Slide 1

SatCom 101 “Choosing a Network”

Peter Lemme Moderator

2:30 – 3:15

Slide 2

Agenda Time Topic Presenter

2:30 So you want to buy a new car? Peter Lemme, Aircloud

2:45 Managing Usage Jo Kremsreiter, AirSatOne

2:55 SatCom Billing Michael Skov Christensen, SatCom1

3:00 Passenger Connectivity Stylian Cocalides, Avionica

3:05 Operator Benefits Richard Hayden, FLYHT

3:10 Aggregation Michael Skov Christensen, SatCom1

Slide 3

Overview of Services by Network

Network Service ATS/AOC Data Link

Voice Fax Email High-Speed

Internet

Iridium Iridium

OpenPort Yes No

Yes No

Yes No

Limited Yes

No Yes

Inmarsat Aero I

Aero-H, H+ Swift64

Yes Yes No

Yes Yes

ISDN

Yes Yes Yes

3rd Party 3rd Party

Yes

No No Yes

Inmarsat SwiftBroadband Classic

SBB 2013 Yes Yes Yes Yes

Aircell Gogo Biz No VOIP No Yes Yes

ViaSat Yonder No VOIP Yes Yes Yes

Slide 4

SO YOU WANT TO BUY A NEW CAR? Peter Lemme, Aircloud

Slide 5

This is a Metaphor! Please accept that the analysis and

metaphorical instrument are provided for educational purpose and reflect best effort to get it right.

Pricing shown is consistent with available data for comparison purpose only and may not reflect available offers!

Focus is on usage (monthly cost) and not on equipment or installation relative cost

Slide 6

Economy Car

• Vinyl seats

• AM radio

• Basic transportation

• Minimum cost

• Minimal usage

Slide 7

Sedan

• Cloth seats

• Air Conditioning

• Stereo

• Spend a bit more

– have a nicer time

• Longer distances

Slide 8

Luxury Car

• Leather seats

• Climate Controls

• Video Player

• Best experience

Slide 9

Family Van or Vanpool

• High occupancy increases demand

• Higher total costs

Slide 10

Where will you drive?

• Paved Streets

• Off-Road - 4WD

• Toll roads need a FANS Pass

– Safety Services

Slide 11

Aircell Gogo Biz Showroom

Slide 12

Aircell Gogo Biz – Front wheel drive

CONUS+

Continental US plus

parts of Alaska

Vehicle Licensing

may restrict national

coverage

Slide 13

Aircell Gogo Biz

• Turbo Diesel Injected for short trips

– Scales with usage

• Solar Powered Option

– Unlimited usage

– Flat rate pricing

Slide 14

Inmarsat SwiftBroadband Showroom

Slide 15

Inmarsat SwiftBroadband - 4WD

Except

polar region

high latitudes

Vehicle Licensing

may restrict national

coverage

Slide 16

Inmarsat SwiftBroadband

• Turbo Diesel Injected (LGA)

• Gas-Electric Hybrid (IGA)

• Plug-in (HGA)

Slide 17

Inmarsat SwiftBroadband

FANS Pass (2013)

Slide 18

Iridium OpenPort Showroom JUST OPENED

Slide 19

Iridium OpenPort - 4WD

True

Global

Vehicle Licensing

may restrict national

coverage

Slide 20

Iridium OpenPort

• Individual Fuel Cell Power

– Scales with usage

Slide 21

ViaSat Yonder Showroom

Slide 22

ViaSat Yonder – 4WD

99% coverage

Flight routes

Vehicle Licensing

may restrict national

coverage

Slide 23

ViaSat Yonder

• Fusion Power

• Unlimited usage

• Flat Rate pricing

Slide 24

Add it up

• How comfortable do you want to be?

– Pick your car

• How many passengers are you carrying?

– Might need a Van

• Going off-road?

– need a GLOBAL provider

• Will you access the Toll Roads?

