sb us[1]
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TRANSCRIPT
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Strategic Business Units
S B U
ByMythili VenugopalSrikumar V
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A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor.
A Strategic Business Unit is….
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Characteristics of SBUs
Should have a unique business mission that is distinct from other SBUs.
Identifiable set of customers & clearly definable competitors.
Should manage its resources in an optimum way in all its areas.
Should neither be too large or too small.
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Structure of SBU
CEO
SBU I SBU II SBU III
Human Resource
FINANCE MARKETING PRODUCTION
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Advantages of SBUs
Intra Competition. Corporate Image. Better Management. Higher Efficiency. Better Customer Services.
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Limitations of SBUs
May lead to unhealthy competition Restricts Creativity Can be Myopic Gives rise to an additional management
level.
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CASE STUDY
MAHINDRA AND MAHINDRA
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Mahindra & Mahindra has six SBUs
Automotive: Covers the entire range of activities of the erstwhile "jeep" division. This sector is headed by Alan Durante.
Farm Equipment: Covers the entire range of activities of tractors and tractor equipment. This sector is headed by K. J. Devasia.
Trade & Financial Services Sector: Covers the entire trading, export and financial services-related activities of the company. This sector is headed by Bharat Doshi.
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Infrastructure Development Sector: Covers the hotels and property and construction of the company. This sector is headed by Arun Nanda.
Information technology and Telecom Sector: Covers the company's forays into the sunrise industries of IT and telecommunications. These sectors are headed by Ulhas Yargop.
Automotive components sector: Covers the entire activities of the company in manufacture of molded components, propeller shafts, etc. This sector is headed by B M Kataria.
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CASE STUDY
BAJAJ ELECTRICALS
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‘Bajaj Electricals’ has five SBUs
Appliances:- It deals with production of Iron, Owens, Mixers, Toasters, Stoves, Coolers, Water Heaters & other household appliances
Engineering and projects:- Bajaj Electricals undertakes setting up of illumination system of large corporations or any major industry which needs lighting – sports stadium, power transmission, signage, Towers etc..
Luminaries:-This SBU deals with the illumination – Modern workspace lighting, Commercial lighting, Retail lighting etc..
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‘Bajaj Electricals’ has five SBUs
Fans:-This SBU offers wide range of Fans - Ceiling, Table, Pedestal etc…
Lighting:-Bajaj Lighting deals with the comprehensive range of lamps.
CMD Shekhar BajajSBUs heads Mr. P.S Tandon, Mr. Lalit Mehta, Mr. G P Satsangi, Mr. A.S Radhakrishna and Mr. Harsh Mittal respectively.
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GE Matrix – Bajaj Electricals
Business Strengths
Mar
ket
Att
ract
iven
ess
Low
High
LowHig
h
Appliances
FansLuminaries
Lighting
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CASE STUDY
GLENMARK PHARMACEUTICALS
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GLENMARK PHARMACEUTICALS
Domestic BusinessAPIInternational OperationsResearch And Development
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CASE STUDY
Bharat Petroleum Corporation Limited (BPCL)
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BPCL products
Benzene Petro Cards Bitumen Lal Raja Speed Sulphur Jet fuel
Bharat Gas LPG Piped LPG Mak Ultra Glide 2T /4T e-banking Consultancy
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BPCL - six SBUs
Refinery SBURetail SBULubricants SBUAviation SBULPG SBUIndustrial & Commercial SBU
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SBU ProductRefinery SBU Benzene, Bitumen, Sulphur
Retail SBU LPG, Petrol, Diesel
Petro Cards, Speed
Aviation SBU Jet Fuel
Lubricants SBU Lal Raja, Mak Ultra, Glide 2T/4T
LPG Gas Bharat Gas, Piped Gas
Industrial & Commercial SBU e-banking, Consultancy
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THANK YOU