bdn marketing brochure

bdnAEROSPACE MARKETING

BDN is a specialized marketing communications company with an exclusive

aerospace focus.

BDN clients work with a single, well-connected, highly qualified provider

to support all aspects of their marketing programs.

See more about defense and space at Honeywell.com/MissionReady.©2008 Honeywell International, Inc.

soldier safety

How will Lt. Williams protect his men from IEDs?

He’ll do it with the help of Honeywell. Our proactive engineering engages proven technologies to solve the emerging challenges that threaten the safety of our armed forces. We deliver solutions that neutralize threats before they begin. Increase situational awareness of commanders in the field. Pinpoint the enemy in complex environments. With Honeywell, you stay mission ready for the changing battlespace.

Using proven processes and targeted

programs, BDN helps aerospace

companies position, brand, and sell

their products and services.

If you think your advertising or

marketing programs could be more

effective, working with a creative

firm that truly understands your

industry is a great place to start.

Bring your brand to life with compelling strategies and integrated programs. Learn how Honeywell Logistics partnerships help

increase the life cycle of mission critical components.

Our solutions optimize condition based maintenance and performance based logistics partnerships. Pre-positioning, supply chain management, global equipment maintenance, fleet modernization, and measurable results. With Honeywell, you stay mission ready for the changing battlespace.

For more information, visit www.honeywell.com/missionready

mission ready

Get your free video, “Logistics Partnerships for Mission Readiness” by writing to: [email protected].

See more about defense and space at Honeywell.com/MissionReady.©2008 Honeywell International, Inc.

soldier safety

How will Lt. Williams protect his men from IEDs?

He’ll do it with the help of Honeywell. Our proactive engineering engages proven technologies to solve the emerging challenges that threaten the safety of our armed forces. We deliver solutions that neutralize threats before they begin. Increase situational awareness of commanders in the field. Pinpoint the enemy in complex environments. With Honeywell, you stay mission ready for the changing battlespace.

Client: HoneywellProject: Integrated Strategic Positioning Campaign

The subtle but powerful use of silhouettes and layers creates a mood and adds emotion to this campaign, appropriately spotlighting Honeywell’s safety solutions in a way that resonates with members of the target audiences.

The campaign encompasses advertising, print, trade show and digital media materials.

The right combination of words and visuals makes marketing magic.

A spirit of collaboration.What fuels the creative process?

Understanding, experience, passion

and working collaboratively to uncover

every client’s best solution.

We have spent our lives serving the

aerospace industry. It is our passion

— and our single focus.

The result? One satisfied customer

called it “creative genius.”

+1.703.404.4400 | www.skyconnect.com

If you fly a Hawker, Citation, King Air or similar aircraft, Forté is your phone. Why Forté?

Low cost voice, text, and e-mail.

Carry-on option.

Make and receive calls in cockpit and cabin.

Worldwide coverage with Iridium.

Call EMS Sky Connect at +1.703.404.4400 for more information.

Make Forté your SATCOM solution

Great phone.Great price.

Client: EMS/Sky Connect

Project: Product Introduction

The Forté phone system was designed for use in a class of airplanes not yet targeted and served by airborne communications providers. In introducing the new product to this segment of the general aviation market, it was imperative for prospects to know Forté was designed for them.

Strong, dynamic visuals of specific airplane types were featured to reach targets directly. Then the product’s key discriminator — price — was addressed boldly and directly in the headline for a clear and compelling message.

Let’s work together to uncover the best solution for you.

+1.703.404.4400 | www.skyconnect.com

If you fly a Hawker, Citation, King Air or similar aircraft, Forté is your phone. Why Forté?

Low cost voice, text, and e-mail.

Carry-on option.

Make and receive calls in cockpit and cabin.

Worldwide coverage with Iridium.

Call EMS Sky Connect at +1.703.404.4400 for more information.

Make Forté your SATCOM solution

Great phone.Great price.

Client: DART Helicopter Services

Project: Ad Campaign

Just about every aerospace company says its products are innovative, right? This campaign communicates DART’s superior ideas and engineering by showing how its well-designed helicopter accessories make flight safer, easier and more economical. The company catalog follows suit.

B E S T I N V E N T I O N S E V E RB E S T I N V E N T I O N S E V E R

(10 inches of gut-wrenching bass.)

(10 inches of classic apple-y goodness.)

(10 inches of added avionics space – ideal for airborne law & ENG.)

Subwoofer

Apple Pie

Geneva P132 Avionics Console

Innovation makes life better — and innovation is what sets DART apart. DART has 2,500 helicopter parts and accessories designed to make your operation more efficient and effective — with more being certified all the time.

The Geneva P132 Avionics Console for AS 350 helicopters is customized to your requirements and provides a 10-inch avionics stack height that puts vital equipment within the pilot’s reach. Lightweight and easy-to-install, the P132 is a must-have for specialized missions. The smaller P122 Console, with room for 24 toggle switches and 62 circuit breakers, is an ideal replacement for the OEM console.

