#sbimpact setting the stage

Social Brilliance IMPACT!SETTING THE STAGE

#sbIMPACT

#sbIMPACT@ReadySetGrow @MelDepaoli

Hello!

Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli


Agenda & “Web-keeping”● sbIMPACT technicalities

● Branding YOU and identifying your audience

● Technical tips

● Content creation and editorial calendars

The How to of

#sbIMPACT!

How do I find content?

Talk about what you know

What do you have access to that they don’t

Share who you are helping in your business

Promote your business partnerships

What else can you share

How to find information online…

Use quotes. When searching a phrase or a person’s name, put it in quotes, “Tracey Warren”

Use the plus sign. If you are searching for two related words, put the plus sign between them, “speaker + Seattle”

Use the minus sign. If you do not what your search results to contain specific information, attach the minus sign to the word you don’t want to appear, “Vikings –football”

Creating an editorial calendar… keeps you focused and accountable!

Start broad, then go narrow. What do you need to accomplish in the next year?

Identify specific goals or events. When is your end of year? Do you have annual or monthly events or sales?

Are there national awareness or celebrations your company recognizes? Does your company do anything for Black History Month or National Lame Duck day?

Establish a monthly theme. What can you spend 4 weeks educating your clients and prospects about?

Establish a daily theme. Meatless Monday. Tech Tip Tuesday. Wacky Wednesday. Top 10 Thursday. Colorful Friday.


What are YOUR next steps?● Share your #sbIMPACT goals with the group

● What is your number one challenge with social media today

● Look at your marketing calendar/plan and develop an editorial calendar

As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also encouraged

to provide feedback and to ask questions of others in the group.

#sbimpact setting the stage

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