– FANS, ACARS, ATC Voice

Slide 25

Economy Car • up to 500 MB per month

• Aircell Gogo Biz

– Less than $9 per MByte for low usage – Unlimited usage for $2,195

• Inmarsat SwiftBroadband – Less than $8 per MByte for low usage – Bundled discounts less than $6 per Mbyte

• Iridium OpenPort – From under $6 per MByte for low usage – Bundled discounts less than $4 per MByte

Slide 26

Sedan • 500 – 1,500 MB per month • Fleet discounts with heavy usage (multiple aircraft)

• Aircell Unlimited usage for $2,195

• Inmarsat Swiftbroadband – (as low as) less than $6 per Mbyte – Price may be discounted further with bundling

• Iridium OpenPort – Bundled discounts under $4 per MByte

• ViaSat Yonder Unlimited usage for $5,995

Slide 27

Luxury Car or Family Van/Vanpool

• 1,500 MB – 15,000 MB • Fleet discounts with heavy usage (multiple aircraft)

• Aircell Gogo Biz

Unlimited usage for $2,195

• Swiftbroadband (as low as) Less than $6 per MByte

• Price may be discounted further with bundling

• Iridium OpenPort – Bundled discounts around $3 per MByte

• ViaSat Yonder Unlimited usage for $5,995

Slide 28

Iridium Showroom

• All Terrain Vehicle

• True GLOBAL

• FANS Pass

Slide 29

Toll Roads • Need FANS Pass:

– Inmarsat – Iridium

• Data Link Service Provider

• Optional Supplementary Radio Service for Public Use – Aircell Gogo Biz – Inmarsat SwiftBroadband – Iridium OpenPort – ViaSat Yonder

Slide 30

Data Rate – Data Usage

• Consider 40 hours operating time per month

• 100% throughput – fully engaged

1 kbps 18 MBytes

10 kbps 180 MBytes

100 kbps 1800 MBytes

1 Mbps 18 Gbytes

The faster the data rate, the more you will consume

the experience is richer

Slide 31

How much data? Web page ~ 1 MB

10 emails ~ 0.1 - 1 MB

10 posts ~ 4 MB

1 hour of music ~ 30 MB

10 downloads ~ 40 MB

1 hour SD ~ 100 – 650 MB

1 hour video call ~ 150 MB

1 hour HD ~ 300 MB – 1000 MB

1 month median residential cable usage 10-17 GB

1 month residential with 100 Mbps 130 GB

Slide 32

MANAGING USAGE Jo Kremsreiter, AirSatOne

Slide 33

Satellite Internet vs. Traditional Ground Based Internet

Inflight Wireless Internet Wired Internet

Less Bandwidth

•Data transmitted over radio waves

More Latency

•Data transmitted over longer distance, more hops and less efficiently

Greater Cost

•Data transmitted over array of expensive satellites and ground stations

More bandwidth

•Data transmitted over wire/fiber

Less Latency

•Data transmitted over shorter distance, less hops and more efficiently

Less Cost

•Data transmitted over existing infrastructure and inexpensive wire/fiber

Inflight Wireless Vs. Wired Internet Access

Slide 34

Problem Solution

SOLVING PROBLEMS: LATENCY, SPEED, COST

Slide 35

Ground Based

Advantages

Costs Less

No hardware to install on aircraft.

Settings can be changed at any time without the need to gain access to the aircraft.

Client Software Based

Advantages

Costs less

No hardware to install on aircraft.

Aircraft & Ground Based

Advantages

Maximum savings on data going over the Satellite Network.

Maximum increase in time to load web pages.

Caching available to all users.

ROI within a year. (Depending hardware cost) Savings in MB’s used

Disadvantages No TCP acceleration No Caching Disadvantages

All users must install software to use Disadvantages

Hardware must be installed on aircraft

TYPES OF COMPRESSION SERVICES (basic network features and third-party provided)

Slide 36

Savings in Percentage

Web Page Address Savings

www.cnn.com 49%

www.foxnews.com 59%

www.yahoo.com 24%

www.msn.com 41%

www.espn.com 46%

www.nytimes.com 25%

www.wallstreetjournal.com 22%

www.usatoday.com 22%

www.bbc.com 54%

www.eltiempo.com 29%

Average Data Savings 37.13%

COMPRESSION – EXAMPLE OF SAVINGS

Testing conducted using the least compression setting and cache turned off..

Further savings in data can be achieved by increasing compression and by using caching.

37% savings in data going through the satellite – 37% savings on your bill.

Slide 37

LOSSLESS VS. LOSSY COMPRESSION

Lossless compression uses algorithms to identify statistical redundancy in the data, and then reformats the data stream on the fly to deliver the same data to the aircraft with a much smaller footprint.

LOSSLESS Lossy compression degrades the quality of the data, such as an image’s quality when surfing the web to provide you with up to 90% in data usage savings for image downloads, resulting in significantly faster page loads and much less data usage.

