April 28 – May 1Marriott Marquis • San Francisco

sas.com/globalforumexec • #sasec13

SAS® Global Forum Executive Conference

T H E P O W E R T O K N O W®

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Agenda

Sunday, April 28

8:00 a.m. – 2:00 p.m. San Francisco Area Tour Meet in the lobby of the Marriott Marquis at 7:30 a.m.

4:30 p.m. Welcome Reception City View at the Metreon – Located on the corner of Fourth St.

and Mission St. (fourth floor)

7:00 p.m. Opening Session Moscone West – Level 3

8:30 – 11:00 p.m. Get-Acquainted Reception Moscone West – Level 3

Monday, April 29

7:30 a.m. Continental Breakfast Marriott Marquis, Yerba Buena Ballroom Pre-function Area –

Lower B2 Level

8:30 a.m. Keynote Address: Andrew McAfee Marriott Marquis, Yerba Buena Ballroom Salons 8-9 –

Lower B2 Level

10:15 a.m. Executive Presentation and Panel Discussion: Jim Davis, Jim Goodnight, Chris Gifford and Rajeeve Kaul

Marriott Marquis, Yerba Buena Ballroom Salons 8-9 – Lower B2 Level

11:15 a.m. Presentation: Thomas H. Davenport and Jill Dyché Marriott Marquis, Yerba Buena Ballroom Salons 8-9 – Lower B2 Level

12:15 p.m. Keynote Lunch: Billy Beane Marriott Marquis, Yerba Buena Ballroom Pre-Function Area –

Lower B2 Level

1:30 p.m. Concurrent Breakout Sessions Marriott Marquis, Yerba Buena Ballroom Salons – Lower B2 LevelCustomer-Driven Analytics and the Power of PersonalizationBest Buy, Levi Strauss and Williams-SonomaSalon 1-2

The Agile Approach to Fraud: Defending Against Shape- Shifting Threats Former Fraud Division Chief, Forrester and AccentureSalon 3-4

Best Practices in Real-Time and Multi- channel Campaign ManagementGE Capital, Charles Schwab and T-MobileSalon 5-6

Manage Your Data as a Strategic Asset Vail Resorts, United Natural Foods Inc. (UNFI) and Canada PostSalon 10-12

The Dynamics of Driving Analytics Value Harland Clarke, AIG and Volvo Group TrucksSalon 13-14

3:00 p.m. Concurrent Breakout Sessions Marriott Marquis, Yerba Buena Ballroom Salons – Lower B2 LevelSee the Value: Reveal New Trends with Data VisualizationOfficeMaxSalon 1-2

A Strategic Approach to Enterprisewide Fraud ManagementBank of AmericaSalon 3-4

Revenue Manage-ment – A Strategic Weapon Powered by Analytics InterContinental Hotels Group (IHG)Salon 5-6

Searching for Business Value in Big Data with Hadoop Cloudera and IntelSalon 10-12

Moving Big Data Solutions from Concept to Culture Dow ChemicalSalon 13-14

4:00 p.m. Concurrent Breakout Sessions Marriott Marquis, Yerba Buena Ballroom Salons – Lower B2 LevelHow Digital Marketing Drives the Omnichannel Experience Chico’sSalon 1-2

New Products and New Markets Meet Regulatory and Internal Risks Xcel EnergySalon 3-4

How IT Completes the Big Data PuzzleCloudera and IntelSalon 10-12

Fueling Sales Execution with Analytics EMCSalon 13-14

5:00 p.m. – 6:30 p.m. Networking Reception Marriott Marquis, Yerba Buena Ballroom Salon 7 – Lower B2 Level

Tuesday, April 30

7:30 a.m. Continental Breakfast Marriott Marquis, Yerba Buena Ballroom Pre-Function Area –

Lower B2 Level

8:30 a.m. Keynote Address: Jason Dorsey Marriott Marquis, Yerba Buena Ballroom Salon 8-9 – Lower B2 Level

10:30 a.m. Panel Discussion: Jim Davis, Lori Bieda and John Strain Marriott Marquis, Yerba Buena Ballroom Salons 8-9 – Lower B2 Level

11:15 a.m. Presentation: Lori Schafer Marriott Marquis, Yerba Buena Ballroom Salons 8-9 – Lower B2 Level

Noon Networking Lunch Marriott Marquis, Yerba Buena Ballroom Pre-Function Area –

Lower B2 Level

1:30 p.m. – 5:00 p.m. SAS® Global Forum Sessions Moscone West

Wednesday, May 1

8:00 a.m. SAS® Global Forum Keynote Moscone West – Level 3

9:00 a.m. – 1:00 p.m. SAS® Global Forum Sessions Moscone West

Speakers

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Industry ColorsTo assist attendees in networking with industry peers, we have provided different color badges based on the information supplied at registration.

