we can turn your business plan into market growth, new sales and even more profit!
We also excel at delivering ongoing marketing campaigns, should you require this support.
When you’re running a business, it’s easy to get caught up in the detail and lose sight of the bigger picture. At Scaramanga we can help in two ways.
Firstly we can help you step out of the day-to-day running of the business to identify new markets, new opportunities and develop plans and campaigns to realise them.
Secondly, we can relieve some of the pressure on your time by becoming your virtual Marketing Director, giving you access to highly experienced marketers for the time you need us, making Scaramanga a very affordable solution.
You’ll like the way we think
020 3371 3295
So, what areas of marketing can we help you with? The list is long, but some hot topics include:
• Marketing planning to grow revenue and build market share
• Identify and exploit new markets, new products or services and create new opportunities
• Email, social media and online marketing, as well as more traditional offline routes, to generate leads and build repeat business
• Make your brand and messaging really strong and impactful to create the market position and customer experience you desire
• Set up customer loyalty programmes to create repeat orders and referrals
• Recognise and set up new sales channels and routes to market
In short, we’ll be working alongside you to bring marketing expertise, experience gained across many industries, as well as commercial acumen, to support you in growing your business and increasing profits.
How we can help
Having worked with Claire for many years, I briefed her to develop our strategy for new routes to the business market. She built excellent decision making models and really effective strategic plans. Her thinking moved us forward, as did the thoroughness of her planning and execution.
Paul Savvides, Director International
Consumer Campaigns, T-Mobile
www.scaramanga.marketing
Asked Scaramanga to … develop the brand and marketing plan, then implement all marketing activity for YourDay, a personalised DVD souvenir launched at Alton Towers Resort.
Scaramanga was responsible for every aspect of YourDay’s marketing – all brand development (with a creative agency), market positioning, pricing, promotions, collateral and signage development, website, email, social media marketing, retail environment, retail staff training and PR (with a consumer PR), as well as working with the Alton Towers Resort marketing team on joint promotions and publicity.
Scaramanga also managed the corporate marketing of YourDay to other theme parks, including trade PR, advertising and exhibiting at IAPPA expo, where YourDay won the New Technology Award.
And we delivered these results … YourDay demonstrated that this complex technology works and consumer demand is strong.
YourDay at Alton Towers
Scaramanga provided a complete marketing service for YourDay, from our brand and marketing strategy, through to implementation across a whole range of media to get a great level of awareness among Alton Towers visitors.
Claire is wonderful to work with and is a valued member of the team. I wholeheartedly recommend her.
Al Page, President & CEO,
YourDay Inc
020 3371 3295
Asked Scaramanga to … develop and implement a marketing campaign to grow new business, build repeat business and significantly grow market share to become one of the largest firms of authorised High Court Enforcement Officers.
We created a new brand, website and marketing collateral to create impact and profile. We positioned them as thought leaders and experts within the business market and the legal community, their largest market.
This is led by a content marketing strategy, supported by email and social media marketing, online and offline advertising, exhibitions, events and PR.
In 2010 we pitched a programme following the “sheriffs”, which was commissioned by BBC One. There have now been three series and two primetime compilations, attracting a total of 30 million viewers.
And we delivered these results … business is growing each year, with high levels of brand recognition, significant growth in turnover, profit and market share, which has grown from 0.9% to over 13%.
The Sheriffs Office has won numerous industry awards and the TV show won the Broadcast Award in 2014.
The Sheriffs Office
We have worked with Claire since 2009 and I can highly recommend her services. She has made our marketing really work for us and taken us from start up to market leader – we wouldn’t be where we are today without Claire’s help.
David Carter, CEO, The Sheriffs Office
www.scaramanga.marketing
Our service is a mix that has led to ongoing relationships with household names, as well as many entrepreneurial businesses just like yours!
Our clients come from many industries across:
• Business-to-business
• Consumer
• Public sector, including Defra
Our clients
020 3371 3295
Scaramanga was founded in 2000 by Claire Scaramanga. Claire is an MBA qualifi ed consultant and senior marketer with over 20 years’ experience with blue chip companies and leading marketing agencies.
Claire holds an MBA, the Chartered Institute of Marketing Postgraduate Diploma, and a BA Hons (French and German). She also holds an Advanced Diploma in Performance Coaching and is a Master Practitioner of NLP.
We work with a great network of marketing associates and fi rst-rate industry suppliers, especially graphic designers, web developers, printers, event companies etc, and are also very happy to work with your existing suppliers to ensure continuity.
Find out more about how Scaramanga can help you grow YOUR business, call us today!
About Scaramanga
Claire has supported our team with her expert marketing knowledge and structured facilitation enabling real insight and progress with our marketing plan. Claire has a professional, enthusiastic and friendly approach, putting everyone at ease.
Neil Keeler, Southend Borough Council
Claire really understands the needs of resellers and her knowledge, insight and advice on setting up our new global reseller channel were invaluable.
Lars Priebe, Ericsson
