Scaling @

Alessandro Nadalin - CTO @ Namshi.com

Scaling @

Alessandro Nadalin - CTO @ Namshi.com

Scaling @

Alessandro Nadalin - CTO @ Namshi.comStarted off as desktop only

Scaling @

Alessandro Nadalin - CTO @ Namshi.comStarted off as desktop only

Largest fashion e-retailer in gcc

Scaling @

Alessandro Nadalin - CTO @ Namshi.comStarted off as desktop only

Largest fashion e-retailer in gcc

3/350 employees

Scaling @

Alessandro Nadalin - CTO @ Namshi.comEBITDA 10M AED (FY 2016)

Scaling @

Alessandro Nadalin - CTO @ Namshi.comEBITDA 10M AED (FY 2016)

1.6M orders (FY 2016)

Scaling @

Alessandro Nadalin - CTO @ Namshi.comEBITDA 10M AED (FY 2016)

1.6M orders (FY 2016)

+25% net revenue YoY

With 2product managers

With 5 backendengineers

“Adding manpower to a late project makes it later”Frederick Brookshttps://en.wikipedia.org/wiki/The_Mythical_Man-Month

“Innovation is saying ‘no’ to 1.000 things”Steve Jobs

Service is king

same -day delivery

Hundreds of brands

Outstanding customer service

“If it’s not simpleenough, it’s wrong”

“So what do you do with all these requests [...]?”

“Just read them andthen throw them away.”http://gettingreal.37signals.com/ch05_Forget_Feature_Requests.php

The important onesAlways come back.

The pareto principlehttps://en.wikipedia.org/wiki/Vilfredo_Pareto

-Web push notifications-Traditional server side app

-Cross device wishlist

+20% conversion rate-15% bounce rate

+50% avg session duration

Step upyour game

if item.discounted = falseand voucher = ‘EID30’:

return item.price * 70/100

if item.discounted = falseand voucher = ‘EID30’:

return item.price * 70/100

if item.discounted = falseand voucher = ‘EID30’:

return item.price * 70/100

if item.discounted = falseand voucher = ‘EID30’:

return item.price * 70/100

Empower people

On the shoulder of giants

Nothingbut customers

matters

Alex Nadalin CTO

@_odino_

odino.org