Information

Banking

Communications and Media

Education

Energy and Utilities

Government

Health and Life Sciences

Hospitality and Entertainment

Insurance

Manufacturing

Retail

Other

Networking and ReceptionsEnjoy drinks, hors d’oeuvres and conversation in a relaxed atmosphere.

• Sunday, April 28 Welcome Reception 4:30 – 6:30 p.m. at City View at the Metreon

Get-Acquainted Reception 8:30 – 11:00 p.m. at Moscone West – Level 3

• Monday, April 29 Networking Reception Meet SAS experts and see demos based on conference sessions. 5:00 – 6:30 p.m. Marriott Marquis, Yerba Buena Ballroom Salon 7 – Lower B2 Level

Talking PointsTo add even more value to your experience, you can request private one-on-one meetings, known as Talking Points, with other attendees, sponsors or SAS experts to discuss a specific issue or business challenge.

Meetings can be scheduled at the Registration Area located at the Marriott Marquis, Golden Gate Ballroom – B2 Level.

Lori BiedaSAS

Jim GoodnightSAS

Billy BeaneOakland Athletics

Jason DorseyThe Gen Y Guy®

John StrainWilliams-Sonoma

Andrew McAfeeIT Strategist

Chris Gifford JPMorgan Chase

Jim DavisSAS

Thomas H. DavenportAnalytics Expert

Lori SchaferSAS

Jill DychéSAS

Rajeeve KaulOfficeMax

General Session Keynotes and Presenters

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Information

Stay Informed on the Go

For the full agenda, stop by the kiosk located in the Marriott Marquis, Yerba Buena Ballroom – Lower B2 Level.

• Abstracts and available presentations

• Maps

• Speaker bios

• See who’s here!

To get the SAS Global Forum mobile app:

• iPhone® and iPad® users – search “sas ec” on the App StoreSM

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• Android users – search “sas ec” on the Google Play Store.

• Blackberry, Windows, others – go to https://sasgfe2013.gatherdigital.com on your smart phones.

Share Your Conference Experience#sasec13

SAS® Support and Demo Area Learn about SAS solutions and resources from SAS Books, training and partners, as well as SAS communities. SAS experts will be available to discuss your business challenges. Visit the SAS Support and Demo Area at Moscone West – Level 1.

Need Help or Have Questions?Visit the Registration Area located at Marriott Marquis, Yerba Buena Ballroom North Registration – Lower B2 Level.

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Sessions

Sunday, April 28

7:00 p.m. Opening Session Hear from the conference chair, several leading organizations and the

SAS executive team, including SAS CEO Jim Goodnight.

Monday, April 29

8:30 a.m. Keynote Address Big Data: The Management Revolution

Thanks to big data, we can measure and manage more precisely than ever before. We can target more effective interventions in areas that have long been dominated by gut and intuition. But becoming a big data-enabled organization is a complex process. It’s a transition that executives need to engage with today.

Speaker: Andrew McAfee, author and Principal Research Scientist, MIT

10:15 a.m. Executive Presentation and Panel Discussion The Big Reveal: What’s Your Data Telling You?

With massive amounts of big data swirling around your organization, it’s easy to lose sight of what’s happening and why. What if everyone were on the same page and could make lightning-fast decisions about the future with accuracy? Senior executives from leading organizations will share their viewpoints on big data analytics and the benefits of data visualization to quickly reveal hidden insights about customers, profitability and performance.

Speakers: Jim Davis, Senior Vice President and Chief Marketing Officer, SAS; Jim Goodnight, CEO, SAS; Chris Gifford, Senior Vice President of Customer Analytics, JPMorgan Chase; and Rajeeve Kaul, Senior Vice President of Pricing, OfficeMax

11:15 a.m. Presentation: Tom Davenport and Jill Dyché Big Data in Big Companies: Research Results on Big Data Adoption,

Planning and Deployment

Big data is one of the most promising business trends of the decade, yet it invites as many new questions as it does opportunities. In this session, find out the results from the research study, “Big Data in Big Companies” and hear examples from early-adopter organizations.

Speakers: Thomas H. Davenport, co-author of Competing on Analytics and Analytics at Work, and Research Director of the International Institute for Analytics; and Jill Dyché, Vice President of Best Practices, SAS

12:15 p.m. Keynote Lunch Billy Beane, Oakland A’s General Manager, will share his unique

approach using analytics in business and baseball.

