satellite tv advertising rates in the arab world 2010 - table of contents

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Satellite TV advertising rates in the Arab World 2010

Arab Advisors Group

Media Strategic Research Service

September 2010

Analyst: Noura Abdulhadi


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Table of Contents Section I: Introduction..................................................................................1

Section II: Free-to-Air satellite TV channels’ advertising rates .....................2

Children and Youth channels.......................................................................10

MBC3......................................................................................................12

Space Power............................................................................................13

Spacetoon Arabic......................................................................................14

Spacetoon English.................................................................................15

General channels.........................................................................................16

Abu Dhabi Al Emarat ................................................................................18

Abu Dhabi Al Oula.. ..................................................................................19

Alrai TV...................................................................................................20

Dubai One............................................................................................ ...21

Dubai TV........................................................................................... ......22

Future TV........................................................................................ ........23

LBC Sat...................................................................................................24

MBC1......................................................................................................25

MBC4......................................................................................................26

Sama Dubai.............................................................................................27

Saudi's Channel 1.....................................................................................28

Movies and Series channels.........................................................................30

Fox Movies...............................................................................................32

Fox Series................................................................................................33

MBC2......................................................................................................34

MBC Max.......................................................................................... .......35

Melody Aflam.................................................................................... .......36

Nile Cinema…...........................................................................................37

Nile Comedy…..........................................................................................38

Nile Drama…............................................................................................39

Rotana Cinema.........................................................................................40

Music channels............................................................................................41

Mazzika, Melody Arabia and Melody Hits…....................................................43

Rotana Clip..............................................................................................44

Rotana Music...........................................................................................45



News and Current Affairs channels .............................................................46

Al Arabiya................................................................................................48

Al Ekhbariya ............................................................................................49

Al Jazeera Arabic…....................................................................................51

Al Jazeera English.....................................................................................52

Future News.............................................................................................53

Religious channels ......................................................................................54

Iqraa.......................................................................................................56

Noor Dubai TV..........................................................................................57

Sports channels...........................................................................................58

Al Riyadiah...............................................................................................60

Dubai Sports…..........................................................................................62



List of Exhibits

Exhibit 1: Whether FTA satellite TV channels offer different advertising rates

during the Holy month of Ramadan..............................................................5 Exhibit 2: FTA satellite TV channels' average ad rates comparison for Future TV,

LBC Sat and MBC1 (2004, 2005, 2007, 2009 and 2010) ...............................6 Exhibit 3: FTA satellite TV channels' average ad rates throughout the week......7 Exhibit 4: FTA satellite TV channels' average ad rates comparison by channel

category.......................................................................................................8 Exhibit 5: Average ad rates comparison for the 38 FTA satellite TV channels

covered in this report...................................................................................9 Exhibit 6: Children and Youth channels’ average ad rates throughout the week

..................................................................................................................10 Exhibit 7: Children and Youth channels’ average ad rates comparison.............11 Exhibit 8: MBC3’s average ad rates throughout the week ................................12 Exhibit 9: Space Power's ad rates throughout the week...................................13 Exhibit 10: Spacetoon Arabic’s average ad rates throughout the week ............14 Exhibit 11: Spacetoon English’s average ad rates throughout the week...........15 Exhibit 12: General channels’ average ad rates throughout the week..............16 Exhibit 13: General channels’ average ad rates comparison.............................17 Exhibit 14: Abu Dhabi Al Emarat’s average ad rates throughout the week.......18 Exhibit 15: Abu Dhabi Al Oula’s average ad rates throughout the week ...........19 Exhibit 16: Alrai TV’s average ad rates throughout the week...........................20 Exhibit 17: Dubai One’s average ad rates throughout the week .......................21 Exhibit 18: Dubai TV’s average ad rates throughout the week .........................22 Exhibit 19: Future TV’s average ad rates throughout the week........................23 Exhibit 20: LBC Sat’s average ad rates throughout the week ...........................24 Exhibit 21: MBC1’s average ad rates throughout the week ..............................25 Exhibit 22: MBC4’s average ad rates throughout the week ..............................26 Exhibit 23: Sama Dubai's average ad rates throughout the week.....................27 Exhibit 24: Saudi's Channel 1's average ad rates throughout the week (national

and international brands) ..........................................................................28 Exhibit 25: Saudi's Channel 1's average ad rates throughout the week ...........29 Exhibit 26: Movies and Series channels’ average ad rates throughout the week

..................................................................................................................30 Exhibit 27: Movies and Series channels’ average ad rates comparison.............31 Exhibit 28: Fox Movies’ average ad rates throughout the week........................32 Exhibit 29: Fox Series average ad rates throughout the week..........................33



Exhibit 30: MBC2’s average ad rates throughout the week ..............................34 Exhibit 31: MBC Max’s average ad rates throughout the week .........................35 Exhibit 32: Melody Aflam's average ad rates throughout the week ..................36 Exhibit 33: Nile Cinema’s average ad rates throughout the week.....................37 Exhibit 34: Nile Comedy’s ad rates throughout the week .................................38 Exhibit 35: Nile Drama’s ad rates throughout the week ...................................39 Exhibit 36: Rotana Cinema’s average ad rates throughout the week................40 Exhibit 37: Music channels’ average ad rates throughout the week .................41 Exhibit 38: Music channels’ average ad rates comparison................................42 Exhibit 39: Mazzika, Melody Arabia and Melody Hits' average ad rates

throughout the week .................................................................................43 Exhibit 40: Rotana Clip's ad rates throughout the week...................................44 Exhibit 41: Rotana Music's average ad rates throughout the week ..................45 Exhibit 42: News and Current Affairs channels’ average ad rates throughout the

week ..........................................................................................................46 Exhibit 43: News and Current Affairs channels’ average ad rates comparison .47 Exhibit 44: Al Arabiya’s average ad rates throughout the week .......................48 Exhibit 45: Al Ekhbariya's average ad rates throughout the week (national and

international brands) .................................................................................49 Exhibit 46: Al Ekhbariya's average ad rates throughout the week....................50 Exhibit 47: Al Jazeera Arabic’s average ad rates throughout the week ............51 Exhibit 48: Al Jazeera English’s average ad rates throughout the week...........52 Exhibit 49: Future News’s average ad rates throughout the week ...................53 Exhibit 50: Religious channels’ average ad rates throughout the Week ...........54 Exhibit 51: Religious channels’ average ad rates comparison ..........................55 Exhibit 52: Iqraa’s average ad rates throughout the week...............................56 Exhibit 53: Noor Dubai TV’s average ad rates throughout the week.................57 Exhibit 54: Sports channels’ average ad rates throughout the week................58 Exhibit 55: Sports channels’ average ad rates comparison...............................59 Exhibit 56: Al Riyadiah's average ad rates throughout the week (national and

international brands) .................................................................................60 Exhibit 57: Al Riyadiah's average ad rates throughout the week......................61 Exhibit 58: Dubai Sport's average ad rates throughout the week.....................62

satellite tv advertising rates in the arab world 2010 - table of contents

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