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Slide 1
SatCom 101 “Choosing a Network”
Peter Lemme Moderator
2:30 – 3:15
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Slide 2
Agenda Time Topic Presenter
2:30 So you want to buy a new car? Peter Lemme, Aircloud
2:45 Managing Usage Jo Kremsreiter, AirSatOne
2:55 SatCom Billing Michael Skov Christensen, SatCom1
3:00 Passenger Connectivity Stylian Cocalides, Avionica
3:05 Operator Benefits Richard Hayden, FLYHT
3:10 Aggregation Michael Skov Christensen, SatCom1
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Slide 3
Overview of Services by Network
Network Service ATS/AOC Data Link
Voice Fax Email High-Speed
Internet
Iridium Iridium
OpenPort Yes No
Yes No
Yes No
Limited Yes
No Yes
Inmarsat Aero I
Aero-H, H+ Swift64
Yes Yes No
Yes Yes
ISDN
Yes Yes Yes
3rd Party 3rd Party
Yes
No No Yes
Inmarsat SwiftBroadband Classic
SBB 2013 Yes Yes Yes Yes
Aircell Gogo Biz No VOIP No Yes Yes
ViaSat Yonder No VOIP Yes Yes Yes
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Slide 4
SO YOU WANT TO BUY A NEW CAR? Peter Lemme, Aircloud
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Slide 5
This is a Metaphor! Please accept that the analysis and
metaphorical instrument are provided for educational purpose and reflect best effort to get it right.
Pricing shown is consistent with available data for comparison purpose only and may not reflect available offers!
Focus is on usage (monthly cost) and not on equipment or installation relative cost
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Slide 6
Economy Car
• Vinyl seats
• AM radio
• Basic transportation
• Minimum cost
• Minimal usage
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Slide 7
Sedan
• Cloth seats
• Air Conditioning
• Stereo
• Spend a bit more
– have a nicer time
• Longer distances
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Slide 8
Luxury Car
• Leather seats
• Climate Controls
• Video Player
• Best experience
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Slide 9
Family Van or Vanpool
• High occupancy increases demand
• Higher total costs
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Slide 10
Where will you drive?
• Paved Streets
• Off-Road - 4WD
• Toll roads need a FANS Pass
– Safety Services
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Slide 11
Aircell Gogo Biz Showroom
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Slide 12
Aircell Gogo Biz – Front wheel drive
CONUS+
Continental US plus
parts of Alaska
Vehicle Licensing
may restrict national
coverage
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Slide 13
Aircell Gogo Biz
• Turbo Diesel Injected for short trips
– Scales with usage
• Solar Powered Option
– Unlimited usage
– Flat rate pricing
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Slide 14
Inmarsat SwiftBroadband Showroom
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Slide 15
Inmarsat SwiftBroadband - 4WD
Except
polar region
high latitudes
Vehicle Licensing
may restrict national
coverage
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Slide 16
Inmarsat SwiftBroadband
• Turbo Diesel Injected (LGA)
• Gas-Electric Hybrid (IGA)
• Plug-in (HGA)
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Slide 17
Inmarsat SwiftBroadband
FANS Pass (2013)
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Slide 18
Iridium OpenPort Showroom JUST OPENED
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Slide 19
Iridium OpenPort - 4WD
True
Global
Vehicle Licensing
may restrict national
coverage
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Slide 20
Iridium OpenPort
• Individual Fuel Cell Power
– Scales with usage
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Slide 21
ViaSat Yonder Showroom
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Slide 22
ViaSat Yonder – 4WD
99% coverage
Flight routes
Vehicle Licensing
may restrict national
coverage
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Slide 23
ViaSat Yonder
• Fusion Power
• Unlimited usage
• Flat Rate pricing
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Slide 24
Add it up
• How comfortable do you want to be?
– Pick your car
• How many passengers are you carrying?
– Might need a Van
• Going off-road?
– need a GLOBAL provider
• Will you access the Toll Roads?