LOSSY

Slide 38

LOSSY COMPRESSION EXAMPLE

Low compression (84% less information than uncompressed PNG, 4.82 KB KB)

Medium compression (92% less information than uncompressed PNG, 3.97 KB)

High compression (98% less information than uncompressed PNG, 1.14 KB)

84% less data usage 92% less data usage 98% less data usage

Slide 39

LATENCY: WHAT TO DO?

TCP Acceleration

Physics are undeniable, latency is a factor particularly when communicating to the GSO

Serial transactions can be accelerated by spoofing at each end to limit the number of hops.

TCP acceleration increases the data packet window size to the optimal size for the satellite networks, also limiting the number of hops.

No TCP Acceleration

Slide 40

CACHING

CNN Cached

Wall Street Journal Cached

Web pages saved to onboard cache. Additional hits to the same page will be delivered from memory instead of using satellite network

Never download the same content twice

Instantaneous delivery of cache content because content has been stored aboard the aircraft

Caching reduces the amount of data going over the satellite network further reducing your bill

Web Caching

Device

Slide 41

SATCOM BILLING Michael Skov Christensen, SatCom1

Slide 42

Operator ends up with unplanned costs

42

Internet Costs

Unplanned

Flight A

Flight B

Flight C

Slide 43

Internet Costs

Overhead Unplanned Flight A Flight B Flight C

Expense, Pain, Embarassment Chasing Bill

43

Slide 44

Internet Costs

Planned

Control Costs!

44

Slide 45

Pre-Paid Service Card

• Controls Internet in the cabin • Log on only when customer requests and is willing to pay • SATCOM services made tangible • Can generate profit if sold by operator

– Operator-branded, customized

• Payment methods – Predefined cards (e.g. 50 MB, 100 MB, 250 MB cards) – Credit card

• Small fixed monthly fee • Usage price similar to now (USD per MB)

45

Slide 46

PASSENGER CONNECTIVITY Stylian Cocalides, Avionica

Slide 47 ©2012 Aircell. All rights reserved.

• Wired = Cords • Wi-Fi = No Cords

“Wi-Fi” is Only a Connection Method

The Method of Connecting Your Device Has Nothing to Do With Network Speed

Slide 48

Cabin WiFi Options • Wireless Access Points

• Wireless Server Units – Minimize SATCOM Access

• Offer cached content

• Host apps to manage online transactions (e.g. SMS, POS)

• Support wireless EFBs

• New Capabilities in Smaller, Lighter Packages – Provide multiple security domains

– Provide support for flight deck and cabin apps

– SIP compatible VoIP handset support

Slide 49

OPERATOR BENEFITS FROM DATA LINK

Richard Hayden, FLYHT Aerospace Solutions

Slide 50

Operational Benefits from Data on Demand

• Getting data to the right people

– at the right time

• Pre-defined reports

– fixed schedule

– triggered by events

• emergency

• User (ground side) requests

– pull data from aircraft

Slide 51

Operational Benefits from Data on Demand

• Continuous operational control

• Lead time for decision making

– abnormal situations

• More than high level AOC messages

– underlying data provides greater insight

• User configurable

– operator needs and situation

Slide 52

Data on Demand-How it works

Automated reporting

Voice & data - 2 way.

Connects to FDR and

other data sources

Global satellite

communications

Relays secure information

from box to server and back

Data transformed into timely

messages and usable

information- delivered to user IP

address in seconds

N1XYZ DEPARTED: EGNR AT: 2011-05-16 16:36:26 FOB: 4693

G- XYZ Exceedance: N1 Overspeed Left Engine

LIMIT: 99.5 OVER LIM SEC: 25 PEAK: 100.25

GMT: 16:36:05 Location: LAT: 53.184814 LONG: -2.9680176

SAT: 14 PALT: 160 MACH: 0.24 IAS: 159

Slide 53

Global data, voice, flight tracking

Slide 54

Information Presentation Tools

Customizable for different subject matter experts

Slide 55

Maintaining connectivity in extreme attitudes

Slide 56

SWIFTBROADBAND AGGREGATION Michael Skov Christensen, SatCom1

Slide 57

SwiftBroadband Performance Technology

• Guaranteed performance

– IP streaming

• Performance enhancing technologies

– Channel bonding

Slide 58

SwiftBroadband Aggregation Two SB X-stream channels as one IP connection