SCALABLE ENGAGING EXPERIENCES
CASE STUDY
QUICKSTEP FLOORING
GOAL – DRIVE BRAND PREFERENCE AND BUYING
CONFIDENCE ACROSS THE SHOPPER JOURNEY
APPROACH – TOOLS THAT ALLOWS SHOPPERS TO REALLY
EXPERIENCE FLOORING PRODUCTS
THE PROJECT A GAME OF NUMBERS
= 1
THE PROJECT A GAME OF NUMBERS
Day and night
x2 time settings = 2
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Parquet and Laminate
x2 floor types = 4
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Different grooves
x4 groove types = 16
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Board sizes
x4 board sizes = 64
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Laying angles
x2 angles = 128
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Colors (12 for parquet, 47 for laminate)
x59 colors = 7.552
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Furniture colors
x120 colors = 906.240
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Wall colors (120) and wallpaper (16)
x136 walls = 123.248.640
THE PROJECT A GAME OF NUMBERS
x15 rooms = 1.848.729.600
• Realtime 3D client-side
• x requires additional plugin
• x performance and quality may differ
• Server-side on-demand rendering
• x high cost
• x slow response times
• Scene7 with Image Author
SO.. WHAT ARE THE OPTIONS
RESULT
Demo upload your roomDemo Short Demo
FRANS VRIESENDORP
[email protected]
www.quickstep.com
iPad: floor advisor
www.tv.philips.com/advisor/
iPad: tv buying guide