scanning for good: how nonprofits can use qr codes
TRANSCRIPT
![Page 1: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/1.jpg)
Scanning for Good:How Nonprofits Can Use QR CodesPRESENTED BY: ALLISON NASSOUR AND CHAD NORMAN
![Page 2: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/2.jpg)
IF YOU’RE TWEETING…
#Scanning4Good#bbcon
![Page 3: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/3.jpg)
YOUR HOSTS FOR TODAY’S SESSION
Allison NassourSocial Media Manager
Pancreatic Cancer Action Network@AllisonnTweets
Chad NormanInternet Marketing Manager
Blackbaud@chadnorman
![Page 4: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/4.jpg)
• Introduction
• Mobile Imaging Overview
• What Are QR Codes
• How QR Codes Work
• How to Create QR Codes
• Case Study: Pancreatic Cancer Action Network
• How Nonprofits Are Using QR Codes
• Questions
TODAY’S AGENDA
![Page 5: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/5.jpg)
MOBILE IMAGING IS EVERYWHERE!
![Page 6: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/6.jpg)
MOBILE IMAGING PLATFORMS AND TOOLS
![Page 7: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/7.jpg)
WHAT IS A QR CODE?
Quick Response Codes are two-dimensional barcodes
popular for their fast readability and information
storage capacity.
QR Codeis a
Quick Response Code
![Page 8: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/8.jpg)
WHERE QR CODES WERE BORN
“In 2002, Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite ideas was an concept to turn a camera telephone into a bar code scanner, delivering encoded -such as URLs that could connect direct to the mobile Internet.”
source
Denso Corporation, 1994Subsidiary of Toyota developed QR codes to track parts.
![Page 9: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/9.jpg)
THE ANATOMY OF QR CODES
![Page 11: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/11.jpg)
4549%
IS QR CODE USE GROWING?
increase in QR code scans betweenQ1 2010 and Q1 2011
(source: digitalbuzzblog.org)
Photo from Flickr user clevercupcakes.
![Page 12: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/12.jpg)
14HOW MANY PEOPLE ARE SCANNING QR CODES?
million mobile users in the U.S. scanned a QR code in June 2011
(source: comScore)
Photo from Flickr user clevercupcakes.
![Page 13: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/13.jpg)
HOW QR CODES WORK
1) Find a QR Code2) Scan with a smart phone3) Receive information
The data is encoded in the actual QR code.
![Page 14: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/14.jpg)
WEBSITE URL
QR CODE ACTIONS
PHONE NUMBER
PLAIN TEXT
SMS MESSAGE
EMAIL CONTENT
CONTACT INFO
SOCIAL LINKS
YOUTUBE VIDEOMAP LOCATION
WHAT CAN A QR CODE SEND?
![Page 15: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/15.jpg)
QR CODE READERS
iPhone
BlackBerry
Android
i-nigma TapReader QR Scanner QR Reader NeoReader
QR Droid ScanLife i-nigma RedLaser QuickMark
Messenger BeeTagg i-nigma NeoReader ScanLife
There are tons of apps & most are free.
v
![Page 16: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/16.jpg)
EFFECTIVE WAYS TO USE QR CODES
Posters & FlyersDirect Mail
T-Shirts
Business Cards
vPrint Ads
Bovine
![Page 17: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/17.jpg)
LETS SCAN SOMETHING: GIVEAWAY
1) Hand out postcards2) Everyone scan at same time3) 3 book winners & 1 Blow Pop
bouquet winner
![Page 18: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/18.jpg)
LETS SCAN SOMETHING: BBCLUE
![Page 19: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/19.jpg)
• dfd
MAKE A QR CODE: QRSTUFF.COM
![Page 20: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/20.jpg)
• dfd
MAKE A QR CODE: QRCODE.KAYWA.COM
![Page 21: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/21.jpg)
MAKE A QR CODE: MYQR.CO
![Page 22: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/22.jpg)
• dfd
MAKE A QR CODE: BIT.LY
![Page 23: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/23.jpg)
• dfd
MAKE A QR CODE: GOO.GL
![Page 24: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/24.jpg)
WHY ARE QR CODES GOOD FOR NONPROFITS?
• Increase actions
• Low cost to implement
• Effortless to use
• Engage the mobile audience
• Attract a younger demographic
• Enable creative campaigns
• Measureable
• Innovative use of technology
![Page 25: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/25.jpg)
Goals1. Raise awareness
of pancreatic cancer.
2. Inform LA Kings fans how they can get involved with the organization.
3. Test two new technologies:
mobile communications & QR code.
CASE STUDY: PANCREATIC CANCER ACTION NETWORKNovember 2010:
Hockey Fights Cancer Awareness Night with the Los Angeles Kings.
.
![Page 26: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/26.jpg)
• Goal: Promote new albino alligator exhibit• Concept: City-wide scavenger hunt to win prizes• Results: Generated buzz, aquarium visits, new visitors
EXAMPLE: SOUTH CAROLINE AQUARIUM
![Page 27: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/27.jpg)
• Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley
• Concept: Posters placed around Canada that activate a mobile petition
• Results: Increased awareness and petition signatures.
EXAMPLE: THE BIG WILD
![Page 28: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/28.jpg)
• Goal: Increase awareness and donations to Maymont’s animal campaign.
• Concept: Posters and ads featuring a QR code and SMS calls to action.
• Results: Increased awareness and donations.
source
EXAMPLE: MAYMONT
![Page 29: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/29.jpg)
• Goal: Increase awareness of Heifer Portland’s mission and increase donations.
• Concept: Put stuffed animals with a QR code and question around local farmer’s market.
• Results: Increased traffic and additional donations.
source
EXAMPLE: HEIFER PORTLAND
![Page 30: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/30.jpg)
• Goal: Support the Save the Tiger campaign with use of mobile technology.
• Concept: Ads feature QR code and SMS as primary calls to action.
• Results: Increased awareness and youth engagement.
source
EXAMPLE: WWF GERMANY
![Page 31: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/31.jpg)
EXAMPLE: BULLYING UK
![Page 32: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/32.jpg)
• Goal: Give mobile device users a way to give and learn more about City Harvest.
• Concept: Series of ads around the city that pointed to a donation form, video, and action page.
• Results: City Harvest was able to keep demand met even during a recession.
source
EXAMPLE: CITY HARVEST
![Page 33: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/33.jpg)
EXAMPLE: JAPANESE RED CROSS
![Page 34: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/34.jpg)
IMPACT TIPS
• QR codes are often more effective calls-
to-actions.
• QR codes are easy and inexpensive for
marketing teams to use.
• QR codes engage the mobile audience.
• QR codes reach a younger demographic
• QR codes can make your organization
appear innovative.
![Page 35: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/35.jpg)
QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon
![Page 36: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/36.jpg)
THANK YOU! LET’S KEEP CHATTING…
Allison NassourSocial Media Manager
Pancreatic Cancer Action Network@AllisonnTweets
Chad NormanInternet Marketing Manager
Blackbaud@chadnorman
![Page 37: Scanning for Good: How Nonprofits Can Use QR Codes](https://reader035.vdocuments.us/reader035/viewer/2022062702/554921dbb4c905a54c8b800f/html5/thumbnails/37.jpg)
Scanning for Good:How Nonprofits Can Use QR CodesPRESENTED BY: ALLISON NASSOUR AND CHAD NORMAN