It’s innovation that makes flying easier. Just what you’d expect from the helicopter accessory experts. DART.

darthelicopterservices.com • phone 1.800.556.4166 or 1.613.632.3336Geneva Aviation is one of the DART Helicopter Services family companies.

ACCESSORIES CATALOG

Companies that use BDN as their virtual marketing department

enjoy a worry-free process and an array of immediate benefits.

You have 3 seconds to engage your audience.

800.257.4847 US + Canada 425.353.6591 Internationalwww.BLRaerospace.com [email protected]

It’s a Bell 212 with FastFinThe FastFin™ technology from BLR Aerospace is an exciting breakthrough that will transform the performance of your Bell 212 helicopter.To learn more, we invite you to visit us at Heli-Expo (Exhibit 4337), where we’ll be taking pre-certification orders.

A BELL 212 . WHAT A DRAG.

Reduce drag. Fly faster. Climb higher. Use less fuel. It’s easy to achieve with Winglets from BLR Aerospace.Improved ROI and modern good looks make Winglets the perfect combination of substance and style. BLR is accepting pre-certification orders for K/A 90 Winglets – they’re also available for 200s and 300s.

It’s Your King Air 90 – Only Better.


Stand out from the crowd with a special event or expertly designed

trade show exhibit. BDN can customize a solution for you.


Pilots who fly Bell 206B or 206L helicopters with Dual Tailboom Strakes are astounded by the improved stability of flight.Enhanced wind azimuth operations andimproved pedal margin combine to optimize your productivity.Are you still flying without strakes? Wow.

Revolutionary Performance for the Bell 206s

WE HEAR THAT A LOT.

A total package of powerful integrated

marketing solutions is the key. BDN

helps with a range of services that

include: research and audits, strategy

development and implementation, and

integrated marketing plans.

We execute these strategic programs in

a variety of ways, employing advertising,

print materials, trade shows, public

relations, and digital media solutions.

How will you grab and keep their attention?

Client: BLR Aerospace

Project: Integrated Marketing Campaign

Compelling headlines, eye-catching backdrops, and strong aircraft photography combine to announce new and unprecedented performance enhancements in a memorable and effective way.

The dramatic campaign utilizes both data and emotion to capture and keep the attention of pilots, while reinforcing the BLR brand and tagline: Performance Innovation.

The design and messaging is used consistently in BLR’s marketing program, including advertising, at left, print materials and exhibit graphics, above.

Bottom level out OL.indd 1 9/18/07 9:45:16 AM

A dramatic trade show graphic works in concert with the advertising, below.

The best marketing is customer-centric,

connecting the dots between customer

problems and your solutions.

BDN’s proven i3 process incorporates

Ideas that Resonate…Industry Expertise…

and Integrated Programs.

The result is ideas and images that speak

to your customers and capture the spirit

and soul of your business.

Engage the customer.

War won’t wait.The enemy is on the move, and you have to deploy now. Not later, when

the parts and supplies become available. Not if they arrive. That’s why modern

militaries turn to AAR for the logistics support and mobility systems they need.

Empty shelves don’t cut it. Neither do empty promises.

When it comes to supporting the warfighter with readiness and sustainment

solutions, no one does it better than AAR. Because war won’t wait.

Powering Innovation.TM

Aviation Supply Chain | MRO | Structures & Systems | Aircraft Sales & Leasing 1-630-227-2000 | www.aarcorp.com

Clear, reliable, long-range communications are a must for the tactical mission. Only Wulfsberg C-5000 and RT-5000 radios enable you to talk to the right people, at the right time, with no worries about compatibility. No other system comes close — because no other system was designed for the mission.

Communication Without Limits. Only from Wulfsberg.

www.Wulfsberg.com

C-5000 Radio Management Unit

For thetacticalmission

Communications without limits.

If this were just

any mission,

Specialized missions require specialized radios. Flexcomm CS is the only system with coverage of every civil public safety frequency band - plus ATC and military bands. No other system comes close.

Communication Without Limits. Only from Wulfsberg.

Flexcomm CS is designed for the for the civil support mission.

Any radio would do.

www.Wulfsberg.com

.Military Performance.

Maximize your capability – and budget – with FliteLine™ advanced avionics solutions from Wulfsberg.

- Extended range VHF AM com- Sensitive nav receiver (VOR/ILS/MB)- Multi-Channel DME- User-friendly color control units

Wulfsberg’s elite products are rugged and reliable, andour unique approach to customer service means you’llalways speak with a real person with real solutions.

Communication Without Limits. Only From Wulfsberg.

Not military cost.

www.Wulfsberg.com

Client: Wulfsberg Electronics

Project: Integrated Ad Campaign

The Communication Without Limits campaign was developed to reposition Wulfsberg Electronics as the airborne tactical communications expert with the best products for the mission. The campaign is visually distinctive in a way that resonates with those who require ultra- powerful radios for specialized missions.