1:30 p.m. Concurrent Breakout Sessions

Best Practices in Real-Time and Multichannel Campaign Management Salon 5-6

This panel discussion of expert marketing professionals from three progressive companies will offer marketing insights and experiences on the business value of campaign management. Topics include: multichannel campaign management; inbound, event-driven marketing; best practices and lessons learned; and what comes after campaign management.

Speakers: Jeff Miller, Vice President of Direct Marketing Center of Excellence, GE Capital; John Carter, Senior Vice President of Customer Insight and Loyalty, Charles Schwab; Eric Helmer CRM, Customer Marketing, T-Mobile; and Hillary Ashton, SAS (moderator)

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1:30 p.m. The Dynamics of Driving Analytics Value Salon 13-14

For years we’ve been talking about how analytics provides insights and drives business decisions. Now it’s time to take a closer look at how to effectively implement analytical decision making. Hear how industry experts successfully integrated analytics into their own organizations and get their views on analytics going forward.

Speakers: Sandeep Kharidhi, Vice President of Analytics and Business Intelligence, Harland Clarke; John Savage, Head of Science, Global Casualty, AIG; Kev Yacoubian, Director of Warranty Operations, Volvo Group Trucks; and Malene Haxholdt, SAS (moderator)

Manage Your Data as a Strategic Asset Salon 10-12

One of the biggest mistakes organizations make is to approach data as a technology asset. Data needs to be treated and funded as a corporate asset. This expert panel will discuss the importance of establishing a data strategy, and how to set expectations that data management is an ongoing process.

Speakers: Bill Ford, IT Manager of BI and CRM, Vail Resorts; Richard Beaver, Vice President of Enterprise Information Management, United Natural Foods Inc. (UNFI); Khaled Ghadban, Director of BI, Data Management and Integration, Canada Post; and Gavin Day, SAS (moderator)

The Agile Approach to Fraud: Defending Against Shape-Shifting Threats Salon 3-4

The dynamic fraud marketplace demands rapid responses. No business or government agency is immune. This panel examines the best approaches for addressing current and future threats. Experts will discuss best practices for combatting fraud and cyber risk, trends on managed services for fraud prevention, and rapid ROI amid budget constraints.

Speakers: John Standish, retired Chief of the Fraud Division, California Department of Insurance; Andras Cser, Principal Analyst serving Security and Risk Professionals, Forrester; Chris Gray, Global Managing Director for Intelligent Processing Services, Accenture; and Stu Bradley, SAS (moderator)

Customer-Driven Analytics and the Power of Personalization Salon 1-2

Retailers and wholesalers who focus on improving the customer experience win! Companies are working to move from customer-focused to truly customer-driven across all channels. Learn how to use predictive analytics to increase merchandise availability, bring new products to customers more quickly, increase sales with less inventory and reduce expenses.

Speaker: Bill Hoffman, Senior Vice President of Consumer Insights Unit, Best Buy; Tom Rafferty, Vice President of Global Operations, Levi Strauss; and Mohan Namboodiri, Vice President of Customer Analytics, Williams-Sonoma

3:00 p.m. Concurrent Breakout Sessions

Revenue Management – A Strategic Weapon Powered by Analytics Salon 5-6

With more than 650,000 rooms in more than 100 countries, the InterContinental Hotels Group (IHG) is the largest hotel company in the world. Learn how IHG manages revenue growth strategically to drive performance and uses predictive demand intelligence to make crucial decisions on marketing spend, brand strength and sales delivery.

Speaker: Craig Eister, Vice President Global Revenue Management, InterContinental Hotels Group (IHG)

Moving Big Data Solutions from Concept to Culture Salon 13-14

As one of the world’s leading science and technology companies, Dow Chemical has used predictive mathematical modeling techniques in R&D for decades. That expertise is now serving to optimize business performance. Find out how Dow aligned analytic resources to drive greater levels of organizational engagement.

Speaker: Paula Tolliver, Vice President of Information Services and Business Process Services, Dow Chemical

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3:00 p.m. Searching for Business Value in Big Data with Hadoop Salon 10-12

Some well-resourced organizations can simply throw technical talent at uncovering the value in their big data. Others struggle to find analytic technology that takes full advantage of the Hadoop ecosystem. Join thought leaders for a discussion on how to use analytics to derive critical insight from big data assets.

Speakers: Mike Olson, CEO, Cloudera; Pauline Nist, General Manager of Enterprise Software Partner Strategy, Intel; Paul Kent, Vice President of Big Data, SAS; and Gavin Day, SAS (moderator)

A Strategic Approach to Enterprisewide Fraud Management Salon 3-4

Fraud continues to proliferate across financial institutions, through multiple lines of business and banking channels (credit, debit, mobile banking, etc.). Bank of America is taking an enterprisewide approach to fraud management with transformational technologies and predictive analytics. In this session, hear how Bank of America has structured its large fraud organization for operational excellence.

