Confidential © 2016 1
Savvy Social Shoppers: Exploring the Connected Consumer in 2016
David Caygill The iris Nursery
@davidcaygill
Confidential © 2016 14
DIGITAL SOCIAL SHOPPNG
77%
of millennials have bought something after seeing it favourited or shared
on social media.
GEN Z: SHARING IS CARING
54%
“Telling my friends about a new purchase is one of the first
things I do”
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.@davidcaygill
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH
@davidcaygill
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH SOCAL GRAPH
GENERIC SPECIFIC
@davidcaygill
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH INTEREST GRAPHSOCAL GRAPH
GENERIC SPECIFIC
@davidcaygill
68% of millennials and
Gen Z will share data for better offers
Data source: AIMA 2015, 20k respondents, 11 countries.
TRANSACTION GRAPH INTEREST GRAPHSOCAL GRAPH
GENERIC SPECIFIC
AI
OFFERS & SUGGESTIONS FOR PRODUCTS YOU WILL BUY
@davidcaygill
SHOPS SOLVE PROBLEMS
I need something
now
I’m not sure which one to get
I want to try it out/on
I just like being here
I need to pay cash
INSPIRATION CONSIDERATION TRANSACTION
@davidcaygill
37
I just like being here
“Those who hang out and participate in our stores are 3x more profitable customers.” Rick Bradley, VP Retail. TOMS.
38
I’m not sure which one to get
I want to try it out/on
45% of Gen Z went to a shop touch the object
40
Design for emotional experiences
1.Enable digital social shopping
2.
Use data to drive your relationships and recommendations.
3.Revive your retail spaces for customer’s lifestyle needs
4.
Confidential © 2016 41
@davidcaygill [email protected] The iris Nursery