Client: AAR

Project: Military Logistics Ad

Powerful and to the point, this ad quickly conveys that AAR understands its customers’ needs and responds rapidly with mission-critical support and supplies.

Start with emotion.Follow with facts.

Did you know? BDN offers turnkey digital media solutions,

including world-class animation and video productions.

Honeywell’s new suite of condition-based maintenance products and services increases mission readiness and reduces maintenance costs.

ZINGCondition-Based Maintenance Products and Services

Copyright © 2008 Honeywell International Inc. All rights reserved.

Honeywell’s new suite of Condition-Based Maintenance

products and services decreases life-cycle repair costs and

increases platform availability and readiness.

Benefits of working with Honeywell forCondition-Based Maintenance:

• Maintenancebasedonevidence of need, not just schedules

• Missionproven–50years,5000, defensecustomers,25,000vehicles

• CBMdesignexperiencefor787 and FCS

• Platform-widecapability–power, mechanical and electronics

• OEMneutral

• Award-winningaftermarket/ depot services and solutions

ZIN

G —

Condition-B

ased Maintenance P

roducts and Services

www.honeywell.com/missionready

ZING

™

Transforming the Jaguar’s performance and powering India into the future.

Making Jaguar Roar

Making the Jaguar Roar.Why the Honeywell F125IN engine

is right for Jaguar.

Honeywell’s solution for re-engining Jaguar, the F125IN, will provide significant benefits:

• Drop-fitreplacement

• Lowerweight,higherthrust,greater payload

• Transformingmissioncapability - Shorter High/Hot takeoffs - Faster climbs without afterburner - Extended fuel range - Increased combat survivability - Increased pilot safety -Decreasedpilotworkload

• $1.5billioninreducedlife-cyclecosts

Making Jaguar R

oar

Copyright © 2009 Honeywell International Inc. All rights reserved.

www.honeywell.com

Client: Honeywell

Project: Digital Media Solutions

A range of commercial and military video programs bring Honeywell success stories to life. Advanced, 3D animations demonstrate the benefits of future technologies.

No worrying or wondering.

Just consistently great work.

Companies that work with BDN benefit from the relationships, knowledge

and experience we have been building for more than 20 years.

Superior engine protection is certified on the new Bell 429 helicopter.�

That’s because 429s are equipped with Inlet Barrier Filters (IBFs) from Aerospace

Filtration Systems (AFS). Our advanced technology virtually eliminates dirt, salt,

FOD and other threats to your engine. If you want the best engine protection,

start with the best engine filter. Turn over a new leaf.� Ask for AFS.�

All engine filters are not created equal

AFS provides the most comprehensive

product line of barrier filter solutions for

commercial and military helicopters.

Visit AFSfilters.�com for details.

Passengers don’t care that the part is “on the way” when their plane is on the ground.

That’s why more airlines are turning to AAR for reliable and affordable nose-to-tail

MRO services, parts, and supplies.

With comprehensive solutions for commercial customers, AAR is an easy choice in

a tough industry — where everyone is looking for a competitive advantage — and

another on-time flight.

Someone’s using AAR.

Powering Innovation.TM

Aviation Supply Chain | MRO | Structures & Systems | Aircraft Sales & Leasing 1-630-227-2000 | www.aarcorp.com

Client: AFS

Project: Branding Ad

A powerful headline and unexpected graphic detail draw attention to a clear message about superior product quality.

Client: AAR


Someone’s using AAR was the second most highly rated ad in the Signet study of Airline Procurement (Feb. 2008) magazine.

The best work is seen, read and remembered.To be effective, an ad must be noticed

and remembered. Year after year,

independent studies show that BDN

work outscores other ads in these

critical categories.

Want to see more BDN work?

Visit our website: www.bdnaerospace.com

I fly Sikorsky.

Because this is war.

I fly a Sikorsky BLACK HAWK helicopter in combat.

It’s dependable and durable, and I’m confident it will

bring me back safely. Sikorsky not only sets the standard

for rotorcraft excellence and safety; they exceed it. It’s

evident in everything from the reliable performance of my

BLACK HAWK to the way they support me in the field.

The way I see it, not every soldier gets to fly in a helicopter

this good. But they should.

Sikorsky.

www.sikorsky.com

Sikorsky 1P Vayu.indd 14 1/30/09 4:07:26 PM

Client: Sikorsky


This BLACK HAWK helicopter ad was the most highly rated of any ad studied by Readex Research in 2006. It also earned a prestigious Gold Quill from the International Association of Business Communicators.

bdnAEROSPACE MARKETING

505 S Val Vista DrMesa AZ 85204 USAT: 480.924.0690F: 480.924.0691www.bdnaerospace.com

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