Speakers: Mark King, Senior Vice President of Fraud Strategy, Bank of America

See the Value: Reveal New Trends with Data Visualization Salon 1-2

As a major retailer with more than 900 locations throughout the US, OfficeMax handles increasing amounts of data. In a competitive retail industry, the ability to explore relevant data quickly and easily is vital. Learn how data visualization can be used to reveal new patterns, trends and relationships.

Speaker: Rajeeve Kaul, Senior Vice President of Pricing, OfficeMax

4:00 p.m. Concurrent Breakout Sessions

Fueling Sales Execution with Analytics Salon 13-14

Big data is the foundation for creating new levels of business value. Learn how EMC is mastering its own big data and using analytics to transform its global go-to-market operations for market alignment and growth. Hear a practitioner’s perspective on EMC’s efforts in master data management, building data science teams, data visualization and driving internal value with analytics.

Speakers: John Smits, Senior Director of Sales Strategy and Analytics, EMC

How IT Completes the Big Data Puzzle Salon 10-12

It’s easy to become overwhelmed by the increasing amount of big data – and miss the value that it holds in uncovering profitable insights and answering complex questions. IT organizations are rapidly leveraging Hadoop to quickly derive a more complete picture. But first, it has to be properly organized, managed and governed. Thought leaders from Cloudera, Intel and SAS will share key insights on how IT can solve the big data puzzle with Hadoop.

Speakers: Mike Olson, CEO, Cloudera; Pauline Nist, General Manager of Enterprise Software Partner Strategy, Intel; Paul Kent, Vice President of Big Data, SAS; and Gavin Day, SAS (moderator)

New Products and New Markets Meet Regulatory and Internal Risks Salon 3-4

This session will highlight some of the key new risks firms face today, and the accompanying rapid expansion of data requirements and analytical demands. Find out how Xcel Energy has enhanced the use of analytics across the organization and applied an enterprise solution to manage risk measurement.

Speaker: Cary Oswald, Managing Director of Risk Strategy and Control, Xcel Energy

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4:00 p.m. How Digital Marketing Drives the Omnichannel Experience Salon 1-2

Digital and customer experience experts will highlight the ways marketers create a consistent experience for customers online and offline. They’ll explore: omnichannel marketing strategies; where marketers can affect the customer experience online; ways to capitalize on customer intelligence; and best practices for achieving a complete view of the customer.

Speakers: Stephen Carvelli, Vice President of eCommerce and CRM Technology, Chico’s; Dave Bilbrough, SAS; and Carie Whalen, SAS (moderator)

Tuesday, April 30

8:30 a.m. Keynote Address Y-Size Your Business

Gen Y has arrived. With about 80 million Gen Yers in the US alone, they are the fastest-growing segment in the workforce. Gen Y brings a new set of skills, priorities and communication styles. These differences can be a frustrating challenge or a breakthrough opportunity, depending on how you respond.

Speaker: Jason Dorsey, The Gen Y Guy® and best-selling author

10:30 a.m. Panel Discussion Is the Consumer Your New CMO?

The consumer is demanding faster, better interactions from the brands they choose to engage with, and that’s changing the way businesses need to think about their marketing and technology strategies. Hear about the innovative things marketers are doing (plus where they’re headed) to drive customer-centered strategies cross-enterprise, the important role IT plays and how marketing analytics is at the very core of this transformation.

Speakers: Jim Davis, Senior Vice President and Chief Marketing Officer, SAS; John Strain, Chief Information Officer, Williams-Sonoma; and Lori Bieda, Executive Lead for Customer Intelligence, SAS

11:15 a.m. Presentation Doing Business in the Tech Titan Era

Today’s tech titans – Amazon, Apple, eBay, Facebook and Google – are continually reshaping our world. Their ever-accelerating pace of innovation has a profound impact on businesses, requiring executives to understand their strategies and be on the pulse of their every move. Hear an industry expert discuss their latest moves, including how businesses are responding.

Speaker: Lori Schafer, author of Branded! How Retailers Engage Consumers with Social Media and Mobility and Executive Adviser for Retail, SAS

Noon Networking Lunch

1:30 p.m. SAS® Global Forum Sessions Attend topic or SAS solution sessions featuring SAS customers who

will share how they are solving their organizations’ tough business challenges.

Wednesday, May 1

8:00 a.m. SAS® Global Forum Keynote Kick-start your morning with an inspiring keynote from Roger Craig,

Jeopardy! Tournament of Champions winner.

9:00 a.m. – 1:00 p.m. SAS® Global Forum Sessions Attend topic or SAS solution sessions.

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Notes Notes

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