– FANS, ACARS, ATC Voice
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Slide 25
Economy Car • up to 500 MB per month
• Aircell Gogo Biz
– Less than $9 per MByte for low usage – Unlimited usage for $2,195
• Inmarsat SwiftBroadband – Less than $8 per MByte for low usage – Bundled discounts less than $6 per Mbyte
• Iridium OpenPort – From under $6 per MByte for low usage – Bundled discounts less than $4 per MByte
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Slide 26
Sedan • 500 – 1,500 MB per month • Fleet discounts with heavy usage (multiple aircraft)
• Aircell Unlimited usage for $2,195
• Inmarsat Swiftbroadband – (as low as) less than $6 per Mbyte – Price may be discounted further with bundling
• Iridium OpenPort – Bundled discounts under $4 per MByte
• ViaSat Yonder Unlimited usage for $5,995
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Slide 27
Luxury Car or Family Van/Vanpool
• 1,500 MB – 15,000 MB • Fleet discounts with heavy usage (multiple aircraft)
• Aircell Gogo Biz
Unlimited usage for $2,195
• Swiftbroadband (as low as) Less than $6 per MByte
• Price may be discounted further with bundling
• Iridium OpenPort – Bundled discounts around $3 per MByte
• ViaSat Yonder Unlimited usage for $5,995
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Slide 28
Iridium Showroom
• All Terrain Vehicle
• True GLOBAL
• FANS Pass
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Slide 29
Toll Roads • Need FANS Pass:
– Inmarsat – Iridium
• Data Link Service Provider
• Optional Supplementary Radio Service for Public Use – Aircell Gogo Biz – Inmarsat SwiftBroadband – Iridium OpenPort – ViaSat Yonder
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Slide 30
Data Rate – Data Usage
• Consider 40 hours operating time per month
• 100% throughput – fully engaged
1 kbps 18 MBytes
10 kbps 180 MBytes
100 kbps 1800 MBytes
1 Mbps 18 Gbytes
The faster the data rate, the more you will consume
the experience is richer
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Slide 31
How much data? Web page ~ 1 MB
10 emails ~ 0.1 - 1 MB
10 posts ~ 4 MB
1 hour of music ~ 30 MB
10 downloads ~ 40 MB
1 hour SD ~ 100 – 650 MB
1 hour video call ~ 150 MB
1 hour HD ~ 300 MB – 1000 MB
1 month median residential cable usage 10-17 GB
1 month residential with 100 Mbps 130 GB
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Slide 32
MANAGING USAGE Jo Kremsreiter, AirSatOne
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Slide 33
Satellite Internet vs. Traditional Ground Based Internet
Inflight Wireless Internet Wired Internet
Less Bandwidth
•Data transmitted over radio waves
More Latency
•Data transmitted over longer distance, more hops and less efficiently
Greater Cost
•Data transmitted over array of expensive satellites and ground stations
More bandwidth
•Data transmitted over wire/fiber
Less Latency
•Data transmitted over shorter distance, less hops and more efficiently
Less Cost
•Data transmitted over existing infrastructure and inexpensive wire/fiber
Inflight Wireless Vs. Wired Internet Access
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Slide 34
Problem Solution
SOLVING PROBLEMS: LATENCY, SPEED, COST
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Slide 35
Ground Based
Advantages
Costs Less
No hardware to install on aircraft.
Settings can be changed at any time without the need to gain access to the aircraft.
Client Software Based
Advantages
Costs less
No hardware to install on aircraft.
Aircraft & Ground Based
Advantages
Maximum savings on data going over the Satellite Network.
Maximum increase in time to load web pages.
Caching available to all users.
ROI within a year. (Depending hardware cost) Savings in MB’s used
Disadvantages No TCP acceleration No Caching Disadvantages
All users must install software to use Disadvantages
Hardware must be installed on aircraft
TYPES OF COMPRESSION SERVICES (basic network features and third-party provided)
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Slide 36
Savings in Percentage
Web Page Address Savings
www.cnn.com 49%
www.foxnews.com 59%
www.yahoo.com 24%
www.msn.com 41%
www.espn.com 46%
www.nytimes.com 25%
www.wallstreetjournal.com 22%
www.usatoday.com 22%
www.bbc.com 54%
www.eltiempo.com 29%
Average Data Savings 37.13%
COMPRESSION – EXAMPLE OF SAVINGS
Testing conducted using the least compression setting and cache turned off..
Further savings in data can be achieved by increasing compression and by using caching.
37% savings in data going through the satellite – 37% savings on your bill.
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Slide 37
LOSSLESS VS. LOSSY COMPRESSION
Lossless compression uses algorithms to identify statistical redundancy in the data, and then reformats the data stream on the fly to deliver the same data to the aircraft with a much smaller footprint.
LOSSLESS Lossy compression degrades the quality of the data, such as an image’s quality when surfing the web to provide you with up to 90% in data usage savings for image downloads, resulting in significantly faster page loads and much less data usage.
