s.c.a.m.p.e.r method
DESCRIPTION
TRANSCRIPT
INSPIRE YOUR CREATIVITY
WITH SCAMPER METHOD
University of Economics Ho Chi Minh City
Team members:1. Nguyen Kim Anh 2. Nguyen Thi Thu Hang3. Phan Thi Thanh Phuong
Class NH 01 – K35Teacher: Phan Xuan Thao
4. Nguyen Minh Phuc5. Ngo Huynh Huyen Trang
OUTLINE
I. What is S.C.A.M.P.E.R?
II. How to use it?
III. Why we need it ?
Do you believe that creativity is GIFTED?
And we can NOT learn how to create special things.
S.C.A.M.P.E.RI. What is
Everything new is a modification of something
that already exists
Turn one idea into
several ideasCreated by Bob
Eberle in the early ‘70s
Check lai thu tu xuat hien voi bai noi cua TRANG
S.C.A.M.P.E.RII. How to use
60
200
Questions
Words
Substitute
Thinking about replacing
Coming up with new ideas
Problem solving
Helper Questions
Can the rules
be changed?
Can I use other
ingredients or
materials?
Can I change its
color, toughness,
sound or smell?
What if I change its
name?
Can I use this
idea in a different
place?
Trigger Words
alternatecolorize
exchangerename
reserveswitch
take the place of
Combine
Combining unrelated ideas, goods, or services to create something new.
Helper Questions
What ideas or
parts can be
combined?
Can I combine different talents to
improve it?
What can be
combined to
maximize the
number of uses?
Where can I build
synergy?
Can I combine
or merge it
with other objects?
Trigger Words
bring together
link
merge
relate
unite
Adapt
Think about taking an existing idea to solve your problem.
The solution of your problem is probably out there already.
Bear in mind that some new ideas or inventions are borrowed to some degrees.
“I can adapt ... in this way ... to ...”
Helper Questions
Is there something
similar to it, but
in a different
context?
Whom could
I emulate?What could I
borrow ?
What ideas outside my field can I
incorporate?
What different
contexts can I
put my concept in?
become accustomed
contextualize
settle in
incorporate
transform
Trigger Words
For instance, the problem is:
"How can KFC increase sales in its business?"
S (Substitute): "What can It substitute in selling process?”
C (Combine): "How can It combine selling with other activities?”
A (Adapt): "What can It adapt or copy from someone else’s selling process?"
Instead of using waiters , customers can serve themselves. Creating a new service
It can bring restaurants with real estate instead of simply hamburgers .
Making more profit
It can adapt COMBO sets with bundle pricing to attract more people.
Offering customers more choices. They can have a discount if they use COMBO.
When you face one issue, do you want to expand or simplify it?
Positive expandNegative simplify
Magnify
Magnify or exaggerate your ideas
Increase its perceived value
Give you new insights
Helper Questions
What can be
magnified or
made larger?
Can I
increase its
frequency?
What can be
exaggerated or
overstated?
Can I make
multiple copies?
Can I add
extra features
or somehow
add extra value?
overstress
expend
increase
enlarge
strengthen
Trigger Words
Put to other uses
Helper Questions
What else can it
be used for?
Are there other
possible
uses if it’s
modified?
How would children or
older people use it?
Are there new
ways to use it
in its current shape or
form?
How would
people with
different
disabilities use it?
overstress
expend
increase
enlarge
strengthen
Trigger Words
throw out
waste
shorten
reduce
simplify
For instance, the problem is:
"I want to invent a new type of pen.”
Modify - body to be flexible.
Put to other uses - use to touch on the computer’s
screen.
Substitute - ink with carbon.
Combine - sketches on paper become electronic graphics .
Adapt - pen top as a flashlight.
Eliminate
Remove unnecessary thing
Think of what might happen if you eliminate or minimize parts of your idea.
Simplify, reduce, eliminate non-essential components.
Through repeating that, you can ensure that only important parts or functions
are remained.
Helper Questions
How can I
simplify it?Can the rules be
eliminated?
What’s non-
essential or
unnecessary?
What if I made
it smaller?
Should I split it into
different parts?
overstress
expend
increase
enlarge
strengthen
Trigger Words
control
restraint
lower
exterminate
moderate
Rearrange
Change your way of thinking
Think of what you would do if parts of your business were done in a different way.
Or they even worked in reverse order.
Helper Questions
What other
arrangement
might be better?
Can I transpose
positives and
negatives?
Can I transpose
cause and effect?
What if I consider it backwards?
Should I turn
it around? Up
and down.
overstress
expend
increase
enlarge
strengthen
Trigger Words
go backward
switch
invert
back up
reorganize
Eliminate – instead of putting the pen in the pocket. You
can wear it as a necklace.
Rearrange – can write by both top or bottom of the pen.
Substitute - ink with carbon.
Combine - sketches on paper become electronic graphics .
Adapt - pen top as a flashlight.
Modify - body to be flexible.
Put to other uses - use to touch on the computer’s screen.
S.C.A.M.P.E.RIII. Why we need
SCAMPER can be used either in person
(which is not its strength)
or in group brainstorming sessions (in which there are time constrains and lack of innovative ideas).
In specific situation,
DO NOT say “DON’T know”.
Try your best to find out the answer for each
questions by SCAMPERS.
In specific situation, DO NOT say “DON’T know”, try your best to find out the answer
for each questions by SCAMPERS.
This is your problem, your job, your work,
your opportunity so you should know which
are principle questions.
Take time to think about the answers and
NEVER give up.
Hope you can find out tons of special ideas in the future!
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