LOSSY
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Slide 38
LOSSY COMPRESSION EXAMPLE
Low compression (84% less information than uncompressed PNG, 4.82 KB KB)
Medium compression (92% less information than uncompressed PNG, 3.97 KB)
High compression (98% less information than uncompressed PNG, 1.14 KB)
84% less data usage 92% less data usage 98% less data usage
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Slide 39
LATENCY: WHAT TO DO?
TCP Acceleration
Physics are undeniable, latency is a factor particularly when communicating to the GSO
Serial transactions can be accelerated by spoofing at each end to limit the number of hops.
TCP acceleration increases the data packet window size to the optimal size for the satellite networks, also limiting the number of hops.
No TCP Acceleration
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Slide 40
CACHING
CNN Cached
Wall Street Journal Cached
Web pages saved to onboard cache. Additional hits to the same page will be delivered from memory instead of using satellite network
Never download the same content twice
Instantaneous delivery of cache content because content has been stored aboard the aircraft
Caching reduces the amount of data going over the satellite network further reducing your bill
Web Caching
Device
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Slide 41
SATCOM BILLING Michael Skov Christensen, SatCom1
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Slide 42
Operator ends up with unplanned costs
42
Internet Costs
Unplanned
Flight A
Flight B
Flight C
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Slide 43
Internet Costs
Overhead Unplanned Flight A Flight B Flight C
Expense, Pain, Embarassment Chasing Bill
43
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Slide 44
Internet Costs
Planned
Control Costs!
44
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Slide 45
Pre-Paid Service Card
• Controls Internet in the cabin • Log on only when customer requests and is willing to pay • SATCOM services made tangible • Can generate profit if sold by operator
– Operator-branded, customized
• Payment methods – Predefined cards (e.g. 50 MB, 100 MB, 250 MB cards) – Credit card
• Small fixed monthly fee • Usage price similar to now (USD per MB)
45
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Slide 46
PASSENGER CONNECTIVITY Stylian Cocalides, Avionica
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Slide 47 ©2012 Aircell. All rights reserved.
• Wired = Cords • Wi-Fi = No Cords
“Wi-Fi” is Only a Connection Method
The Method of Connecting Your Device Has Nothing to Do With Network Speed
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Slide 48
Cabin WiFi Options • Wireless Access Points
• Wireless Server Units – Minimize SATCOM Access
• Offer cached content
• Host apps to manage online transactions (e.g. SMS, POS)
• Support wireless EFBs
• New Capabilities in Smaller, Lighter Packages – Provide multiple security domains
– Provide support for flight deck and cabin apps
– SIP compatible VoIP handset support
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Slide 49
OPERATOR BENEFITS FROM DATA LINK
Richard Hayden, FLYHT Aerospace Solutions
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Slide 50
Operational Benefits from Data on Demand
• Getting data to the right people
– at the right time
• Pre-defined reports
– fixed schedule
– triggered by events
• emergency
• User (ground side) requests
– pull data from aircraft
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Slide 51
Operational Benefits from Data on Demand
• Continuous operational control
• Lead time for decision making
– abnormal situations
• More than high level AOC messages
– underlying data provides greater insight
• User configurable
– operator needs and situation
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Slide 52
Data on Demand-How it works
Automated reporting
Voice & data - 2 way.
Connects to FDR and
other data sources
Global satellite
communications
Relays secure information
from box to server and back
Data transformed into timely
messages and usable
information- delivered to user IP
address in seconds
N1XYZ DEPARTED: EGNR AT: 2011-05-16 16:36:26 FOB: 4693
G- XYZ Exceedance: N1 Overspeed Left Engine
LIMIT: 99.5 OVER LIM SEC: 25 PEAK: 100.25
GMT: 16:36:05 Location: LAT: 53.184814 LONG: -2.9680176
SAT: 14 PALT: 160 MACH: 0.24 IAS: 159
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Slide 53
Global data, voice, flight tracking
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Slide 54
Information Presentation Tools
Customizable for different subject matter experts
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Slide 55
Maintaining connectivity in extreme attitudes
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Slide 56
SWIFTBROADBAND AGGREGATION Michael Skov Christensen, SatCom1
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Slide 57
SwiftBroadband Performance Technology
• Guaranteed performance
– IP streaming
• Performance enhancing technologies
– Channel bonding
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Slide 58
SwiftBroadband Aggregation Two SB X-stream channels as one IP connection